Conference Brochure - Academy of Indian Marketing

“EMERGING MARKETS IN THE NEW WORLD ORDER THE PARADIGM SHIFT”
Sponsored
By
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about THE conference
A “momentous and gigantic shift” is taking place today in the global economy because of the growing clout and sudden burst of
emerging markets in the world economic scenario. Emerging markets have expanded to several countries in Asia, Latin America,
Central and Eastern Europe, the Middle East and also a few countries in Africa. India, China Brazil and Russia, referred to
collectively as BRIC, are among the largest emerging markets in the contemporary global world.
The emerging markets have brought about a metamorphic change in world trade, commerce, markets and the balance of power.
Their share of the total merchandise exports is now over 40%. They account for 20% of the world economy and in the coming 25
years it is projected that these will grow up to 50%. Two thirds of the global forex resource is with them. Over 70 Fortune 500 firms
are from the emerging economies. “A new breed of world class companies” from these economies is expanding their global
operations fast through mergers and acquisitions.
A new global order emerged recently when a group of 20 nations, comprising both developed and emerging economies including
China, Brazil, and India etc, replaced the elite club of rich nations called the Group Eight as the global forum for economic policy.
The rise of new economic powers, faster integration of the world economy and the growing power of information technology are
likely to trigger dramatic changes and transform the global economic landscape in the coming years.
Although with faster economic growth, rising incomes and growing population, emerging markets offer enormous marketing
opportunities, several multinationals failed in these markets when they tried to follow the traditional marketing models that work in
developed markets. The unique cultural characteristics and tradition and dynamics of consumer behavior in emerging economies
demand a different marketing strategy and sales program for achieving success.
It is against this backdrop that the three-day New Delhi conference on “Emerging Markets in the New World Order – A Paradigm
Shift” co-sponsored by Academy of Indian Marketing(AIM), American Marketing Association(AMA) and Center for Excellence in
Brand & Customer Management (CEBCM), J. Mack Robinson College of Business, Georgia State University, Atlanta, GA is being
organized. The conference brings together a distinguished panel of speakers, including academics from renowned business
schools, management thinkers, marketing experts, senior government policy makers and businessmen across the world to share
their insights and hindsights on how global business firms should respond realistically to the new marketing opportunities in
emerging economies and prepare for tomorrow's global competitive challenges.
The themes for he plenary session are Innovation & Strategy, Brand & Customer Management, Consumer Responses & Political
Opinions, Meet the Editors and Rural Marketing / Bottom of the Pyramid.
The themes for the parallel sessions are Overcoming the Limitation embedded in the Traditional View to Business, Brand
Management, Strategic Marketing in Emerging Markets I, Exploring the Marketing- Innovation Link in the Global Context,
Exploring the Marketing- Innovation Link in the Global Context, Strategic Marketing in Emerging Markets II, Research Issues in
International Franchising, Challenge in Emerging Markets, Services Marketing I,Special Session IV: Global Marketing Network,
Technology and Global Marketing, Strategic Marketing in Emerging Markets III, Marketing and Technology: Consumer Behavior
Online, Services Marketing II, Dynamics of Consumer Behavior, Cross-cultural & Ethical Issues, Bottom of the Pyramid, and
Service Performance
The theme of the conference highlights the key challenges and opportunities in the context of myriad developments taking place in
emerging markets and their impact on global trade and investments, impact on domestic ad global marketing and society at large.
It is hoped that the conference will help to strengthen linkages and global networking among the academicians, policy makers
and sustain dialogue on issues and challenges facing the global environment.
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about academy of indian marketing
Vision
The Academy of Indian Marketing aspires to become the world's leading research and practice driven
academic organization recognized for creating and disseminating unique marketing perspectives for India
and other emerging markets.
Mission
To foster academic research unique to emerging markets.
To become a catalyst between the academics and practitioners in creating and disseminating marketing perspectives
unique to emerging markets.
To make marketing a positive societal force with unique perspectives on the role of NGOs and public/private
partnerships.
To encourage students and academic scholars from diverse disciplines to focus on marketing perspectives unique to
emerging markets
Activities
Grow membership of the Academy with a target of one thousand members in the next five years: consisting of faculty,
doctoral research scholars and practitioners.
Organize and grow student chapters in India and other emerging markets to foster marketing as a discipline and practice
uniquely focused on issues of emerging markets.
Publish a peer reviewed academic journal focused on marketing perspectives unique to emerging markets.
Organize a bi-annual academic conference with peer reviewed paper presentations and recognized as research
publications of faculty and scholars.
Organize a bi-annual market research conference unique to issues of emerging markets.
Organize a bi-annual conference on marketing policy issues and the role of the government unique to emerging markets.
Organize a bi-annual retreat of Chief Marketing Officers (CMOs) and Chief Executive Officers (CEOs) on role of
marketing in emerging markets.
Develop a Marketing Research Institute which funds academic research unique to marketing in emerging markets.
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co-founders
Dr Jagadish (Jag) Sheth, a thought leader, consutant and communicator is currently holding the Charles H
Kellstadt Professor of Marketing at the Goizueta business School at Emory University. He has been on the faculty
of University of Southern California,Univeristy of Illinois, Columbia University as well as Massachusetts Institute of
Technology (MIT),U.S.A. He has worked for numerous industries and companies in USA,Europe and Asia. His
seminal contribution to the field of marketing has been well recognised and he is a recipient of numerous awards
and distinctions important among them being Outstanding Marketing Educator Award by the Academy of Marketing Science,
Richard D Irwin Distringuished Marketing Educator and the Charles Coolidge Parlin awards by the American Marketing
Association and Outstanding Educator award by the Sales and Marketing Executives International. He has authored numerous
books and published papers in different areas of marketing which r today considered as ‘classic’. His most recent publications
include : “The rule of three” co-authored with Rajendra Sisodia (free Press) and “Chindia Rising: How China and India will Benefit
Your Business” (SagePubliations).
Dr S. Neelamegham, Known for his pioneering work in developing Indian cases on Management is currently a
Distinguished Professor of Marketing and President of the NIILM Center for Management Studies. He is also the
honorary Chairman of the center for Entrepreneurship and Career oriented programmes at the University of Delhi.
