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ALFA ROMEO MUSEUM.
BEAUTY, SPEED AND ROBUSTNESS
Italy is the home of many motor vehicle brands,
including the popular Fiat, the coveted Ferrari, the rebellious
Lamborghini, the noble Maserati, the capricious Lancia and
many lesser-known carmakers. However, Alfa Romeo is
probably the country’s most romanticised carmaker.
Like other motor vehicle manufacturers, Alfa Romeo has
gone through some difficult times and painful transformations
since its foundation in 1910, but continues to be partially
Italian-run. The company has numerous motor sports
achievements to its credit and is known for manufacturing
visually appealing passenger vehicles.
The Alfa Romeo Museum (Museo Storico Alfa Romeo) is
located in the Milanese suburb of Varese. It has been operating
since 1976, aside from a pause of several years during an
extensive reconstruction that ended in 2015. In highlighting the
car manufacturer’s achievements, the museum also provides
an extensive look at the history of the Italian car industry.
Approximately 70 car models are displayed in three
thematic groups: Timeline, Beauty and Speed. The Timeline
section illustrates the development of the brand from the
beginning of its operations to the present. The Beauty sector
on the ground floor showcases elegant models that turned
Alfa Romeo into a world-famous brand. In the basement,
models that illustrate the company’s racing history are
displayed under the slogan Speed.
Among the most famous cars on display are the GT Tipo C
12C, the Giulia Sprint GTA, the Alfasud, the 6C-2500 and the
155-V6-TI, providing a visual feast for diehard Alfa Romeo fans.
The museum is not a static exhibition, as more than 60% of
the cars on display are in working order, playing starring roles
at various national and international events.
The museum is open to visitors every day of the week except
Tuesday, from 10 AM to 6 PM. BO
museoalfaromeo.com
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