SAP Consolidation Interview Enzo Bertolini (Group CIO ... - Accenture
SAP Consolidation Interview Enzo Bertolini (Group CIO ... - Accenture
SAP Consolidation Interview Enzo Bertolini (Group CIO ... - Accenture
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<strong>SAP</strong> <strong>Consolidation</strong><br />
<strong>Interview</strong> <strong>Enzo</strong> <strong>Bertolini</strong><br />
(<strong>Group</strong> <strong>CIO</strong> Ferrero)<br />
Transkript
<strong>Interview</strong>er:<br />
“So first, I am just gonna ask you your name and your role in the company that you work for.“<br />
<strong>Enzo</strong> <strong>Bertolini</strong>:<br />
“So my name is <strong>Enzo</strong> <strong>Bertolini</strong>, and I am working for Ferrero, the candies and the confectionery producers. And I<br />
am appointed to the role of the <strong>Group</strong> <strong>CIO</strong>.“<br />
<strong>Interview</strong>er:<br />
“So in your role as <strong>Group</strong> <strong>CIO</strong> at Ferrero, you were recently facing a business challenge. Um, can you describe<br />
that business challenge to us?”<br />
<strong>Enzo</strong> <strong>Bertolini</strong>:<br />
“Yeah, sure. So, uh, the major business problem that we are facing, uh, starting from the 2000s to now is exactly<br />
what, many other companies are facing. And so is the way in which, uh, we can compete in a global scale, in<br />
order to able to reach, for instance, uh, the emerging market from one side, uh, or to came out of, our niche cash<br />
cow countries and, uh, and other business challenge. Very, very interesting for us is to transform us from a, a<br />
local niche of products in, in a more global brand, in all over the world.”<br />
<strong>Interview</strong>er:<br />
“Yeah, Ferrero, right. Try to say Ferrero. So, as a <strong>CIO</strong>, you described, some of the business challenges that<br />
Ferrero was facing. Um, but how was <strong>Accenture</strong> able to help you with those business challenges?”<br />
<strong>Enzo</strong> <strong>Bertolini</strong>:<br />
“So, related to this business challenge, uh, the company started a program - a huge program in 2003 in order to<br />
transform also the organization and the information system that support processes in the group. And, so, uh,<br />
Ferrero, um… Sorry. Uh, <strong>Accenture</strong> became a partner of us during this long journey that starting in 2003 and is<br />
not, uh, deal, uh, finished.”<br />
<strong>Interview</strong>er:<br />
“And so that… We have been partnering with you for a long time. Hopefully this is a good relationship? Can you<br />
describe our teaming?”<br />
<strong>Enzo</strong> <strong>Bertolini</strong>:<br />
“Yes, the relationship, between Ferrero and <strong>Accenture</strong> is quite good. Uh, we start from the information system<br />
point of view. Recently we sign a BPO, outsourcing a contractor related to the order… Um, sorry. To the…<br />
Ahhh, sorry.”<br />
<strong>Interview</strong>er: “No, no, don’t worry, it’s OK.”<br />
<strong>Enzo</strong> <strong>Bertolini</strong>: “No, no problem.”<br />
<strong>Interview</strong>er: “Uh, and so the relationship between <strong>Accenture</strong> and Ferrero…”<br />
© 2010 <strong>Accenture</strong><br />
All rights reserved.