He has served as the Dean of the Faculty of Management Studies of the University of Delhi. He has been a visiting
Professor at the University of Wisconsin,USA, Concordia University, (Canada), Curtin International
(Australia),University of Rio de Janeiro (Brazil),School of Tourism Organisations(France),, Case Method
Programme of Harvard Business School and Durban University ,South Africa. He was instrumental in setting up the School of
Business Studies at the University of Zambia of which he was the founder Dean. He has served as a consultant to
UNDP,ADB,Economic Commission (Africa),Asian Productivity organisation , Common wealth Secretariat , Asian Center for
Development Administration and on the boards of several private and public sector organistions. He was the chairman of the
committee which prepared the blueprint for setting up of the fifth IIM at Indore. Author of numerous publications his current areas of
interest include, Global competitiveness,strategic Alliances and changing face of Indian Marketing.
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co-founders
Dr. V. Kumar is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director
of the Center for Excellence in Brand and Customer Management, and the Director of the PhD. Program in
Marketing at the J. Mack Robinson School of Business, Georgia State University. Prof. V. Kumar is a Ph.D.,
Marketing from University of Texas, Austin. Dr. V Kumar's pioneering research on Customer Loyalty and Customer
Lifetime Value has received attention worldwide. His research has been widely published in premier journals such
as Journal of Marketing, Harvard Business Review, Sloan Management Review, Journal of Marketing Research,
Marketing Science, and Operations Research to name a few. He was recently ranked as one of the top five scholars in marketing
worldwide. VK also serves as a consultant for leading Fortune 500 corporations. He has been conferred with several awards and
honours including the Bharat Gaurav Award and the Hind Ratan Award from the Government of India, the best Professor in
Marketing Award from CMO, Asia and the Pravasi Acheivers Gold Medal by the NRI Welfare Soceity of India in the year 2010. He
has also received several awards and recognitions for his contributions to the area of research in marketing including the Robert
Buzzell Award for the paper published by the Marketing Science Institute that best contributes to the Practice of Marketing. He was
also the recipient of the 2010 DMEF, Robert G. Clarke Outstanding Educator Award for Lifetime Contributions to Direct and
Interactive Marketing. He has published several books that are seminal works in various fields including the best sellers Marketing
research, Customer Relationship Management, Customer Lifetime Value and International marketing research.
Rajeev Karwal, in a career spanning over 25 years, has worked on startups, turnarounds and more. He is known
for his strategic abilities and excellent execution. His passion for excellence and impeccable track record made him
debut at the 43rd position in the Economic Times India's Most Powerful CEOs list in 2004. He is also considered
one of the greatest brand builders in India. His brand building efforts at LG, ONIDA, Philips and Electrolux are part
of marketing folklore. His spectacular turnaround effort at reviving Philips Consumer Electronics and Electrolux
also earned him the tag of an ace turnaround specialist. He founded Milagrow Business & Knowledge Solutions in
2007, to help growth seeking enterprises with unique 'Venture Catalyst' approach. His mission is to make Milagrow 'the destination
for Growth Seeking Business', and to partner with these aspiring enterprises as a Venture Catalyst to build best-in-class
managerial and organizational capabilities in them. He has been closely associated with the CII and FICCI, and has served on
several committees on the industry bodies.
Mr. Jayendra (Jayant) Shah, Business Director of Academy of Indian Marketing
Mr Jayant Shah is a Chartered Accountant and an Associate Member of the Institution of Chartered Accountants of
India since 1982. He is also a commerce graduate and a law graduate. He has varied experience in Organizational
& Management Consultancy and is currently associated with eminent marketing guru Dr.Jagdish Sheth. He is also
on the advisory panel of Mumbai Business School. He was instrumental in the formation of the Academy of Indian
Marketing, and is dedicated to the vision and mission of the Academy of Indian Marketing.
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Sponsoring institutions
Advancing: Promoting/ supporting marketing practice and thought leadership.
AMERICAN MARKETING ASSOCIATION
American Marketing Association (AMA) is the professional association
for individuals and organizations who are leading the practice, teaching,
and development of marketing worldwide. Our principal roles are:
Connecting: The AMA serves as a conduit to foster knowledge sharing.
Informing: Providing resources, education, career and professional
development opportunities.
Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their
marketing expertise, elevating their careers and ultimately, achieving better results.
Membership: These words define what the American Marketing Association uniquely delivers to its members. With over 30,000
members across almost every industry and discipline, the AMA has the marketing breadth you need.
Being a member of the AMA offers comprehensive, timely information and perspectives that you won’t find anywhere else, along
with the resources, tools and connections to help your career flourish in the marketing community.
GEORGIA STATE UNIVERSITY
The college is more than 90 years old, but in addition to its rich history and
tradition is a very contemporary curriculum that is in keeping with the
needs of today's highly competitive global business environment. Its
premier programs—the Flex MBA, Executive MBA, Executive Doctorate
and undergraduate program—all are ranked among the best in the nation.
The part-time MBA is ranked among the best by BusinessWeek and U.S.
News & World Report and The Executive MBA is on the Financial Times
list of the world's best EMBA programs. The success of the J. Mack Robinson College of Business has been the result of faculty
members who are experts in their field. It is the sixth-largest business school in the United States, with approximately 200 full-time
faculty, and offers a wide variety of course offerings in both the graduate and undergraduate programs.
MILAGROW BUSINESS AND KNOWLEDGE SOLUTIONS
Milagrow Business and Knowledge Solutions is built around the idea of
ethical, profitable and sustainable growth through a partnering approach. It
is a 'one stop destination for small businesses'. Founded by Mr. Rajeev
Karwal, it has Dr. Jagdish Sheth as its Chief Mentor and Prof. Anil Gupta as
its Value Ombudsman. Milagrow brings rich management capital to its
clients and has a unique 'venture catalyst' approach. With sharp strategic
focus and impeccable execution expertise, the Milagrow team is uniquely
poised to be a partner in progress for growth seeking businesses.
