MOUSTAKAS_BRAND_SCENT_Nov_2017
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Brand Values<br />
Emotional Values<br />
• Responsible, Value for money oriented,<br />
• Joyful, Pleasant, Welcoming<br />
• Renewed, Appealing<br />
Functional Values<br />
• Technologically advanced,<br />
• User friendly,<br />
• Uncomplicated, Organized
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