TEYXOS 193 - μ. πιτσιλιδης α.ε.
TEYXOS 193 - μ. πιτσιλιδης α.ε.
TEYXOS 193 - μ. πιτσιλιδης α.ε.
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στο <strong>μ</strong>έγιστο, <strong>α</strong>λλά κ<strong>α</strong>ι ν<strong>α</strong> δι<strong>ε</strong>υκολύνου<strong>μ</strong><strong>ε</strong><br />
την κ<strong>α</strong>θη<strong>μ</strong><strong>ε</strong>ρινότητά <strong>μ</strong>ου».<br />
Ωστόσο, σ<strong>ε</strong> κάθ<strong>ε</strong> <strong>μ</strong><strong>ε</strong>γάλη <strong>α</strong>λλ<strong>α</strong>γή<br />
υπάρχ<strong>ε</strong>ι κ<strong>α</strong>ι ο φόβος της <strong>α</strong>πόρριψης<br />
<strong>α</strong>πό τον π<strong>ε</strong>λάτη. «Σ<strong>ε</strong> <strong>μ</strong>ι<strong>α</strong> γ<strong>ε</strong>ιτονιά, έν<strong>α</strong><br />
φ<strong>α</strong>ρ<strong>μ</strong><strong>α</strong>κ<strong>ε</strong>ίο <strong>μ</strong><strong>ε</strong> π<strong>α</strong>ρουσί<strong>α</strong> <strong>α</strong>ρκ<strong>ε</strong>τών χρόνων,<br />
<strong>ε</strong>ίν<strong>α</strong>ι έν<strong>α</strong> ση<strong>μ</strong><strong>ε</strong>ίο κ<strong>α</strong>τ<strong>α</strong>τ<strong>ε</strong>θέν, έν<strong>α</strong>ς<br />
γνώρι<strong>μ</strong>ος χώρος, που οι γ<strong>ε</strong>ίτον<strong>ε</strong>ς έχουν<br />
συνηθίσ<strong>ε</strong>ι κ<strong>α</strong>ι <strong>α</strong>γ<strong>α</strong>πήσ<strong>ε</strong>ι. Μ<strong>ε</strong> <strong>α</strong>υτό στο<br />
<strong>μ</strong>υ<strong>α</strong>λό <strong>μ</strong>ου, πριν την <strong>α</strong>ν<strong>α</strong>κ<strong>α</strong>ίνιση <strong>ε</strong>ίχ<strong>α</strong><br />
το άγχος ότι, η όποι<strong>α</strong> <strong>α</strong>λλ<strong>α</strong>γή <strong>μ</strong>πορ<strong>ε</strong>ί<br />
ν<strong>α</strong> ξ<strong>ε</strong>νίσ<strong>ε</strong>ι κ<strong>α</strong>ι ν<strong>α</strong> δυσ<strong>α</strong>ρ<strong>ε</strong>στήσ<strong>ε</strong>ι, <strong>ε</strong>νδ<strong>ε</strong>χο<strong>μ</strong>ένως,<br />
τους π<strong>ε</strong>λάτ<strong>ε</strong>ς <strong>μ</strong>ου. Οι τ<strong>ε</strong>λικές<br />
<strong>α</strong>ντιδράσ<strong>ε</strong>ις <strong>μ</strong><strong>ε</strong> διέψ<strong>ε</strong>υσ<strong>α</strong>ν, κ<strong>α</strong>θώς<br />
οι π<strong>ε</strong>λάτ<strong>ε</strong>ς <strong>μ</strong>ου κάθ<strong>ε</strong> ηλικί<strong>α</strong>ς, υποδέχτηκ<strong>α</strong>ν<br />
<strong>μ</strong><strong>ε</strong> πολύ <strong>μ</strong><strong>ε</strong>γάλη χ<strong>α</strong>ρά την <strong>α</strong>ν<strong>α</strong>κ<strong>α</strong>ίνιση,<br />
<strong>α</strong>ντι<strong>μ</strong><strong>ε</strong>τωπίζοντάς την ως <strong>α</strong>πόδ<strong>ε</strong>ιξη<br />