Milagrow Business and Knowledge Solutions partners Micro, Small and Medium Enterprises (MSMEs) in various ways to provide
them consulting, hand holding, solutions and services for Starting-up, Scaling-up, Turnaround, or achieving Operational
Excellence. It provides business solutions at all stages of business life cycles for various Industrial, Functional and Geographical
domains. Its general management consulting practice has CEO Mentoring as a service for MSMEs. Under Industry Specific
Consulting Practice, Milagrow has special focus on Retail and Consumer Electronics.
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Indian Institute of Management
Ahmedabad, India
Indian Institute of Management IIMA has evolved from being India's premier management institute
to a notable international school of management in just four decades. Indian Institute of Management,
Ahmedabad was setup in 1961 as an autonomous body with the active collaboration of the
Government of India, Government of Gujarat and the industrial sectors." From the very start the
founders introduced the concept of faculty governance: all members of the faculty play an important
role in administering the diverse academic and non-academic activities of the Institute. The
empowerment of the faculty has been the propelling force behind the high quality of learning experience at IIMA. The Institute had
initial collaboration with Harvard Business School. This collaboration greatly influenced the Institute's approach to education.
Gradually, it emerged as a confluence of the best of Eastern and Western values.
Indian Institute of Management
Bangalore, Karnataka, India
Indian Institute of Mangaement IIMB has always been a hub of innovative activity and is
continuously on the lookout for opportunities to collaborate with the industry as well as other
academic institutions the world over. Innovation and research at the Institute has been given a fillip
with the establishment of Centres of Excellence in various areas ranging from Public Policy and
Corporate Governance to Insurance to Financial Markets and Risk Management. The N.S Raghavan
Centre for Entrepreneurial Learning is a catalyst for entrepreneurial activity and a well-known
incubation centre for startup ventures. A feature that sets apart IIMB from other B-schools is the
carefully selected mix of students with diversity as a stated objective so that students can leverage from each other's experience in
addition to theoretical studies in the classroom, thereby creating a truly enriching learning experience. The Institute also has the
largest Student Exchange Programme amongst all B-schools in India with several partner universities across North America,
Europe and Australia.
Indian Institute of Management
Lucknow, India
Indian Institute of Management (IIML), was established in 1984, by the Government of India, as a
national level school of excellence in management science. IIML 's mission is to be a global, socially
conscious and integrated school of management, towards management development, both in India
and abroad. Towards this, IIML undertakes a diverse range of academic activities and interventions
aimed at creation, dissemination, and application of management knowledge and practices. IIML is
also entering into collaborative arrangements with leading business schools and research centres in
India, Europe, Canada, South and Southeast Asia. The Institute has state-of-the-art computing and
class-room facilities, supported by an extensive library of books, journals, films, and databases.
Indian Institute of Management
Indore, India
Indian Institute of Management IIM,I, Established in 1996, Indian Institute of Management Indore is
the sixth in the prestigious IIM family of management schools. The institute was chosen to be set up in
Indore to give an impetus to management education in central India and has ever since been acting as
the pioneer in the field of management, interfacing with the industry, government sectors and PSUs.
IIM Indore has a solid infrastructure ranging from a very beautiful campus and hostels to a strong IT
backbone and the latest in teaching aids. The geographical proximity to the fastest growing industrial
belt in India and the presence of Special Economic Zones around Indore provide the right environment for both giving hands-on
experience to the students and in enabling the industry to make use of the wealth of management expertise available in the
institute.
The Indian Institute of Management Calcutta (IIMC) was established as the first national institute
for Post-Graduate studies and Research in Management by the Government of India in November
1961 in collaboration with Alfred P. Sloan School of Management (MIT), the Government of West
Bengal, The Ford Foundation and Indian industry. During its initial years, several prominent faculty
formed part of its nucleus, including Paul Samuelson, Jagdish Sheth, J. K. Sengupta, among others.
Over the years, IIMC has grown into a mature institution with global reputation, imparting high quality
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management education. It has been playing a pioneering role in professionalising Indian management through its Post Graduate
and Doctoral level programs, Executive Training Programs, Research and Consulting Activities. Today, the institute serves as an
autonomous body, continually evolving to meet its goals in an ever-changing business environment. The vision of the Institute is to
emerge as an International Centre of Excellence in all facets of Management Education, rooted in Indian ethos and societal values.
Over the past four decades, IIM Calcutta has blossomed into one of Asia's finest Business Schools. Its strong ties to the business
community make it an effective mechanism for the promotion of professional management practices in Indian organizations.
Today, IIM Calcutta attracts the best talent in India - a melting pot of academia, industry and research. The best and brightest young
men and women pursue its academic programs.
NIILM
Centre
for
Management Studies
S h a p i n g L e a d e r s h i p T h r o u g h V a l u e s & V i s i o n
NIILM Centre For Management Studies
Greater Noida, India
NIILM Centre for Management Studies was established in 1996, and is now counted among India’s
top ranking business schools. It is known for its academic integrity, ethical governance and
intellectual warmth on the one hand, and for its fine blend of cutting-edge curriculum, skill-building
pedagogy and uncompromising learner-centricity on the other. With highly effective industry outreach
programs, NIILM-CMS has an excellent placement record in terms of compensation and positions
offered to its graduates. Backed up by a strong base of some outstanding faculty, and high quality
resources, all NIILM programs are fashioned to prepare individuals who’ll be exceptional manager-leaders throughout their
careers. To provide an education that really lasts a life-time and does not get redundant by the next big bang in the environment or
by a decision to change jobs or industries.
Birla Institute of Management and
Technology, Noida, Delhi
Birla Institute of Management Technology was established in 1988 under the aegis of the Birla
Academy of Art and Culture, and supported by Birla group of companies. BIMTECH is mini India in its
formation every year. It has students coming almost from all the states of India, and also from few
foreign countries. Its mix of nationalities, cultural backgrounds, academic and professional
experiences make BIMTECH one of the most exciting and enriching business schools in the country.
Its long belief to prepare global managers who have cross cultural training has become a practice of
the globe today.
Great Lakes Institute of Management
Chennai, India
Great Lakes Institute of Management, Chennai, The institute has adapted the best features of the
American management education adapted to the Asian values and ethos. With the commitment and
focus as enunciated here, our objective will be to offer world-class program, designed to help each
student realize his or her full potential. Both inside and outside the classroom, Great Lakes prides
itself on being a completely student-run Institution. Students participate in the majority of operational
processes - making it a total democracy. They also play a critical role in organizing the multifarious
events on campus. Above all this, the experience that a 'Gurukulam' offers is nonpareil. The ambience in which students and
teachers co-exist after class hours provides ample time and opportunity for introspection and overall rounding of one's personality.
