ACA Strategic Plan web

CRICKET
A GAME FOR ALL NEW ZEALANDERS
A GAME FOR LIFE
STRATEGIC PLAN
2017-2020

CRICKET
A GAME FOR ALL NEW ZEALANDERS
A GAME FOR LIFE
THE BEST PLAYERS, COACHES, OFFICIALS
AND SUPPORT IN CRICKET
FINANCIAL SUCCESS
Cricket will be a game for all Aucklanders;
a game without barriers – a game that can be
played anywhere, by anyone. Whatever the
individual circumstances, Kiwis will be given
every reason to celebrate and engage with
cricket as their game, for life.
An aspirational performance culture, underpinned
by quality people, systems and facilities will
produce winning Aces and Hearts that resonate with
Aucklanders and represent the
best of Auckland’s values and culture.
Cricket will be one family that celebrates Auckland’s rich
diversity, built on a sustainable
financial model, and with a quality and
consistency of governance that nurtures
the game at community level and provides
pathways towards success on the domestic and
international stage.
We will take a best practice approach to all our activities for
the betterment of the game in Auckland.
DRAFT
AN ALIGNED AND VIBRANT
CRICKET COMMUNITY
AUCKLAND’S SUMMER GAME
SUPPORTERS FOR LIFE
STRATEGIC PLAN
2017-2020

CRICKET
A GAME FOR ALL NEW ZEALANDERS
A GAME FOR LIFE
Cricket will be a game for all Aucklanders; a game without
barriers – a game that can be played anywhere, by anyone.
Whatever the individual circumstances, Kiwis will be given every
reason to celebrate and engage with cricket as their game, for life.
An aspirational performance culture, underpinned by quality people,
systems and facilities will produce winning Aces and Hearts
that will resonate with Aucklanders and represent the best of
Auckland’s values and culture.
Cricket will be one family that celebrates Auckland’s rich diversity,
built on a sustainable financial model, and with a quality and
consistency of governance that nurtures the game at community
level and provides pathways towards success on the domestic
and international stage.
We will take a best practice approach and perspective to all our
activities for the betterment of the game in Auckland.
THE BEST PLAYERS,
COACHES, OFFICIALS
AND SUPPORT IN CRICKET
Quality environments and
people who produce winning
Aces and Hearts.
The Aces and Hearts are the shopwindow
of cricket in Auckland. We will
pursue and develop quality high
performance environments and
people to produce world-class players
and teams. We will drive a culture of
improvement with a view to consistently
producing winning teams that resonate
with Aucklanders.
Our club and school competitions will
entertain and excite while fostering the
development of players, coaches and
officials who are ready to perform in the
domestic game.
AUCKLAND’S
SUMMER GAME
Cricket will be the game for all
Aucklanders; a game that embraces and
celebrates the Kiwi way of life and our
spirit of fairness and respect. A game
that can be played by anyone, anywhere,
whether it is at the beach or on the oval;
informal or first-class. Cricket will fully
embrace the diversity that Auckland
offers.
Aucklanders are part of the game
because they love it, they enjoy their
time in the game, whether as a player,
fan, volunteer, coach, administrator or
match official.
FINANCIAL
SUCCESS
Cricket will be Auckland’s summer
A sustainable financial model that
game; celebrating, growing and keeping will support the long-term health and
Aucklanders in our game.
growth of the game.
Our sponsors and partners will value
their relationship with Cricket because
they recognise that Cricket is a sport
that represents the best of Auckland’s
values and is a brand they wish to be
part of.
To grow the game we must invest in the
game - Auckland Cricket will ensure a
more consistent and diverse revenue
approach so we can continue to invest in
the delivery of community and domestic
cricket as well as our high performance
programmes. A strong financial and
asset base will secure the long-term
sustainability of the game.
DRAFT
SUPPORTERS
FOR LIFE
Nurture supporters from their initial
point of interest to become lifelong
cricket supporters.
Our mission will be to nurture
supporters that follow club, association
and nation, and builds growth across the
cricket family.
Our supporters will have a love for the
game born out of their strong
connections with their local cricket
community.
The world of supporter engagement will
be both personal and digital: multiplatform,
multi-media, mobile and social.
Cricket will have improved reach through
its digital channels to promote more
interaction with supporters, improving
our conversations, boosting match
attendances and viewership, and
growing brand visibility.
AN ALIGNED AND
VIBRANT CRICKET
COMMUNITY
Embrace the growth and diversity that
repsrent the future of Auckland.
Cricket will be viewed as a leading sport
in Auckland, part of our regional identity
underpinned by quality performances
on the field and strong administration.
We will have an empowered cricket
community based upon a decentralised
governance and management strategy.
We will have the agility and professionalism
to respond to the opportunities
and changes in our community and in
our game.
We will leverage our local and
national partnerships, including with
New Zealand Cricket, cultivating and
developing closer relationships with key
stakeholders, to ensure we are
best-placed to achieve our strategic
vision.
STRATEGIC PLAN
2017-2020

