Exquisite Magazine Jan 2018

desirablesCARS
THE PORSCHE CAYENNE
A success story against all odds
When Porsche announced on 3 June 1998 that it would be
building a sporty SUV, there were those who didn’t think the
idea would work. However, the company believed strongly
in the idea of a true sports car for the SUV segment. It was
determined to make it a reality.
Approximately 15 months later the company
announced that it would build a new, state-of-theart
plant in Leipzig to produce the vehicle. Then
in September 2002, the first ever Porsche SUV –
christened the Cayenne – finally rolled off the line in
Leipzig, making the dream a reality. It not only proved
its sceptics wrong, but went on to become a stellar
success story that has bolstered Porsche’s popularity
and economic strength. Today, the Cayenne is widely
recognized as the sports car amongst SUVs and an
essential member of the Porsche model family. With
the typical Porsche design DNA.
With the Cayenne, it is possible to commute to work
on weekdays, drive on the racetrack on the weekend
and go off-road on a holiday. It offers luxury,
precision and driving pleasure and most importantly
driving fun on every terrain. And with five seats,
extensive high-quality equipment and features it
has plenty of room for a whole lot of fun behind the
wheel.
Thanks to its balanced overall package the Porsche Cayenne
continues to excite the customers around the world and
exceeded all sales expectations over the years. More than
276,000 first generation vehicles rolled off the production line,
and more than 303,000 units of the subsequent generation
Porsche Cayenne that was introduced in May 2010, have
been sold till 2014. The current generation Cayenne, which
made its debut at the Geneva International Motor Show 2014,
set new standards both in technology and fuel economy.
Another milestone was the Cayenne S Hybrid in 2010: the first
production hybrid model from Porsche.
www.porsche.com
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