Platinum rated, green & eco-friendly, our campus - spread over 27.5 acres - is equipped with cutting edge infrastructure and
amenities. In all this, the common thread is that of being a large family and Great Lakes strives to be a home away from home.
SPJIMR, S P Jain's history dates back to 1981 when its first sister campus was established in
Mumbai, India. Since its inception, the school has been ranked amongst the top 10 business schools
in India for its MBA programs. In 2004, S P Jain decided to focus on global learning, and with this
S.P. Jain Center of Management
Dubai—Singapore
objective, the first international campus was set up in Dubai. S P Jain has been ranked No.1 in UAE in
a Brand Perception Audit conducted by A C Nielsen in 2008. Within a short span, it carved a niche in
quality management education. And In 2005, S P Jain was invited by the Singapore Government to
establish a campus in Singapore. It continued its legacy in management education and set up its Singapore campus in 2006.
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Building on this successful track record for MBA programs, S P Jain took a step forward and launched its first Global BBA Program
in 2010 with the focus of imparting complete education and inculcating a global mindset at an undergraduate level. A new campus
is now being established in Sydney, Australia, which would be functional for students in 2012. S P Jain has thus, through
contemporary pedagogy and industry relevant curriculum, moved from strength to strength, to emerge as one of the premier global
business schools.
Loyola Institute of Business
Administration, Chennai, India
LIBA, established in 1979, is a premier management institute known for its academic excellence and
value-based education. It provides management education to both fresh graduates seeking worldclass
management education and also to those who are already employed and want to enhance their
managerial skills. LIBA also has collaborations with several Universities overseas and seeks to
imbibe a global mindset in its students. There is also a strong focus on consultancy and research and
LIBA encourages its faculty and students to undertake consultancy projects with corporates.
Situated in the heart of Chennai city, within the sprawling Loyola campus, LIBA is a world in itself. Its
scenic and idyllic surroundings provide an experience beyond compare. However, in contrast to its surroundings, LIBA is a volcano
of activities, ideas and ambitions. State-of-the-art infrastructure facilities at LIBA render an atmosphere that is conducive for
learning and development.
Mudra Institutae of Communication
Ahmedabad, Gujarat, India
MICA, Started in 1991, Mudra Institute of Communications, Ahmedabad (MICA) is an autonomous
non-profit management education institution. MICA has set a precedent as the first residential
academic institution in the country and perhaps in the Asia-Pacific region wholly dedicated to meeting
the needs of the integrated marketing communications industry. MICA complements the role that
management education plays in modernizing and professionalizing communications-driven
businesses. The MICA Brand assures the delivery of current, reliable and cost-effective
communications management skills. The single, most important aspect that makes MICA stand apart from the other management
schools in the country is the strength and design of its curriculum. The courses are structured and taught with the intention of
creating communications management specialists who are able to understand the multiple requirements of business, specifically
of those organizations that are communications-driven in realizing their business strategy and effectiveness.
MICA believes in facilitating learning and sharing ideas and experience rather than merely teaching, and encourages
experimentation and innovation. While encouraging each individual to develop his/her potential, MICA also helps students
understand and imbibe the value of teamwork.
Xavier’s Labour Relations
Institute (XLRI)
Jamshedpur, India
XLRI was founded in 1949 by Fr Quinn Enright, S.J. in the Steel City of Jamshedpur. Over many years
XLRI has developed its own identity. The hall mark of this identity is, not to walk on the beaten path but
to strike new routes; not to benchmark but to be benchmarked, to be second to none but to be the first
to respond to the needs of the people and the nation, by taking up the tasks which are bold but
necessary which nobody has hitherto taken up. This enterprising and pioneering spirit can be
witnessed throughout the history of XLRI.
T.A. Pai Management Institute
Manipal, Udupi, Karnataka, India
The T A Pai Management Institute (TAPMI) located in the international university town of Manipal
(Karnataka), is among the leading management institutes in India, and is reputed for its academic
rigour and faculty-student interaction. Founded by the visionary, Late Shri. T. A. Pai, TAPMI's mission
is to provide much needed impetus to the task of building professional management capability in the
country. Since its founding in 1984, TAPMI has received recognition and respect amongst the wellknown
industrial houses and academic institutions in India for the quality of its education. Continuous
improvements in the curriculum, structure, academic systems and faculty resources have contributed significantly to making
TAPMI a preferred centre for management education.
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In early 2009, TAPMI took a landmark step in its history by shifted its operations to a new scenic 42-acre residential campus in
Manipal. Located on the side of a hillock and overlooking a valley filled with verdant tropical greenery, this campus provides an ideal
setting for serious academic study and creativity, combined with entertainment and relaxation.
Alliance Business School,
Bangalore, Karnataka, India
ALLIANCE BS ACADEMY BANGALORE, By the year 2020, the School of Business, Alliance
University aspires to be among the top twenty business schools in the world. The mission of the
School of Business, Alliance University is to provide students with an excellent quality of education
that kindles creativity, encourages innovation, and instills strong ethical practices enabling them to
develop as leaders and to compete successfully in the global business arena. The School of
Business, Alliance University is committed to promote and support effective learning and teaching.
Narsee Monjee Institute of
Management Science
Mumbai, India
NMIMS, In order to meet the growing demand for management education, the Shri Vile Parle
Kelavani Mandal, with the help of a donation from Narsee Monjee Educational Trust, established a
recognized Management institute of the Mumbai University in 1981. Since then NMIMS has grown
into a flourishing University, offering courses / programs across various disciplines, such as
Management, Technology, Science, Pharmacy, Architecture and Commerce. Today, the University
has over 5000 students and more than 200 faculty members. The faculty at the University represent
an eclectic mix of Industry and Academic experience; national and international experiences.
Institute of Management Technology
Ghaziabad, India
The Institute of Management Technology (IMT), Ghaziabad is rated among the top 10 business
schools in India. It is widely recognized as a centre of excellence in management education, having
moulded itself according to the fast changing business and social environment over the last 30 years.
