Leserbefragung 2010 - Gruppe Mein EigenHeim

Ihre Meinung 

ist uns wichtig! 

gruppe Mein EigenHeim 

Ergebnisse der 

Leserbefragung 

2010


ist uns wichtig! - Leseverhalten 


- Themeninteressen 

- Immobilienbesitz 

- Gartenbesitz 

- Renovierungspläne 

- Nutzung von Bauund 

Gartenmärkten 

- Imageprofile: 

Heimwerkergeräte-/ 

Gartengerätehersteller 

Haushaltsgerätehersteller 

Unterhaltungselektronik 

Leserbefragung 2010 

Gruppe Mein EigenHeim

Methode der Befragung 

Methode: Schriftliche Befragung 

_______________________________________________________ 

Ausschreibung: In den Zeitschriften der Gruppe Mein EigenHeim 

„Mein EigenHeim“ und „Wohnen&Leben“, 

Ausgabe 2/2010; Teilnahme per Postkarte 

(Beihefter) 

_______________________________________________________ 

Zeitraum: Versandbeginn der Ausgabe 2/2010 am 

17. Mai 2010, Einsendeschluss für die 

Teilnahmekarten am 31. Juli 2010 

_______________________________________________________ 

Grundgesamtheit: Teilnehmer/innen an der schriftlichen Befragung 



Methode der Befragung 

Stichprobe: 12.332 Leser/innen der Zeitschriften 

„Mein EigenHeim“ 8.632 Leser/innen 

„Wohnen&Leben“ 3.700 Leser/innen 

Random Stichprobe n = 4.000 Fälle 

Herstellerimages: disproportionale Aufstockung 

_______________________________________________________ 

Durchführung: MARKET RESEARCH 

Unternehmen für Marktforschung und Beratung 

Dipl. BW (FH) P. Färber 

Neuhausen, Stuttgart 

_______________________________________________________ 

Auftraggeber: Wüstenrot Bausparkasse AG, Ludwigsburg 

Marketing/MAK Gruppe Mein EigenHeim 



Ausgabe 2/2010 (Erscheinungstermin ab 17.05.2010; Einsendeschluss für die Teilnahmekarten: 31.07.2010)

Beihefter-Postkarte als Antwortkarte 



Beihefter-Postkarte als Antwortkarte 






Teilnehmer 


Gruppe Mein EigenHeim 

der Befragung

Teilnehmer/innen der Befragung 

71% der Teilnehmer/innen sind Männer. 

_________________________________________________ 

87% der Teilnehmer/innen sind „Kernleser“, 

d.h. sie lesen die Zeitschrift „immer“ oder „fast immer“. 

_________________________________________________ 

57% der Teilnehmer/innen sind zwischen 30 und 49 Jahre alt. 

_________________________________________________ 

Durchschnittsalter: 45,7 Jahre 

_________________________________________________ 

56% besitzen ein Einfamilienhaus. 

_________________________________________________ 

78% besitzen einen Garten. 




8% beabsichtigen, in den nächsten ein bis zwei Jahren ein 

Haus zu kaufen. 

_________________________________________________ 

6% beabsichtigen, in den nächsten ein bis zwei Jahren ein 

Haus zu bauen. 

_________________________________________________ 

6% beabsichtigen, in den nächsten ein bis zwei Jahren eine 

Eigentumswohnung zu kaufen. 

_________________________________________________ 

Die Teilnehmer sind im wesentlichen - aufgrund ihres starken 

Interesses am Thema Immobilien - aktive Gesprächspartner 

(Opinionleader). 

_________________________________________________ 

Sie sind Ansprechpartner für Freunde und Bekannte 

(Multiplikatoren). 




Soziodemografie: Geschlecht 

Männer 71% 

Frauen 29% 

AWA 2010: Leser Gruppe Mein EigenHeim = 44% Männer 

AWA 2010: Bevölkerung Deutschland = 49% Männer 

Leserbefragung 2008 = 66% Männer 

Leserbefragung 2006 = 63% Männer 

AWA 2010: Leserinnen Gruppe Mein EigenHeim = 56% Frauen 

AWA 2010: Bevölkerung Deutschland = 51% Frauen 

Leserbefragung 2008 = 34% Frauen 

Leserbefragung 2006 = 37% Frauen 




Soziodemografie: Alter 

bis 19 Jahre 1% 

AWA 2010: Leser/innen Gruppe Mein EigenHeim = 2% 

AWA 2010: Bevölkerung Deutschland (14-19 J.) = 7% 

Leserbefragung 2008 = 1% 


_____________________________________________________________________ 

20 - 29 Jahre 7% 


AWA 2010: Bevölkerung Deutschland = 13% 



_____________________________________________________________________ 

30 - 39 Jahre 23% 








Soziodemografie: Alter 

40 - 49 Jahre 34% 





_____________________________________________________________________ 

50 - 59 Jahre 20% 





_____________________________________________________________________ 

60 Jahre + 15% 








Soziodemografie: Nielsengebiete 

Nielsen 1 9% 





_____________________________________________________________________ 

Nielsen 2 18% 





_____________________________________________________________________ 

Nielsen 3a 20% 








Soziodemografie: Nielsengebiete 

Nielsen 3b 22% 





_____________________________________________________________________ 

Nielsen 4 20% 





_____________________________________________________________________ 

Nielsen 5-7 11% 












Leseverhalten

Leseverhalten 

Wie oft lesen Sie „Mein EigenHeim“ / „Wohnen&Leben“? 



Immer alle Hefte 64% Leserbefragung 2008 = 66% 


_____________________________________________________________________ 

Fast immer 23% Leserbefragung 2008 = 22% 


_____________________________________________________________________ 

Relativ oft 7% Leserbefragung 2008 = 7% 


_____________________________________________________________________ 

Ab und zu 5% Leserbefragung 2008 = 4% 


_____________________________________________________________________ 

Ziemlich selten 1% Leserbefragung 2008 = 1% 

Leserbefragung 2006 = 2%

Leserverhalten 

„Kernleser“ (immer alle Hefte + fast immer) 

„Kernleser“: 87% 






Wie viele Personen - außer Ihnen - lesen diese Ausgabe noch? 



Nur ich alleine 20% Leserbefragung 2008 = 20% 


_____________________________________________________________________ 

Eine Person 44% Leserbefragung 2008 = 37% 

(= 2 Leser/innen) Leserbefragung 2006 = 39% 

_____________________________________________________________________ 

Zwei Personen 25% Leserbefragung 2008 = 29% 


_____________________________________________________________________ 

Drei Personen 7% Leserbefragung 2008 = 10% 


_____________________________________________________________________ 

Vier Personen+ 4% Leserbefragung 2008 = 4% 

(= 5 Leser/innen und mehr) Leserbefragung 2006 = 5%


Leserbefragung 2010: 

Ø 2,3 Leser/innen pro Exemplar 

Leserbefragung 2008: Ø 2,5 Leser/innen pro Exemplar 

Leserbefragung 2006: Ø 2,5 Leser/innen pro Exemplar 



Reichweite 

Hochrechnung der Leser/innen (LpA): 

Leserbefragung Ausgabe 2/2010: 

Ø 2,3 Leser/innen pro Exemplar (LpE) 

Verbreitete Auflage IVW 2/2010 

1.772.159 Exemplare 

Leserbefragung 2010: 

2,3 LpE x 1.772.159 Exemplare 

= 4.075.966 Leser/innen (LpA) 

AWA 2010: 

2,40 Millionen Leser/innen pro Ausgabe (LpA) 



Sympathie 

Wie gut gefällt Ihnen „Mein EigenHeim/Wohnen & Leben“? 

1 

2 

3 

4 

5 

6 

= sehr gut 22% 

62% 

14% 

1% 

1% 

= überhaupt nicht 1% 



Seitenkontaktchance 

Wie viele Seiten haben Sie im aktuellen … gelesen? 

alle/fast alle Seiten 34% 

(75-100%) 

_____________________________________________________________________ 

mehr als die Hälfte 35% 

(50-75%) 

_____________________________________________________________________ 

ungefähr die Hälfte 19% 

(ca. 50%) 

_____________________________________________________________________ 

nicht ganz die Hälfte 8% 

(25-50%) 

_____________________________________________________________________ 

nur ein paar Seiten 4% 

Seitenkontaktchance = 72,3% 






Themen- 

interessen 



Themeninteressen 

Welche Themen interessieren Sie persönlich ganz besonders? 



1. Umbauen / 71% 

Renovieren Männer = 72% Leserbefragung 2008 = 68% 

Frauen = 71% Leserbefragung 2006 = 71% 

_____________________________________________________________________ 

2. Energie sparen 64% 

Männer = 65% Leserbefragung 2008 = 59% 


_____________________________________________________________________ 

3. Gartenpflege / 64% 

-gestaltung Männer = 59% Leserbefragung 2008 = 61% 


_____________________________________________________________________ 

4. Do-it-yourself-Tipps 49% 



_____________________________________________________________________ 

5. Steuertipps 42% 



(Mehrfachnennungen möglich)





6. Möbel 41% 



_____________________________________________________________________ 

7. Alternative Energien 39% 



_____________________________________________________________________ 

8. Solaranlagen 37% 

(Strom) Männer = 41% Leserbefragung 2008* = 39% 

Frauen = 29% Leserbefragung 2006* = 35% 

_____________________________________________________________________ 

9. Solaranlagen 37% 

(Wärme) Männer = 40% Leserbefragung 2008* = 39% 

Frauen = 28% Leserbefragung 2006* = 35% 

_____________________________________________________________________ 

10. Heimwerkergeräte 31% 



(Mehrfachnennungen möglich); *keine Differenzierung zwischen Strom/Wärme!





11. Baustoffe / Farben / 30% 

Lacke Männer = 32% Leserbefragung 2008 = 30% 


_____________________________________________________________________ 

12. Autos 29% 



_____________________________________________________________________ 

13. Reisen / Touristik 27% 



_____________________________________________________________________ 

14. Basteln / 27% 

Bastelltipps Männer = 22% Leserbefragung 2008 = 25% 


_____________________________________________________________________ 

15. Umweltschutz 26% 








16. Kochen / 24% 

Backen Männer = 16% Leserbefragung 2008 = 21% 


_____________________________________________________________________ 

17. Gartengeräte 24% 

Männer = 25% Leserbefragung 2008* 

Frauen = 21% Leserbefragung 2006* 

_____________________________________________________________________ 

18. Ökologisches 23% 

Bauen Männer = 23% Leserbefragung 2008 = 23% 


_____________________________________________________________________ 

19. Geldanlagen 21% 



_____________________________________________________________________ 

20. Mietfragen / 21% 

Mietrecht Männer = 20% Leserbefragung 2008 = 19% 


(Mehrfachnennungen möglich); *Nicht erhoben!





21. Hausfinanzierung 19% 



_____________________________________________________________________ 

22. Darlehen / Kredite 18% 



_____________________________________________________________________ 

23. Haustiere 15% 







Immobilien- 

besitz 



Immobilienbesitz 

Besitzen Sie oder jemand in Ihrem Haushalt ein(e) …? 

Einfamilienhaus 56% 



Leserbefragung 2008 = 58% / Leserbefragung 2006 = 53% 

_______________________________________________________________________________ 

Zweifamilienhaus 15% 




_______________________________________________________________________________ 

Drei- oder Mehr- 5% 

familienhaus AWA 2010: Leser/innen Gruppe Mein EigenHeim = 3% 



_______________________________________________________________________________ 

Eigentumswohnung 13% 







Immobilienbesitz 

Besitzen Sie oder jemand in Ihrem Haushalt ein(e) …? 

Ferienhaus/ 2% 

-wohnung AWA 2010: Leser/innen Gruppe Mein EigenHeim = 1% 



_______________________________________________________________________________ 

Bauland 3% 




_______________________________________________________________________________ 

Nichts davon 16% 








Kaufplan: 

Immobilien 



Kaufplan: Immobilien 

Haben Sie persönlich vor, in den nächsten ein bis zwei Jahren … 

ein Haus zu kaufen? 7,7% 



Leserbefragung 2008 = 7,1% 


_______________________________________________________________________________ 

zu bauen? 5,8% 





_______________________________________________________________________________ 

eine Wohnung 6,1% 

zu kaufen? AWA 2010: Leser/innen Gruppe Mein EigenHeim = 4% 












Wohnsituation

Wohnsituation 

Wie wohnen Sie? 

Im eigenen Haus 66% 




_______________________________________________________________________________ 

In eigener 8% 

Eigentumswohnung AWA 2010: Leser/innen Gruppe Mein EigenHeim = 9% 



_______________________________________________________________________________ 

Zur Miete 23% 




_____________________________________________________________________ 

Anderes 3% 









Gartenbesitz 



Gartenbesitz 

Haben Sie einen Garten? 

„Ja“ 81% 




_____________________________________________________________________ 

„Nein“ 19% 






_____________________________________________________________________ 

Gartengröße Ø = 497 m² Bis 1 a 23% 

1,1 bis 2 a 15% 

2,1 bis 3 a 12% 

3,1 bis 4 a 12% 

4,1 bis 5 a 10% 

5,1 bis 6 a 6% 

6,1 bis 7 a 4% 

7,1 bis 8 a 5% 

8,1 bis 9 a 1% 

9,1 bis 10 a 5% 

mehr als 10 a 7%




Renovieren 



Renovieren 

Beabsichtigen Sie, in den nächsten ein bis zwei Jahren zu renovieren? 

