VELAMMAL ENGINEEERING COLLEGE
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<strong>VELAMMAL</strong> <strong>ENGINEEERING</strong> <strong>COLLEGE</strong><br />
Give Yourself, a Raise….<br />
ANOKHI-’14’15<br />
A Melange of Ideas & Experiences<br />
March 2015 Vol 1 Issue 1<br />
Department of Management Sciences<br />
INSIDE THIS ISSUE<br />
80:20<br />
2<br />
Events<br />
3<br />
Surveys<br />
5<br />
Publications<br />
7<br />
Placements<br />
8<br />
Welcome to the Department of Management Sciences which is in the process of building entrepreneurial managers<br />
and transforming under graduates into charismatic and ethical leaders. This academic year has seen great changes<br />
in the department with unique and most interesting events, workshops, surveys and seminars. Apart from the academic<br />
curriculum, the department is concentrates more on practical exposure with industries, extra- and co– curricular<br />
activities, management courses through online mode and to name a few. The future endeavours of the department<br />
would be tracing the path of event organizing and effective execution , developing high standard business<br />
models and taking the department to the next level.<br />
Keep looking out for the next issue of ANOKHI, for evidence of such remarkable endeavours !!!!<br />
BEST STUDENT OF THE YEAR<br />
Dhivya A ( II MBA) has been awarded “<br />
The Best Student of the year 2014-2015” .<br />
She has 100% attendance.<br />
Articles<br />
7<br />
Editorial Team<br />
8<br />
She was placed in Practo Technologies<br />
with a package of 6 lakhs per annum,<br />
where she competed with 400 engineers<br />
&management students and was the only<br />
student who was selected.
Few<br />
Participating Organisations<br />
Velammal Engineering College Anokhi Mar’15 Vol 1 Issue 1<br />
80-20 MODEL<br />
Page 2<br />
<br />
The M.B.A. department at Velammal is a forerunner in implementing the<br />
unique and ground-breaking 80-20 model.<br />
Introduced for the first time to current first year MBA students, the 80-20<br />
model seeks to bridge the gap between theoretical concepts and hands-on<br />
experiential learning.<br />
<br />
<br />
The 80-20 model aspires to bridge the gap between academia and industry<br />
by honing the students to industry benchmarks.<br />
The goal of the 80-20 model is to generate highly employable future Managers<br />
for recruiters.<br />
“ It is indeed a great<br />
opportunity to be an<br />
EMPLOYEE while,<br />
learning how to<br />
“EMPLOY”<br />
VOICE OF OUR BUDDING MANAGERS ABOUT 80-20<br />
Wonderful opportunity given by our Department to get practical exposure. My goal is to<br />
become an Operational manager, so I’m in VanGard Logistics Pvt Ltd–Experts in Import<br />
& Export in Airways and Seaways. The intensive on the job training aims to mold us into<br />
future employees! - Syed Shahabuddin<br />
With Finance Background, I’m in NewLink Overseas Finance Limited, performing the job in<br />
various areas - Inward of different branches, cheque realization, RD posting, preparing transfer<br />
scroll, day book, general ledger&audit register.Thanks to Department for this initiative .- Nisha<br />
Each day presents a new challenge! I just don’t get tired when doors are slammed on my face; it<br />
only makes me work even harder .I know that my skills and abilities as a Marketer are developing<br />
fresh & sharp, at Learn Vel - VIMF (Velammal IIT Medical Foundation) - Srikarthikeyan<br />
This model is an opportunity to expand our knowledge of the corporate world. It enhances each<br />
student’s personality to become a real champion and a good team member. I am undergoing training<br />
as a HR person in Indowind Energy-that generates electricity through wind mills - Sowmiya<br />
Bharathi<br />
In our current educational scenario, there seems to be a skills gap between a graduate and a<br />
industry ready professional and this program is one such initiative to help bridge that gap. Here<br />
at Learn Vel - VIMF, a growing member of the Velammal Instituition, we are given a chance to<br />
experience corporate culture to learn the nuances of Marketing– Lakshmi Narayanan
Velammal Engineering College Anokhi Mar’15 Vol 1 Issue 1<br />
Page 3<br />
WORKSHOP ON POWER OF COMMUNICATION - 08.11.2014<br />
Guest speaker : Mr. Rajkalki<br />
- Leading Professinal Trainer<br />
Exclusive workshop on communication.<br />
Our enthusiastic guest filled the<br />
day with memorable activities.<br />
Fun filled segments made students<br />
focused towards the objective.<br />
The budding managers were cohesive<br />
towards the motive.<br />
“Forget that You are unsafe;<br />
Always be connected with<br />
the community;<br />
Believe in Network growth<br />
Economy.”<br />
- Mr. Kuthambakkam<br />
Ilango<br />
(“Man of the year” 2013 by<br />
“THE WEEK’ for transforming<br />
Kuthambakkam into a<br />
model village)<br />
SEMINAR ON BUSINESS ETHICS & CORPORATE SOCIAL RESPONSIBILITY<br />
Socially induced helplessness;<br />
Unintended consequences;<br />
Societal concern.<br />
- Dr. Jawahar Nesan<br />
(Advisor - Velammal<br />
3 Thought Provoking Sessions!!<br />
Technical & inspirational speakers!!<br />
Inter college seminar with more<br />
than 150 outside participants!!<br />
1st session started with Business<br />
Ethics in IT by Ms. Ameeta — LIBA !!<br />
2nd session — CSR & Economy<br />
Growth by Mr. Ramasamy Ilango!!<br />
Final Session By Dr.Jawahar Nesan!
