VISHNU ERA 12
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ISSUE <strong>12</strong> JULY 2016<br />
ground services in other cities like Vizag, Ongole, Nellore.<br />
We will gradually replicate to other cities like Bangalore, Chennai, Delhi<br />
and to similar developing markets overseas.<br />
We heard that CallHealth provides single-point solution to all wellness<br />
and healthcare needs? Could you explain?<br />
The end-to-end integrated approach to healthcare enables CallHealth to<br />
provide a one-stop solution for all healthcare needs across a customer's<br />
life span and across the healthcare spectrum – Prevention, Wellness<br />
and Cure. Thus, creating a partnership that is life-long and not<br />
transactional in nature. We brought all components of healthcare under<br />
one roof. We are like Amazon of healthcare for the spread of offerings<br />
with the ease of usage that an Uber provides.<br />
What according to you is disruptive innovation in healthcare? How did<br />
disruptive innovation affect your company and health care system?<br />
In the past, doctor was at the center of ecosystem and the entire health<br />
care eco system was distributed around him / her. The patient was<br />
outside this circle and often had to run between different points in this<br />
eco system to complete a health check-up. In our model, we have<br />
brought the patient to the center and have<br />
placed the entire eco system around him.<br />
That's what technology has enabled us to<br />
do. We have flipped whole table. This is<br />
disruptive.<br />
Who is your real source of inspiration<br />
behind your success?<br />
Frankly, I can't name just one. I have been<br />
inspired by freshers in my team as much<br />
as from peers or people above me. What I<br />
learnt from all those I liked was the<br />
relentless drive and passion for results.<br />
I worked as HR for 20 years and we<br />
became best employers in our industry.<br />
Then, I wanted to challenge myself and<br />
see if I could succeed in other fields. HR<br />
was all about inside-out. In 2007, I moved<br />
to marketing which was completely<br />
outside-in. In 2013, I moved to a highly<br />
complex business role as the consulting<br />
head, where the team helped me double<br />
our revenues in 3 years.<br />
After almost 3 decades in technology<br />
services, I have now decided to provide<br />
leadership in the health care sector.<br />
The inspiration comes from the fact that I disrupt myself continuously<br />
and have to prove to myself that I can succeed.<br />
Currently you may have thousands of employees. What are practices<br />
you follow to retain the best talent?<br />
Currently, we are below 1000 in number.<br />
Our differentiator is that we have a flat organization model where there<br />
is no hierarchy of people; we only have hierarchy of opportunities. At<br />
CallHealth, our Officers are empowered and expected to take<br />
responsibility for a range of areas in their daily routines that are<br />
traditionally considered 'managerial decisions'.<br />
We have brought in a continuous assessment model – not a periodic one<br />
and have digitized most of our internal transactions. Work is still WIP<br />
and we will achieve 100% very soon<br />
Excluding yours, what is your most admired company?<br />
Personally, I love Google. They think brilliantly ahead of the times and<br />
innovate products or services. The few people at Google I have met are<br />
passionate about their company and the way they are building the<br />
products is awesome. I would love CallHealth to bring that culture and<br />
exceed our stakeholder expectations. Apple and Tesla are the other<br />
ones.<br />
How are Google different, in your opinion?<br />
They seem to be thinking of doing things that appear almost impossible.<br />
Imagine talking about providing Wi-Fi through the Loon Project! When<br />
we first hear about it, we would probably think how stupid can that be!!<br />
Then we turn around and realize that they have made it into a reality. It is<br />
sheer absurdity of an idea converted into a reality.<br />
CallHealth is on a journey like that.<br />
How would you like your company to be remembered by the people?<br />
Just like Facebook for bringing people together, Google for bringing<br />
information together, we would love to be remembered for bringing the<br />
healthcare ecosystem together.<br />
You must have faced many challenges in your professional life. What<br />
was the toughest one? How could you overcome?<br />
Only time I probably felt stress was during 2009 Satyam episode. It was<br />
period of time where because of the event one's professional credibility<br />
was also questioned. I had to prove them wrong and resurrect myself<br />
and be a part of the team that resurrected the company.<br />
I had a steep fall, but I climbed back. It was all three dimensions -<br />
professional, personal and financial.<br />
“<br />
Our model integrates all<br />
constituents of the<br />
healthcare eco-system<br />
(doctors, diagnostics,<br />
Medicines, physios,<br />
hospitals, Insurance, etc.)<br />
What are your expectations from an entry<br />
level employee?<br />
I don't give much priority to academic score,<br />
even though it is a nice indicator of student's<br />
performance in academics.<br />
I look for people who challenge and can take<br />
risks. I love people who, when they fail, say<br />
“it is only half time in the game, the next half<br />
time is going to be my game.” (you know,<br />
the outcome of many football games are<br />
changes in the second half!).<br />
I seek game changers. I want the Dhonis of<br />
the world who consistently deliver under<br />
pressure (imagine scoring 23 runs in the last<br />
over to finish off the game - he has done it<br />
often); people with firmness of spirit that<br />
