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VISHNU ERA 12

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ISSUE <strong>12</strong> JULY 2016<br />

ground services in other cities like Vizag, Ongole, Nellore.<br />

We will gradually replicate to other cities like Bangalore, Chennai, Delhi<br />

and to similar developing markets overseas.<br />

We heard that CallHealth provides single-point solution to all wellness<br />

and healthcare needs? Could you explain?<br />

The end-to-end integrated approach to healthcare enables CallHealth to<br />

provide a one-stop solution for all healthcare needs across a customer's<br />

life span and across the healthcare spectrum – Prevention, Wellness<br />

and Cure. Thus, creating a partnership that is life-long and not<br />

transactional in nature. We brought all components of healthcare under<br />

one roof. We are like Amazon of healthcare for the spread of offerings<br />

with the ease of usage that an Uber provides.<br />

What according to you is disruptive innovation in healthcare? How did<br />

disruptive innovation affect your company and health care system?<br />

In the past, doctor was at the center of ecosystem and the entire health<br />

care eco system was distributed around him / her. The patient was<br />

outside this circle and often had to run between different points in this<br />

eco system to complete a health check-up. In our model, we have<br />

brought the patient to the center and have<br />

placed the entire eco system around him.<br />

That's what technology has enabled us to<br />

do. We have flipped whole table. This is<br />

disruptive.<br />

Who is your real source of inspiration<br />

behind your success?<br />

Frankly, I can't name just one. I have been<br />

inspired by freshers in my team as much<br />

as from peers or people above me. What I<br />

learnt from all those I liked was the<br />

relentless drive and passion for results.<br />

I worked as HR for 20 years and we<br />

became best employers in our industry.<br />

Then, I wanted to challenge myself and<br />

see if I could succeed in other fields. HR<br />

was all about inside-out. In 2007, I moved<br />

to marketing which was completely<br />

outside-in. In 2013, I moved to a highly<br />

complex business role as the consulting<br />

head, where the team helped me double<br />

our revenues in 3 years.<br />

After almost 3 decades in technology<br />

services, I have now decided to provide<br />

leadership in the health care sector.<br />

The inspiration comes from the fact that I disrupt myself continuously<br />

and have to prove to myself that I can succeed.<br />

Currently you may have thousands of employees. What are practices<br />

you follow to retain the best talent?<br />

Currently, we are below 1000 in number.<br />

Our differentiator is that we have a flat organization model where there<br />

is no hierarchy of people; we only have hierarchy of opportunities. At<br />

CallHealth, our Officers are empowered and expected to take<br />

responsibility for a range of areas in their daily routines that are<br />

traditionally considered 'managerial decisions'.<br />

We have brought in a continuous assessment model – not a periodic one<br />

and have digitized most of our internal transactions. Work is still WIP<br />

and we will achieve 100% very soon<br />

Excluding yours, what is your most admired company?<br />

Personally, I love Google. They think brilliantly ahead of the times and<br />

innovate products or services. The few people at Google I have met are<br />

passionate about their company and the way they are building the<br />

products is awesome. I would love CallHealth to bring that culture and<br />

exceed our stakeholder expectations. Apple and Tesla are the other<br />

ones.<br />

How are Google different, in your opinion?<br />

They seem to be thinking of doing things that appear almost impossible.<br />

Imagine talking about providing Wi-Fi through the Loon Project! When<br />

we first hear about it, we would probably think how stupid can that be!!<br />

Then we turn around and realize that they have made it into a reality. It is<br />