Velammal Engineering College Anokhi Mar’15 Vol 1 Issue 1<br />
Page 4<br />
WORKSHOP ON CURRENT MARKET SCENARIO & OPPORTUNITIES - 09-02-2015<br />
A Finance based workshop on Trading<br />
& Current Market Scenario<br />
Speakers : From Anand Rathi Pvt. Ltd.<br />
Discussion On Basic Financial Instruments.<br />
Stocks, bond, derivatives, shares.<br />
An overview of stock market trading.<br />
WINNERS<br />
BEST BUSINESS PLAN<br />
MOP VAISHNAV <strong>COLLEGE</strong><br />
1. DHARUNYA<br />
2. NITHYA<br />
ONLINE COURSES - Now !!!<br />
With growing technological advancements like web<br />
-cast, pod-cast, webinars & CDs, online courses<br />
have been a boon to learners and proving to be a<br />
effortless way to bridge geographical limitations<br />
and bringing close the global exposure.<br />
And this happened with edX!!!<br />
An User-friendly & technical website for online<br />
courses.<br />
Contains more than 500 Courses for various<br />
Disciplines<br />
HIGHLIGHTS<br />
20 Specific online courses were given as options to choose.<br />
Students enroll to atleast one online course as mandatory.<br />
The progress of the students in the course will be monitored<br />
weekly.<br />
Completion of course and procuring a certificate enhances<br />
Students Resume.
Velammal Engineering College Anokhi Mar’15 Vol 1 Issue 1 Page 5<br />
Pre School Survey - MBA’s on the field in thirst of Facts, Reasons & Solutions!<br />
The students had the extraordinary opportunity to conduct a live market research study on Preschool Education . The objectives of the<br />
study were:<br />
To study awareness, perceptions and preference of parents toward Preschool education.<br />
To assess the Ownership of the property, infra-structure & physical setting, Manpower, curriculums, other provisions & safety measures,<br />
commercials, admission process, teacher - parent/child relationship and parent’s reason for choosing the school.<br />
To offer suggestions for improvement in Preschools, to attract more parents, based on the results of the study.<br />
The learning was immense and hands on.<br />
6 courageous teams!!!! With 4 sub teams of 2 in each sub team!!<br />
45 students - 4 complete days on the field!!<br />
Surveyed 250 preschools and 200 parents all over Chennai!!!
