CIO Review Yes Lifecycle Marketing

CIOReview
The Navigator for Enterprise Solutions
CRM SPECIAL
APRIL 4 - 2017
20 Most Promising CRM Solution Providers 2017
Yes Lifecycle Marketing
recognized by
20 MOST PROMISING
CRM
2017
magazine as
An annual listing of 20 companies that are at the forefront of providing
CRM solutions and impacting the marketplace
Company:
Yes Lifecycle Marketing
Key Person:
Michael Fisher
President
CIOREVIEW.COM
In today’s hyper-competitive digital marketing realm,
businesses are investing substantial efforts and resources
to retain and expand their existing customer base. In the
wake of overwhelming amounts of customer data being
generated through multiple channels, contextual Customer
Relationship Management (CRM) and data-driven retention
marketing have become imperatives for customer-facing
businesses. This has eventually led to a phenomenal surge in
advanced CRM technologies being leveraged by marketers
across diverse industries to power real-time, contextualized
marketing campaigns.
Today, software vendors cater to the need of enterprises
for flexible and accessible CRM platforms, by offering easy
customization, ease of integration, and multichannel publishing.
Additionally, with social media optimization and gamification
gaining popularity, companies and brands are on the lookout for
social CRM solutions to boost customer engagement. Businesses
today have the option of choosing from a wide array of both onpremise
and cloud-based CRM applications to automate business
processes and boost their customer engagement initiatives.
The availability of a plethora of CRM solutions can be quite
overwhelming for CIOs scouting for innovative strategies to assist
in customer acquisition and retention, and proactively connect the
brands with consumers. In order to assist CIOs with identifying
the right CRM solution providers, CIOReview presents “20 Most
Promising CRM Solution Providers 2017”.
In the last few months, a distinguished panel comprising of
CEOs, CIOs, VCs and analysts including the CIOReview editorial
board has evaluated the top twenty companies in the CRM
solutions domain and selected the ones that are at the forefront
of tackling industry challenges The companies featured in this
issue have exhibited extensive business knowledge, along with
exceptional capabilities to support integrated and innovative
strategies in the CRM arena.
We present to you CIOReview’s 20 Most Promising CRM
Solution Providers 2017.
Description:
A CRM platform and solutions company
driven by advanced analytics and
strategic expertise for effective
customer engagement
Website:
yeslifecyclemarketing.com
Yes Lifecycle Marketing
Granular Insights for Multichannel Engagement
Today, business success hinges
on effective engagement of
digitally empowered customers.
Yes Lifecycle Marketing, a
subsidiary of Infogroup, is empowering
global businesses to transform their crosschannel
customer engagement strategies.
Through its comprehensive approach
encompassing technology, data, analytics,
strategy, and creative, as well as intuitive
Customer Relationship Management
(CRM) platform, Yes Lifecycle Marketing
injects insights at any touch point across the
customer journey. With insights uncovered
in real-time, businesses can use key data
to influence their communication and
engagement channels. “As organizations
strive to become insights-driven at every
stage of customer engagement across
channels, Yes Lifecycle Marketing excels
in providing actionable information in
real-time for favourable engagement
outcomes,” says Michael Fisher, President,
Yes Lifecycle Marketing.
Through our D2D approach, we go
one step ahead of machine learning
to uncover the true potential of data
through our context-based analytics
The company has a big data
management environment that facilitates
seamless integration of data analysis into
its cross-channel campaign execution
platform for accurate measurement of
campaign performance at any stage of the
customer journey based on individual,
segment, or demography. To enhance
the effectiveness of harnessed data, Yes
Lifecycle’s Diagnose to Deploy (D2D)
approach employs descriptive analytics,
logistical and statistical linear regression
Michael Fisher
alongside Machine Learning and Artificial
Intelligence to discover greater insights.
“Through our D2D approach, we go
one step ahead of machine learning to
reveal the true potential of data through
our context-based real-time analytics
capabilities,” highlights Fisher.
Fisher notes that the current CRM
technology platforms in the market act
in silos. “Besides having to navigate
through disparate technologies across the
customer journey, which is cumbersome,
it takes significant time as well. The
digital consumer today demands instant
gratification.” Through Yesmail360i—a
customized cross-channel marketing
and analytics platform—Yes Lifecycle
Marketing eliminates time inefficiencies in
digital engagement while fast pacing time
to market. Not only can the Yesmail360i
run queries across 50 million customer
records and five billion transactions and get
answers in eight seconds, it also displays
results in the form of Venn diagram or bar
chart whereby businesses can understand
the interactions made with the audience
at each point in the customer journey.
“With Yesmail360i, businesses know
who’s active with them in email, text, push
notifications, and who’s inactive.”
Yes Lifecycle, with its seamless
technology capabilities, has been helping
companies to overcome their cross channel
20 MOST PROMISING
CRM
2017
customer engagement challenges. For
instance, when one of its clients from the
retail industry was struggling with a large
inactive audience, Yes Lifecycle Marketing
provided the client with a strategy
leveraging digital display as an option for
reactivation of dormant audience members.
Yes Lifecycle Marketing coordinated
communications to the active audience
across email, text, and push notifications
while incorporating a similar offer strategy
to inactive audience members via display.
By setting up a coordinated display
campaign in conjunction with email, push,
and SMS campaigns, the client recognized
incremental revenue amounting to more
than a million dollars as inactive audience
members became active, and in some
instances repetitive buyers.
The company’s proactive team builds a
strong collaborative and coordinated work
environment whereby clients drive crosschannel
campaign effectiveness across text,
social media and mobile platforms. The
company has a strong team of technology
and analytics experts, statisticians, online,
and offline strategists, and creative people
who leverage their technology knowhow
to implement solutions in client
premises, swiftly.
Apart from its digital endeavors,
Yes Lifecycle Marketing leverages
Infogroup’s offline databases for greater
customer insights ultimately leveraging
the data to inform online and offline
customer engagement scenarios. Having
access to hundreds of data sources both on
and offline, Yes Lifecycle is set to launch
a rich database and new data repository
later in 2017 that will bring added value
to marketers with new insights and
abilities. “We also look forward to offering
big data analytics and processing with
greater sophistication to drive campaign
effectiveness,” says Fisher.
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