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Customer Lifecycle An Insights-Driven Magazine

Customer Lifecycle An Insights-Driven

An Insights-Driven Magazine 4 Reasons Why Marketers Need Personas pg. 8 BUILDING UNMATCHED CUSTOMER EXPERIENCES: The who, how, what, when, and where 6 Steps to Building a Personalization Roadmap pg. 9 3 Email Triggers to Consider pg. 21

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