Velammal Engineering College Anokhi Mar’15 Vol 1 Issue 1 Page 6<br />
WINNERS<br />
ACADEMIC EVENT : ADZAP<br />
Velammal Global School - Mom’s Day Out<br />
1ST PRIZE<br />
1.SYED SHAHABUDDIN<br />
2.LAKSHMI NARAYANAN<br />
3.SARATH KUMAR<br />
4.RATHNA KUMAR<br />
5.DEEPAK<br />
The students had yet another opportunity to conduct a<br />
market survey. The students interacted with Parents of<br />
Velammal Global School thorugh a One to One Survey. The<br />
purpose of the survey was :<br />
To collect their opinion towards the event, “MOM’S DAY<br />
CELEBRATION”, conducted at Velammal Global School,<br />
Mambakkam. Various events were inspected and analysed.<br />
2 Days - 150 Samples<br />
A CREATIVE AND SYMBOLIC GRAPHIC<br />
DESIGN BY<br />
B MANIKANDAPRABHU<br />
2ND YEAR<br />
Dedicated to all<br />
Mothers!!!!!!!<br />
VIDYAJYOTHI - Velammal Global School - Invitation for a Discussion Forum<br />
Students of our department were in 12<br />
teams for Vidyajyothi Process.<br />
12 teams were sent all over Chennai for<br />
inviting Play School heads with gifts for<br />
them and the kids.<br />
The purpose was to invite them for a<br />
discussion forum with experts of Asian<br />
International College, Singapore.<br />
38 schools turned out and the event<br />
was a Grand Success
Velammal Engineering College Anokhi Mar’15 Vol 1 Issue 1 Page 7<br />
MBA PROFESSIONALS AT VIMF - LEARN VEL : INTERNSHIP (80:20)<br />
RESEARCH &<br />
PUBLICATIONS<br />
Dr. Angelin Michael<br />
A Study on investment behavior of<br />
investor in Chennai city<br />
Facing and experiencing the<br />
life of real marketers<br />
For two days, as part of the<br />
curriculum<br />
Targets for each week<br />
On the process of sale!!<br />
Asia Pacific Journal of Marketing &<br />
Management.Review<br />
Vol.3(7)<br />
Dr. Revathi Pandian<br />
A Study on investment decision and<br />
Portfolio Analysis<br />
IJAFMR<br />
ISSN 2277-3622<br />
Vol.4<br />
A<br />
R<br />
T<br />
I<br />
C<br />
L<br />
Dr. Kiran Mazumdar<br />
Chairman&MD<br />
MOST ADMIRED INDIAN WOMEN ENTREPRENEURS<br />
Ekta Kapoor<br />
Indu Jain Mallika Srinivasan<br />
Creative Head<br />
Chairman<br />
Director<br />
Preetha Reddy<br />
MD<br />
R. Vaidehi<br />
E<br />
Biocon<br />
Balaji Telefilms<br />
Times Group<br />
TAFE<br />
Apollo Hospitals<br />
Case study on Kumbhmela– The<br />
Market Promoter<br />
Asia Pacific Journal of Marketing &<br />
Management Review<br />
ISSN-2319-2836<br />
Z<br />
O<br />
N<br />
Naina Lal Kidwai<br />
Neelam Dhawan<br />
Priya Paul<br />
Ranjana Kumar<br />
Simone Tata<br />
E<br />
Head - Operations<br />
HSBC<br />
MD<br />
Microsoft India<br />
Chairperson<br />
Park Hotels<br />
Commissioner<br />
Vigilance Commission<br />
Chairperson<br />
Trent-Tata Group
Velammal Engineering College Anokhi Mar’15 Vol 1 Issue 1<br />
Page 8<br />
Management Career Facts<br />
Velammal Nagar, Ambattur-Red<br />
Hills Road,<br />
Chennai - 600 066.<br />
Phone :<br />
044 - 39666005 , 39666006,<br />
39666007, 39666008 and<br />
39666009<br />
HOD Email Id: nirmalraaj75@gmail.com<br />
Management positions are projected to continue to grow by 7% or<br />
615800 positions through 2020 according to BLS<br />
76% of employers seeking to fill management positions require<br />
candidates to have a bachelor’s degree<br />
PLACEMENTS<br />
Royal Bank of Scotland<br />
V.Y. Aswathy<br />
C. Helen Josephine<br />
S. Radhika<br />
S. Sneha<br />
T. Vaishnavi<br />
Practo Technologies<br />
A Dhivya<br />
Management positions often require several years of experience. 2 % of<br />
positions require 1 year of experience and 50% of positions require more<br />
than 4 years of experience. Yet , the hyper competition lies with the 48%<br />
Fresh Innovators<br />
70% of management positions make more than $50000 per year. That put s<br />
you in 85th percentile of earners nationwide<br />
Bny Mellon<br />
Y. Priyaselvakumari<br />
C.S. Harish<br />
Top 3 industries for management positions include Professional,<br />
Scientific and Technical services, Hospitals and Educational Services<br />
Coke<br />
Manikanda Prabhu<br />
ICICI Securities<br />
C.S. Harish<br />
EDITORIAL TEAM<br />
K.G. LATSHUMI<br />
P. SHARMELAA<br />
T. ANUSUYA<br />
- MBA , I Year
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