ASH BUS 620 Week 4 DQ 1 The Role of Pricing
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<strong>BUS</strong> <strong>620</strong> <strong>Week</strong> 4 <strong>DQ</strong> 1 <strong>The</strong> <strong>Role</strong> <strong>of</strong> <strong>Pricing</strong><br />
Mohammed, R. (2012). J.C. Penney’s risky new pricing strategy. Harvard<br />
Business Review.<br />
Is your own buying behavior influenced by coupons and sales?<br />
Why do you think J.C. Penney’s pricing strategy has not been successful<br />
as compared to other “low price” proponents like Walmart?<br />
Will Ron Johnson’s four-year plan be successful over the long-term? Why<br />
or why not?<br />
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<strong>ASH</strong>/bus-<strong>620</strong>-week-4-dq-1-the-role-<strong>of</strong>-pricing<br />
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