EVOLVE. trends 2020
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CONTENT.<br />
Evolve<br />
6<br />
Naturtec<br />
10<br />
Codiversity<br />
20<br />
Soulife<br />
30<br />
Thenext<br />
40
<strong>EVOLVE</strong>.<br />
We live in a time of constant change but it is bewildering that human<br />
nature, our body, has hardly evolved within the last 150 000 years.<br />
Our environment and technologies have downright drastically changed in<br />
the last 100 years. The fast changes of the digital age influence our life<br />
enormously.<br />
The internet provides us with more and more information about our fellow<br />
human beings, human behaviour and our possibilities. This always results<br />
in deeper and previously unprotected interventions in our private lives but<br />
also presents opportunities as never before in human history for personal<br />
development.<br />
6 7
Social media will play even a more important role in our future. Accordingly<br />
more products or collections are developed with the claim that they<br />
optimally present themselves in this media and market. The digital world<br />
with its “like” and “sharing” possibilities influences the success of a product<br />
and continuously creates new <strong>trends</strong>.<br />
The time of change has come and the beaten paths of the same designs<br />
are over. <strong>EVOLVE</strong> - describes the trend of the <strong>trends</strong>: “Keep evolving!”<br />
Digital technology does constantly evolve with new findings and<br />
innovations. This also affects the AI (Artificial Intelligence).<br />
Artificial intelligence is working increasingly more in areas of our daily lives<br />
without us even perceiving it and will be smarter than us in the future.<br />
8 9
NATURTEC.<br />
The days are over when environmentally conscious people and providers<br />
of state-of-the-art technologies have to go their separate ways. After all,<br />
technological innovations offer attractive answers to the question of how<br />
we can protect our nature. Of course, this also applies to interior design.<br />
Attractive green spaces within ultra-modern buildings provide the perfect<br />
climate for working, exercising or relaxing. But it is not just a harmonious<br />
coexistence. It is precisely these technological innovations that have<br />
initiated and continue to drive ongoing research in the organic sector.<br />
Accordingly, NATURTEC combines technology with nature. In this<br />
decoration universe we find in addition to recycled materials, natural<br />
textiles and wood. Wood appears with a more calm optical focus: oak and<br />
ash in natural light tones and with natural imperfections. It’s a simple clear<br />
interior design style that finds its inspiration in nature and in design of the<br />
mid-century, but also in the futuristic ambience of science fiction movies.<br />
Wood decors may also be restrained and neutral. In the NATURTEC<br />
universe, wood can also only be the inspiration for a décor and underline<br />
the attractiveness of transformed or digitally altered wood decors.<br />
10 11
io-based<br />
life tech<br />
solar<br />
NATURTEC.<br />
pressed<br />
eco systems<br />
shrinking space<br />
13
décor visby ash<br />
15
décor axor<br />
17
décor weisshorn oak<br />
19
CODIVERSITY.<br />
The world is growing together today, providing even more diversity. For<br />
there are always new combinations of once separate cultures. This gives<br />
products and interiors a multicultural global style. The increase in the<br />
number of “modern nomads” also ensures this. A multitude of young<br />
people are willing to work far away from home in a foreign culture. When<br />
they return, they bring new design ideas back to their homeland. Migrants<br />
also provide unpredicted links between cultures.<br />
CODIVERSITY brings the whole world into your own home. Cultural<br />
influences, especially from countries or parts of the southern hemisphere,<br />
inspire here. This trend shows cultural hybridity and creates multiplicity in<br />
design. New design ideas express creativity, energy and the mix of the<br />
conventional and the unconventional. This look is young, colourful,<br />
sometimes loud and for sure never boring. It creates completely<br />
unexpected combinations: the decors in the wood range bribe us with their<br />
warm rich brown tones. There is a lot of colour play which is rich in contrast.<br />
Walnuts or classic tropical woods fit perfectly and might also show some<br />
rustic effect. Also in demand are fantasy decors that capture the “spirit” of<br />
the tropics.<br />
21
unexpected mix<br />
different<br />
playful<br />
CODIVERSITY.<br />
active<br />
universal<br />
cultural hybridity<br />
23
décor liveco<br />
25
décor bucia<br />
27
décor jackpot limba<br />
29
SOULIFE.<br />
The spa is the inspiration for creating time and space for more peace and<br />
relaxation. If we want to maintain our powers and mental abilities in a<br />
constantly evolving society, our need for relaxation and deceleration also<br />
increases. The gaze then turns inwards in search of spirituality. Asian Zen<br />
Buddhism might help to nourish our soul and calm our minds.<br />
SOULIFE ensures that we can relax and unwind in our own four walls.<br />
Muted light and dark colours, soft fabrics, soft textures fulfill the desire for<br />
peace and quiet combined with elegance and exclusivity. We find here authentic<br />
marble and stone decors but also calm fantasy decors with Asian<br />
influences to create flow, rhythm and contrast. At the same time, the<br />
reduction to what is really necessary completes our motto: “Less is more”,<br />
so that we are able find inner peace at home and feel well.<br />
30 31
ounded shapes<br />
refinement<br />
polished<br />
SOULIFE.<br />
softened<br />
decorative<br />
asian influence<br />
33
décor carisma<br />
35
décor carapace<br />
37
décor cocoon<br />
39
THENEXT.<br />
Increasingly more people spend a large part of their lives online.<br />
As a result, our daily lives and thus our society has radically changed. Our<br />
physical world connects to the digital world. Basically, every seemingly real<br />
picture or even filmed situation could have been altered virtually or could<br />
be completely virtually created. Digital technology is so advanced that the<br />
difference between reality and virtual “reality” is getting smaller and<br />
smaller. A recently developed mobile phone has the ability to virtual games<br />
in 3D projections. The player is now proverbial and visually “in” the game.<br />
This development leads to a corresponding living environment. THENEXT<br />
already gives as a style direction with a view of the home of tomorrow.<br />
Minimalist facilities, futuristic and intelligent. By “intelligent” it is meant<br />
the mechanization of the living space: from the voice-controlled lamp to<br />
the “intelligent” refrigerator, which automatically orders the required food<br />
online. This living universe inspires fantasy decors with cool metallic effects<br />
and techno fabric structures. Particularly interesting here is the reflection<br />
of light and a colouring that is almost artificial and sometimes translucent.<br />
41
virtual chaos<br />
connected<br />
global<br />
THENEXT.<br />
smart<br />
non-linear<br />
shimmering<br />
43
décor edida<br />
45
décor lume<br />
47
décor gamma<br />
49
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