β<strong>ε</strong>λτίωσης κ<strong>α</strong>ι προόδου»,<br />
συ<strong>μ</strong>πληρών<strong>ε</strong>ι η κ. Μ<strong>α</strong>ντίδου. Μάλιστ<strong>α</strong>,<br />
όχι <strong>μ</strong>όνο οι υπάρχοντ<strong>ε</strong>ς π<strong>ε</strong>λάτ<strong>ε</strong>ς<br />
προσ<strong>α</strong>ρ<strong>μ</strong>όστηκ<strong>α</strong>ν στ<strong>α</strong> νέ<strong>α</strong> δ<strong>ε</strong>δο<strong>μ</strong>έν<strong>α</strong>,<br />
<strong>α</strong>λλά η π<strong>ε</strong>λ<strong>α</strong>τ<strong>ε</strong>ί<strong>α</strong> <strong>α</strong>υξήθηκ<strong>ε</strong> κ<strong>α</strong>ι <strong>α</strong>υτό<br />
γι<strong>α</strong>τί, έγιν<strong>ε</strong> «έν<strong>α</strong> φ<strong>α</strong>ρ<strong>μ</strong><strong>α</strong>κ<strong>ε</strong>ίο ζ<strong>ε</strong>στό κ<strong>α</strong>ι<br />
<strong>μ</strong>οντέρνο, που ξ<strong>ε</strong>χωρίζ<strong>ε</strong>ι κ<strong>α</strong>ν<strong>ε</strong>ίς στο<br />
πέρ<strong>α</strong>σ<strong>μ</strong>ά του κι έτσι προσ<strong>ε</strong>λκύ<strong>ε</strong>ι κ<strong>α</strong>ι<br />
πολλούς π<strong>ε</strong>ρ<strong>α</strong>στικούς». Είν<strong>α</strong>ι γ<strong>ε</strong>γονός<br />
πως, η <strong>ε</strong>πιβλητική πρόσοψη, <strong>μ</strong><strong>ε</strong> <strong>μ</strong><strong>ε</strong>τ<strong>α</strong>λ-<br />
λικά στοιχ<strong>ε</strong>ί<strong>α</strong> κ<strong>α</strong>ι <strong>α</strong>ντιβ<strong>α</strong>νδ<strong>α</strong>λικά τζά<strong>μ</strong>ι<strong>α</strong>,<br />
όχι <strong>μ</strong>όνο κλέβ<strong>ε</strong>ι τις <strong>ε</strong>ντυπώσ<strong>ε</strong>ις,<br />
<strong>α</strong>λλά κ<strong>α</strong>ι <strong>α</strong>ν<strong>α</strong>δ<strong>ε</strong>ικνύ<strong>ε</strong>ι το <strong>μ</strong><strong>ε</strong>γάλο <strong>ε</strong>σωτ<strong>ε</strong>ρικό<br />
ύψος, που δι<strong>α</strong>θέτ<strong>ε</strong>ι το φ<strong>α</strong>ρ<strong>μ</strong><strong>α</strong>κ<strong>ε</strong>ίο,<br />
χωρίς <strong>α</strong>υτό ν<strong>α</strong> γίν<strong>ε</strong>τ<strong>α</strong>ι πο<strong>μ</strong>πώδ<strong>ε</strong>ς<br />
κ<strong>α</strong>ι β<strong>α</strong>ρύ.<br />
Σ<strong>ε</strong> <strong>μ</strong>ι<strong>α</strong> σύγχρονη <strong>ε</strong>ποχή όπου κυρι<strong>α</strong>ρχ<strong>ε</strong>ί<br />
η <strong>ε</strong>ικόν<strong>α</strong> η κ. Μ<strong>α</strong>ντίδου υποστηρίζ<strong>ε</strong>ι<br />
ότι, «το φ<strong>α</strong>ρ<strong>μ</strong><strong>α</strong>κ<strong>ε</strong>ίο πρέπ<strong>ε</strong>ι ν<strong>α</strong> <strong>α</strong>κο-<br />
ΠΑΡΟΥΣΙΑΣΗ ΦΑΡΜΑΚΕΙΟΥ<br />
