OMM 640 Week 1 Assignment 21st Century Corporate Social Responsibility

OMM 640 Week 1 Assignment 21st
Century Corporate Social
Responsibility
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OMM 640 Week 1 Assignment 21st Century Corporate Social Responsibility
21st Century Corporate Social Responsibility [CLOs: 1, 2, 3, 5]. Due by Day 7. Read Chapter 2 of the textbook
as well as the Snider, Hill, and Martin (2003) article on corporate social responsibility in the 21st century.
Conduct research on the Internet and select a company for which you will summarize the corporate social
responsibility of the organization. In your summary, incorporate the following key words and
phrases: sustainability, strategic philanthropy, cause marketing, shared value, stakeholders, and global
perspective. Include definitions in your own words for these key words and phrases.
The paper
Must be three double-spaced pages in length (not including title and references pages) and formatted
according to APA style as outlined in the FSB APA guidance located in the classroom.
Must include a separate title page with the following:
o Title of paper
o Student’s name
o Course name and number
o Instructor’s name
o Date submitted
Must use at least one scholarly source in addition to the course text and the article by Snider, Hill, and
Martin (2003).
Must document all sources in APA style as outlined in the FSB APA guidance located in the
classroom.
Must end with a conclusion that clearly summarizes what was presented in the paper.
Must include a separate references page that is formatted according to APA style as outlined in the
FSB
APA guidance located in the classroom.