IMT boasts of one of the best infrastructure in the country which is evident from its consistent high
ranking on infrastructure parameter. Its strength lies in its eminent faculty and the quality of its courses
that have in many cases, been trendsetters. The student fraternity is marked by a strong camaraderie
and the total dedication with which the students involve themselves in the activities of the institute as
cohesive group which also honing them skills to excel in the fiercely competitive world of contemporary business. The remarkable
sense of community at IMT starts in classrooms, where synergy can be witnessed among the students and faculty members. IMT
graduates, equipped with energy and drive, take this same team spirit and individual skill base to the work place, demonstrating a
passion for excellence and a characteristic IMT brand of commitment and go-getter attitude.
Indira Gandhi National
Open University
New Delhi, India
Since its establishment in 1985, IGNOU has contributed significantly to the development of higher
education in the country through the Open and Distance Learning (ODL) mode. The 'People's
University' follows a learner-centric approach and has successfully adopted a policy of openness and
flexibility in entry qualifications, time taken for completion of a programme, and place of study. The
University, at present, offers 338 programmes of study through over 3,500 courses to a cumulative
student strength of over 30 lakh students. The programmes are offered by the University at the
following levels: doctorate; masters and bachelors degree programmes; post-graduate and undergraduate
diplomas; and certificates. The University develops its academic programmes through 21 Schools of Study. A dedicated
faculty, trained in distance education methodology, is responsible for planning, designing, developing and delivering academic
programmes. IGNOU involves a large number of senior teachers and experts from premier institutions in the country as 'content
experts' for developing and delivering its course material.
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The University has established a network of 43 Regional Centres (Rcs), 6 Sub-Regional Centres and 1,400 Study Centres (SCs)
all over the country to provide easy access and effective support services to the learners. The University has also begun to focus on
the educationally backward regions. IGNOU has entered into bilateral and multilateral alliances with several countries, especially
in Asia, Europe and Africa:
Faculty of Management Studies
University of Delhi, Delhi
Faculty of Management Studies focuses on management education more than just business
management. The commitment is thought leadership with a deep understanding of business. The
approach to pedagogy combines fieldwork, case studies and instrumented feedback with a strong
emphasis on concepts and theory. The intent is to encourage intellectual curiosity and open minds to
the adventure of ideas. But much about the school is not just about what is taught with in its confines.
FMS has the unique privilege to be part of one of the premier universities world – the University of
Delhi - with some of the finest departments in Economics, Law, Sociology, Commerce and Operations
Research. Our collaborative approach involves inputs from various departments that gives the benefit of a much wider view and
deeper understanding. This is indicated by the success of our alumni who are in positions of leadership in industries &
governments across the world. The network of more than 9000 alumni gives students unmatched access to information, mentors
and careers.
Welingkar Institute of Management
Mumbai, India
Prin. L. N. Welingkar Institute of Management Development and Research, Mumbai was
established by the Shikshana Prasaraka Mandali in the year 1977. It is part of the Shikshana
Prasaraka Mandali, Pune which manages around 43 educational institutes in Maharashtra.
Welingkar started its journey by offering short term diploma programs catered to the needs of
professionals, helping them progress in their careers. It was the First A-Grade Management Institute
to have obtained ISO 9001 - 2000, certified by BVQI. Over the years it has established itself and
introduced many new diploma and post graduate distance learning programs. From 1984, it also
offered full time management programs. Its core strength lies in identifying new sectors and providing quality education in those
areas like Retail, E-Biz, Design & Innovation and Commodity Trading among others. Welingkar believes in excellence in quality of
education which is relevant to the current times. The institute’s faculty is of the best calibre. The curriculum is designed and updated
regularly by the faculty along with experienced practicing managers, who take special care to keep it application oriented. The
Institute is committed to produce outstanding managers with broad based knowledge, analytical ability, team experience and
critical interpersonal skills necessary to meet today's and tomorrow's management challenges.
The Tata Management Training Centre (TMTC) was started on January 6, 1966, by Mr. JRD Tata.
Its mandate was to serve as an educational institution that would assist, foster, cultivate and
contribute to the development of professional management for the economic development of the
Tata Management Training Center
country. Since then, it has developed into one of the leading management training institutes in the
country having linkages with renowned national and international institutions. TMTC is now the
learning arm of the Tata Group’s Human Resources function. Over the years, TMTC has contributed
to corporate, public and national growth through its planned emphasis on all-round human resource development. The Centre
endeavours to make the trainingboth issue and need based by encouraging participants to implement programme inputs in actual
situations. The Centre is housed in a gracious heritage structure, designed by renowned architect George Wittet (Architect of
famous structures like Gateway of India), on rambling grounds surrounded by leafy trees, lawns, pathways and flower beds. In the
1960s, it was decided to restore the bungalow and turn it into a residential training centre. Much of the original layout remains the
same. TMTC’s atmosphere of serenity strikes just the right balance between the stringent demands of its management courses
and participants’ need to look at their management roles from a perspective unencumbered by urban conditioning.
14

chief guest
Dr. Saumitra Chaudhri, Member Planning Commission, Government of India
Saumitra Chaudhuri is a renowned economist, Member, Planning Commission and member of the Economic
Advisory Council to the prime minister. He has been a member of the high-level committee set up by the prime
minister to examine the finances of the oil companies and to study the implications of the rise in the crude oil prices.
He is the chairman of the committee for formulation of the industry rates of the Duty Drawback in the Ministry of
Finance. He has been a member of several high-level committees in the government of India including the
committee for examining the pricing and taxation issues related to petroleum products, committee for reviewing the
ADR/GDR/FCCB schemes, and the committee on estimation of savings and investments. During his long
association with the government of India, he has worked with the Ministry of Industry, and Department of Steel as an economist. He
has a long and illustrious career before joining the government of India, having worked in SAIL, SBI, World Bank and UNIDO for
over two decades. He is a prolific writer, and has authored over twenty five monographs and papers spanning issues of industry,
the financial sector, regional development and fiscal policy. He holds a basic degree in science and has studied economics at JNU,
New Delhi.
