Studie "Analytics: Big Data in der Praxis" - IBM
Studie "Analytics: Big Data in der Praxis" - IBM
Studie "Analytics: Big Data in der Praxis" - IBM
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20 <strong>Analytics</strong>: <strong>Big</strong> <strong>Data</strong> <strong>in</strong> <strong>der</strong> Praxis<br />
Quellen<br />
1 LaValle, Steve, Michael Hopk<strong>in</strong>s, Eric Lesser,<br />
Rebecca Shockley und N<strong>in</strong>a Kruschwitz. „<strong>Analytics</strong>: The new<br />
path to value: How the smartest organizations are embedd<strong>in</strong>g<br />
analytics to transform <strong>in</strong>sights <strong>in</strong>to action.“ <strong>IBM</strong> Institute for<br />
Bus<strong>in</strong>ess Value <strong>in</strong> Zusammenarbeit mit MIT Sloan<br />
Management Review. Oktober 2010. http://www-935.ibm.<br />
com/services/us/gbs/thoughtlea<strong>der</strong>ship/ibv-embedd<strong>in</strong>ganalytics.html<br />
© 2010 Massachusetts Institute for<br />
Technology.<br />
2 2012 <strong>IBM</strong> Global Technology Outlook.“ <strong>IBM</strong> Research.<br />
März 2012. http://www.research.ibm.com/files/pdfs/gto_<br />
booklet_executive_review_march_12.pdf<br />
3 „From Stretched to Strengthened: Insights from the <strong>IBM</strong><br />
Chief Market<strong>in</strong>g Officer Study.“ <strong>IBM</strong> Institute for Bus<strong>in</strong>ess<br />
Value. Mai 2011. www.ibm.com/cmostudy; „Lead<strong>in</strong>g<br />
Through Connections: Insights from the <strong>IBM</strong> Chief<br />
Executive Officer Study.“ <strong>IBM</strong> Institute for Bus<strong>in</strong>ess Value.<br />
Mai 2012. www.ibm.com/ceostudy<br />
11 Kiron, David, Rebecca Shockley, N<strong>in</strong>a Kruschwitz, Glenn<br />
F<strong>in</strong>ch und Dr. Michael Haydock, „<strong>Analytics</strong>: The widen<strong>in</strong>g<br />
divide: How companies are achiev<strong>in</strong>g competitive advantage<br />
through analytics“ <strong>IBM</strong> Institute for Bus<strong>in</strong>ess Value <strong>in</strong><br />
Zusammenarbeit mit MIT Sloan Management Review.<br />
Oktober 2010. http://www-935.ibm.com/services/us/gbs/<br />
thoughtlea<strong>der</strong>ship/ibv-analytics-widen<strong>in</strong>g-divide.html<br />
© 2011 Massachusetts Institute for Technology.<br />
12 Pittman, David. „Lords of the <strong>Data</strong> Storm: Vestas and <strong>IBM</strong><br />
W<strong>in</strong> <strong>Big</strong> <strong>Data</strong> Award.“ The <strong>Big</strong> <strong>Data</strong> Hub: Un<strong>der</strong>stand<strong>in</strong>g<br />
big data for the enterprise. 28. September 2012. http://www.<br />
ibmbigdatahub.com/blog/lords-datastorm-vestas-and-ibmw<strong>in</strong>-big-data-award<br />
13 <strong>IBM</strong> Fallstudie. „Automercados Plaza’s <strong>in</strong>creases revenue by<br />
30 percent with greater <strong>in</strong>sight <strong>in</strong>to operations.“ 15. Juli 2011.<br />
http://www-01.ibm.com/software/success/cssdb.nsf/CS/<br />
JHUN-8JPJSK?OpenDocument&Site=default&cty=en_us<br />
4 Woody, Todd. „Automakers, Tech Companies M<strong>in</strong><strong>in</strong>g<br />
Electric Car <strong>Big</strong> <strong>Data</strong> to Plot Industry’s Future.“ Forbes.<br />
18. Juni 2012. http://www.forbes.com/sites/<br />
toddwoody/2012/06/18/automakers-tech-companiesm<strong>in</strong><strong>in</strong>gelectric-car-big-data-to-plot-<strong>in</strong>dustrys-future/<br />
5 Ibid.<br />
6 Ibid.<br />
7 Ibid.<br />
8 <strong>IBM</strong> Fallstudie. „McLEOD RUSSEL INDIA LIMITED:<br />
Elim<strong>in</strong>at<strong>in</strong>g downtime <strong>in</strong> the tea trade with <strong>IBM</strong> Informix.“<br />
9. September 2011. http://www-01.ibm.com/software/<br />
success/cssdb.nsf/CS/JHUN-8LFLWH?OpenDocument&Si<br />
te=dmma<strong>in</strong>&cty=en_us<br />
9 <strong>IBM</strong> Fallstudie. „Premier Healthcare Alliance.“ 30. April 2012.<br />
http://www-01.ibm.com/software/success/cssdb.nsf/CS/<br />
JHUD-8TS39R?OpenDocument&Site=wp&cty=en_us<br />
10 <strong>IBM</strong> Pressemitteilung. „Us<strong>in</strong>g <strong>IBM</strong> <strong>Analytics</strong>, Santam Saves<br />
$2.4 Million <strong>in</strong> Fraudulent Claims.“ 9. Mai 2012.<br />
http://www-03.ibm.com/press/us/en/pressrelease/37653.wss