Design In Tech Report
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Trend: <strong>Design</strong>ers Are Hungry For Capital<br />
80%<br />
20%<br />
Of designers surveyed would start a<br />
Are happy to NOT funded.<br />
company if they had access to venture<br />
capital / other funding, in ranked order:<br />
1. Product Studio<br />
2. Consumer Startup<br />
3. Enterprise Startup<br />
“The Digital Product Studio blends three components: Consultancy,<br />
Venture & Own Product. Each feeds and informs the other in a<br />
powerful virtuous circle of network, experience, funding, brand,<br />
craft, and talent.”<br />
JULES ERHARDT, IN 2016 STATE OF THE DIGITAL NATION<br />
2016<br />
State of the<br />
Digital Nation<br />
@jshoee @johnmaeda @juleserhardt<br />
Section 2: <strong>Design</strong> → De$ign<br />
21
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