CRICKET
A GAME FOR ALL NEW ZEALANDERS
A GAME FOR LIFE
GOALS
MEASURES
THE BEST PLAYERS, COACHES, OFFICIALS
AND SUPPORT IN CRICKET
Ready to perform Aces and Hearts players, coaches and support staff
through talent identification, high performance pathways and succession
planning.
Identify and maximise opportunities for development of the high
performance system in women’s cricket.
Aligned high performance strategies, facilities and programmes across all
representative levels.
Quality club and pathway competitions, venues and facilities to support
game and player development.
A way of playing that delivers results and produces BLACKCAPS and WHITE
FERNS.
Aces and Hearts win the most domestic titles across all formats and all
Major Associations.
100% of participants in HP programme use and engage with IPP systems.
Players transitioning into Aces and Hearts contribute at least one
significant performance in their first domestic campaign.
Talent identification and succession planning in place for coaches,
management, support staff and match officials.
7 new BLACKCAPS and 4 new WHITE FERNS from Auckland players.
15 DFA players become Aces and 6 DFH players become Hearts.
3 coaches or support staff from Aces or Hearts environment gain
appointment to BLACKCAPS, WHITE FERNS or international teams.
3 representative or Premier coaches gain appointment to Aces or Hearts
roles or an equiavalent level.
30% of appointments to NZC National Umpires Panel are from Auckland.
AUCKLAND’S
SUMMER GAME
Celebrating and growing the involvement of the Asian community’s
role across the sport as players, administrators, coaches, umpires and fans.
Improved local capability, capacity and the right facilities to support delivery
of community cricket across Auckland.
Promote and grow female involvement in cricket from a playing, coaching,
administrative, official and supporter perspective.
Develop and deliver formats of the game that meet the needs of our diverse
playing base.
Enhanced retention rates through quality cricket experiences and clear
pathways through the game.
An expanded cricket family that gives equal opportunities to
under-represented and under-engaged groups.
Help development and enjoyment of the game by providing qualified
coaches and umpires.
Achieve 25% sub-continent representation in junior playing numbers.
A network of coach developers across all our clubs is in place.
Achieved specified growth targets in key areas - 5% for
Midget, Junior and Adult Traditional; 10% for Adult and Non-Traditional.
Female participation increases by 20% across playing, coaching, umpiring
and administration.
High population growth areas of Auckland targeted with specific funding and
Strategic Plans.
Improved quality of grass wicket, artificial maintenance and outfield
standard for clubs and schools from survey results and pitch reports.
95% of junior teams have a qualified coach.
Consistently have enough umpires to cover Men’s Premier and Premier
Reserve, Women’s Premier and School Premier A.
200 accredited umpires at junior and school level.
DRAFT
FINANCIAL
SUCCESS
The best club funding model that drives the right activities and considers
the long term growth of the game in Auckland.
An Auckland wide approach to maximise our commercial properties.
Commercialisation of the full suite of cricket assets, and improved
leveraging through our digital platform.
Financially sound clubs that have the right structure and resources to
foster and grow the game.
Grow and communicate the value cricket brings to its commercial and
delivery partners.
Build an investment, asset and earnings base that will provide security
for ACA in the future.
Support Eden Park Trust in maximising revenues from the stadium.
One major long-term sponsor for grassroots cricket in place by 2018.
All clubs have a positive equity position each year.
ACA keeps a strong balance sheet that maintains our consolidated
equity at $1.4 million.
Grow ACDF reserves to $500,000 and increase annual disbursements to
$100,000 by 2020.
Increase domestic cricket gate takings by 50%.
Continue to negotiate long term funding with grant providers and
maintain our annual funding at $700,000.
STRATEGIC PLAN
2017-2020