„Ja“ 64% 





____________________________________________________________________ 

„Nein“ 36% 






Renovieren 

Falls „ja“: Was werden Sie voraussichtlich renovieren? 



1. Außenbereich 33% Leserbefragung 2008 = 28% 

Leserbefragung 2006* 

_____________________________________________________________________ 

2. Sanitärbereich 29% Leserbefragung 2008 = 32% 


_____________________________________________________________________ 

3. Küche 28% Leserbefragung 2008 = 27% 


_____________________________________________________________________ 

4. Wärmedämmung 23% Leserbefragung 2008 = 23% 


_____________________________________________________________________ 

5. Dach-/Kellerausbau 21% Leserbefragung 2008 = 19% 



Renovieren 




6. Heizungsanlage 21% Leserbefragung 2008 = 21% 


_____________________________________________________________________ 

7. Fenster 21% Leserbefragung 2008 = 22% 


_____________________________________________________________________ 

8. Fußböden 20% Leserbefragung 2008 = 18% 


_____________________________________________________________________ 

9. Solaranlage (Wärme) 17% Leserbefragung 2008 = 19% 


_____________________________________________________________________ 

10. Türen 13% Leserbefragung 2008 = 12% 



Renovieren 




11. Solaranlage (Strom) 11% Leserbefragung 2008 = 15% 



Renovieren 

Wie viel werden Sie voraussichtlich dafür investieren? 



Bis 5.000 Euro 35% Leserbefragung 2008 = 34% 


_____________________________________________________________________ 



_____________________________________________________________________ 



_____________________________________________________________________ 



_____________________________________________________________________ 

Über 50.000 Euro 4% Leserbefragung 2008 = 3% 


(Basis: Renovieren in den nächsten ein bis zwei Jahren geplant = 100%)

Renovieren 

Wie viel werden Sie voraussichtlich dafür investieren? 

Durchschnittliches Investitionsvolumen 

= 16.696 Euro 

Leserbefragung 2008 = 16.949 Euro 

Leserbefragung 2006 = 12.243 Euro 




Renovieren 

Wie wichtig ist Ihnen dabei ein besonders günstiges Darlehen? 

Sehr wichtig 41% 


58% 

____________________________________________________________________ 

Wichtig 17% 


____________________________________________________________________ 

Weniger wichtig 13% 


____________________________________________________________________ 

Eigentlich unwichtig 29% 





Renovieren 

Was ist Ihr Hauptmotiv, weshalb Sie renovieren? 



Energie sparen 51% Leserbefragung 2008 = 49% 

_____________________________________________________________________ 

Funktionalität 38% Leserbefragung 2008 = 37% 

_____________________________________________________________________ 

Optik 36% Leserbefragung 2008 = 39% 

_____________________________________________________________________ 

Komfort 28% Leserbefragung 2008 = 30% 

_____________________________________________________________________ 

Anderes 10% Leserbefragung 2008 = 9% 

(Basis: Renovieren in den nächsten ein bis zwei Jahren geplant = 100%; Mehrfachnennungen möglich)

Renovieren 

Führen Sie folgende Arbeiten selbst aus? 

Einfache 

Renovierungsarbeiten 

„Ja“ 90% 

(z.B. Tapezieren, AWA 2010: Leser/innen Gruppe Mein EigenHeim = 57% 

Malerarbeiten) AWA 2010: Bevölkerung Deutschland = 54% 


_____________________________________________________________________ 

Schwierige 

Renovierungsarbeiten 

„Ja“ 31% 

(z.B. Sanitärarbeiten, AWA 2010: Leser/innen der Gruppe Mein EigenHeim = 25% 

Mauern, Boden ver- AWA 2010: Bevölkerung Deutschland = 19% 

legen, Schreinerarbeiten) 







Baumärkte + 



Gartenmärkte

Baumärkte + Gartenmärkte 

Wie wichtig sind für Sie Baumärkte? 

1 

2 

3 

4 

5 

6 

= sehr wichtig 36% 

41% 

16% 

4% 

2% 


wichtig 




Wie wichtig sind für Sie Gartenmärkte? 

1 

2 

3 

4 

5 

6 

= sehr wichtig 20% 

36% 

25% 

10% 

6% 


wichtig 




Worauf legen Sie bei Bau-/Gartenmärkten besonders großen Wert? 

Gutes Preis-/ 78% 

Leistungsverhältnis 

_____________________________________________________________ 

Regionale Nähe 71% 

_____________________________________________________________ 

Kompetente Beratung 65% 

_____________________________________________________________ 

Sortimentsvielfalt 54% 





Worauf legen Sie bei Bau-/Gartenmärkten besonders großen Wert? 

Freundliches Personal 43% 

_____________________________________________________________ 

Service 41% 

_____________________________________________________________ 

Sortimentsqualität 38% 

(Markenprodukte) 

_____________________________________________________________ 

Übersichtlichkeit 35% 





In welchen Bau-/Gartenmärkten kaufen Sie ein? 

OBI 50% 

_____________________________________________________________ 

Praktiker 35% 

_____________________________________________________________ 

Bauhaus 31% 

_____________________________________________________________ 

Hornbach 27% 

_____________________________________________________________ 

toom 26% 






Hagebau 22% 

_____________________________________________________________ 

Globus 13% 

_____________________________________________________________ 

Max Bahr 13% 

_____________________________________________________________ 

BayWa 11% 

_____________________________________________________________ 

Raiffeisen-Markt 10% 






Hellweg 7% 

_____________________________________________________________ 

hela 5% 

_____________________________________________________________ 

Marktkauf 3% 

_____________________________________________________________ 

Bauspezi 1% 

_____________________________________________________________ 

Extra 1% 






Interpares 1% 

_____________________________________________________________ 

Idee Creativ 0% 

_____________________________________________________________ 

Nowebau 0% 

_____________________________________________________________ 

EDE 0% 

_____________________________________________________________ 

EMV 0% 








Angaben in % Gesamt *** Nielsengebiet … *** Alte Neue 

1 2 3a 3b 4 5 6 7 Bundesl. Bundesl. 

OBI 50 42 52 36 50 61 73 43 59 49 54 

Praktiker 35 41 45 35 23 37 20 46 46 35 44 

Bauhaus 31 25 35 38 48 22 63 19 6 35 16 

Hornbach 27 25 21 38 32 22 43 22 27 28 27 

toom 26 22 24 26 34 18 15 32 40 25 35 

Hagebau 22 39 28 14 12 22 3 28 12 21 18 

Globus 13 0 3 32 10 16 3 10 20 14 15 

Max Bahr 13 43 11 8 5 9 3 21 6 12 12 

BayWa 11 1 1 2 12 38 4 10 12 7 

Raiffeisen‐Markt 10 11 13 11 14 6 12 8 11 9 

Hellweg 7 5 19 3 0 1 38 20 14 5 19 

hela 5 0 19 8 2 1 0 7 0 

Marktkauf 2 8 3 0 2 1 3 3 2 3 

Bauspezi 1 0 0 2 1 2 1 3 1 2 

Extra 1 2 1 2 1 1 0 1 0 

Interpares 1 1 1 0 1 1 1 1 1 

Idee Creativ 0 1 0 0 0 0 1 0 1 

Nowebau 0 1 0 0 0 0 1 0 0 

EMV 0 0 0 0 0 0 

EDE 0 0 0 0 1 0 0 



Vergeben Sie Noten (1= sehr gut bis 6 = sehr schlecht). 



Auswahl 1 2 3 4 5 6 

Durchschnitt: 

Note 1 bis 6 

Bauhaus 35 52 11 1 1 0 2 

Bauspezi 12 46 31 9 1 1 2,5 

BayWa 

EDE* 

EMV* 

17 44 31 7 1 0 2,3 

Extra 4 43 39 12 2 0 2,6 

Globus 24 56 17 2 1 0 2 

Hagebau 18 52 25 4 1 0 2,2 

hela 17 53 26 3 1 0 2,2 

Hellweg 18 54 23 5 0 0 2,2 

Hornbach 

Idee Creativ* 

Interpares* 

36 52 11 1 0 0 1,8 

Marktkauf 15 45 31 7 2 0 2,4 

Max Bahr 

Nowebau* 

20 54 22 3 1 0 2,1 

OBI 25 57 16 2 0 0 2 

Praktiker 12 46 34 7 1 0 2,4 

Raiffeisen‐Markt 10 39 38 12 1 0 2,6 

toom 15 49 28 6 1 1 2,3 

Basis: Käufer im genannten Baumarkt = 100%; *Fallzahl zu gering, kenne Beurteilung möglich!





Beratung 1 2 3 4 5 6 

Durchschnitt: 

Note 1 bis 6 

Bauhaus 15 45 30 7 2 1 2,4 

Bauspezi 23 47 19 8 2 1 2,2 

BayWa 

EDE* 

EMV* 

20 48 23 6 2 1 2,3 

Extra 6 35 33 13 12 1 2,9 

Globus 14 46 30 7 2 1 2,4 

Hagebau 14 42 31 9 3 1 2,5 

hela 7 37 38 14 3 1 2,7 

Hellweg 11 40 32 11 5 1 2,6 

Hornbach 

Idee Creativ * 

Interpares* 

14 44 31 8 2 1 2,4 

Marktkauf 9 32 39 14 3 3 2,8 

Max Bahr 

Nowebau* 

12 41 34 10 2 1 2,5 

OBI 12 42 32 10 3 1 2,5 

Praktiker 6 26 36 21 8 3 3,1 

Raiffeisen‐Markt 25 52 18 4 1 0 2 

toom 12 38 33 13 3 1 2,6 






Service 1 2 3 4 5 6 

Durchschnitt: 

Note 1 bis 6 

Bauhaus 15 48 29 6 1 1 2,3 

Bauspezi 20 52 18 6 3 1 2,2 

BayWa 

EDE* 

EMV* 

15 51 26 5 2 1 2,3 

Extra 7 37 35 13 8 0 2,8 

Globus 16 49 27 5 2 1 2,3 

Hagebau 13 45 32 7 2 1 2,4 

hela 8 40 37 11 3 1 2,6 

Hellweg 10 44 32 10 3 1 2,6 

Hornbach 

Idee Creativ* 

Interpares* 

14 46 30 7 2 1 2,4 

Marktkauf 8 35 43 9 3 2 2,7 

Max Bahr 

Nowebau* 

12 42 34 9 2 1 2,5 

OBI 11 46 32 8 2 1 2,5 

Praktiker 6 31 39 16 6 2 2,9 


toom 10 43 35 9 2 1 2,5 






Preis 1 2 3 4 5 6 

Durchschnitt: 

Note 1 bis 6 

Bauhaus 11 47 35 6 1 0 2,4 

Bauspezi 8 50 32 7 2 1 2,5 

BayWa 

EDE* 

EMV* 

7 39 40 10 3 1 2,6 

Extra 6 50 32 7 4 1 2,6 

Globus 14 56 26 3 1 0 2,2 

Hagebau 6 46 39 7 2 0 2,5 

hela 7 50 35 6 1 1 2,5 

Hellweg 7 43 38 9 2 1 2,6 

Hornbach 

Idee Creativ* 

Interpares* 

15 55 26 3 1 0 2,2 

Marktkauf 8 41 40 9 2 0 2,6 

Max Bahr 

Nowebau* 

8 47 37 6 1 1 2,5 

OBI 6 41 40 10 2 1 2,6 

Praktiker 13 53 27 5 1 1 2,3 


toom 8 46 38 7 1 0 2,5 



Gesamtbeurteilung 

Durchschnitt: 

Note 1 bis 6 

Bauhaus 2,2 

Bauspezi 2,4 

BayWa 2,4 

EDE* 

EMV* 

Extra 2,7 

Globus 2,2 

Hagebau 2,4 

hela 2,5 

Hellweg 2,5 

Hornbach 2,2 

Idee Creativ* 

Interpares* 

Marktkauf 2,6 

Max Bahr 2,4 

Nowebau* 

OBI 2,4 

Praktiker 2,7 

Raiffeisen‐Markt 2,3 

toom 2,5 





Platzierungen 1. - 3. (1= sehr gut bis 6 = sehr schlecht). 

Auswahl 

1. 

2. 

2. 

2. 

3. 

Hornbach 1,8 

OBI 2,0 

Bauhaus 2,0 

Globus 2,0 

Max Bahr 2,1 

Beratung 

1. 

2. 

3. 

Raiffeisen-Markt 2,0 

Bauspezi 2,2 

BayWa 2,3 



Basis: Käufer im genannten Baumarkt = 100%


Platzierungen 1. - 3. (1= sehr gut bis 6 = sehr schlecht). 

Service 

1. 

2. 

3. 

3. 

3. 


Bauspezi 2,2 

Bauhaus 2,3 

Globus 2,3 

BayWa 2,3 

Preis 

1. 

1. 

2. 

3. 

Hornbach 2,2 

Globus 2,2 

Praktiker 2,3 

Bauhaus 2,4 





Platzierungen (1. - 3.) (1= sehr gut bis 6 = sehr schlecht). 