says “I can and will do”.<br />
I don't look for individual heroes -<br />
collaboration is the key. In short, I am<br />
interested in people who are Risk takers,<br />
Can maintain their cool, Have a 'never say<br />
die' attitude & are a pleasure to hang out<br />
with at work.<br />
What are the biggest opportunities for budding engineers in the next<br />
five years?<br />
The world is in midst of digital revolution. We live in a connected world<br />
today. People should leverage this revolution in their areas of study. You<br />
could be a mechanical engineer today, but we are talking about<br />
connected cars. You could be a shoe manufacturer, but we are talking<br />
about shoes that give you multiple health readings.<br />
Bring your analytical and inquisitive blend of mind to use digital<br />
revolution to create opportunities in your own areas of specialization.<br />
If GOD appears and asks you what or whom do you want to be (other<br />
than yourself), what will be your reaction?<br />
I could wish to be as disruptive as Steve Jobs (it takes a lot of guts to say<br />
“I will remove the physical keyboard from your phone”). Even though he<br />
had serious setbacks in life, he bounced back. He has an extraordinary<br />
creative mind, ability to sense the market needs, integrate product ideas<br />
and come out with path-breaking innovation. When the tablet (Apple<br />
Tab) came, many bought it and I know many who didn't know how to<br />
really leverage it. That is the difference.<br />
To be frank, it' not about wanting to be somebody. I would love to have<br />
the risk taking ability of Steve Jobs coupled with the compassion of my<br />
mother.<br />
GOAL<br />
POST<br />
Maneesha likes<br />
to describe<br />
herself as a<br />
Goddess of<br />
Small Things<br />
(professionwise),<br />
Verbal<br />
Architect<br />
and Vocal<br />
Acrobat<br />
(wannabe<br />
singer).<br />
‘Watch'ing<br />
Swissness<br />
(Blogger at- https://thewanderlustswine.wordpress.com/ )<br />
Switzerland shares a special relation with tunnels and tunnelling. Without<br />
sounding like I repeated myself, I must tell you that they are indeed different<br />
things, 'tunnels' and 'tunnelling'. I shall elaborate about them in just a while.<br />
After completing my masters' studies in Micro Nano Integrated Systems at<br />
Politecnico di Torino, Italy. I found myself at crossroads of what to do next. The<br />
Masters course left me with a micro-nanotech (if I may) hangover and the only<br />
thing I was sure of was wanting to remain with it. So, I took up an internship<br />
opportunity soon after at the Ecole Polytechnique Federale de Lausanne (EPFL)<br />
in Switzerland and voilà, since then m here.<br />
So coming back to the tunnels. If you followed the news lately, you might have<br />
heard that Switzerland achieved a huge feat. It finished building the world's<br />
longest tunnel at 57 km, the Gotthard base tunnel (WOAH!). But, it doesn't<br />
start there for the Swiss. Back in the 90's they did something a lot cool. Two<br />
researchers at IBM, Zurich, Switzerland invented the scanning 'TUNNELING'<br />
microscope. This machine lets you peak at individual atoms on the surfaces of<br />
materials (double WOAH!). Just imagine a pen, nano-patterned to an atom<br />
sitting at it's tip. Scanning this tip across the surface of samples you read and<br />
build atomic level information of the material. This is possible thanks to<br />
quantum mechanical tunnelling. Quantum physics tells us that there is nonzero<br />
probability that an electron can be on the other side of a potential<br />
barrier that it sees, by 'tunnelling' through it. So with tunnelling of electrons<br />
between the atomic tip and atoms of the material (surface to be studied)<br />
scientists can get a wealth of information.<br />
But this is the system that the IBM greats made. So, what do you do Maneesha?<br />
I work on tunnelling too. And there ends the similarity I share with those Nobel<br />
Prize winning scientists. I work on tunnelling transistors. In a transistor,<br />
current from one region (source) to another (drain) is mediated by a<br />
controlled barrier (channel) that allows or restricts the flow of charge serving<br />
as an electronic separation between source and drain. Hence, transistors can<br />
be thought of as switches which are used to build more complex circuits,<br />
systems and eventually machines. Tunnelling transistors differ from<br />
conventional field effect transistors as the former are based on quantum<br />
mechanical tunnelling of electrons whereas the latter are based on thermal<br />
emission of carriers over a potential barrier. It's enough to understand that<br />
they have a different switching principle. My research work is to explore these<br />
transistors for various applications. Given the sizes at which they are made<br />
(order of nanometers to a couple of microns), they potentially can sense things<br />
of that length scale. These 'things' can be anything from DNA molecules to<br />
hydrogen or other ions potentially building nano-biological/chemical sensors.<br />
So in my doctoral studies you typically see me reading literature from well<br />
since the beginning of time to today in the field, generating ideas of device<br />
designs/architectures, simulating those ideas and fabricating them in a<br />
cleanroom environment. What excites me very much is the entire process.<br />
Seeing how ideas come alive as real world-devices to do useful things is indeed<br />
fascinating. Delve-in, if you like, there is plenty of space for us in this big SMALL<br />
world.<br />
Maneesha Rupakula (ECE – 2007-11, BVRIT N)<br />
Ph.D Student, Nanoelectronic Devices Lab<br />
@ Ecole Polytechnique Federale de Lausanne<br />
(EPFL), Switzerland<br />
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