λουθ<strong>ε</strong>ί <strong>α</strong>υτή την <strong>ε</strong>ξέλιξη, γι<strong>α</strong>τί δ<strong>ε</strong>ν <strong>α</strong>ποτ<strong>ε</strong>λ<strong>ε</strong>ί<br />
<strong>μ</strong>όνο έν<strong>α</strong>ν χώρο φ<strong>α</strong>ρ<strong>μ</strong><strong>α</strong>κ<strong>ε</strong>υτικών<br />
προϊόντων κ<strong>α</strong>ι συ<strong>μ</strong>βουλών, <strong>α</strong>λλά <strong>μ</strong><strong>ε</strong><br />
<strong>α</strong>φορ<strong>μ</strong>ή κ<strong>α</strong>ι τ<strong>α</strong> κ<strong>α</strong>λλυντικά που φιλοξ<strong>ε</strong>νούντ<strong>α</strong>ι<br />
στ<strong>α</strong> ράφι<strong>α</strong> του, δ<strong>α</strong>ν<strong>ε</strong>ίζ<strong>ε</strong>τ<strong>α</strong>ι<br />
κ<strong>α</strong>ι τον ρόλο του <strong>ε</strong>πιστη<strong>μ</strong>ονικού συ<strong>μ</strong>βούλου<br />
π<strong>ε</strong>ριποίησης κ<strong>α</strong>ι <strong>ε</strong>υ<strong>ε</strong>ξί<strong>α</strong>ς. Η<br />
<strong>ε</strong>ικόν<strong>α</strong> <strong>μ</strong><strong>α</strong>ς πρέπ<strong>ε</strong>ι ν<strong>α</strong> <strong>ε</strong>ίν<strong>α</strong>ι πολύ <strong>ε</strong>λκυστική,<br />
ιδι<strong>α</strong>ίτ<strong>ε</strong>ρ<strong>α</strong> σ<strong>ε</strong> <strong>μ</strong>ι<strong>α</strong> πολύ <strong>α</strong>π<strong>α</strong>ιτητική<br />
<strong>α</strong>γορά, ώστ<strong>ε</strong> ν<strong>α</strong> <strong>ε</strong>υχ<strong>α</strong>ριστ<strong>ε</strong>ί τους<br />
<strong>ε</strong>πισκέπτ<strong>ε</strong>ς <strong>μ</strong><strong>α</strong>ς». Είν<strong>α</strong>ι <strong>α</strong>λήθ<strong>ε</strong>ι<strong>α</strong> πως,<br />
πολλοί φ<strong>α</strong>ρ<strong>μ</strong><strong>α</strong>κοποιοί δίνουν πολύ<br />
ση<strong>μ</strong><strong>α</strong>σί<strong>α</strong> στην <strong>ε</strong><strong>μ</strong>φάνιση του χώρου<br />
τους, κ<strong>α</strong>θώς <strong>ε</strong>πιση<strong>μ</strong><strong>α</strong>ίνουν ότι <strong>ε</strong>ίν<strong>α</strong>ι<br />
π<strong>α</strong>ράλληλ<strong>α</strong> κ<strong>α</strong>ι <strong>ε</strong>πιχ<strong>ε</strong>ιρη<strong>μ</strong><strong>α</strong>τί<strong>ε</strong>ς κ<strong>α</strong>ι θ<strong>α</strong><br />
πρέπ<strong>ε</strong>ι ν<strong>α</strong> προσέχουν πάρ<strong>α</strong> πολύ την<br />
θέση που <strong>ε</strong>πιλέγουν, γι<strong>α</strong> την προώθηση<br />
των προϊόντων τους. Η ίδι<strong>α</strong> η κ.<br />
Μ<strong>α</strong>ντίδου συ<strong>μ</strong>φων<strong>ε</strong>ί <strong>μ</strong><strong>ε</strong> την π<strong>α</strong>ρ<strong>α</strong>πάνω<br />
άποψη, <strong>α</strong>ν<strong>α</strong>φέροντ<strong>α</strong>ς ότι, «<strong>ε</strong>ίν<strong>α</strong>ι<br />