<strong>Enzo</strong> <strong>Bertolini</strong>:<br />
“So the relationship between, uh, Ferrero and <strong>Accenture</strong> are very good. Uh, so we start from the information<br />
technology sides. And then more recently, we arrive to, uh, sign some BPO contractor in the final sector, so.<br />
And, uh, so we are trying to perform together, with the mutual satisfaction, these type of things.”<br />
<strong>Interview</strong>er: “What’s that iron division for this program?”<br />
<strong>Enzo</strong> <strong>Bertolini</strong>:<br />
“So we are, um… Uh, we plan to finish the programs next year, so in 2011. Uh, now we have, uh, reached a<br />
huge coverage of, uh, modern 85 percent of the major processes in the group. Uh, this program - the name of this<br />
program is, um, GEA. That means Global Enterprise Architectures. And because it is something, uh, we want to<br />
transform our company from a confederation of system, hmmm, company into, uh, a real multinational group,<br />
trying to make the best processes that we perform in, in such countries and some countries and to extend this<br />
best practices also through the groups and it became, uh, more efficient in term of, uh, processes - business<br />
processes at least. They are supporting by, uh, the information system, uh, at a glance.”<br />
<strong>Interview</strong>er: “So your key transformation is a very long journey.”<br />
<strong>Enzo</strong> <strong>Bertolini</strong>: “Yeah.”<br />
<strong>Interview</strong>er:<br />
“Right? And you have been working on this since 2003. Are there some key milestones, achievements or<br />
business value that you have seen so far?”<br />
<strong>Enzo</strong> <strong>Bertolini</strong>:<br />
“Absolutely, yes. Uh, and it is also something that we try to achieve, uh, in order to demonstrate, uh, you know,<br />
not only to the clients but also, uh, to the business managers that we are, hmmm, performing the, the good, uh,<br />
the right way, you know? Term of, uh, supporting, uh, as better as possible our ability to compete in the market.<br />
For instance, uh, so we did, very huge, uh, planning, starting from the demo side to the proaction planning. And,<br />
uh, and this is something that changed etc. in a very deep way - the, the attitude and also the habits that the<br />
company have, uh, to relation to the major relationship between the, the demo and the market side to the<br />
factories. And this is something that, um, witness the, the improvement that, uh, that we have done in these<br />
years because recently we have some trouble, trouble on the, on the raw material markets and that we are,<br />
hmmm… We were able to manage in a good way this problem of shortage, uh, to assigning the right partners to<br />
the right markets. And it’s something that in the past was, uh, absolutely impossible to do it in this, uh, efficient<br />
way.”<br />
<strong>Interview</strong>er:<br />
“Can you talk about your <strong>SAP</strong>? Um, what has <strong>Accenture</strong> been able to offer you, to help you maximize <strong>SAP</strong> to, to<br />
achieve success…?”<br />
<strong>Enzo</strong> <strong>Bertolini</strong>: “Yeah.”<br />
<strong>Interview</strong>er: “…business value?”<br />
© 2010 <strong>Accenture</strong><br />
All rights reserved.
<strong>Enzo</strong> <strong>Bertolini</strong>:<br />
“So the, the major, uh, the major contribute by <strong>Accenture</strong> to our program is to, uh, be able to find the right<br />
resources. And especially in, uh, in the international, uh, scale. And, uh, what, uh, normally some other<br />
company, company are not able to follow us. Also, uh, brand of company. But when we need to achieve some,<br />
uh, far countries let me say - rom, uh, from, from Italy. Uh, so, ability of <strong>Accenture</strong> to mobilize really an<br />
international group of people is, uh, what they bring is a value for us.”<br />
<strong>Interview</strong>er:<br />
“Um, let’s talk, uh, a little bit about some of the achievements to date, your most products. So, as Ferrero <strong>CIO</strong>,<br />
what are you most proud of with this transformation program?”<br />
<strong>Enzo</strong> <strong>Bertolini</strong>:<br />
“So we are real proud to be able to sustain the effort of, uh, of the company. To be faster. to be more aggressive,<br />
uh, on achieving the, the business goals. So for instance, uh, recently we, we build up from scratch from the<br />
green fields and new plants in Russia to 100 kilometers east of Moscow. And so we were able to build up, uh,<br />
starting from the green - the white field, because there is just no, there… To the production in, in the 18 month or<br />
including the information system up. Uh, and the information system was something that’s, uh, help us to, to<br />
manage the first phases of, uh, the construction, so. Business, hmmm… What, uh, we are proud, uh, to be able<br />
to surprise to our business colleagues.”<br />
<strong>Interview</strong>er:<br />
“OK. So you keep forgetting to give Ferrero credit. Um, and so it, you know, to… Yeah. Um, so just either try to<br />
remember Ferrero…”<br />
<strong>Enzo</strong> <strong>Bertolini</strong>: “Yeah.”<br />
<strong>Interview</strong>er:<br />
“Um, so we… Uh, so you talked about being in, um, into this journey and almost there, right? You are, you are<br />
getting very close to the end. What do you see happening next? I mean, what’s next over the next year and a half<br />
that you are looking forward to achieving through, um, through the next steps?”<br />
<strong>Enzo</strong> <strong>Bertolini</strong>:<br />
“So the next steps, uh, probably is more related to, uh, going deeper in managing the information in term of<br />
business, or to be able to, hmmm, support, uh, more, um, lighter and faster processes in term of, uh, ability to,<br />
uh, the performance of the company.”<br />
<strong>Interview</strong>er:<br />
“And when you are talking about some business intelligence and performance, are you talking about focusing on,<br />
uh, what they are calling “Enterprise Performance Management”?”<br />
<strong>Enzo</strong> <strong>Bertolini</strong>:<br />
“Yes, performance side, absolutely yes. From the other side, Ferrero uses very sensitive, uh, to the—as all the<br />
CPG, uh, Consumer Package Goods, uh, industry to the same sectors, to understand how we are performing<br />
since, uh, across countries. To understand the profitability of the products and the profitability of the customers,<br />
and so on. And so in the, uh… And we, we work hard, uh, to be able to, uh, support the major transactional<br />
processes. And now is a time to harvest the, uh, opportunity to go in deep and to use more intelligence to support<br />
the business, uh, this way.”<br />
© 2010 <strong>Accenture</strong><br />
All rights reserved.
