New horizons alternative Asian markets – From OPPortUNITY to CONNECtivitY

There is a non-linear relationship between incomes and
protein and fat consumption, as shown in the charts
below. This highlights that it is worth looking not only
at the level of incomes, but also the growth, when
considering export opportunities for New Zealand.
Protein and fat consumption across Asia
Note that the curve was estimated from all countries while
just 29 countries analysed are plotted.
AVERAGE FAT CONSUMPTION BY COUNTRY
160
140
120
SOURCES OF CALORIE CONSUMPTION
Least developed countries
Developing countries
Developed countries
Other
animal
products**
1,500
1,000
500
0
Cereals
Fruit
g/person/day
100
80
60
40
20
0
0 25,000 50,000 75,000
Income per capita (USD)
Source: ANZ, World Bank, FAO
AVERAGE PROTEIN CONSUMPTION BY COUNTRY
140
130
120
g/person/day
110
100
90
80
70
60
50
40
0 25,000 50,000 75,000
Income per capita (USD)
Source: ANZ, World Bank, FAO
5. Cereal import dependency ratio. We struggled to find
a reliable indicator for total food import dependency,
but decided this would be a reasonable proxy. This
indicator highlights the willingness to trade in base
soft commodities, but also the shortfall/limitations in
domestic food production to meet total demand.
6. Natural capital per capita. This highlights domestic
production potential within a country and potential
shortfall/limitations in domestic food production.
ARABLE LAND RESOURCES BY REGION AND
COUNTRY
Land (ha) / capita
2,500
2,000
1,500
1,000
500
Meat
Calorie intake by food type
Kcalories (Kcal) per person per day
Source: ANZ
Sugars and alcohol
Vegetables*
0
4. Share of dietary energy derived from cereals, roots and
tubers. Usually an (inverse) indicator of westernised diets
and the development stage of a food market. As the
chart below shows, the four indicators above highlight
not only alignment with what New Zealand produces,
but more broadly westernised/developed country diets.
Middle East &
North Africa
East Asia &
Pacific
Source: ANZ, World Bank
Euro area
World
Australia
New Zealand
Thailand
China
Indonesia
India
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