sheer absurdity of an idea converted into a reality.<br />

CallHealth is on a journey like that.<br />

How would you like your company to be remembered by the people?<br />

Just like Facebook for bringing people together, Google for bringing<br />

information together, we would love to be remembered for bringing the<br />

healthcare ecosystem together.<br />

You must have faced many challenges in your professional life. What<br />

was the toughest one? How could you overcome?<br />

Only time I probably felt stress was during 2009 Satyam episode. It was<br />

period of time where because of the event one's professional credibility<br />

was also questioned. I had to prove them wrong and resurrect myself<br />

and be a part of the team that resurrected the company.<br />

I had a steep fall, but I climbed back. It was all three dimensions -<br />

professional, personal and financial.<br />

“<br />

Our model integrates all<br />

constituents of the<br />

healthcare eco-system<br />

(doctors, diagnostics,<br />

Medicines, physios,<br />

hospitals, Insurance, etc.)<br />

What are your expectations from an entry<br />

level employee?<br />

I don't give much priority to academic score,<br />

even though it is a nice indicator of student's<br />

performance in academics.<br />

I look for people who challenge and can take<br />

risks. I love people who, when they fail, say<br />

“it is only half time in the game, the next half<br />

time is going to be my game.” (you know,<br />

the outcome of many football games are<br />

changes in the second half!).<br />

I seek game changers. I want the Dhonis of<br />

the world who consistently deliver under<br />

pressure (imagine scoring 23 runs in the last<br />

over to finish off the game - he has done it<br />

often); people with firmness of spirit that<br />

says “I can and will do”.<br />

I don't look for individual heroes -<br />

collaboration is the key. In short, I am<br />

interested in people who are Risk takers,<br />

Can maintain their cool, Have a 'never say<br />

die' attitude & are a pleasure to hang out<br />

with at work.<br />

What are the biggest opportunities for budding engineers in the next<br />

five years?<br />

The world is in midst of digital revolution. We live in a connected world<br />

today. People should leverage this revolution in their areas of study. You<br />

could be a mechanical engineer today, but we are talking about<br />

connected cars. You could be a shoe manufacturer, but we are talking<br />

about shoes that give you multiple health readings.<br />

Bring your analytical and inquisitive blend of mind to use digital<br />

revolution to create opportunities in your own areas of specialization.<br />

If GOD appears and asks you what or whom do you want to be (other<br />

than yourself), what will be your reaction?<br />

I could wish to be as disruptive as Steve Jobs (it takes a lot of guts to say<br />

“I will remove the physical keyboard from your phone”). Even though he<br />

had serious setbacks in life, he bounced back. He has an extraordinary<br />

creative mind, ability to sense the market needs, integrate product ideas<br />

and come out with path-breaking innovation. When the tablet (Apple<br />

Tab) came, many bought it and I know many who didn't know how to<br />

really leverage it. That is the difference.<br />

To be frank, it' not about wanting to be somebody. I would love to have<br />

the risk taking ability of Steve Jobs coupled with the compassion of my<br />

mother.<br />

GOAL<br />

POST<br />

Maneesha likes<br />

to describe<br />

herself as a<br />

Goddess of<br />

Small Things<br />

(professionwise),<br />

Verbal<br />

Architect<br />

and Vocal<br />

Acrobat<br />

(wannabe<br />

singer).<br />

‘Watch'ing<br />

Swissness<br />

(Blogger at- https://thewanderlustswine.wordpress.com/ )<br />

Switzerland shares a special relation with tunnels and tunnelling. Without<br />

sounding like I repeated myself, I must tell you that they are indeed different<br />

things, 'tunnels' and 'tunnelling'. I shall elaborate about them in just a while.<br />

After completing my masters' studies in Micro Nano Integrated Systems at<br />

Politecnico di Torino, Italy. I found myself at crossroads of what to do next. The<br />

Masters course left me with a micro-nanotech (if I may) hangover and the only<br />

thing I was sure of was wanting to remain with it. So, I took up an internship<br />

opportunity soon after at the Ecole Polytechnique Federale de Lausanne (EPFL)<br />

in Switzerland and voilà, since then m here.<br />

So coming back to the tunnels. If you followed the news lately, you might have<br />

heard that Switzerland achieved a huge feat. It finished building the world's<br />

longest tunnel at 57 km, the Gotthard base tunnel (WOAH!). But, it doesn't<br />

start there for the Swiss. Back in the 90's they did something a lot cool. Two<br />

researchers at IBM, Zurich, Switzerland invented the scanning 'TUNNELING'<br />

microscope. This machine lets you peak at individual atoms on the surfaces of<br />

materials (double WOAH!). Just imagine a pen, nano-patterned to an atom<br />

sitting at it's tip. Scanning this tip across the surface of samples you read and<br />

build atomic level information of the material. This is possible thanks to<br />

quantum mechanical tunnelling. Quantum physics tells us that there is nonzero<br />

probability that an electron can be on the other side of a potential<br />

barrier that it sees, by 'tunnelling' through it. So with tunnelling of electrons<br />

between the atomic tip and atoms of the material (surface to be studied)<br />

scientists can get a wealth of information.<br />

But this is the system that the IBM greats made. So, what do you do Maneesha?<br />

I work on tunnelling too. And there ends the similarity I share with those Nobel<br />

Prize winning scientists. I work on tunnelling transistors. In a transistor,<br />

current from one region (source) to another (drain) is mediated by a<br />

controlled barrier (channel) that allows or restricts the flow of charge serving<br />

as an electronic separation between source and drain. Hence, transistors can<br />

be thought of as switches which are used to build more complex circuits,<br />

systems and eventually machines. Tunnelling transistors differ from<br />

conventional field effect transistors as the former are based on quantum<br />

mechanical tunnelling of electrons whereas the latter are based on thermal<br />

emission of carriers over a potential barrier. It's enough to understand that<br />

they have a different switching principle. My research work is to explore these<br />

transistors for various applications. Given the sizes at which they are made<br />

(order of nanometers to a couple of microns), they potentially can sense things<br />

of that length scale. These 'things' can be anything from DNA molecules to<br />

hydrogen or other ions potentially building nano-biological/chemical sensors.<br />

So in my doctoral studies you typically see me reading literature from well<br />

since the beginning of time to today in the field, generating ideas of device<br />

designs/architectures, simulating those ideas and fabricating them in a<br />

cleanroom environment. What excites me very much is the entire process.<br />

Seeing how ideas come alive as real world-devices to do useful things is indeed<br />

fascinating. Delve-in, if you like, there is plenty of space for us in this big SMALL<br />

world.<br />

Maneesha Rupakula (ECE – 2007-11, BVRIT N)<br />

Ph.D Student, Nanoelectronic Devices Lab<br />

@ Ecole Polytechnique Federale de Lausanne<br />

(EPFL), Switzerland<br />

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