*Durchschnitt, der 

Beurteilungskriterien 

„Auswahl“, „Beratung“, 

„Service“ und „Preis“ 

Gesamtbeurteilung* 

1. 

1. 

1. 

2. 

3. 

3. 

3. 

3. 

3. 

Hornbach 2,2 

Globus 2,2 

Bauhaus 2,2 


OBI 2,4 

BayWa 2,4 

Hagebau 2,4 

Bauspezi 2,4 

Max Bahr 2,4 





… empfehle ich weiter. 

Bauhaus 88% 

Bauspezi 79% 

BayWa 84% 

EDE* 

EMV* 

Extra 67% 

Globus 87% 

Hagebau 84% 

hela 75% 

Hellweg 78% 

Hornbach 88% 

Idee Creativ 83% 

Interpares* 

Marktkauf 75% 

Max Bahr 83% 

Nowebau* 

OBI 81% 

Praktiker 70% 

Raiffeisen-Markt 85% 

toom 78% 



Platzierungen 1. - 3. 

Hornbach 88% 

Basis: Käufer im genannten Baumarkt = 100%; *Fallzahl zu gering, kenne Beurteilung möglich! 

1. 

1. 

2. 

3. 

Bauhaus 88% 

Globus 87% 

Raiffeisen-Markt 85%


LESERBEFRAGUNG 2010 

Bau- u. Gartenmärkte: 

Auswahl 

1. Platz: 

Hornbach 

mit der Gesamtnote 1,8 



Beratung 

1. Platz: 

Raiffeisen-Markt 




Service 

1. Platz: 

Raiffeisen-Markt 






Preis 

1. Platz: 

Hornbach 




Preis 

1. Platz: 

Globus 

mit der Gesamtnote 2,2




Heimwerker- + 

Gartengeräte 



Heimwerker- und Gartengeräte 

Gestützte Befragung: 62 Hersteller 



AEG Erba Kärcher Ryobi 

Agria Fein Kress Sabo 

AL-KO Ferm Makita Scheppach 

Artec Festo, Festool Mannesmann Skil 

AS-Motor Gardena Mansfield Stihl 

Atika Gloria McAllister Toolson 

Atlas Copco Güde McCulloch Toro 

Black & Decker Haaga Meister/Meistercraft Vector Dual-Drill 

Blaucraft Haager Metabo Viking 

Bosch Herkules Milwaukee Walter 

Brill Hilti MTD Westfalia 

DeWalt Hitachi Nilfisk alto Wolf 

Dremel Holzher Panasonic Wolfcraft 

Einhell Honda Proxxon Würth 

Elektra Beckum Husqvarna Rexon 

Electrolux Motor John Deere Rowi


Von welcher Marke besitzen Sie ein Heimwerker-/Gartengerät? 



Bosch 30,1% Leserbefragung 2008 = 41,7% 

______________________________________________________________ 

Gardena 13,5% Leserbefragung 2008 = 33,6% 

______________________________________________________________ 

Black & Decker 6,5% Leserbefragung 2008 = 17,6% 

______________________________________________________________ 

Stihl 4,9% Leserbefragung 2008 = 17,1% 

______________________________________________________________ 

AEG 4,5% Leserbefragung 2008 = 13% 

______________________________________________________________ 

Metabo 3,6% Leserbefragung 2008 = 9,3% 

2008 nur bedingt vergleichbar, da 2008 max. 3 Marken genannt werden konnten, bei der Leserbefragung 2010 lediglich eine Marke!





Kärcher 3,4% Leserbefragung 2008 = 19,8% 

______________________________________________________________ 

Makita 3,4% Leserbefragung 2008 = 6,3% 

______________________________________________________________ 

Wolf 3,0% Leserbefragung 2008 = 10,6% 

______________________________________________________________ 

Hilti 2,6% Leserbefragung 2008 = 8,0% 

______________________________________________________________ 

Festo, Festool 2,0% Leserbefragung 2008 = 2,3% 

______________________________________________________________ 

Einhell 1,6% Leserbefragung 2008 = 5,4% 






Fein 1,3% Leserbefragung 2008 = 2,8% 

_____________________________________________________________ 

Honda 0,9% Leserbefragung 2008 = 2,7% 

_____________________________________________________________ 

Husqvarna 0,9% Leserbefragung 2008 = 2,6% 

_____________________________________________________________ 

AL-KO 0,7% Leserbefragung 2008 = 1,5% 

_____________________________________________________________ 

Westfalia 0,7% Leserbefragung 2008 = 3,7% 

_____________________________________________________________ 

DeWalt 0,6% Leserbefragung 2008 = 1,3% 






Dremel 0,6% Leserbefragung 2008 = 2,4% 

_____________________________________________________________ 

Kress 0,5% Leserbefragung 2008 = 2,0% 

_____________________________________________________________ 

Sabo 0,5% Leserbefragung 2008 = 1,9% 

_____________________________________________________________ 

Viking 0,5% Leserbefragung 2008 = 1,5% 

_____________________________________________________________ 

Elektra Beckum 0,4% Leserbefragung 2008 = 1,8% 

_____________________________________________________________ 

Skil 0,4% Leserbefragung 2008 = 1,8% 






Agria 0,3% Leserbefragung 2008* 

_____________________________________________________________ 

Güde 0,3% Leserbefragung 2008* 

_____________________________________________________________ 

Hitachi 0,3% Leserbefragung 2008 = 0,7% 

_____________________________________________________________ 

Würth 0,3% Leserbefragung 2008 = 2,6% 

_____________________________________________________________ 

AS-Motor 0,2% Leserbefragung 2008 = 0,7% 

_____________________________________________________________ 

Atlas Copco 0,2% Leserbefragung 2008 = 0,7% 

*2008 nicht erhoben! 




Brill 0,2% Leserbefragung 2008 = 0,9% 

_____________________________________________________________ 

Gloria 0,2% Leserbefragung 2008 = 0,9% 

_____________________________________________________________ 

John Deere 0,2% Leserbefragung 2008 = 0,8% 

_____________________________________________________________ 

MTD 0,2% Leserbefragung 2008 = 0,4% 

_____________________________________________________________ 

Proxxon 0,2% Leserbefragung 2008* 

_____________________________________________________________ 

Ryobi 0,2% Leserbefragung 2008* 









Scheppach 0,2% Leserbefragung 2008* 

_____________________________________________________________ 

Toro 0,2% Leserbefragung 2008 = 1,2% 

_____________________________________________________________ 

Wolfcraft 0,2% Leserbefragung 2008 = 1,4% 

_____________________________________________________________ 

Artec 0,1% Leserbefragung 2008 = 0% 

_____________________________________________________________ 

Atika 0,1% Leserbefragung 2008 = 0,3% 

_____________________________________________________________ 

Blaucraft 0,1% Leserbefragung 2008 = 0,1% 





Electrolux Motor 0,1% Leserbefragung 2008 = 0,5% 

_____________________________________________________________ 

Ferm 0,1% Leserbefragung 2008 = 0,4% 

_____________________________________________________________ 

Herkules 0,1% Leserbefragung 2008 = 0,2% 

_____________________________________________________________ 

Holzher 0,1% Leserbefragung 2008 = 0,4% 

_____________________________________________________________ 

Mannesmann 0,1% Leserbefragung 2008 = 1,2% 

_____________________________________________________________ 

McAllister 0,1% Leserbefragung 2008* 









McCulloch 0,1% Leserbefragung 2008 = 0,5% 

_____________________________________________________________ 

Meister/Meistercraft 0,1% Leserbefragung 2008 = 0,8% 

_____________________________________________________________ 

Nilfisk alto 0,1% Leserbefragung 2008 = 0,3% 

_____________________________________________________________ 

Panasonic 0,1% Leserbefragung 2008 = 1,5% 

_____________________________________________________________ 

Toolson 0,1% Leserbefragung 2008* 

_____________________________________________________________ 

Walter 0,1% Leserbefragung 2008 = 0,1% 







Haager 0% Leserbefragung 2008 = 0,1% 

_____________________________________________________________ 

Mansfield 0% Leserbefragung 2008 = 0,1% 

_____________________________________________________________ 

Milwaukee 0% Leserbefragung 2008* 

_____________________________________________________________ 

Rexon 0% Leserbefragung 2008* 

_____________________________________________________________ 

Rowi 0% Leserbefragung 2008 = 0,1% 

_____________________________________________________________ 

Vector Dual-Drill 0% Leserbefragung 2008 = 0,1% 







Erba 0% Leserbefragung 2008 = 0,1% 

_____________________________________________________________ 

Haaga 0% Leserbefragung 2008 = 0,1% 





Von welcher Marke würden Sie ein Heimwerker-/Gartengerät (wieder) 

kaufen? 

Bosch 24,3% Leserbefragung 2008 = 21% 

_____________________________________________________________ 

Gardena 13,4% Leserbefragung 2008 = 15,7% 

_____________________________________________________________ 

Black & Decker 5,8% Leserbefragung 2008 = 5,1% 

_____________________________________________________________ 

Stihl 5,8% Leserbefragung 2008 = 7,7% 

_____________________________________________________________ 

Hilti 4,3% Leserbefragung 2008 = 4,8% 

_____________________________________________________________ 

Kärcher 4,2% Leserbefragung 2008 = 5,1%





kaufen? 

Makita 4,1% Leserbefragung 2008 = 3,6% 

_____________________________________________________________ 

Metabo 4,1% Leserbefragung 2008 = 4,5% 

_____________________________________________________________ 

AEG 3,6% Leserbefragung 2008 = 2,7% 

_____________________________________________________________ 

Wolf 3,0% Leserbefragung 2008 = 5,3% 

_____________________________________________________________ 

Festo, Festool 2,8% Leserbefragung 2008 = 2% 

_____________________________________________________________ 

Fein 1,8% Leserbefragung 2008 = 2%





kaufen? 

Einhell 1,2% Leserbefragung 2008 = 1% 

_____________________________________________________________ 

Honda 1,1% Leserbefragung 2008 = 1,3% 

_____________________________________________________________ 

Husqvarna 1,1% Leserbefragung 2008 = 1,2% 

_____________________________________________________________ 

DeWalt 0,8% Leserbefragung 2008 = 0,5% 

_____________________________________________________________ 

Westfalia 0,8% Leserbefragung 2008 = 1% 

_____________________________________________________________ 

Sabo 0,6% Leserbefragung 2008 = 1,1%





kaufen? 

AL-KO 0,5% Leserbefragung 2008 = 0,3% 

_____________________________________________________________ 

Kress 0,5% Leserbefragung 2008 = 0,4% 

_____________________________________________________________ 

Viking 0,5% Leserbefragung 2008 = 0,4% 

_____________________________________________________________ 

Würth 0,5% Leserbefragung 2008 = 0,9% 

_____________________________________________________________ 

Dremel 0,4% Leserbefragung 2008 = 0,4% 

_____________________________________________________________ 

Skil 0,4% Leserbefragung 2008 = 0,4%





kaufen? 

Agria 0,3% Leserbefragung 2008* 

_____________________________________________________________ 

Brill 0,3% Leserbefragung 2008 = 0,1% 

_____________________________________________________________ 

Elektra Beckum 0,3% Leserbefragung 2008 = 0,2% 

_____________________________________________________________ 

Güde 0,3% Leserbefragung 2008* 

_____________________________________________________________ 

Hitachi 0,3% Leserbefragung 2008 = 0,2% 

_____________________________________________________________ 

John Deere 0,3% Leserbefragung 2008 = 0,7% 

*2008 nicht erhoben!





kaufen? 

Proxxon 0,3% Leserbefragung 2008* 

_____________________________________________________________ 

Toro 0,3% Leserbefragung 2008 = 0,2% 

_____________________________________________________________ 

Wolfcraft 0,3% Leserbefragung 2008 = 0,2% 

_____________________________________________________________ 

AS-Motor 0,2% Leserbefragung 2008 = 0,2% 

_____________________________________________________________ 

Atlas Copco 0,2% Leserbefragung 2008 = 0,2% 

_____________________________________________________________ 

Gloria 0,2% Leserbefragung 2008 = 0,1% 






kaufen? 

Panasonic 0,2% Leserbefragung 2008 = 0,4% 

_____________________________________________________________ 

Scheppach 0,2% Leserbefragung 2008* 

_____________________________________________________________ 

Artec 0,1% Leserbefragung 2008 = 0% 

_____________________________________________________________ 

Atika 0,1% Leserbefragung 2008 = 0% 

_____________________________________________________________ 

Blaucraft 0,1% Leserbefragung 2008 = 0% 

_____________________________________________________________ 

Electrolux Motor 0,1% Leserbefragung 2008 = 0,1% 






kaufen? 

Ferm 0,1% Leserbefragung 2008 = 0,1% 

_____________________________________________________________ 

Herkules 0,1% Leserbefragung 2008 = 0,1% 

_____________________________________________________________ 

Holzher 0,1% Leserbefragung 2008 = 0,1% 

_____________________________________________________________ 

Mannesmann 0,1% Leserbefragung 2008 = 0,1% 

_____________________________________________________________ 

McAllister 0,1% Leserbefragung 2008* 

_____________________________________________________________ 

McCulloch 0,1% Leserbefragung 2008 = 0% 



Meister/Meistercraft 0,1% Leserbefragung 2008 = 0,1% 

_____________________________________________________________ 

Milwaukee 0,1% Leserbefragung 2008* 

_____________________________________________________________ 

MTD 0,1% Leserbefragung 2008 = 0,1% 

_____________________________________________________________ 

Nilfisk alto 0,1% Leserbefragung 2008 = 0,1% 

_____________________________________________________________ 

Ryobi 0,1% Leserbefragung 2008* 

_____________________________________________________________ 

Toolson 0,1% Leserbefragung 2008* 




kaufen? 






kaufen? 