Distinguished speakers
Dr. V. Kumar, Georgia State University, Co-founder, Academy of Indian Marketing
Dr. V Kumar is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of
the Center for Excellence in Brand and Customer Management, and the Director of the PhD. Program in Marketing
at the J. Mack Robinson School of Business, Georgia State University. Dr. V Kumar's pioneering research on
Customer Loyalty and Customer Lifetime Value has received attention worldwide.
Mr. Dennis Dunlap, CEO, American Marketing Association
CEO of the AMA since 1999, Mr. Dunlap has spearheaded significant change, focusing on enhancing the
association's visibility and leadership position in the marketing world and on providing AMA members with products
and services addressing their needs in the changing marketing environment.
Mr. Dunlap is on the Board of Trustees for the AMA Foundation
Dr. Ruth Bolton, Executive Director, Marketing Science Institute
Ruth N. Bolton studies how organizations can improve business performance over time by creating, maintaining
and enhancing relationships with customers. Dr. Bolton has been the Professor of Marketing, W.P. Carey Chair in
Marketing, at the W.P. Carey School of Business, Arizona State University. She previously held academic positions
at Vanderbilt University, the University of Oklahoma, Harvard University, University of Maryland, and the University
of Alberta. Dr. Bolton has published articles in the Journal of Consumer Research, Journal of Marketing, Journal of
Marketing Research, Journal of Service Research, Management Science, Marketing Science, and other leading
journals.
15

Distinguished speakers
Mr. Rajeev Karwal, Co-founder, Academy of Indian Marketing
In a career spanning over 25 years, Rajeev has worked on startups, turnarounds and more. He was 43rd position
in the Economic Times India's Most Powerful CEOs list in 2004. He is also considered one of the greatestbrand
builders in India. His brand building efforts at LG, ONIDA, Philips and Electrolux are part of marketing folklore. He
founded Milagrow Business & Knowledge Solutions in 2007, to help growth seeking enterprises with unique
'Venture Catalyst' approach.
Dr. Gerard Tellis (University of Southern California)
Gerard J. Tellis is Professor of Marketing, Neely Chair of American Enterprise, and Director of the Center for Global
Innovation, at the USC Marshall School of Business. He has been Visiting Chair of Marketing, Strategy, and
Innovation at the Judge Business School, Cambridge University, UK, Distinguished Visitor, Erasmus University,
Rotterdam. Tellis specializes in the areas of innovation, global strategy, market entry, new product growth,
advertising, promotion, and pricing. He has published over 100 articles and 4 books, which have won 15 awards,for
contributions to Marketing Strategy.
Prof. Anil K. Gupta, Indian Institute of Management
He is a Member, National Innovation Council, Chaired by Adviser to Prime Minister. He is also a Visiting Professor
of Innovation Management in Emerging Markets, European Business School and aBerlin Fellow, National
Academy of Agricultural Sciences. He is also Fellow of The World Academy of Art and Science, California. He
established Society for Research and Initiatives for Sustainable Technologies and Institutions and Grassroots
Innovation Augmentation Network, two voluntary organization to support the Honey Bee Network and to scale up
and convert grassroots innovations into viable products respectively. He helped set up the National Innovation
Foundation assisted by Department of Science and Technology, Government of India to make India innovative and
creative society and a global leader in sustainable technologies. He received Padma Shri National Award from the Hon'ble
President of India, 2004 for distinguished achievements in the field of management education.
Dr. Rajan Varadarajan (Texas A&M University)
Dr. Rajan Varadarajan is Distinguished Professor of Marketing, holder of the Ford Chair in Marketing and E-
Commerce, and Interim Head of the Department of Marketing, Texas A&M University at College Station. He is
author of over 60 refereed journal articles on such topics as marketing and market strategy, competitive
advantage, corporate diversification and divestitures, global competitive strategy, market pioneering advantage,
multi-market competition, product-market growth strategies, strategic alliances, strategy typologies and
taxonomies, interdependencies between corporate, business and marketing strategy and other topics. He
currently serves on the Editorial Review Boards of the Journal of Marketing, Journal of the Academy of Marketing
Science, Journal of Interactive Marketing, Journal of Strategic Marketing, Journal of Marketing Management, and other journals.
Dr. Varadarajan is a recipient of a number of honors and awards.
Mr. David Wittenberg, CEO, The Innovation Workgroup Inc.
As director of the Client Centered Innovation workgroup, David draws upon over thirty years of consulting,
management and entrepreneurial experience to deliver leading-edge customer research and product
development techniques to marketing, engineering and R&D groups. His specialty is combining research,
advanced critical thinking skills and out-of-the-box creativity to produce fact-based analyses, identify the leverage
points that drive growth and profitability, and develop innovative, breakthrough strategies for success. His milliondollar
ideas have included new products, responses to competitors and product positioning decisions. Prior to
joining Optimus, David worked as an independent management consultant.
16

Distinguished speakers
Prof. S. Neelamegham, Co-founder, Academy of Indian Marketing & President, NIILM-CMS
Known for his pioneering work in developing Indian cases on Management is currently a Distinguished Professor
of Marketing and President of the NIILM Center for Management Studies. He is also the honorary Chairman of the
center for Entrepreneurship and Career oriented programmes at the University of Delhi. He has served as the
Dean of the Faculty of Management Studies of the University of Delhi. He has been a visiting Professor at the
University of Wisconsin,USA, Concordia University, (Canada), Curtin International (Australia),University of Rio de
Janeiro (Brazil),School of Tourism Organisations(France),, Case Method Programme of Harvard Business School
and Durban University ,South Africa. He was the chairman of the committee which prepared the blueprint for
setting up of the fifth IIM at Indore. Author of numerous publications his current areas of interest include, Global
competitiveness,strategic Alliances and changing face of Indian Marketing.
Dr. Jagdish Sheth, Co-founder, Academy of Indian Marketing & Charles H. Kellstadt Professor of Marketing,
Goizueta Business School, Emory University
Dr. Jagdish Sheth is a renowned scholar and world authority in the field of marketing. His insights on global
competition, strategic thinking and customer relationship management are considered revolutionary. Dr. Sheth is
the Charles H. Kellstadt Chair of Marketing in the Goizueta Business School at Emory University. Prior to this, he
was a distinguished faculty member at the University of Southern California, the University of Illinois, Columbia
University and the Massachussetts Institute of Technology. Professor Sheth has published more than 200 books
and research papers in different areas of marketing and business strategy. Many of these are considered classic
references. His timely advice promises to aid business leaders looking to develop immediate and long-term
strategies for improving their competitive position.