<strong>Interview</strong>er:<br />
“And you talked about this being, you know, a global implementation process… Um, so from a, a global<br />
implementation perspective, uh, was <strong>Accenture</strong> able to pull the resources you needed - in the locations you<br />
needed - um, to support you?”<br />
<strong>Enzo</strong> <strong>Bertolini</strong>:<br />
“Uh, and so, in term of, uh, mobilizing the right resources and, uh, and the right places and the right time, um…<br />
Being able, uh, I can say that <strong>Accenture</strong> was able to satisfy the Ferrero needs. Sometimes it’s a matter of, uh,<br />
bargaining a little bit on the price, so, on the, hmmm, on the ability to support exactly what we need. But, uh, I<br />
can say that, uh, <strong>Accenture</strong>, hmmm, did a great job for us in this sense.”<br />
<strong>Interview</strong>er:<br />
“And if you were, uh, had the opportunity to talk to one of our prospective clients, what would you say to them<br />
about choosing <strong>Accenture</strong> to deliver their solution?”<br />
<strong>Enzo</strong> <strong>Bertolini</strong>:<br />
“So, uh, there is a suggestion to, uh, a prospect for <strong>Accenture</strong>. So my suggestion may be, um, to be, hmmm, to<br />
have really focus on what exactly <strong>Accenture</strong> may deliver, uh, in terms of success, you know? Because we find,<br />
uh, for our experience, this big success on the international scale may be some… Someone else, uh, may take<br />
advantage of on, uh, some knowledge, some specific knowledge or some specific experience and so on. But<br />
what I am sure that, uh, normally, uh, we are able to build up a, a constructive, uh, relationship between client<br />
and, uh, suppliers. And this is an opportunity in the IT environment on the consultants business.<br />
So we, we feel, hmmm… Really we find the partner in which we are able to trust mutually and, uh, in the, uh…<br />
And like a, like a wedding, uh, or in the, in the good time and in the bad time. Sometimes we smile, sometimes<br />
we cry. But together, we are able - we were able to bring, uh, forward the problems and, uh, ability for Ferrero.”<br />
<strong>Interview</strong>er:<br />
“Do you think that <strong>Accenture</strong> has tried to deliver innovation to you or, or value to you that you weren’t able to<br />
identify? Have we been able to, to bring something to the table to really help?”<br />
<strong>Enzo</strong> <strong>Bertolini</strong>:<br />
“Uh, yes, sometimes that happens. So for instance, we develop together some CRM, hmmm - together<br />
<strong>Accenture</strong> and Ferrero in the specific, uh, sector with, uh, <strong>SAP</strong>. So we deliver and we improve, uh, the CRM, uh,<br />
models - one of the first in the CPG industry, um, three or four years ago. From some other side, uh, we make<br />
experience, hmmm, with <strong>Accenture</strong> of innovative, uh, way to scan, uh, the shelf in the supermarkets and so on.<br />
Something interesting that may bring, uh, and add value to, to our business, uh, partners.”<br />
<strong>Interview</strong>er: “And what can we do better? What can <strong>Accenture</strong> do better for you?”<br />
<strong>Enzo</strong> <strong>Bertolini</strong>:<br />
“Oh, probably they support us in a very strong way in the manufacturers, uh, program. Uh, just last year, we are<br />
facing, uh, we were facing a very tough program to start up for plans in, uh, in Italy together. And so that time, uh,<br />
we are really, you know, in a tough time, because we absolutely, uh, want to avoid any business disruptions.<br />
And, uh, managing production and, uh, supply chain, uh, processes with this volume and this big, uh, plans, was<br />
really a nightmare. And, uh, finally, the program was successful and we deliver in time and, uh, more or less in<br />
budget… well, near to the budget of… our programs.”<br />
© 2010 <strong>Accenture</strong><br />
All rights reserved.