Haaga 0% Leserbefragung 2008 = 0% 

____________________________________________________________ 

Haager 0% Leserbefragung 2008 = 0% 

____________________________________________________________ 

Rexon 0% Leserbefragung 2008* 

____________________________________________________________ 

Rowi 0% Leserbefragung 2008* 

____________________________________________________________ 

Vector Dual-Drill 0% Leserbefragung 2008 = 0% 

____________________________________________________________ 

Walter 0% Leserbefragung 2008 = 0% 






kaufen? 

Erba 0% Leserbefragung 2008 = 0% 

____________________________________________________________ 

Mansfield 0% Leserbefragung 2008 = 0%

Heimwerker- und Gartengeräte: „Markentreue“ (Prozent-Angabe) 

Diese Marke 

besitze 

Diese 

ich 

Marke 

würde 

ich kaufen 



Heimwerker- und Gartengeräte: „Imageprofile“ 

Die bekanntesten Heimwerkergeräte-/Gartengerätehersteller (TOP 12): 

„Tragen Sie vier Marken ein, die Sie besonders gut kennen.“ 



1. Bosch 36,7% Leserbefragung 2008 = 40% 

______________________________________________________________ 

2. Gardena 18,1% Leserbefragung 2008 = 30,9% 

______________________________________________________________ 

3. AEG 12,9% Leserbefragung 2008 = 24,1% 

______________________________________________________________ 

4. Stihl 10,9% Leserbefragung 2008 = 19,6% 

______________________________________________________________ 

5. Kärcher 9,7% Leserbefragung 2008 = 24,7% 

______________________________________________________________ 

6. Hilti 9,5% Leserbefragung 2008 = 14,4%


Die bekanntesten Heimwerkergeräte-/Gartengerätehersteller (TOP 12): 




7. Black & Decker 8,9% Leserbefragung 2008 = 17,9% 

______________________________________________________________ 

8. Metabo 7,5% Leserbefragung 2008 = 9,6% 

______________________________________________________________ 

9. Makita 7,0% Leserbefragung 2008 = 7,1% 

______________________________________________________________ 

10. Festo, Festool 4,4% Leserbefragung 2008 = 3,1% 

______________________________________________________________ 

11. Fein 4,3% Leserbefragung 2008 = 4,7% 

______________________________________________________________ 

12. Wolf 3,6% Leserbefragung 2008 = 8,7%


„Ist eine bekannte Marke“ (TOP 12): 

Basis: Befragungsteilnehmer, die die Marke beurteilen = 100% 



1. Bosch 91% Leserbefragung 2008 = 90% 

_____________________________________________________________ 

2. Gardena 90% Leserbefragung 2008 = 88% 

_____________________________________________________________ 

3. Kärcher 90% Leserbefragung 2008 = 86% 

_____________________________________________________________ 

4. Panasonic 87% Leserbefragung 2008 = 86% 

_____________________________________________________________ 

5. Stihl 87% Leserbefragung 2008 = 84% 

_____________________________________________________________ 

6. AEG 86% Leserbefragung 2008 = 89%






7. Black & Decker 86% Leserbefragung 2008 = 88% 

_____________________________________________________________ 

8. Honda 86% Leserbefragung 2008 = 79% 

_____________________________________________________________ 

9. Hilti 85% Leserbefragung 2008 = 83% 

_____________________________________________________________ 

10. John Deere 85% Leserbefragung 2008 = 80% 

_____________________________________________________________ 

11. Wolf 81% Leserbefragung 2008 = 84% 

_____________________________________________________________ 

12. Metabo 78% Leserbefragung 2008 = 79%


„Ist eine bekannte Marke“: 


AEG 

Agria* 

AL-KO 

AS-Motor* 

Atika* 

Atlas Copco* 

Black & Decker 

Blaucraft* 

Bosch 

Brill* 

DeWalt 

Dremel 

Einhell 

Elektra Beckum 

Electrolux Motor* 

Fein 

Ferm* 

Festo, Festool 

Gardena 

Gloria* 

Güde 

Herkules* 

Hilti 

Hitachi 

Holzher* 

Ø = 71,6% Ø = 71,6% 

Honda 

Husqvarna 

John Deere 

Kärcher 

Kress 

Makita 

Mannesmann* 

Meister/-craft* 

Metabo 

Milwaukee* 

MTD* 

Nilfisk alto* 

Panasonic 

Proxxon 

Ryobi* 

Sabo 

Scheppach 

Skil 

Stihl 

Toro* 

Viking 

Westfalia 

Wolf 

Wolfcraft 

Würth 



*Fallzahl zu gering, nur bedingt interpretierbar!


„Bietet eine hohe Qualität“ (TOP 12): 




1. Festo, Festool 95% Leserbefragung 2008 = 96% 

_____________________________________________________________ 


_____________________________________________________________ 


_____________________________________________________________ 

4. Makita 94% Leserbefragung 2008 = 95% 

_____________________________________________________________ 

5. Sabo 94% Leserbefragung 2008 = 89% 

_____________________________________________________________ 

6. Fein 93% Leserbefragung 2008 = 95%







_____________________________________________________________ 

8. Metabo 92% Leserbefragung 2008 = 86% 

_____________________________________________________________ 

9. Proxxon 90% Leserbefragung 2008* 

_____________________________________________________________ 


_____________________________________________________________ 

11. Husqvarna 89% Leserbefragung 2008 = 88% 

_____________________________________________________________ 

12. DeWalt 87% Leserbefragung 2008 = 89% 



„Bietet eine hohe Qualität“: 


AEG 

Agria* 

AL-KO 

AS-Motor* 

Atika* 

Atlas Copco* 


Blaucraft* 

Bosch 

Brill* 

DeWalt 

Dremel 

Einhell 



Fein 

Ferm* 


Gardena 

Gloria* 

Güde 

Herkules* 

Hilti 

Hitachi 

Holzher* 



Ø = 80,1% Ø = 80,1% 

Honda 

Husqvarna 

John Deere 

Kärcher 

Kress 

Makita 

Mannesmann* 


Metabo 

Milwaukee* 

MTD* 

Nilfisk alto* 

Panasonic 

Proxxon 

Ryobi* 

Sabo 

Scheppach 

Skil 

Stihl 

Toro* 

Viking 

Westfalia 

Wolf 

Wolfcraft 

Würth 



„Schönes Produktdesign“ (TOP 12): 





_____________________________________________________________ 


_____________________________________________________________ 


_____________________________________________________________ 


_____________________________________________________________ 

5. Hitachi 38% Leserbefragung 2008 = 36% 

_____________________________________________________________ 

6. Honda 37% Leserbefragung 2008 = 38%







_____________________________________________________________ 


_____________________________________________________________ 

9. Wolf 34% Leserbefragung 2008 = 35% 

_____________________________________________________________ 

10. AL-KO 33% Leserbefragung 2008 = 27% 

_____________________________________________________________ 


_____________________________________________________________ 

12. Kärcher 32% Leserbefragung 2008 = 27%


„Schönes Produktdesign“: 


AEG 

Agria* 

AL-KO 

AS-Motor* 

Atika* 

Atlas Copco* 


Blaucraft* 

Bosch 

Brill* 

DeWalt 

Dremel 

Einhell 



Fein 

Ferm* 


Gardena 

Gloria* 

Güde 

Herkules* 

Hilti 

Hitachi 

Holzher* 

Ø = 30,1% Ø = 30,1% 

Honda 

Husqvarna 

John Deere 

Kärcher 

Kress 

Makita 

Mannesmann* 


Metabo 

Milwaukee* 

MTD* 

Nilfisk alto* 

Panasonic 

Proxxon 

Ryobi* 

Sabo 

Scheppach 

Skil 

Stihl 

Toro* 

Viking 

Westfalia 

Wolf 

Wolfcraft 

Würth 





„Gutes Preis-Leistungsverhältnis“ (TOP 12): 




1. Einhell 77% Leserbefragung 2008 = 75% 

_____________________________________________________________ 

2. Skil 76% Leserbefragung 2008 = 75% 

_____________________________________________________________ 

3. Güde 76% Leserbefragung 2008* 

_____________________________________________________________ 

4. Westfalia 74% Leserbefragung 2008 = 71% 

_____________________________________________________________ 

5. Kress 74% Leserbefragung 2008 = 68% 

_____________________________________________________________ 

6. Wolfcraft 73% Leserbefragung 2008 = 66% 







7. AL-KO 71% Leserbefragung 2008 = 68% 

_____________________________________________________________ 

8. Elektra Beckum 69% Leserbefragung 2008 = 63% 

_____________________________________________________________ 


_____________________________________________________________ 


_____________________________________________________________ 


_____________________________________________________________ 

12. Viking 56% Leserbefragung 2008 = 44% 



„Gutes Preis-Leistungsverhältnis“: 


AEG 

Agria* 

AL-KO 

AS-Motor* 

Atika* 

Atlas Copco* 


Blaucraft* 

Bosch 

Brill* 

DeWalt 

Dremel 

Einhell 



Fein 

Ferm* 


Gardena 

Gloria* 

Güde 

Herkules* 

Hilti 

Hitachi 

Holzher* 

Ø = 53,6% Ø = 53,6% 

Honda 

Husqvarna 

John Deere 

Kärcher 

Kress 

Makita 

Mannesmann* 


Metabo 

Milwaukee* 

MTD* 

Nilfisk alto* 

Panasonic 

Proxxon 

Ryobi* 

Sabo 

Scheppach 

Skil 

Stihl 

Toro* 

Viking 

Westfalia 

Wolf 

Wolfcraft 

Würth 





„Ist gut verarbeitet“ (TOP 12): 





_____________________________________________________________ 


_____________________________________________________________ 

3. Fein 84% Leserbefragung 2008 = 87% 

_____________________________________________________________ 


_____________________________________________________________ 


_____________________________________________________________ 

6. Metabo 80% Leserbefragung 2008 = 76%







_____________________________________________________________ 


_____________________________________________________________ 

9. Scheppach 78% Leserbefragung 2008* 

_____________________________________________________________ 


_____________________________________________________________ 


_____________________________________________________________ 




„Ist gut verarbeitet“: 


AEG 

Agria* 

AL-KO 

AS-Motor* 

Atika* 

Atlas Copco* 


Blaucraft* 

Bosch 

Brill* 

DeWalt 

Dremel 

Einhell 



Fein 

Ferm* 


Gardena 

Gloria* 

Güde 

Herkules* 

Hilti 

Hitachi 

Holzher* 

Ø = 67,8% Ø = 67,8% 

Honda 

Husqvarna 

John Deere 

Kärcher 

Kress 

Makita 

Mannesmann* 


Metabo 

Milwaukee* 

MTD* 

Nilfisk alto* 

Panasonic 

Proxxon 

Ryobi* 

Sabo 

Scheppach 

Skil 

Stihl 

Toro* 

Viking 

Westfalia 

Wolf 

Wolfcraft 

Würth 





„Besonders modern/fortschrittlich“ (TOP 12): 





_____________________________________________________________ 


_____________________________________________________________ 


_____________________________________________________________ 


_____________________________________________________________ 

5. Hitachi 35% Leserbefragung 2008 = 30% 

_____________________________________________________________ 

6. Honda 34% Leserbefragung 2008 = 36%







_____________________________________________________________ 


_____________________________________________________________ 

9. Würth 32% Leserbefragung 2008 = 30% 

_____________________________________________________________ 


_____________________________________________________________ 


_____________________________________________________________ 

12. Bosch 29% Leserbefragung 2008 = 30%


„Besonders modern/fortschrittlich“: 


AEG 

Agria* 

AL-KO 

AS-Motor* 

Atika* 

Atlas Copco* 


Blaucraft* 

Bosch 

Brill* 

DeWalt 

Dremel 

Einhell 



Fein 

Ferm* 


Gardena 

Gloria* 

Güde 

Herkules* 

Hilti 

Hitachi 

Holzher* 

Ø = 25,5% Ø = 25,5% 

Honda 

Husqvarna 

John Deere 

Kärcher 

Kress 

Makita 

Mannesmann* 


Metabo 

Milwaukee* 

MTD* 

Nilfisk alto* 

Panasonic 

Proxxon 

Ryobi* 

Sabo 

Scheppach 

Skil 

Stihl 

Toro* 

Viking 

Westfalia 

Wolf 

Wolfcraft 

Würth 





„Gute Kundenbetreuung/Service“ (TOP 12): 





_____________________________________________________________ 


_____________________________________________________________ 


_____________________________________________________________ 


_____________________________________________________________ 


_____________________________________________________________ 

6. Würth 48% Leserbefragung 2008 = 41%







_____________________________________________________________ 


_____________________________________________________________ 


_____________________________________________________________ 


_____________________________________________________________ 

11. Kärcher 38% Leserbefragung 2008 = 31% 

_____________________________________________________________ 

12. DeWalt 36% Leserbefragung 2008 = 30%


„Gute Kundenbetreuung/Service“: 


