Finanskrisen och Sveriges Idrottssponsorer - Sport & Affärer

Källförteckning:
Tryckta källor:
� Aaker, D.A. (1991). Managing brand equity: capitalizing on the value of a brand name. New
York: Free Press.
� Aaker, D.A. (2011). Strategic market management. (9th ed.) Hoboken, NJ: Wiley.
� Abratt, R., Clayton, B.C. & Pitt, L.F. (1987). Corporate objectives in sport sponsorship.
International Journal of Advertising, Vol. 6, No. 4, pp. 299-311
� Almega (2011), IT & Telekombranschen utvecklar framtiden, Stockholm: Almega IT &
Telekomföretagen informerar
� Alvesson, M. (2011). Intervjuer: genomförande, tolkning och reflexivitet. (1. uppl.) Malmö:
Liber.
� Amis, J., Slack, T. & Berrett, T. (1999). Sport sponsorship as distinctive competence.
European Journal of Marketing, Vol. 33, No. 3/4, pp. 250-277
� Axelsson, B. & Agndal, H. (2005). Professionell marknadsföring. (2., [uppdaterade] uppl.)
Lund: Studentlitteratur.
� Bennett, R. (1999). Sports sponsorship, spectator recall and false consensus, European
Journal of Marketing, Vol. 33, No. 3/4, pp. 291-313
� BIL Sweden & Motorbranschens riksförbund MRF, (2010), Bilbranschen just nu, VOL. 2,
2010, Stockholm.
� Bowdin, G.A. (red.) (2006). Events management. (2nd ed.) Oxford: Butterworth-Heinemann.
� Bryman, A. (2011) Samhällsvetenskapliga metoder, (3 rd edition), Malmö: Liber AB
� Cliffe, S.J. & Motion, J. (2004) Building contemporary brands: a sponsorship-based strategy.
Journal of business research, Vol 58, pp. 1068-1077
� Cornwell, B.T., Roy, D.P. & Steinard, E.A. (2001). Exploring managers perception of the
impact of sponsorship on brand equity. Journal of Advertising, Vol. xxx, No. 2, pp. 41-51
� Denscombe, M. (2009). Forskningshandboken: för småskaliga forskningsprojekt inom
samhällsvetenskaperna. (2. uppl.) Lund: Studentlitteratur.
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