MOUSTAKAS_BRAND_SCENT_Nov_2017
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Consumers were asked which of their senses where<br />
the most important when recognizing brands<br />
60%<br />
50%<br />
40%<br />
30%<br />
20%<br />
10%<br />
0%<br />
Sight Smell Sound Taste Touch<br />
Millward Brown and Martin Lindstrom, “<strong>BRAND</strong> Sense” (2005)<br />
Scent is recognized as second most important after sight
Change language