AEG 

Agria* 

AL-KO 

AS-Motor* 

Atika* 

Atlas Copco* 


Blaucraft* 

Bosch 

Brill* 

DeWalt 

Dremel 

Einhell 



Fein 

Ferm* 


Gardena 

Gloria* 

Güde 

Herkules* 

Hilti 

Hitachi 

Holzher* 

Ø = 34,2% Ø = 34,2% 

Honda 

Husqvarna 

John Deere 

Kärcher 

Kress 

Makita 

Mannesmann* 


Metabo 

Milwaukee* 

MTD* 

Nilfisk alto* 

Panasonic 

Proxxon 

Ryobi* 

Sabo 

Scheppach 

Skil 

Stihl 

Toro* 

Viking 

Westfalia 

Wolf 

Wolfcraft 

Würth 





„Macht gute Werbung“ (TOP 12): 





_____________________________________________________________ 


_____________________________________________________________ 


_____________________________________________________________ 


_____________________________________________________________ 


_____________________________________________________________ 

6. Kärcher 21% Leserbefragung 2008 = 24%






7. AEG 20% Leserbefragung 2008 = 23% 

____________________________________________________________ 


____________________________________________________________ 


____________________________________________________________ 


____________________________________________________________ 


____________________________________________________________ 

12. John Deere 17% Leserbefragung 2008 = 25%


„Macht gute Werbung“: 


AEG 

Agria* 

AL-KO 

AS-Motor* 

Atika* 

Atlas Copco* 


Blaucraft* 

Bosch 

Brill* 

DeWalt 

Dremel 

Einhell 



Fein 

Ferm* 


Gardena 

Gloria* 

Güde 

Herkules* 

Hilti 

Hitachi 

Holzher* 

Ø = 14,3% Ø = 14,3% 

Honda 

Husqvarna 

John Deere 

Kärcher 

Kress 

Makita 

Mannesmann* 


Metabo 

Milwaukee* 

MTD* 

Nilfisk alto* 

Panasonic 

Proxxon 

Ryobi* 

Sabo 

Scheppach 

Skil 

Stihl 

Toro* 

Viking 

Westfalia 

Wolf 

Wolfcraft 

Würth 





„Ist einzigartig“ (TOP 12): 





_____________________________________________________________ 


_____________________________________________________________ 


_____________________________________________________________ 

4. Dremel 32% Leserbefragung 2008 = 27% 

_____________________________________________________________ 


_____________________________________________________________ 

6. Stihl 26% Leserbefragung 2008 = 23%







_____________________________________________________________ 


_____________________________________________________________ 

9. Wolfcraft 18% Leserbefragung 2008 = 6% 

_____________________________________________________________ 


_____________________________________________________________ 


_____________________________________________________________ 

12. Sabo 16% Leserbefragung 2008 = 10%


„Ist einzigartig“: 


AEG 

Agria* 

AL-KO 

AS-Motor* 

Atika* 

Atlas Copco* 


Blaucraft* 

Bosch 

Brill* 

DeWalt 

Dremel 

Einhell 



Fein 

Ferm* 


Gardena 

Gloria* 

Güde 

Herkules* 

Hilti 

Hitachi 

Holzher* 

Ø = 15,8% Ø = 15,8% 

Honda 

Husqvarna 

John Deere 

Kärcher 

Kress 

Makita 

Mannesmann* 


Metabo 

Milwaukee* 

MTD* 

Nilfisk alto* 

Panasonic 

Proxxon 

Ryobi* 

Sabo 

Scheppach 

Skil 

Stihl 

Toro* 

Viking 

Westfalia 

Wolf 

Wolfcraft 

Würth 





„Ist mir sympathisch“ (TOP 12): 





_____________________________________________________________ 


_____________________________________________________________ 


_____________________________________________________________ 


_____________________________________________________________ 

5. Kress 42% Leserbefragung 2008 = 39% 

_____________________________________________________________ 

6. Skil 41% Leserbefragung 2008 = 41%







_____________________________________________________________ 


_____________________________________________________________ 


_____________________________________________________________ 


_____________________________________________________________ 


_____________________________________________________________ 

12. Makita 38% Leserbefragung 2008 = 45%


„Ist mir sympathisch“: 


AEG 

Agria* 

AL-KO 

AS-Motor* 

Atika* 

Atlas Copco* 


Blaucraft* 

Bosch 

Brill* 

DeWalt 

Dremel 

Einhell 



Fein 

Ferm* 


Gardena 

Gloria* 

Güde 

Herkules* 

Hilti 

Hitachi 

Holzher* 

Ø = 35,8% Ø = 35,8% 

Honda 

Husqvarna 

John Deere 

Kärcher 

Kress 

Makita 

Mannesmann* 


Metabo 

Milwaukee* 

MTD* 

Nilfisk alto* 

Panasonic 

Proxxon 

Ryobi* 

Sabo 

Scheppach 

Skil 

Stihl 

Toro* 

Viking 

Westfalia 

Wolf 

Wolfcraft 

Würth 





Rang eins bis drei: 


Bietet eine hohe Qualität 

Leserbefragung 2008 

________________________________________________________________________________________________________________________________________________ 

Ist eine bekannte Marke 


________________________________________________________________________________________________________________________________________________ 

Schönes Produktdesign 


________________________________________________________________________________________________________________________________________________ 

Gutes Preis/Leistungsverhältnis 


________________________________________________________________________________________________________________________________________________ 

Ist gut verarbeitet 


________________________________________________________________________________________________________________________________________________ 

Besonders modern/fortschrittlich 


________________________________________________________________________________________________________________________________________________ 

Gute Kundenbetreuung/Service 


________________________________________________________________________________________________________________________________________________ 

Macht gute Werbung 


________________________________________________________________________________________________________________________________________________ 

Ist einzigartig 


________________________________________________________________________________________________________________________________________________ 

Ist mir sympathisch 





Rang 1 Rang 2 Rang 3 

Festo, Festool Hilti Stihl 

Festo, Festool Fein Makita 

Bosch Gardena Kärcher 

Bosch AEG Gardena 

Panasonic John Deere Festo, Festool 

Panasonic John Deere Festo, Festool 

Einhell Skil Güde 

Einhell Skil Westfalia 

Festo, Festool Makita Fein 

Fein Festo, Festool Makita 

Festo, Festool Panasonic John Deere 

Festo, Festool Panasonic Fein 

Sabo Viking Stihl 

Stihl Westfalia Hilti 

Westfalia Panasonic Stihl 

Panasonic Gardena Black & Decker 

Hilti Festo, Festool Fein 

Fein Hilti Festo, Festool 

John Deere Panasonic Festo, Festool 

Festo, Festool Fein Elektrolux Motor

Heimwerker- und Gartengeräte: Markenpositionierung 

Preis/Qualität (%) 

„preiswert“ 

Preis 

100 

90 

80 

70 

60 

50 

40 

30 

20 

10 

Black&Decker 

AEG 

Wolf Bosch 

Gardena 

Kärcher 

65 70 75 80 85 90 95 100 

Qualität 

Fein 

Metabo 

Makita 

Stihl 

Hilti, 




„hochwertig“

Heimwerker- und Gartengeräte: Markenpositionierung 

Preis/Produktdesign (%) 


Preis 

100 

90 

80 

70 

60 

50 

40 

30 

20 

10 

Metabo 

Fein 

Black&Decker 

Hilti 

AEG 

Kärcher 

Makita 

Bosch 

Stihl 

Wolf 

Gardena 


20 25 30 35 40 45 50 55 

Produktdesign 



„schönes 

Produktdesign“




„Bietet eine 

hohe Qualität.“ 

1. Platz: 

Festo/Festool 


Heimwerker-/Gartengeräte: 

„Besonders modern/ 

fortschrittlich“ 

1. Platz: 




„Gutes Preis- 

Leistungsverhältnis“ 

1. Platz: 

Einhell 



„Gute Kundenbetreuung 

(Service)“ 

1. Platz: 

Sabo 



„Ist gut 

verarbeitet.“ 

1. Platz: 

Festo/Festool 



„Ist einzigartig“ 

1. Platz: 

Hilti 






Haushalts- 

geräte 



Haushaltsgeräte 




AEG Electrolux Indesit Salton 

amica Elta Juno Samsung 

Ariston Exquisit Jura Seppelfricke 

Bauknecht Fakir Kenwood Severin 

Beko Fawas Kitchen Aid Sharp 

Beurer Foron Krups Siemens 

Bialetti Franke Bremer Kueppersbusch SMEG 

Biermaxx Gaggenau LG Techwood 

Blomberg Gaggia Liebherr Tefal 

Bormann Gastro-Back Miele Teka 

Bosch GGV Moulinex Unold 

Braun Gorenje Neff Waeco 

Candy-Hoover Graef Panasonic Whirlpool 

Caso Haier Philips WMF 

Daewoo Hoover Privileg Zanussi 

DeLonghi illy Rowenta 

Efbe-Schott Imperial Saeco


Von welcher Marke besitzen Sie ein Haushaltsgerät? 

Miele 16,3% 

___________________________________________________________________________________________________________________________ 

Siemens 14,3% 

___________________________________________________________________________________________________________________________ 

AEG 13,4% 

___________________________________________________________________________________________________________________________ 

Bosch 11,5% 

___________________________________________________________________________________________________________________________ 

Bauknecht 4,5% 

___________________________________________________________________________________________________________________________ 

Neff 3,4% 

___________________________________________________________________________________________________________________________ 

Privileg 2,5% 

___________________________________________________________________________________________________________________________ 

Liebherr 2,1% 

___________________________________________________________________________________________________________________________ 

Braun 1,7% 

___________________________________________________________________________________________________________________________ 

Philips 1,5% 





Whirlpool 1,4% 

___________________________________________________________________________________________________________________________ 

Krups 1,3% 

___________________________________________________________________________________________________________________________ 

Electrolux 1,0% 

___________________________________________________________________________________________________________________________ 

Saeco 1,0% 

___________________________________________________________________________________________________________________________ 

WMF 1,0% 

___________________________________________________________________________________________________________________________ 

DeLonghi 0,9% 

___________________________________________________________________________________________________________________________ 

Gorenje 0,9% 

___________________________________________________________________________________________________________________________ 

Jura 0,8% 

___________________________________________________________________________________________________________________________ 

Küppersbusch 0,8% 

___________________________________________________________________________________________________________________________ 

Juno 0,6% 





Kitchen Aid 0,6% 

___________________________________________________________________________________________________________________________ 

Severin 0,6% 

___________________________________________________________________________________________________________________________ 

Gaggenau 0,5% 

___________________________________________________________________________________________________________________________ 

Rowenta 0,5% 

___________________________________________________________________________________________________________________________ 

Kenwood 0,4% 

___________________________________________________________________________________________________________________________ 

Samsung 0,4% 

___________________________________________________________________________________________________________________________ 

Tefal 0,4% 

___________________________________________________________________________________________________________________________ 

Zanussi 0,4% 

___________________________________________________________________________________________________________________________ 

Blomberg 0,3% 

___________________________________________________________________________________________________________________________ 

LG 0,3% 





Moulinex 0,3% 

___________________________________________________________________________________________________________________________ 

Panasonic 0,3% 

___________________________________________________________________________________________________________________________ 

Ariston 0,2% 

___________________________________________________________________________________________________________________________ 

Beko 0,2% 

___________________________________________________________________________________________________________________________ 

Bormann 0,2% 

___________________________________________________________________________________________________________________________ 

Candy-Hoover 0,2% 

___________________________________________________________________________________________________________________________ 

Hoover 0,2% 

___________________________________________________________________________________________________________________________ 

Indesit 0,2% 

___________________________________________________________________________________________________________________________ 

Seppelfricke 0,2% 

___________________________________________________________________________________________________________________________ 

amica 0,1% 





Bialetti 0,1% 

___________________________________________________________________________________________________________________________ 

Daewoo 0,1% 

___________________________________________________________________________________________________________________________ 

Efbe-Schott 0,1% 

___________________________________________________________________________________________________________________________ 

Elta 0,1% 

___________________________________________________________________________________________________________________________ 

Exquisit 0,1% 

___________________________________________________________________________________________________________________________ 

Fakir 0,1% 

___________________________________________________________________________________________________________________________ 

Foron 0,1% 

___________________________________________________________________________________________________________________________ 

Gaggia 0,1% 

___________________________________________________________________________________________________________________________ 

Gastro-Back 0,1% 

___________________________________________________________________________________________________________________________ 

Graef 0,1% 





Imperial 0,1% 

___________________________________________________________________________________________________________________________ 

Teka 0,1% 

___________________________________________________________________________________________________________________________ 

Unold 0,1% 

___________________________________________________________________________________________________________________________ 

Beurer 0% 

___________________________________________________________________________________________________________________________ 

Biermaxx 0% 

___________________________________________________________________________________________________________________________ 

Caso 0% 

___________________________________________________________________________________________________________________________ 

Fawas 0% 

___________________________________________________________________________________________________________________________ 

Franke Bremer 0% 

___________________________________________________________________________________________________________________________ 

GGV 0% 

___________________________________________________________________________________________________________________________ 

Haier 0% 





illy 0% 

___________________________________________________________________________________________________________________________ 

Salton 0% 

___________________________________________________________________________________________________________________________ 

Sharp 0% 

___________________________________________________________________________________________________________________________ 

SMEG 0% 

___________________________________________________________________________________________________________________________ 

Techwood 0% 

___________________________________________________________________________________________________________________________ 

Waeco 0% 




Von welcher Marke würden Sie ein Haushaltsgerät (wieder) kaufen? 