<strong>Interview</strong>er:<br />
“And something more to use internally with our client senior executives to just how to educate them on how we<br />
can do a better job with our clients. Um, so, I mean, I am not saying. Just so you know where did that come from.<br />
And we truly are interested in improving ourselves, um, to deliver to you. So if there are, um… If, if there were<br />
one thing though that you would say, uh, to either Bill Green or to another client who said, “Well, what do you<br />
think about <strong>Accenture</strong>,” what would you say?”<br />
<strong>Enzo</strong> <strong>Bertolini</strong>: “Sorry, I don’t understood this.”<br />
<strong>Interview</strong>er:<br />
“Um, just a… Just if you had like a moment with Bill Green to say, “Here, here is what I think about your<br />
company, <strong>Accenture</strong>”.”<br />
<strong>Enzo</strong> <strong>Bertolini</strong>: “Yeah.”<br />
<strong>Interview</strong>er: “What would you say?”<br />
<strong>Enzo</strong> <strong>Bertolini</strong>:<br />
“So, uh, I think it is a real professional company. Sometimes it’s, um, in my opinion a little bit, uh, too aggressive<br />
in order to enlarge the scope and to try to catch, uh, new business, uh, in the business scenario they are<br />
managing, so. And, um, it’s not my case, but, uh, I know by experience for in, in some other, um, activities and,<br />
and business partner that, uh, sometimes there is also tendency to escalate, uh, the, the managerial, uh<br />
hierarchies in term of influence the decisions now. That may be right from one side; maybe, uh, a little bit<br />
disappointing for some other level, uh, in other occasion, uh, hmmm, opportunity in other times.”<br />
<strong>Interview</strong>er: “All right, I think we are good. Yeah, what, what, what do I need to re-do?”<br />
<strong>Enzo</strong> <strong>Bertolini</strong>:<br />
“So… Uh, the idea that the strongest point of <strong>Accenture</strong> is their ability to mobilize, uh, real professional teams<br />
and, uh, to be able to go, uh, strive forward to the goal, of the business goal of the projects and their activities.<br />
And this is the strongest point, uh, ability. Um, from the other side, that <strong>Accenture</strong> sometimes, um, may better<br />
perform in terms of, uh, relationship. Uh, and so what I mean is that sometimes <strong>Accenture</strong> is very really, uh,<br />
aggressive, uh, in terms of enlarging the scope, of, uh, their business and to, hmmm, find new opportunity, new<br />
opportunities. Uh, sometimes this is absolutely understandable. But, uh, from some other, uh…well, some other<br />
time, this is mismatching or is misleading in terms of, uh, relationship.”<br />
<strong>Interview</strong>er: “OK, actually…”<br />
<strong>Enzo</strong> <strong>Bertolini</strong>: “It’s better?”<br />
<strong>Interview</strong>er:<br />
“…if you can do a little more… Yeah, um, if you could say… Uh, repeat after me, and then fill in the blank? So,<br />
“<strong>Accenture</strong> is helping Ferrero drive high performance, by…”<br />
© 2010 <strong>Accenture</strong><br />
All rights reserved.
<strong>Enzo</strong> <strong>Bertolini</strong>: “Ferrero… Sorry.”<br />
<strong>Interview</strong>er: “<strong>Accenture</strong>…is helping Ferrero…drive high performance…”<br />
<strong>Enzo</strong> <strong>Bertolini</strong>: “Hmmm. Uh, <strong>Accenture</strong> is, uh, helping Ferrero to drive high performance.<br />
<strong>Interview</strong>er: “ By…”<br />
<strong>Enzo</strong> <strong>Bertolini</strong>: “…by…”<br />
<strong>Interview</strong>er: “How are, how are we doing that? How is <strong>Accenture</strong> helping to - Ferrero to drive high performance?<br />
<strong>Enzo</strong> <strong>Bertolini</strong>:<br />
“Um, hmmm. <strong>Accenture</strong> helps Ferrero to drive high performance, uh, uh… Helping us, uh, to be able to<br />
deliver… “<br />
[CUTS MID-SENTENCE]<br />
[END OF TAPE]<br />
© 2010 <strong>Accenture</strong><br />
All rights reserved.