Conference Brochure - Academy of Indian Marketing

Distinguished speakers
including MBA teaching, in the UK, Canada, Finland, Malaysia, Singapore and Cyprus across a number of aspects of marketing
including marketing research, marketing strategy, political marketing, public relations, branding, and consumer behaviour. Paul's
marketing research consultancy experience includes marketing research and marketing/PR strategy development projects for a
variety of large organizations.
Mr. Manu Anand, India-Head of Pepsico
Mr Manu Anand is the new India-Head of PepsiCo, as the incumbent Chairman and Chief Executive Officer (CEO),
Mr Sanjeev Chadha, has been promoted chief of the global beverage and snacks giant's West Asia and Africa
operations with effect from January 1, 2011.
Mr. Premchand Palety, CEO, Centre for Forecasting and Research
Premchand Palety is the Chief Executive of Centre for Forecasting & Research (C fore). He has over 15 years
experience in market research, opinion research, election surveys and performance appraisal studies at national
level. He has conducted election surveys in almost every Indian State. He has conducted pre poll surveys and exit
polls for Doordarshan, TV-9, Suvarna News ,Outlook and Hindustan Times among others. He has also analysed
election results for Doordarshan for over 5 years. For about a decade he has also been writing on management
education. His articles have been published in The Wall Street Journal, Mint, Hindustan Times, Economic Times
and Outlook. He has also authored a book on Indian Business Schools published by Penguin. He has been a
columnist for Mint since its launch for over 2 years. At present he is columnist for the The Wall Street Journal where he is also the
contributing editor.
Dr. Rajan Saxena, Narsee Monjee Institute of Management Studies
Dr. Rajan Saxena was the Director of IIM, Indore, S.P.Jain Institute of Management & Research and Dean of
Narsee Monjee Institute of Management Studies, Mumbai. He has been in management education since 1972 and
has over 37 years of professional experience in management education, research, consulting and institution
building. Dr.Saxena's teaching & research interests are, Marketing Strategy, Services Marketing & Customer
Relationship Management. Dr. Saxena is widely respected in the country as a marketing educator and consultant .
He has consulted over 50 Indian and multinational companies. He has published 60 articles in Indian and Foreign
journals. His book titled Marketing Management by Tata McGraw- Hill is today in the 4th edition and is one of the
widely used text books for marketing in Indian Business Schools. Dr. Saxena has received several awards. Dr. Saxena has been
on the advisory and corporate board of several institutions & companies.
Dr. Rajiv P. Dant, University of Oklahoma, Journal of Retailing
Professor Dant's primary research interests include channels of distribution, research methodology, supply chain
management and franchising, with special emphasis on conflict management, and managing inter-organizational
governance and relationships. His research has previously appeared in several leading journals across the world.
Professor Dant is a past Chair of the International Society of Franchising and has since served on the Executive
Committee of its Board of Governors. He serves on the editorial boards of five journals and the ad hoc editorial
boards of another six journals. He has also assisted various organizations with executive development, research
and consulting in the areas of marketing analysis, marketing research, distribution planning and strategy.
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