Studie - Webguerillas
Studie - Webguerillas
Studie - Webguerillas
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#QUELLEN<br />
QUELLEN //<br />
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Consumers To Articulate Themselves On The Internet?, in: Journal of Interactive Marketing, Vol. 18, Nr. 1, S. 38-52.<br />
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[Stand: 23.05.2011].<br />
Kaplan, Andreas M. / Haenlein, Michael (2010): Users of the world, unite! The challenges and opportunities of Social Media, in: Business Horizons, Vol. 53, Nr. 1, S. 59-68.<br />
Li, Charlene / Bernoff, Josh (2011): Groundswell- winning in a world transformed by social technologies, Harvard Business Press, Boston 2011.<br />
Madapu, Vivek / Cooley, Delonia O. (2010): Antecedents and Consequences of Online Brand Community Participation: A Conceptual Framework, in: Journal of Internet<br />
Commerce, Vol. 9, Nr. 2, S. 127-147.<br />
Muniz, Albert M. / O’Guinn, Thomas C. (2001): Brand Community, in: Journal of Consumer Research, Vol. 27, Nr. 4, S. 412-432.<br />
Ouwersloot, Hans / Odekerken-Schröder, Gaby (2008): Who’s who in brand communities – and why?, in: European Journal of Marketing, Vol. 42, Nr. 5, S. 571-585.<br />
PricewaterhouseCoopers (2012): Social Media Deutschland- The winner takes it all, Düsseldorf.<br />
Sicilia, Maria / Palazón, Mariola (2008): Brand communities on the internet: A case study of Coca-Cola’s Spanish virtual community, in: Corporate Communications: An<br />
International Journal, Vol. 13, Nr. 3, S. 255-270.<br />
Stoeckl, Ralph / Rohrmeier, Patrick / Hess, Thomas (2007): Motivations to produce User Generated Content: differences between webloggers and videobloggers; 20th Bled<br />
eConference eMergence, 4.-6. Juni 2007, S. 398-413.<br />
Taylor, David G. / Lewin, Jeffrey / Strutton, David (2011): Friends, Fans, and Followers: Do Ads Work on Social Networks?- How Gender and Age Shape Receptivity, in:<br />
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Universal McCann (2012): The Business of Social- Social Media Tracker 2012- wave 6, URL: http://www.universalmccann.de/wave6/downloads/wave6_insights_de.pdf,<br />
[Stand: 23.05.2011].<br />
©<br />
Donnerstag, 21. November 13
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