ASH BUS 620 Week 6 DQ 1 Proctor and Gamble in Vietnam
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<strong>BUS</strong> <strong>620</strong> <strong>Week</strong> 6 <strong>DQ</strong> 1 <strong>Proctor</strong> <strong>and</strong> <strong>Gamble</strong> <strong>in</strong><br />
<strong>Vietnam</strong><br />
Discuss the market<strong>in</strong>g plan <strong>in</strong>sights P&G has ga<strong>in</strong>ed through its<br />
<strong>Vietnam</strong>ese market<strong>in</strong>g studies. How <strong>in</strong>fluential are those discoveries <strong>in</strong><br />
the development of P&G's strategy to enter the <strong>Vietnam</strong>ese market?<br />
In develop<strong>in</strong>g a market<strong>in</strong>g plan, identify the characteristics of the<br />
market<strong>in</strong>g plan that P&G should implement to boost performance?<br />
Check this A+ tutorial guidel<strong>in</strong>e at<br />
Coleman-Lochner, L. (2012). P&G plays k<strong>in</strong>dergarten catch-up with<br />
Unilever <strong>in</strong> <strong>Vietnam</strong>. Bloomberg. Retrieved from<br />
http://www.bloomberg.com/news/2012-07-04/p-g-plays-k<strong>in</strong>dergartencatch-up-with-unilever-<strong>in</strong>-vietnam.html<br />
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