Design In Tech Report
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<strong>Design</strong><br />
in <strong>Tech</strong><br />
2M+<br />
Cumulative<br />
Views !<br />
<strong>Report</strong>s<br />
The 2015 <strong>Report</strong> explained design’s rise in value to tech as due to mobile devices and the<br />
mass-consumerization of computing. We moved from “tech-led” to “experience-led” digital<br />
products as services on smartphones took over and gave access to everyone.<br />
The 2016 <strong>Report</strong> showed peak growth in interest by venture capital firms in design, and<br />
highlight significant growth in the acquisition of design agencies by consulting firms like<br />
McKinsey & Co and Accenture. Google emerged as a new leader in design.<br />
The 2017 <strong>Report</strong> frames computational design as a key driver of accelerated growth, with<br />
inclusive cultures @work as vital for tech businesses hoping to lead in design.<br />
@aliceQdesign<br />
https://designintechreport.wordpress.com<br />
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