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Êîãäà ðàçìåðèìååò çíà÷åíèåÑÐÀÂÍÈÒÅËÜÍÛÉ ÀÍÀËÈÇ ñòð. 28-35Îáçîð ðûíêà ïîëíîðàçìåðíûõêðîññîâåðîâ ïðåìèóì-êëàññàÃðèãîðèé Õðàáðîâeditor@autosuper.ru ñâÿçè ñ âûõîäîì íîâîãî ïîêîëåíèÿMercedes-Benz ML ìû çàäàëèñüíàñóùíûì âîïðîñîì: à êàêèå åñòüâàðèàíòû? Ýòî íå òàêîé îáøèðíûéñåãìåíò, êàê, íàïðèìåð, ãîëüô-êëàññ,íî è çäåñü åñòü èç ÷åãî âûáðàòü. Àíàëèçðûíêà ïðåìèóìíûõ ïîëíîðàçìåðíûõêðîññîâåðîâ ïîêàçàë, ÷òî ðàçíûåïðîèçâîäèòåëè ïðèäåðæèâàþòñÿðàçíûõ ïîäõîäîâ â ñîçäàíèè ìàøèí.Êòî-òî äåëàåò ñòàâêó íà âíåäîðîæíûåêà÷åñòâà, äðóãèå áåðóò äèçàéíîì,òðåòüè íàñòðàèâàþò ñâîè ìàøèíû íàóäîâîëüñòâèå îò âîæäåíèÿ. Íî îäíîïðèìåíèìî êî âñåì àâòîìîáèëÿì —âõîäíîé áèëåò â ïðåìèóì-ñåãìåíò íàäîçàðàáîòàòü. À ïîòîì ïîñòàðàòüñÿ åãîóäåðæàòü. Âåäü, âûêëàäûâàÿ çà ìàøèíó3-4 ìèëëèîíà ðóáëåé, ïîêóïàòåëüâïðàâå òðåáîâàòü îò àâòîìîáèëÿàáñîëþòíîé óíèâåðñàëüíîñòè«ËÓ×ØÈÉ ÀÂÒÎÂÛÁÎл ¹ 38 (528) 20.09 - 26.09.2011
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