Design In Tech Report
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Takeaway:<br />
Top 20 Reasons Startups Fail<br />
CB <strong>In</strong>sights / Anand Sarwal<br />
Startups Embody<br />
No Market Needed<br />
Ran Out of Cash<br />
29%<br />
42%<br />
“Productive” Failure<br />
Not the Right Team<br />
23%<br />
Got Outcompeted<br />
19%<br />
Pricing/Cost Issues<br />
18%<br />
Poor Product<br />
17%<br />
The overwhelming majority of startups fail to make it<br />
out of their seed funding phase. And no founder<br />
claims that it is an easy path to success in the startup<br />
world. It is a tough, complicated journey to undertake<br />
as an entrepreneur which pays immense tolls on the<br />
individual and their families and friends. But they don’t<br />
Need/Lack Business Model<br />
Poor Marketing<br />
Ignore Customers<br />
Products Mis-Timed<br />
Lose Focus<br />
14%<br />
14%<br />
13%<br />
13%<br />
17%<br />
let failure ruin their optimism.<br />
Disharmony on Team/<strong>In</strong>vestors<br />
13%<br />
When ex-Apple designer and startup founder/<br />
CEO, Mark Kawano, was asked if he was glad<br />
that he launched Storehouse even though it<br />
closed in 2016, he responded unhesitatingly:<br />
“Absolutely.”<br />
Pivot Gone Bad<br />
Lack Passion<br />
Bad Location<br />
No Financing/<strong>In</strong>vestor <strong>In</strong>terest<br />
Legal Challenges<br />
Don't Use Network/Advisors<br />
Burn Out<br />
Failure to Pivot<br />
10%<br />
9%<br />
9%<br />
8%<br />
8%<br />
8%<br />
8%<br />
7%<br />
@asanwal<br />
Section 2: <strong>Design</strong> → De$ign<br />
15
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