Mr. Martyn Mensah, President, Global Marketing Network of Ghana
Martyn Mensah is the inaugural Honorary President of Global Marketing Network in Ghana. He is a key player in
the introduction of Ghana's first pay-television service, MNET/MultiChoice, he currently serves on the boards of a
number of major organizations in Ghana. He is the Managing Director of Kasapreko Company Ltd., an innovator in
the beverage manufacturing sector and the director of UT Financial Services Ltd.,
Dr. Uday Salunkhe, Welingkar Institution of Management
Prof. Dr. Uday Salunkhe, he has a rich corporate experience of 12 years, which includes his tenure with
Mahindra & Mahindra, ISPL and other companies.Though a Teacher, he is an avid lifelong learner with a
hunger for innovation in education and a passion for sharing what he has discovered with others. Prof. Dr
Uday Salunkhe has also been involved in the official bodies of the University and the Directorate of
Technical Education to improve the quality of management education. Currently, he is the Chairman of
Ad-hoc Board of Studies in Management Courses of Mumbai University and President of Association of
Management of MBA/MMS Institutes.
17

Distinguished speakers
Dr. Raj Srivastava, Singapore Management University
Raj Srivastav is the Professor of Marketing and provost at Singapore Management University. His research include
marketing metrics, brand management, customer management and marketing strategy. He has received several
awards, recognitions and honors for his contributions to the marketing discipline. His papers have been published
in leading journals including Journal of Marketing, Journal of Services Research, Journal of Marketing Research
and Journal of Management.
Ms. Vinita Bali, CEO, Britannia, Industry Perspective
Vinita Bali is the Managing Director of Britannia Industries Ltd. She started her career with Voltas Ltd.-a Tata Group
company focusing on consumer products. In 1980, Vinita joined Cadbury India, and global spanned UK, Nigeria
and South Africa. The Coca-Cola Company chose her as its worldwide Marketing Director in 1994 where she was
responsible for the worldwide strategy for Coke. In 2001, she was made a corporate officer of The Coca-Cola
Company and appointed Vice President of Corporate Strategy reporting to the Chairman. After an eventful nineyear
association with Coke, Vinita joined her mentor at Coke, Sergio Zyman at the Zyman Group in July 2003 as a
Managing Principal and Head of the Business Strategy practice in the company's Atlanta office.
Dr. Ashok Ranchhod, Mudra Institute of Communications, Ahmedabad
Ashok Ranchhod is the Director of Mudra Institute of Communication, Ahmedabad. He has a rich industry and
academic experience spanning more than four decades. His research & consulting interests include banding,
CSR, Digital Marketing & Strategic Management.
Dr. C. W. Park, University of Southern California
C.W. Park has published numerous articles in leading journals, including the Journal of Marketing Research,
Journal of Consumer Research, and Journal of Marketing. He is the editor of the Journal of Consumer Psychology
and serves on the editorial board of the Journal of Marketing and the Journal of Consumer Research. Professor
Park is active in executive education nationally and around the world in the Samsung Executive Education
Program. Prior to joining USC, Professor Park was the Albert Wesley Frey Distinguished Professor of Marketing at
the Katz School of Business at the University of Pittsburgh.
Dr. Paul Baines, (Cranfield University, UK)
Paul Baines is Reader in Marketing at Cranfield School of Management and Course Director, MSc Strategic
Marketing. He is author/co-author of more than eighty published articles, book chapters and books on marketing
issues. Over the last ten years, Paul's research has particularly focused on political marketing, public opinion and
propaganda. Paul's teaching has encompassed undergraduate, postgraduate and post-experience levels,
18

Distinguished speakers
including MBA teaching, in the UK, Canada, Finland, Malaysia, Singapore and Cyprus across a number of aspects of marketing
including marketing research, marketing strategy, political marketing, public relations, branding, and consumer behaviour. Paul's
marketing research consultancy experience includes marketing research and marketing/PR strategy development projects for a
variety of large organizations.
Mr. Manu Anand, India-Head of Pepsico
Mr Manu Anand is the new India-Head of PepsiCo, as the incumbent Chairman and Chief Executive Officer (CEO),
Mr Sanjeev Chadha, has been promoted chief of the global beverage and snacks giant's West Asia and Africa
operations with effect from January 1, 2011.
Mr. Premchand Palety, CEO, Centre for Forecasting and Research
Premchand Palety is the Chief Executive of Centre for Forecasting & Research (C fore). He has over 15 years
experience in market research, opinion research, election surveys and performance appraisal studies at national
level. He has conducted election surveys in almost every Indian State. He has conducted pre poll surveys and exit
polls for Doordarshan, TV-9, Suvarna News ,Outlook and Hindustan Times among others. He has also analysed
election results for Doordarshan for over 5 years. For about a decade he has also been writing on management
education. His articles have been published in The Wall Street Journal, Mint, Hindustan Times, Economic Times
and Outlook. He has also authored a book on Indian Business Schools published by Penguin. He has been a
columnist for Mint since its launch for over 2 years. At present he is columnist for the The Wall Street Journal where he is also the
contributing editor.
Dr. Rajan Saxena, Narsee Monjee Institute of Management Studies
Dr. Rajan Saxena was the Director of IIM, Indore, S.P.Jain Institute of Management & Research and Dean of
Narsee Monjee Institute of Management Studies, Mumbai. He has been in management education since 1972 and
has over 37 years of professional experience in management education, research, consulting and institution
building. Dr.Saxena's teaching & research interests are, Marketing Strategy, Services Marketing & Customer
Relationship Management. Dr. Saxena is widely respected in the country as a marketing educator and consultant .
He has consulted over 50 Indian and multinational companies. He has published 60 articles in Indian and Foreign
journals. His book titled Marketing Management by Tata McGraw- Hill is today in the 4th edition and is one of the
widely used text books for marketing in Indian Business Schools. Dr. Saxena has received several awards. Dr. Saxena has been
on the advisory and corporate board of several institutions & companies.