Miele 21,2% 

___________________________________________________________________________________________________________________________ 

Siemens 13,1% 

___________________________________________________________________________________________________________________________ 

AEG 11,1% 

___________________________________________________________________________________________________________________________ 

Bosch 10,9% 

___________________________________________________________________________________________________________________________ 

Bauknecht 4,0% 

___________________________________________________________________________________________________________________________ 

Neff 2,8% 

___________________________________________________________________________________________________________________________ 

Liebherr 2,6% 

___________________________________________________________________________________________________________________________ 

Privileg 1,9% 

___________________________________________________________________________________________________________________________ 

Braun 1,7% 

___________________________________________________________________________________________________________________________ 

WMF 1,5% 





Philips 1,4% 

___________________________________________________________________________________________________________________________ 

Krups 1,3% 

___________________________________________________________________________________________________________________________ 

DeLonghi 1,1% 

___________________________________________________________________________________________________________________________ 

Jura 1,1% 

___________________________________________________________________________________________________________________________ 

Saeco 1,1% 

___________________________________________________________________________________________________________________________ 

Whirlpool 1,0% 

___________________________________________________________________________________________________________________________ 

Kitchen Aid 0,9% 

___________________________________________________________________________________________________________________________ 

Electrolux 0,8% 

___________________________________________________________________________________________________________________________ 

Gaggenau 0,8% 

___________________________________________________________________________________________________________________________ 

Gorenje 0,7% 





Küppersbusch 0,6% 

___________________________________________________________________________________________________________________________ 

Rowenta 0,6% 

___________________________________________________________________________________________________________________________ 

Tefal 0,6% 

___________________________________________________________________________________________________________________________ 


___________________________________________________________________________________________________________________________ 

Juno 0,4% 

___________________________________________________________________________________________________________________________ 

LG 0,4% 

___________________________________________________________________________________________________________________________ 

Samsung 0,4% 

___________________________________________________________________________________________________________________________ 

Severin 0,4% 

___________________________________________________________________________________________________________________________ 

Blomberg 0,3% 

___________________________________________________________________________________________________________________________ 

Kenwood 0,3% 





Moulinex 0,3% 

___________________________________________________________________________________________________________________________ 

Zanussi 0,3% 

___________________________________________________________________________________________________________________________ 

Hoover 0,2% 

___________________________________________________________________________________________________________________________ 

Indesit 0,2% 

___________________________________________________________________________________________________________________________ 

amica 0,1% 

___________________________________________________________________________________________________________________________ 

Ariston 0,1% 

___________________________________________________________________________________________________________________________ 

Beko 0,1% 

___________________________________________________________________________________________________________________________ 

Bialetti 0,1% 

___________________________________________________________________________________________________________________________ 

Bormann 0,1% 

___________________________________________________________________________________________________________________________ 

Candy-Hoover 0,1% 





Caso 0,1% 

___________________________________________________________________________________________________________________________ 

Daewoo 0,1% 

___________________________________________________________________________________________________________________________ 

Elta 0,1% 

___________________________________________________________________________________________________________________________ 

Exquisit 0,1% 

___________________________________________________________________________________________________________________________ 

Fakir 0,1% 

___________________________________________________________________________________________________________________________ 

Foron 0,1% 

___________________________________________________________________________________________________________________________ 

Gaggia 0,1% 

___________________________________________________________________________________________________________________________ 

Gastro-Back 0,1% 

___________________________________________________________________________________________________________________________ 

Graef 0,1% 

___________________________________________________________________________________________________________________________ 

Imperial 0,1% 





Seppelfricke 0,1% 

___________________________________________________________________________________________________________________________ 

Sharp 0,1% 

___________________________________________________________________________________________________________________________ 

Unold 0,1% 

___________________________________________________________________________________________________________________________ 

Beurer 0% 

___________________________________________________________________________________________________________________________ 

Biermaxx 0% 

___________________________________________________________________________________________________________________________ 

Efbe-Schott 0% 

___________________________________________________________________________________________________________________________ 

Fawas 0% 

___________________________________________________________________________________________________________________________ 

Franke Bremer 0% 

___________________________________________________________________________________________________________________________ 

Haier 0% 

___________________________________________________________________________________________________________________________ 

illy 0% 





SMEG 0% 

___________________________________________________________________________________________________________________________ 

Techwood 0% 

___________________________________________________________________________________________________________________________ 

Teka 0% 

___________________________________________________________________________________________________________________________ 

GGV 0% 

___________________________________________________________________________________________________________________________ 

Salton 0% 

___________________________________________________________________________________________________________________________ 

Waeco 0% 



Hauhaltsgeräte: „Markentreue“ (Prozent-Angabe) 

Diese Marke 

besitze 

Diese 

ich 

Marke 

würde 

ich kaufen 



Haushaltsgeräte: „Imageprofile“ 

Die bekanntesten Haushaltsgerätehersteller (TOP 12): 


1. Miele 24,3% 

______________________________________________________________ 

2. Siemens 16,9% 

______________________________________________________________ 

3. Bosch 13,4% 

______________________________________________________________ 

4. AEG 12,1% 

______________________________________________________________ 

5. WMF 6,0% 

______________________________________________________________ 

6. Bauknecht 5,1% 




Die bekanntesten Haushaltsgerätehersteller (TOP 12): 


7. Liebherr 4,4% 

______________________________________________________________ 

8. Philips 3,7% 

______________________________________________________________ 

9. Braun 3,5% 

______________________________________________________________ 

10. Privileg 3,2% 

______________________________________________________________ 

11. Neff 3,1% 

______________________________________________________________ 

12. Saeco 2,1% 






1. Siemens 92% 

______________________________________________________________ 

2. WMF 91% 

______________________________________________________________ 

3. Miele 91% 

______________________________________________________________ 

4. Bosch 90% 

______________________________________________________________ 

5. Philips 89% 

______________________________________________________________ 

6. Saeco 89% 






7. Bauknecht 88% 

______________________________________________________________ 

8. AEG 88% 

______________________________________________________________ 

9. Braun 88% 

______________________________________________________________ 

10. Tefal 87% 

______________________________________________________________ 

11. Samsung 87% 

______________________________________________________________ 

12. Rowenta 85% 








Ø = 74,2% Ø = 74,2% 

AEG 

Bauknecht 

Beko* 

Blomberg* 

Bosch 

Braun 

Candy-Hoover* 

DeLonghi 

Electrolux 

Fakir* 

Gaggenau 

Gorenje 

Graef* 

Hoover* 

Indesit* 

Juno 

Jura 

Kenwood 

Kitchen Aid 

Krups 

Küppersbusch 

LG 

Liebherr 

Miele 

Moulinex* 

Neff 

Panasonic 

Philips 

Privileg 

Rowenta 

Saeco 

Samsung 

Seppelfricke* 

Severin 

Sharp* 

Siemens 

Tefal 

Whirlpool 

WMF 

Zanussi 







1. Miele 96% 

______________________________________________________________ 

2. Kitchen Aid 94% 

______________________________________________________________ 

3. WMF 93% 

______________________________________________________________ 

4. Gaggenau 93% 

______________________________________________________________ 

5. Liebherr 91% 

______________________________________________________________ 

6. Jura 91%






7. Küppersbusch 87% 

______________________________________________________________ 

8. Kenwood 86% 

______________________________________________________________ 

9. Bosch 86% 

______________________________________________________________ 

10. Braun 86% 

______________________________________________________________ 


______________________________________________________________ 

12. Neff 83%






Ø = 76,9% Ø = 76,9% 

AEG 

Bauknecht 

Beko* 

Blomberg* 

Bosch 

Braun 

Candy-Hoover* 

DeLonghi 

Electrolux 

Fakir* 

Gaggenau 

Gorenje 

Graef* 

Hoover* 

Indesit* 

Juno 

Jura 

Kenwood 

Kitchen Aid 

Krups 

Küppersbusch 

LG 

Liebherr 

Miele 

Moulinex* 

Neff 

Panasonic 

Philips 

Privileg 

Rowenta 

Saeco 

Samsung 

Seppelfricke* 

Severin 

Sharp* 

Siemens 

Tefal 

Whirlpool 

WMF 

Zanussi 








______________________________________________________________ 

2. Jura 84% 

______________________________________________________________ 

3. WMF 80% 

______________________________________________________________ 


______________________________________________________________ 

5. Saeco 73% 

______________________________________________________________ 

6. Samsung 72%






7. DeLonghi 71% 

______________________________________________________________ 

8. LG 67% 

______________________________________________________________ 


______________________________________________________________ 


______________________________________________________________ 

11. Braun 59% 

______________________________________________________________ 

12. Tefal 56%




Ø = 53,4% Ø = 53,4% 

AEG 

Bauknecht 

Beko* 

Blomberg* 

Bosch 

Braun 

Candy-Hoover* 

DeLonghi 

Electrolux 

Fakir* 

Gaggenau 

Gorenje 

Graef* 

Hoover* 

Indesit* 

Juno 

Jura 

Kenwood 

Kitchen Aid 

Krups 

Küppersbusch 

LG 

Liebherr 

Miele 

Moulinex* 

Neff 

Panasonic 

Philips 

Privileg 

Rowenta 

Saeco 

Samsung 

Seppelfricke* 

Severin 

Sharp* 

Siemens 

Tefal 

Whirlpool 

WMF 

Zanussi 









1. Severin 89% 

______________________________________________________________ 

2. Privileg 83% 

______________________________________________________________ 

3. Gorenje 82% 

______________________________________________________________ 

4. Zanussi 81% 

______________________________________________________________ 

5. Whirlpool 79% 

______________________________________________________________ 

6. Samsung 74%






7. LG 71% 

______________________________________________________________ 


______________________________________________________________ 

9. Juno 64% 

______________________________________________________________ 

10. Electrolux 64% 

______________________________________________________________ 

11. Krups 62% 

______________________________________________________________ 

12. Philips 60%


„Gutes Preis-Leistungsverhältnis“: 


