Conference Brochure - Academy of Indian Marketing

co-founders
Dr. V. Kumar is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director
of the Center for Excellence in Brand and Customer Management, and the Director of the PhD. Program in
Marketing at the J. Mack Robinson School of Business, Georgia State University. Prof. V. Kumar is a Ph.D.,
Marketing from University of Texas, Austin. Dr. V Kumar's pioneering research on Customer Loyalty and Customer
Lifetime Value has received attention worldwide. His research has been widely published in premier journals such
as Journal of Marketing, Harvard Business Review, Sloan Management Review, Journal of Marketing Research,
Marketing Science, and Operations Research to name a few. He was recently ranked as one of the top five scholars in marketing
worldwide. VK also serves as a consultant for leading Fortune 500 corporations. He has been conferred with several awards and
honours including the Bharat Gaurav Award and the Hind Ratan Award from the Government of India, the best Professor in
Marketing Award from CMO, Asia and the Pravasi Acheivers Gold Medal by the NRI Welfare Soceity of India in the year 2010. He
has also received several awards and recognitions for his contributions to the area of research in marketing including the Robert
Buzzell Award for the paper published by the Marketing Science Institute that best contributes to the Practice of Marketing. He was
also the recipient of the 2010 DMEF, Robert G. Clarke Outstanding Educator Award for Lifetime Contributions to Direct and
Interactive Marketing. He has published several books that are seminal works in various fields including the best sellers Marketing
research, Customer Relationship Management, Customer Lifetime Value and International marketing research.
Rajeev Karwal, in a career spanning over 25 years, has worked on startups, turnarounds and more. He is known
for his strategic abilities and excellent execution. His passion for excellence and impeccable track record made him
debut at the 43rd position in the Economic Times India's Most Powerful CEOs list in 2004. He is also considered
one of the greatest brand builders in India. His brand building efforts at LG, ONIDA, Philips and Electrolux are part
of marketing folklore. His spectacular turnaround effort at reviving Philips Consumer Electronics and Electrolux
also earned him the tag of an ace turnaround specialist. He founded Milagrow Business & Knowledge Solutions in
2007, to help growth seeking enterprises with unique 'Venture Catalyst' approach. His mission is to make Milagrow 'the destination
for Growth Seeking Business', and to partner with these aspiring enterprises as a Venture Catalyst to build best-in-class
managerial and organizational capabilities in them. He has been closely associated with the CII and FICCI, and has served on
several committees on the industry bodies.
Mr. Jayendra (Jayant) Shah, Business Director of Academy of Indian Marketing
Mr Jayant Shah is a Chartered Accountant and an Associate Member of the Institution of Chartered Accountants of
India since 1982. He is also a commerce graduate and a law graduate. He has varied experience in Organizational
& Management Consultancy and is currently associated with eminent marketing guru Dr.Jagdish Sheth. He is also
on the advisory panel of Mumbai Business School. He was instrumental in the formation of the Academy of Indian
Marketing, and is dedicated to the vision and mission of the Academy of Indian Marketing.
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