Dr. Rajiv P. Dant, University of Oklahoma, Journal of Retailing
Professor Dant's primary research interests include channels of distribution, research methodology, supply chain
management and franchising, with special emphasis on conflict management, and managing inter-organizational
governance and relationships. His research has previously appeared in several leading journals across the world.
Professor Dant is a past Chair of the International Society of Franchising and has since served on the Executive
Committee of its Board of Governors. He serves on the editorial boards of five journals and the ad hoc editorial
boards of another six journals. He has also assisted various organizations with executive development, research
and consulting in the areas of marketing analysis, marketing research, distribution planning and strategy.
19

Distinguished speakers
Dr. Harivansh Chaturvedi, Birla Institute of Management Technology
Harivansh Chaturvedi is the Director of BIMTECH. He has published more than 20 research papers in national
journals and magazines, and has authored four books on issues on management. He is the editor of several
research journals in India. His research interests include rural and social marketing.
Dr. Attila Yaprak, Wayne State University
Attila Yaprak is a Professor of Marketing and International Business at Georgia State University for the last 30
years. His research interests include Cross-National Consumer Behaviour, International Strategic Alliances and
International Marketing Strategy.
Mr. Amit Mehra,Reuter.
He joined Reuters in Nov 2001 in the London office as Manager, New Business Development and was the Vice
President – Content Operations till he became the MD of RML. At Thomson Reuters, Amit has led and managed a
range of business development, new venture development, growth strategy and operational initiatives.
Mr. Pradeep Kashyap, Founder, MART
Pradeep Kashyap is known as the father of rural marketing in India. He is recognized as a thought leader and is a
regular speaker at CEO forums in India and abroad. In 1993 he started MART as a transparent, team based, nonhierarchical,
flat organization based on ethical and spiritual principles. MART has emerged as India's leading rural
consultancy organisation.He has been Marketing Advisor to MoRD and has served on Prime Minister Office and
Chief Minister Committees on rural development. He is a World Bank and United Nations consultant. He has led the
MART team to develop the most comprehensive livelihoods promotion model - the 3M approach. He co-created
Project Shakti with Hindustan Lever to appoint women micro entrepreneurs among SHGs as company dealers. He
has pioneered another low cost, last mile rural distribution model using village volunteers on bicycles for Colgate, Godrej,
Eveready, Heinz, Tata Tea and others.
20

advisory board
Philip Kotler
Professor of International Marketing
North-Western University, Kellogg Graduate
School of Management, Chicago
Dr. Shelby D Hunt
Jerry S. Rawls Professor of Marketing
Rawls College of Business Administration
Texas Tech University
Prof. George S. Day
Professor of Marketing
Wharton School of Business
Pennsylvania, USA
Kent B. Monroe
Visiting Scholar University of Richmond's
Robins School of Business
Rajesh Chandy
Tony and Maureen Wheeler Chair in
Entrepreneurship, Professor of Marketing
London Business School, United Kingdom
Prof. Mithileshwar Jha
Indian Institute of Management, Bangalore
Naresh K. Malhotra
Regents' Professor, Georgia Tech College of
Management
Prof. Abraham Koshy
Professor of Marketing, Indian Institute of
Management, Ahmedabad
Dr. Kinnera Murthy
Administrative Staff College of India
Dr. Sharad Sarin
XLRI Jamshedpur
Professor Vijay Kapur
Advisor to the VC, IGNOU
Prof. V. Venkata Ramana
Dean, School of Management Studies
University of Hyderabad
Santosh Desai
CEO & MD, Future Brands
Vinita Bali
MD & CEO, Britannia Industries Ltd.
Vineet Agrawal
President, Wipro Consumer Care & Lighting
Pradeep Kashyap
Director, MART
Anurag Batra
CEO, E4M
Shiva Kumar
Head, ITC Agribusiness
Piyush Pandey
Executive Chairman & CD, O&M South Asia
Raj Nayak
AIDEM Ventures
Shekar Swamy
Vice President, R.K. Swamy BBDO
Rajeev Karwal
Founder & CEO .
Milagrow Business & Knowledge Solutions, India
Dr. Ramanuj Majumdar
Professor-Indian Institute of Management
Kolkata
21

IDG Ventures India
IDG Ventures India is a leading $ 150 million technology venture fund with the advisory firm based out of
Bangalore and an office in Mumbai. The fund is of 2007 vintage and invests in technology seed, early stage,
early expansion stage (Series A and B) India based companies with disruptive technologies or business
model, amongst the first of its kind from India, having the potential to dominate India and Emerging
markets with the potential of going global. Investment Sectors include Internet, Mobile, Ecommerce,
Software Products, Niche Services like Business Intelligence & Analytics, Security; Telecom, Energy, Waste
Management, Medical devices and technology enabled Education. The Advisory firm team consists of
Karan Mohla, Hemir Doshi, Ranjith Menon, Manik Arora, TC Meenakshisundaram and Sudhir Sethi.
IDG Ventures portfolio in India includes innovative and disruptive companies like Manthan Systems (BI and
Analytics Retail); i-Create (BI and Analytics- Banking); Myntra (ecommerce); Apalya (Mobile TV), Ozone
(Internet and Mobile Advertising aggregation); Perfint (Medical Devices); 3d Soc (Mobile 3d gifting and
gaming); ConnectM (Energy and telecom) Aujas and iViZ (Security and Risk Management); amongst
others.
IDG Ventures specializes in supporting early stage technology ventures to grow globally
Bangalore7B, 7th Floor, Sobha Pearl 1, Commissariat Road, Bangalore 560 025, India
For details go to www.idgvcindia.com

Dr. N. Meenakshi
Conference Coordinator
email: nmeenakshi@academyoim.org
Ph.: 9810876764
For further details regarding conference please contact:
Ms. Saba Khan
Conference Coordinator
email: sabaafridi@academyoim.org
Ph.: 9911867464
Website: www.academyoim.org
Mr. Anoop Sareen
Conference Coordinator
email: asareen@academyoim.org
Ph.: 9717399455