Ø = 55,7% Ø = 55,7% 

AEG 

Bauknecht 

Beko* 

Blomberg* 

Bosch 

Braun 

Candy-Hoover* 

DeLonghi 

Electrolux 

Fakir* 

Gaggenau 

Gorenje 

Graef* 

Hoover* 

Indesit* 

Juno 

Jura 

Kenwood 

Kitchen Aid 

Krups 

Küppersbusch 

LG 

Liebherr 

Miele 

Moulinex* 

Neff 

Panasonic 

Philips 

Privileg 

Rowenta 

Saeco 

Samsung 

Seppelfricke* 

Severin 

Sharp* 

Siemens 

Tefal 

Whirlpool 

WMF 

Zanussi 









1. Miele 85% 

______________________________________________________________ 


______________________________________________________________ 

3. Jura 81% 

______________________________________________________________ 


______________________________________________________________ 

5. WMF 80% 

______________________________________________________________ 

6. Liebherr 76%







______________________________________________________________ 


______________________________________________________________ 

9. Krups 71% 

______________________________________________________________ 

10. Bosch 70% 

______________________________________________________________ 


______________________________________________________________ 

12. Neff 70%




Ø = 63,9% Ø = 63,9% 

AEG 

Bauknecht 

Beko* 

Blomberg* 

Bosch 

Braun 

Candy-Hoover* 

DeLonghi 

Electrolux 

Fakir* 

Gaggenau 

Gorenje 

Graef* 

Hoover* 

Indesit* 

Juno 

Jura 

Kenwood 

Kitchen Aid 

Krups 

Küppersbusch 

LG 

Liebherr 

Miele 

Moulinex* 

Neff 

Panasonic 

Philips 

Privileg 

Rowenta 

Saeco 

Samsung 

Seppelfricke* 

Severin 

Sharp* 

Siemens 

Tefal 

Whirlpool 

WMF 

Zanussi 










______________________________________________________________ 


______________________________________________________________ 

3. Miele 45% 

______________________________________________________________ 

4. Panasonic 45% 

______________________________________________________________ 

5. LG 44% 

______________________________________________________________ 

6. Jura 41%







______________________________________________________________ 


______________________________________________________________ 


______________________________________________________________ 


______________________________________________________________ 

11. Braun 37% 

______________________________________________________________ 

12. Neff 36%




Ø = 32,6% Ø = 32,6% 

AEG 

Bauknecht 

Beko* 

Blomberg* 

Bosch 

Braun 

Candy-Hoover* 

DeLonghi 

Electrolux 

Fakir* 

Gaggenau 

Gorenje 

Graef* 

Hoover* 

Indesit* 

Juno 

Jura 

Kenwood 

Kitchen Aid 

Krups 

Küppersbusch 

LG 

Liebherr 

Miele 

Moulinex* 

Neff 

Panasonic 

Philips 

Privileg 

Rowenta 

Saeco 

Samsung 

Seppelfricke* 

Severin 

Sharp* 

Siemens 

Tefal 

Whirlpool 

WMF 

Zanussi 









1. Miele 54% 

______________________________________________________________ 


______________________________________________________________ 


______________________________________________________________ 


______________________________________________________________ 

5. Jura 41% 

______________________________________________________________ 

6. Bosch 40%






7. Privileg 40% 

______________________________________________________________ 

8. Electrolux 39% 

______________________________________________________________ 

9. Saeco 38% 

______________________________________________________________ 

10. WMF 37% 

______________________________________________________________ 


______________________________________________________________ 

12. AEG 36%




Ø = 32,1% Ø = 32,1% 

AEG 

Bauknecht 

Beko* 

Blomberg* 

Bosch 

Braun 

Candy-Hoover* 

DeLonghi 

Electrolux 

Fakir* 

Gaggenau 

Gorenje 

Graef* 

Hoover* 

Indesit* 

Juno 

Jura 

Kenwood 

Kitchen Aid 

Krups 

Küppersbusch 

LG 

Liebherr 

Miele 

Moulinex* 

Neff 

Panasonic 

Philips 

Privileg 

Rowenta 

Saeco 

Samsung 

Seppelfricke* 

Severin 

Sharp* 

Siemens 

Tefal 

Whirlpool 

WMF 

Zanussi 







1. LG 32% 

______________________________________________________________ 


______________________________________________________________ 


______________________________________________________________ 


______________________________________________________________ 

5. Braun 25% 

______________________________________________________________ 







7. WMF 23% 

______________________________________________________________ 

8. Saeco 22% 

______________________________________________________________ 

9. AEG 18% 

______________________________________________________________ 


______________________________________________________________ 

11. Bosch 18% 

______________________________________________________________ 







Ø = 15,7% Ø = 15,7% 

AEG 

Bauknecht 

Beko* 

Blomberg* 

Bosch 

Braun 

Candy-Hoover* 

DeLonghi 

Electrolux 

Fakir* 

Gaggenau 

Gorenje 

Graef* 

Hoover* 

Indesit* 

Juno 

Jura 

Kenwood 

Kitchen Aid 

Krups 

Küppersbusch 

LG 

Liebherr 

Miele 

Moulinex* 

Neff 

Panasonic 

Philips 

Privileg 

Rowenta 

Saeco 

Samsung 

Seppelfricke* 

Severin 

Sharp* 

Siemens 

Tefal 

Whirlpool 

WMF 

Zanussi 








______________________________________________________________ 


______________________________________________________________ 

3. Miele 26% 

______________________________________________________________ 

4. Jura 24% 

______________________________________________________________ 


______________________________________________________________ 








______________________________________________________________ 

8. WMF 18% 

______________________________________________________________ 


______________________________________________________________ 

10. LG 13% 

______________________________________________________________ 

11. Saeco 12% 

______________________________________________________________ 







Ø = 14,2% Ø = 14,2% 

AEG 

Bauknecht 

Beko* 

Blomberg* 

Bosch 

Braun 

Candy-Hoover* 

DeLonghi 

Electrolux 

Fakir* 

Gaggenau 

Gorenje 

Graef* 

Hoover* 

Indesit* 

Juno 

Jura 

Kenwood 

Kitchen Aid 

Krups 

Küppersbusch 

LG 

Liebherr 

Miele 

Moulinex* 

Neff 

Panasonic 

Philips 

Privileg 

Rowenta 

Saeco 

Samsung 

Seppelfricke* 

Severin 

Sharp* 

Siemens 

Tefal 

Whirlpool 

WMF 

Zanussi 








______________________________________________________________ 

2. Jura 51% 

______________________________________________________________ 

3. Braun 50% 

______________________________________________________________ 


______________________________________________________________ 

5. Saeco 49% 

______________________________________________________________ 

6. WMF 48% 








7. LG 48% 

______________________________________________________________ 

8. Rowenta 46% 

______________________________________________________________ 


______________________________________________________________ 


______________________________________________________________ 


______________________________________________________________ 

12. Miele 43%




Ø = 41,7% Ø = 41,7% 

AEG 

Bauknecht 

Beko* 

Blomberg* 

Bosch 

Braun 

Candy-Hoover* 

DeLonghi 

Electrolux 

Fakir* 

Gaggenau 

Gorenje 

Graef* 

Hoover* 

Indesit* 

Juno 

Jura 

Kenwood 

Kitchen Aid 

Krups 

Küppersbusch 

LG 

Liebherr 

Miele 

Moulinex* 

Neff 

Panasonic 

Philips 

Privileg 

Rowenta 

Saeco 

Samsung 

Seppelfricke* 

Severin 

Sharp* 

Siemens 

Tefal 

Whirlpool 

WMF 

Zanussi 







Biete eine hohe Qualität 

__________________________________________________________________________________________________________________________________ 


Siemens WMF Miele 

__________________________________________________________________________________________________________________________________ 


Kitchen Aid Jura WMF 

__________________________________________________________________________________________________________________________________ 


__________________________________________________________________________________________________________________________________ 


__________________________________________________________________________________________________________________________________ 


__________________________________________________________________________________________________________________________________ 


__________________________________________________________________________________________________________________________________ 


__________________________________________________________________________________________________________________________________ 


__________________________________________________________________________________________________________________________________ 






Miele Kitchen Aid WMF 

Severin Privileg Gorenje 

Miele Kitchen Aid Jura 

Gaggenau Samsung Miele 

Miele Küppersbusch Siemens 

LG Samsung Philips 

Kitchen Aid Gaggenau Miele 

Kitchen Aid Jura Braun




Preis 

100 

90 

80 

70 

60 

50 

40 

30 

20 

10 

60 

Privileg 

Bauknecht 

Saeco 

AEG 

Philips 

Siemens 

65 70 75 80 85 90 95 100 

Neff 

Braun 

Qualität 

Bosch 

Liebherr 

WMF 

Miele 



„hochwertig“




Preis 

100 

90 

80 

70 

60 

50 

40 

30 

20 

10 

20 

Privileg 

AEG 

Bauknecht 

Liebherr 

Bosch 

Siemens 

Neff 

Miele 

Braun 

Philips 

Saeco 

30 40 50 60 70 80 90 100 

Produktdesign 

WMF 



„schönes 

Produktdesign“



Haushaltsgeräte: 


hohe Qualität.“ 

1. Platz: 

Miele 





1. Platz: 

Gaggenau 





1. Platz: 

Severin 




(Service)“ 

1. Platz: 

Miele 



„Ist gut verarbeitet.“ 

1. Platz: 

Miele 




1. Platz: 

Kitchen Aid 






Unterhaltungs- 

elektronik 







Acer Dual Intenso Mirai Strong 

American Audio Dynaudio ION Muvid Teac 

Amoi Edision Iriver Onkyo Technics 

Apple Elta JBL Orion Technisat 

Axdia ESX JVC Panasonic Technotrend 

Bang & Olufsen Fantec Kathrein Philips Techwood 

Behringer Faval KEF Pioneer Telefunken 

Benq Funai Kenwood Reel Telestar 

Bose Gemini Kiss Reflexion Topfield 

B + W Grundig Klipsch Reloop Toshiba 

Canon Harman/Kardon Lenco Roadstar Uher 

Canton Helix LG Samsung Vantage 

Clatronic Hifonics Loewe Sangean Wisi 

Comag Hitachi Lyngbox Sanyo X4 

Daewoo Homecast M3 Schwaiger Xoro 

Denon Humax Magnat Sharp Yamaha 

Denver Hyundai Marantz Sonos Zehnder 

Dreambox Imperial Metz Sony


Von welcher Marke besitzen Sie ein Unterhaltungselektronikgerät? 

Sony 12,6% 

___________________________________________________________________________________________________________________________ 

Philips 11,0% 

___________________________________________________________________________________________________________________________ 


___________________________________________________________________________________________________________________________ 

Samsung 7,6% 

___________________________________________________________________________________________________________________________ 

Grundig 5,5% 

___________________________________________________________________________________________________________________________ 

Canon 3,2% 

___________________________________________________________________________________________________________________________ 

LG 3,1% 

___________________________________________________________________________________________________________________________ 

Acer 2,9% 

___________________________________________________________________________________________________________________________ 

Loewe 2,9% 

___________________________________________________________________________________________________________________________ 

Apple 2,4% 





Toshiba 2,3% 

___________________________________________________________________________________________________________________________ 

Bose 2,2% 

___________________________________________________________________________________________________________________________ 

Yamaha 2,1% 

___________________________________________________________________________________________________________________________ 

JVC 2,0% 

___________________________________________________________________________________________________________________________ 

Pioneer 1,8% 

___________________________________________________________________________________________________________________________ 

Technics 1,7% 

___________________________________________________________________________________________________________________________ 

Kenwood 1,4% 

___________________________________________________________________________________________________________________________ 

Denon 1,3% 

___________________________________________________________________________________________________________________________ 

Metz 1,3% 

___________________________________________________________________________________________________________________________ 

Sharp 1,3% 





Technisat 1,3% 

___________________________________________________________________________________________________________________________ 

Bang & Olufsen 1,1% 

___________________________________________________________________________________________________________________________ 

Harman/Kardon 1,1% 

___________________________________________________________________________________________________________________________ 

Onkyo 1,1% 

___________________________________________________________________________________________________________________________ 

Telefunken 0,8% 

___________________________________________________________________________________________________________________________ 

Dual 0,6% 

___________________________________________________________________________________________________________________________ 

Kathrein 0,6% 

___________________________________________________________________________________________________________________________ 

Marantz 0,6% 

___________________________________________________________________________________________________________________________ 

Orion 0,5% 

___________________________________________________________________________________________________________________________ 

Canton 0,4% 





Daewoo 0,4% 

___________________________________________________________________________________________________________________________ 

Humax 0,3% 

___________________________________________________________________________________________________________________________ 

JBL 0,3% 

___________________________________________________________________________________________________________________________ 

Sanyo 0,3% 

___________________________________________________________________________________________________________________________ 

B+W 0,2% 

___________________________________________________________________________________________________________________________ 

Clatronic 0,2% 

___________________________________________________________________________________________________________________________ 

Funai 0,2% 

___________________________________________________________________________________________________________________________ 

Hitachi 0,2% 

___________________________________________________________________________________________________________________________ 

Magnat 0,2% 

___________________________________________________________________________________________________________________________ 

Uher 0,2% 





Benq 0,1% 

___________________________________________________________________________________________________________________________ 

Comag 0,1% 

___________________________________________________________________________________________________________________________ 

Dreambox 0,1% 

___________________________________________________________________________________________________________________________ 

Dynaudio 0,1% 

___________________________________________________________________________________________________________________________ 

Elta 0,1% 

___________________________________________________________________________________________________________________________ 

Hyundai 0,1% 

___________________________________________________________________________________________________________________________ 

Lyngbox 0,1% 

___________________________________________________________________________________________________________________________ 

Mirai 0,1% 

___________________________________________________________________________________________________________________________ 

Muvid 0,1% 

___________________________________________________________________________________________________________________________ 

Schwaiger 0,1% 





Telestar 0,1% 

___________________________________________________________________________________________________________________________ 

Topfield 0,1% 

___________________________________________________________________________________________________________________________ 

Zehnder 0,1% 

___________________________________________________________________________________________________________________________ 

American Audio 0% 

___________________________________________________________________________________________________________________________ 

Amoi 0% 

___________________________________________________________________________________________________________________________ 

Behringer 0% 

___________________________________________________________________________________________________________________________ 

Denver 0% 

___________________________________________________________________________________________________________________________ 

ESX 0% 

___________________________________________________________________________________________________________________________ 

Fantec 0% 

___________________________________________________________________________________________________________________________ 

Faval 0% 





Gemini 0% 

___________________________________________________________________________________________________________________________ 

Helix 0% 

___________________________________________________________________________________________________________________________ 

Hifonics 0% 

___________________________________________________________________________________________________________________________ 

Homecast 0% 

___________________________________________________________________________________________________________________________ 

Imperial 0% 

___________________________________________________________________________________________________________________________ 

Intenso 0% 

___________________________________________________________________________________________________________________________ 

Iriver 0% 

___________________________________________________________________________________________________________________________ 

KEF 0% 

___________________________________________________________________________________________________________________________ 

Klipsch 0% 

___________________________________________________________________________________________________________________________ 

Lenco 0% 





M3 0% 

___________________________________________________________________________________________________________________________ 

Reel 0% 

___________________________________________________________________________________________________________________________ 

Reloop 0% 

___________________________________________________________________________________________________________________________ 

Roadstar 0% 

___________________________________________________________________________________________________________________________ 

Sangean 0% 

___________________________________________________________________________________________________________________________ 

Sonos 0% 

___________________________________________________________________________________________________________________________ 

Strong 0% 

___________________________________________________________________________________________________________________________ 

Teac 0% 

___________________________________________________________________________________________________________________________ 

Technotrend 0% 

___________________________________________________________________________________________________________________________ 

Techwood 0% 





Vantage 0% 

___________________________________________________________________________________________________________________________ 

Wisi 0% 

___________________________________________________________________________________________________________________________ 

Xoro 0% 

___________________________________________________________________________________________________________________________ 

Axdia 0% 

___________________________________________________________________________________________________________________________ 

Edision 0% 

___________________________________________________________________________________________________________________________ 

ION 0% 

___________________________________________________________________________________________________________________________ 

Kiss 0% 

___________________________________________________________________________________________________________________________ 

Reflexion 0% 

___________________________________________________________________________________________________________________________ 

Reloop 0% 




Sony 12,9% 

___________________________________________________________________________________________________________ 


___________________________________________________________________________________________________________ 

Philips 9,7% 

___________________________________________________________________________________________________________ 

Samsung 7,1% 

___________________________________________________________________________________________________________ 

Grundig 4,2% 

___________________________________________________________________________________________________________ 

Bose 4,0% 

___________________________________________________________________________________________________________ 

Loewe 3,8% 

___________________________________________________________________________________________________________ 

Bang & Olufsen 3,0% 

___________________________________________________________________________________________________________ 

Canon 3,0% 

___________________________________________________________________________________________________________ 

Apple 2,8% 



Von welcher Marke würden Sie ein Unterhaltungs-Elektronikgerät (wieder) 

kaufen?