CRICKET
A GAME FOR ALL NEW ZEALANDERS
A GAME FOR LIFE
GOALS
MEASURES
SUPPORTERS
FOR LIFE
Deliver a range of compelling and entertaining products and
propositions that meet the needs of supporters.
Deliver an Aces T20 game day experience that keeps supporters wanting
to return and our teams playing in front of full venues.
Sports-leading digital platforms, databases and capability across
the game.
Ongoing targeted engagement and consistent communication
with supporters.
Eden Park hosts a significant schedule of international cricket every
summer.
ACA live stream channel that averages 1000 viewers per stream.
ACA audio channel delivering a consistent schedule that averages 2000
listens per broadcast.
30% of our video and audio content is user generated.
Year on year growth of viewership across all digital platforms.
Crowds for T20 domestic games average 2000.
Average attendances at International matches at 50% of saleable
capacity.
Utilise our BLACKCAPS and WHITE FERNS in at least three marketing
or promotional initiatives per season.
Work collaboratively with Eden Park Trust and ATEED to lobby NZC for
a broad range of international cricket every summer.
Eden Park cricket tours for schools initiated and grown to at least 10 a
year.
We will ensure the right structures, systems, agreements, and
environment are in place via Club is the Hub to future proof our game
and deliver our vision.
Celebrate the diversity within our game and ensure that we engage with
all communities that are involved with it.
Maintain a process of continual improvement.
Embrace cricket in all its forms by strengthening the relationships with
non-traditional forms of the game.
Support and promote growth in Secondary Schools cricket through
continued innovation.
Continue to adapt and grow Cricket Blitz as a competition and brand.
Club is the Hub funding increases to $800,000.
Clubs achieving against 95% of deliverables and actions in Service Level
Agreements.
Measureable MOU’s in place with kilikiti, indoor cricket and all major
private organizations running alternative forms of cricket in Auckland.
Spirit of Cricket initiatives run each season to promote, encourage and
strengthen this essential part of the game.
Secondary School competitions show an increase in playing numbers of
10%.
Cricket Blitz team numbers grow to more than 250.
Installation of 25 new cricket pitches at new and existing grounds.
DRAFT
Hold a position of positive influence in the game nationally by taking a
leadership role at New Zealand Cricket level.
A healthy relationship with Auckland Council that enables us to be heard
and influence decision making that affects our stakeholders.
Strong ties with local boards that allow us to maintain influence in
indvidual communities and that are strongly supported by local clubs.
A positive and healthy relationship with the Eden Park Trust that
maximises benefit for Auckland Cricket.
A high quality independent Board that reflects the diversity of our cricket
community and sets a strong vision for the association.
A vibrant and exciting work environment that attracts quality staff, grows
them and pushes them to the next level.
Eden Park hosts a range of school, club and women’s domestic cricket
events every season.
Three ACA staff have gone on to gain positions at National Sporting
Organizations.
STRATEGIC PLAN
2017-2020
AN ALIGNED AND VIBRANT
CRICKET COMMUNITY