Atferlisgreining sem einn af hornsteinum markaðsfræðinnar

Foxall, G. R., og James, V. K. (2003). The behavioral economics of
brand choice: how and what do consumers maximize? Psychology
and Marketing, 20, 811-836.
Foxall, G.R., og Schrezenmaier, T.C. (2003). The behavioral economics
of consumer brand choice: Establishing a methology. Journal of
Economic Psychology, 1, 1-21.
Foxall, G.R., Oliveira-Castro, J.M., og Schrezenmaier, T.C. (2004). The
behavioral economics of consumer brand choice: patterns of
reinforcement and utility maximization. Behavioural Processes, 66,
235-260.
Friedman, D. (1990). Price theory: An intermediate text (2. útgáfa).
Ohio: South-Western Publishing Co.
Glenn, S.S. (1988). Contingencies and metaconingencies: Toward a
synthesis of behavior and cultural materialism. The Behavior
Analyst, 11, 161-179.
Gray, B., Matear, S., Boshoff, C., og Matheson. P. (1998). Developing a
better measure of market orientation. European Journal of
Marketing, 32, 884-867.
Harris, L.C. (2002). Measuring market orientation: Exploring a market
oriented approach. Journal of market-Focused management, 5, 239-
270.
Herrnstein, R.J. (1997). The Matching Law: Papers in Psychology and
Economics. (Ritstj. H. Rachlin og D. Liabson). New York: Russel
Sage Foundatoion.
Kahneman, D., og Tversky, A. (1979). Prospect Theory: An Analysis of
Decision under Risk. Econometrica, 47, 313-327.
Kohli, A.K., og Jaworski, B.J. (1990). Market orientation: The construct,
research propositions, and managerial implications. Journal of
Marketing, 54, 1-18.
Kotler, P. (1997). Marketing management: Analysis, planning,
implementation, and control (9. útgáfa). London: Prentice Hall
International
Kotler, P., Armstrong, G., Saunders, J. og Weng, V. (2001). Principles
of marketing: European edition (3. útgáfa). London: Prentice Hall.
35