ASH BUS 620 Week 6 Final Paper

BUS 620 Week 6 Final Paper
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Develop a marketing plan for the successful development,
commercialization and introduction of any product of your choice in the
market place. You are required to:
(1) analyze the general business situation in detail, including
organizational strengths and weaknesses, environmental opportunities
and threats, industry trends, and direct and indirect competition. Based
upon your situation analysis, you will
(2) develop an organizational mission and forecast performance goals.
Based upon your objectives, you will
(3) create a marketing strategy. Based upon your strategy, you will
(a) segment and target potential customers. Based upon your customer
targets, you will
(b) choose an appropriate and integrated marketing mix, including:
products and services, pricing, promotion and advertising, distribution
and location, and other elements of the marketing program – the
summary and specific recommendations for the execution of the plan.
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