κάτι που έχω δι<strong>α</strong>πιστώσ<strong>ε</strong>ι <strong>ε</strong>πί της ουσί<strong>α</strong>ς<br />
κ<strong>α</strong>ι στην πράξη. Η <strong>ε</strong>πιστή<strong>μ</strong>η κ<strong>α</strong>ι η <strong>ε</strong>υγέν<strong>ε</strong>ι<strong>α</strong><br />
δ<strong>ε</strong>ν <strong>ε</strong>ίν<strong>α</strong>ι πι<strong>α</strong> τ<strong>α</strong> <strong>μ</strong>ον<strong>α</strong>δικά <strong>ε</strong>φόδι<strong>α</strong><br />
<strong>ε</strong>νός φ<strong>α</strong>ρ<strong>μ</strong><strong>α</strong>κοποιού. Πλέον οφ<strong>ε</strong>ίλου<strong>μ</strong><strong>ε</strong><br />
ν<strong>α</strong> έχου<strong>μ</strong><strong>ε</strong> γνώση <strong>μ</strong>ι<strong>α</strong> <strong>ε</strong>υρύτ<strong>ε</strong>ρης<br />
<strong>α</strong>γοράς κ<strong>α</strong>ι ν<strong>α</strong> π<strong>α</strong>ρ<strong>α</strong>κολουθού<strong>μ</strong><strong>ε</strong> τις<br />
τάσ<strong>ε</strong>ις κ<strong>α</strong>ι στο κ<strong>α</strong>λλυντικό κ<strong>α</strong>ι π<strong>α</strong>ρ<strong>α</strong>φ<strong>α</strong>ρ<strong>μ</strong><strong>α</strong>κ<strong>ε</strong>υτικό<br />
κλάδο. Οφ<strong>ε</strong>ίλου<strong>μ</strong><strong>ε</strong> ν<strong>α</strong><br />
«δι<strong>α</strong>βάζου<strong>μ</strong><strong>ε</strong>» τους <strong>ε</strong>πισκέπτ<strong>ε</strong>ς <strong>μ</strong><strong>α</strong>ς,<br />
<strong>α</strong>κό<strong>μ</strong>η κι <strong>α</strong>ν έρχοντ<strong>α</strong>ι γι<strong>α</strong> πρώτη φορά<br />
στο χώρο <strong>μ</strong><strong>α</strong>ς κ<strong>α</strong>ι ν<strong>α</strong> γνωρίζου<strong>μ</strong><strong>ε</strong>, ποι<strong>α</strong><br />
<strong>ε</strong>ίν<strong>α</strong>ι <strong>ε</strong>κ<strong>ε</strong>ίνη η <strong>α</strong>πάντηση, <strong>ε</strong>κ<strong>ε</strong>ίνη η <strong>ε</strong>ικόν<strong>α</strong><br />
που θ<strong>α</strong> τους π<strong>ε</strong>ίσ<strong>ε</strong>ι γι<strong>α</strong> την κ<strong>α</strong>τ<strong>α</strong>λληλότητ<strong>α</strong><br />
των προϊόντων <strong>μ</strong><strong>α</strong>ς».<br />
Οι νέ<strong>ε</strong>ς <strong>α</strong>νάγκ<strong>ε</strong>ς- <strong>α</strong>π<strong>α</strong>ιτήσ<strong>ε</strong>ις του<br />
σύγχρονου φ<strong>α</strong>ρ<strong>μ</strong><strong>α</strong>κοποιού δι<strong>α</strong><strong>μ</strong>ορφώνουν<br />
έν<strong>α</strong> νέο τοπίο. «Θ<strong>α</strong> πρέπ<strong>ε</strong>ι,<br />
ως έν<strong>α</strong>ς πολυ<strong>ε</strong>πίπ<strong>ε</strong>δος <strong>ε</strong>πιστη<strong>μ</strong>ονικός<br />
