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Strategisk Ledelseskommunikation - Dansk Kommunikationsforening

Strategisk Ledelseskommunikation - Dansk Kommunikationsforening

Strategisk Ledelseskommunikation - Dansk Kommunikationsforening

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Parametre<br />

1. Offentliggjort<br />

2. Synlighed<br />

3. Afsender<br />

4. Interessenter<br />

5. Tema<br />

6. Sprog<br />

7. Ros, platheder,<br />

superlativer og<br />

positioneringsudtryk<br />

8. Argumentation<br />

9. Forpligtelse<br />

10.Identitet<br />

11.Selvdefinition<br />

12.Overbevisende<br />

informationsindhold?<br />

19-12-2005 <strong>Strategisk</strong><br />

<strong>Ledelseskommunikation</strong><br />

15

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