Aladdin_LyndonInstitute_Case Study_071917_Digital

RESULTS
30%
Increase
IN RETAIL/VENDING
SALES
29%
Increase
IN BREAKFAST
PARTICIPATION
16%
Increase
IN LUNCH
PARTICIPATION
60%
Increase
IN DINNER
PARTICIPATION
CASE STUDY
LYNDON INSTITUTE
Situation Overview
Low staff productivity and support levels, sparse meal options and the need to cater to a
growing international student population required a complete revamp to Lyndon Institute’s
student dining program.
In 2015, Aladdin developed a plan enhancing the client’s student dining experience and increasing
food service staff skills. Additional requests included improving food quality and presentation, as
well as expanding the current menu by emphasizing nutrition, wellness and food allergy awareness.
Business Challenge
Mediocre food quality, low staff productivity and little employee engagement required a
comprehensive facility overhaul. Aladdin’s revamped plan allowed the client to retain its hourly
staff and FSD and acquire a much-needed hands-on management style. In addition, increasing
service speeds, upgrading catering services and event planning, and implementing sustainability
initiatives were critical. Aladdin created a clear and understandable marketing program for
campuswide communications.
Our Solution
We proposed an aggressive retail setting and services revamp with enhanced menu offerings and
extensive employee training.
Key elements:
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Food court-style service featuring Aladdin’s signature brands and international street-food
concepts
A la carte program expansion
Servery and dining room update, featuring modern decor and technology (programmable
LED digital menu boards)
Dinner and weekend meal service upgrades

Business Benefits
Our client is confident the dining room/servery renovation, combined
with the foodservice program improvements, will significantly enhance
new student recruitment and positively impact student retention.
Cost Benefits
Lyndon Institute is currently operating on target to meet budgeted
projections through an enhanced level of service and an improved
food service program.
Impact On Morale
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Team: Employee morale and performance boost via
repositioning staff into well-aligned jobs.
End users: Dramatically improved presentation and quality of
daily food offerings, catering and other special functions.
Program Upgrades: Lyndon Institute recognized as local foods
movement leader.
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On-site greenhouses providing fresh fall produce
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Local dairy, meat, fruit and other foods served year-round
Improved Guest Satisfaction
Lyndon’s enhanced dining area is an invaluable tool for student
recruitment and retention. A new sense of community among
students in the modern, welcoming dining hall creates a pleasant
dining experience.
In addition, Lyndon Institute is recognized as a local food movement
leader, providing fresh produce from the school’s own greenhouses
served in the fall, and local dairy, meat, fruit and other Vermont
foods served year-round.
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Our food offerings have improved
dramatically and revenue is on track
to surpass last year. We look forward
to our continued partnership.
How We Implemented the Program
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— Christine Fayette
Assistant Head for Internal Affairs
Lyndon Institute
ServSafe® workplace safety and customer
service training
Daily pre-meal employee meetings and
weekly meetings
Professional uniform standards
Farm-to-school program collaborating with
local farm-to-school co-op
Effective communication with the school
gardener coordinating harvest with Aladdin
menu
Heavy emphasis on freshly prepared foods
and locally sourced ingredients
Catering and other special-function food
quality and presentation improvements
New dining services website: www.
li.edudine.com, social media presence and
new print media creation
ELIOR NORTH AMERICA 2017
Elior North America is
backed by the strength
and resources of Elior,
the third-largest group in
Europe for Contract Catering
and Support Services.
Through our commitment
to exemplary service and
culinary innovation in the
middle market, we use
food to create positive
experiences and build
relationships that improve
lives every day.