σύ<strong>μ</strong>βουλος ν<strong>α</strong> <strong>ε</strong>ίν<strong>α</strong>ι <strong>ε</strong>νη<strong>μ</strong><strong>ε</strong>ρω<strong>μ</strong>ένος γι<strong>α</strong><br />
τ<strong>α</strong> <strong>ε</strong>κ<strong>α</strong>τοντάδ<strong>ε</strong>ς νέ<strong>α</strong> προϊόντ<strong>α</strong> που δι<strong>α</strong>θέτ<strong>ε</strong>ι<br />
κ<strong>α</strong>ι ν<strong>α</strong> <strong>ε</strong>ίν<strong>α</strong>ι <strong>ε</strong>ύκ<strong>α</strong>ιρος ν<strong>α</strong> συ<strong>μ</strong>βουλ<strong>ε</strong>ύσ<strong>ε</strong>ι<br />
τον π<strong>ε</strong>λάτη του, λύνοντ<strong>α</strong>ς<br />
κάθ<strong>ε</strong> <strong>α</strong>πορί<strong>α</strong> του, <strong>α</strong>κό<strong>μ</strong><strong>α</strong> κ<strong>α</strong>ι <strong>α</strong>ν η πώληση<br />
δ<strong>ε</strong>ν <strong>ε</strong>ίν<strong>α</strong>ι πάντ<strong>α</strong> δ<strong>ε</strong>δο<strong>μ</strong>ένη», <strong>α</strong>ν<strong>α</strong>φέρ<strong>ε</strong>ι<br />
η φ<strong>α</strong>ρ<strong>μ</strong><strong>α</strong>κοποιός.<br />
Το συ<strong>μ</strong>πέρ<strong>α</strong>σ<strong>μ</strong><strong>α</strong> <strong>ε</strong>ίν<strong>α</strong>ι ότι, οι <strong>ε</strong>ποχές<br />
<strong>α</strong>λλάζουν, οι <strong>α</strong>νάγκ<strong>ε</strong>ς <strong>μ</strong><strong>ε</strong>γ<strong>α</strong>λώνουν,<br />
οι <strong>α</strong>γορές γίνοντ<strong>α</strong>ι πιο <strong>α</strong>π<strong>α</strong>ιτητικές κ<strong>α</strong>ι<br />
όλοι πρέπ<strong>ε</strong>ι ν<strong>α</strong> βρουν τρόπους προσ<strong>α</strong>ρ<strong>μ</strong>ογής,<br />
γι<strong>α</strong> ν<strong>α</strong> β<strong>ε</strong>λτιώσουν την ποιότητ<strong>α</strong><br />
της δουλ<strong>ε</strong>ιάς τους, <strong>α</strong>λλά κ<strong>α</strong>ι την<br />
<strong>ε</strong>ργ<strong>α</strong>σι<strong>α</strong>κή τους κ<strong>α</strong>θη<strong>μ</strong><strong>ε</strong>ρινότητ<strong>α</strong>. Το<br />
φ<strong>α</strong>ρ<strong>μ</strong><strong>α</strong>κ<strong>ε</strong>ίο «Μ<strong>α</strong>ντίδου» <strong>α</strong>πέδ<strong>ε</strong>ιξ<strong>ε</strong> ότι,<br />
κάτι τέτοιο δ<strong>ε</strong>ν <strong>ε</strong>ίν<strong>α</strong>ι <strong>α</strong>κ<strong>α</strong>τόρθωτο κ<strong>α</strong>ι,<br />
<strong>μ</strong>όλις ξ<strong>ε</strong>π<strong>ε</strong>ρ<strong>α</strong>στούν οι όποι<strong>ε</strong>ς δυσκολί<strong>ε</strong>ς,<br />
η <strong>α</strong>ντ<strong>α</strong><strong>μ</strong>οιβή <strong>ε</strong>ίν<strong>α</strong>ι <strong>α</strong>ν<strong>ε</strong>κτί<strong>μ</strong>ητη...<br />
PHARMANEWS > ΜΑΪΟΣ 2010 > ΤΕΥΧΟΣ <strong>193</strong><br />
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