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Design In Tech Report

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<strong>In</strong>clusive <strong>Design</strong> is Good Business<br />

90%<br />

Is having a more diverse design<br />

team important to you, personally?<br />

We ideally should be talking about it more internally.<br />

We are actively working towards this goal and have put metrics in place.<br />

Of designers surveyed answered YES.<br />

8% were INDIFFERENT. 2% were NO.<br />

We try but have more pressing priorities.<br />

We talk about it but not much action.<br />

As products and services in our lives become<br />

We’re actively working towards this goal, but are resistant to put metrics behind it.<br />

more personalized, there is a growing need for<br />

the teams that build products to look and feel like<br />

the users on the other side. Recruiting and<br />

The Conversation<br />

retaining diverse teams is essential for inclusive<br />

“We're already very diverse.<br />

When diversity becomes<br />

“We haven't talked about<br />

this and there are more<br />

“It's very diverse already<br />

and we're pushing design<br />

“Biggest issue is diversity<br />

outside of the design team.<br />

design — it's more important than ever before.<br />

—2016 DESIGN IN TECH REPORT<br />

part of the culture you don't<br />

have to manufacture it.”<br />

pressing priorities.”<br />

into completely uncharted<br />

areas in terms of geography<br />

and industry.”<br />

<strong>Design</strong> team is not the problem.”<br />

@microsoftdesign @johnmaeda @jshoee<br />

Section 5: <strong>Design</strong> is by Nature, <strong>In</strong>clusive<br />

43

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