LG 2,8% 

__________________________________________________________________________________________________________ 

Acer 2,2% 

__________________________________________________________________________________________________________ 

Yamaha 2,0% 

__________________________________________________________________________________________________________ 

Toshiba 1,8% 

__________________________________________________________________________________________________________ 

Pioneer 1,7% 

__________________________________________________________________________________________________________ 

Metz 1,6% 

__________________________________________________________________________________________________________ 

Technisat 1,6% 

__________________________________________________________________________________________________________ 

JVC 1,5% 

__________________________________________________________________________________________________________ 

Technics 1,5% 

__________________________________________________________________________________________________________ 

Kenwood 1,4% 




kaufen?


Harman/Kardon 1,2% 

__________________________________________________________________________________________________________ 

Sharp 1,1% 

__________________________________________________________________________________________________________ 

Denon 1,0% 

__________________________________________________________________________________________________________ 

Onkyo 0,8% 

__________________________________________________________________________________________________________ 

Telefunken 0,8% 

__________________________________________________________________________________________________________ 

Kathrein 0,7% 

__________________________________________________________________________________________________________ 

Canton 0,5% 

__________________________________________________________________________________________________________ 

Marantz 0,5% 

__________________________________________________________________________________________________________ 

Dual 0,4% 

__________________________________________________________________________________________________________ 

Orion 0,4% 




kaufen?


B+W 0,3% 

__________________________________________________________________________________________________________ 

Daewoo 0,3% 

__________________________________________________________________________________________________________ 

Humax 0,3% 

__________________________________________________________________________________________________________ 

Magnat 0,3% 

__________________________________________________________________________________________________________ 

Sanyo 0,3% 

__________________________________________________________________________________________________________ 

Funai 0,2% 

__________________________________________________________________________________________________________ 

Hitachi 0,2% 

__________________________________________________________________________________________________________ 

JBL 0,2% 

__________________________________________________________________________________________________________ 

Uher 0,2% 

__________________________________________________________________________________________________________ 

Benq 0,1% 




kaufen?


Clatronic 0,1% 

__________________________________________________________________________________________________________ 

Comag 0,1% 

__________________________________________________________________________________________________________ 

Dreambox 0,1% 

__________________________________________________________________________________________________________ 

Dynaudio 0,1% 

__________________________________________________________________________________________________________ 

Elta 0,1% 

__________________________________________________________________________________________________________ 

KEF 0,1% 

__________________________________________________________________________________________________________ 

Klipsch 0,1% 

__________________________________________________________________________________________________________ 

M3 0,1% 

__________________________________________________________________________________________________________ 

Muvid 0,1% 

__________________________________________________________________________________________________________ 

Schwaiger 0,1% 




kaufen?


Sonos 0,1% 

__________________________________________________________________________________________________________ 

Teac 0,1% 

__________________________________________________________________________________________________________ 

Topfield 0,1% 

__________________________________________________________________________________________________________ 

Zehnder 0,1% 

__________________________________________________________________________________________________________ 

American Audio 0% 

__________________________________________________________________________________________________________ 

Amoi 0% 

__________________________________________________________________________________________________________ 

Axdia 0% 

__________________________________________________________________________________________________________ 

Behringer 0% 

__________________________________________________________________________________________________________ 

Denver 0% 

__________________________________________________________________________________________________________ 

Edision 0% 




kaufen?


ESX 0% 

__________________________________________________________________________________________________________ 

Fantec 0% 

__________________________________________________________________________________________________________ 

Faval 0% 

__________________________________________________________________________________________________________ 

Helix 0% 

__________________________________________________________________________________________________________ 

Homecast 0% 

__________________________________________________________________________________________________________ 

Hyundai 0% 

__________________________________________________________________________________________________________ 

Imperial 0% 

__________________________________________________________________________________________________________ 

Intenso 0% 

__________________________________________________________________________________________________________ 

Iriver 0% 

__________________________________________________________________________________________________________ 

Lenco 0% 




kaufen?


Lyngbox 0% 

__________________________________________________________________________________________________________ 

Mirai 0% 

__________________________________________________________________________________________________________ 

Reel 0% 

__________________________________________________________________________________________________________ 

Reloop 0% 

__________________________________________________________________________________________________________ 

Roadstar 0% 

__________________________________________________________________________________________________________ 

Sangean 0% 

__________________________________________________________________________________________________________ 

Strong 0% 

__________________________________________________________________________________________________________ 

Technotrend 0% 

__________________________________________________________________________________________________________ 

Techwood 0% 

__________________________________________________________________________________________________________ 

Telestar 0% 




kaufen?


Wisi 0% 

__________________________________________________________________________________________________________ 

X4 0% 

__________________________________________________________________________________________________________ 

Xoro 0% 

__________________________________________________________________________________________________________ 

Gemini 0% 

__________________________________________________________________________________________________________ 

Hifonics 0% 

__________________________________________________________________________________________________________ 

ION 0% 

__________________________________________________________________________________________________________ 

Kiss 0% 

__________________________________________________________________________________________________________ 

Reflexion 0% 

__________________________________________________________________________________________________________ 

Vantage 0% 




kaufen?

Unterhaltungselektronik: „Markentreue“ (Prozent-Angabe) 

Diese Marke 

besitze 

Diese 

ich 

Marke 

würde 

ich kaufen 




Die bekanntesten Unterhaltungselektronikgerätehersteller (TOP 12): 


1. Sony 13,4% 

______________________________________________________________ 

2. Philips 9,5% 

______________________________________________________________ 

3. Panasonic 8,9% 

______________________________________________________________ 

4. Samsung 7,7% 

______________________________________________________________ 

5. Canon 4,9% 

______________________________________________________________ 

6. Apple 4,1% 




Die bekanntesten Unterhaltungselektronikgerätehersteller (TOP 12): 


7. Grundig 3,9% 

______________________________________________________________ 

8. Loewe 3,8% 

______________________________________________________________ 

9. Acer 3,6% 

______________________________________________________________ 

10. Bose 3,4% 

______________________________________________________________ 

11. LG 2,7% 

______________________________________________________________ 

12. Bang & Olufsen 2,7% 



Unterhaltungselektronikgeräte: „Imageprofile“ 



1. Apple 91% 

______________________________________________________________ 

2. Sony 91% 

______________________________________________________________ 

3. Canon 90% 

______________________________________________________________ 


______________________________________________________________ 


______________________________________________________________ 

6. Telefunken 86% 






7. Grundig 85% 

______________________________________________________________ 


______________________________________________________________ 

9. Pioneer 84% 

______________________________________________________________ 

10. Bose 78% 

______________________________________________________________ 

11. Toshiba 78% 

______________________________________________________________ 

12. Yamaha 78% 






Ø = 75,6% LG 

Ø = 75,6% 

Acer 

Apple 

Bang & Olufsen 

Bose 

B+W* 

Canon 

Canton* 

Clatronic* 

Daewoo* 

Denon 

Dual* 

Grundig 

Harman/Kardon 

Hitachi* 

Humax* 

Hyundai* 

JBL* 

JVC 

Kathrein 

Kenwood 

Loewe 

Magnat* 

Marantz 

Metz 

Onkyo 

Panasonic 

Philips 

Pioneer 

Samsung 

Sanyo* 

Sharp 

Sony 

Technics 

Technisat 

Telefunken 

Toshiba 

Uher* 

Yamaha 

Zehnder* 









1. Bose 96% 

______________________________________________________________ 

2. Denon 95% 

______________________________________________________________ 

3. Metz 95% 

______________________________________________________________ 

4. Marantz 94% 

______________________________________________________________ 

5. Kathrein 93% 

______________________________________________________________ 

6. Harman/Kardon 92%






7. Technics 92% 

______________________________________________________________ 

8. Technisat 91% 

______________________________________________________________ 

9. Loewe 91% 

______________________________________________________________ 


______________________________________________________________ 

11. Bang & Olufsen 90% 

______________________________________________________________ 

12. Yamaha 87%






Ø = 84,8% Ø = 84,8% 

Acer 

Apple 


Bose 

B+W* 

Canon 

Canton* 

Clatronic* 

Daewoo* 

Denon 

Dual* 

Grundig 

Harman/Kardon 

Hitachi* 

Humax* 

Hyundai* 

JBL* 

JVC 

Kathrein 

Kenwood 

LG 

Loewe 

Magnat* 

Marantz 

Metz 

Onkyo 

Panasonic 

Philips 

Pioneer 

Samsung 

Sanyo* 

Sharp 

Sony 

Technics 

Technisat 

Telefunken 

Toshiba 

Uher* 

Yamaha 

Zehnder* 







1. Apple 90% 

______________________________________________________________ 


______________________________________________________________ 

3. Bose 78% 

______________________________________________________________ 

4. Loewe 74% 

______________________________________________________________ 


______________________________________________________________ 

6. Harman/Kardon 73%






7. Sony 69% 

______________________________________________________________ 

8. Denon 67% 

______________________________________________________________ 


______________________________________________________________ 


______________________________________________________________ 


______________________________________________________________ 

12. Metz 62%




Ø = 61,5% Ø = 61,5% 

Acer 

Apple 


Bose 

B+W* 

Canon 

Canton* 

Clatronic* 

Daewoo* 

Denon 

Dual* 

Grundig 

Harman/Kardon 

Hitachi* 

Humax* 

Hyundai* 

JBL* 

JVC 

Kathrein 

Kenwood 

LG 

Loewe 

Magnat* 

Marantz 

Metz 

Onkyo 

Panasonic 

Philips 

Pioneer 

Samsung 

Sanyo* 

Sharp 

Sony 

Technics 

Technisat 

Telefunken 

Toshiba 

Uher* 

Yamaha 

Zehnder* 









1. LG 79% 

______________________________________________________________ 

2. Acer 73% 

______________________________________________________________ 

3. Toshiba 72% 

______________________________________________________________ 


______________________________________________________________ 

5. JVC 70% 

______________________________________________________________ 

6. Panasonic 64%






7. Technics 61% 

______________________________________________________________ 

8. Sharp 61% 

______________________________________________________________ 


______________________________________________________________ 

10. Canon 58% 

______________________________________________________________ 

11. Denon 58% 

______________________________________________________________ 

12. Onkyo 57%


„Gutes Preis-Leistungsverhältnis“ 


Acer 

Ø = 51,0% Ø = 51,0% 

Apple 


Bose 

B+W* 

Canon 

Canton* 

Clatronic* 

Daewoo* 

Denon 

Dual* 

Grundig 

Harman/Kardon 

Hitachi* 

Humax* 

Hyundai* 

JBL* 

JVC 

Kathrein 

Kenwood 

LG 

Loewe 

Magnat* 

Marantz 

Metz 

Onkyo 

Panasonic 

Philips 

Pioneer 

Samsung 

Sanyo* 

Sharp 

Sony 

Technics 

Technisat 

Telefunken 

Toshiba 

Uher* 

Yamaha 

Zehnder* 










______________________________________________________________ 

2. Denon 82% 

______________________________________________________________ 

3. Metz 79% 

______________________________________________________________ 

4. Harman/Kardon 77% 

______________________________________________________________ 

5. Onkyo 77% 

______________________________________________________________ 

6. Technics 75%






7. Loewe 75% 

______________________________________________________________ 

8. Bose 73% 

______________________________________________________________ 


______________________________________________________________ 

10. Canon 72% 

______________________________________________________________ 


______________________________________________________________ 

12. Apple 71%




Ø = 66,9% LG 

Ø = 66,9% 

Acer 

Apple 


Bose 

B+W* 

Canon 

Canton* 

Clatronic* 

Daewoo* 

Denon 

Dual* 

Grundig 

Harman/Kardon 

Hitachi* 

Humax* 

Hyundai* 

JBL* 

JVC 

Kathrein 

Kenwood 

Loewe 

Magnat* 

Marantz 

Metz 

Onkyo 

Panasonic 

Philips 

Pioneer 

Samsung 

Sanyo* 

Sharp 

Sony 

Technics 

Technisat 

Telefunken 

Toshiba 

Uher* 

Yamaha 

Zehnder* 









1. Apple 80% 

______________________________________________________________ 


______________________________________________________________ 

3. Bose 60% 

______________________________________________________________ 


______________________________________________________________ 

5. Sony 52% 

______________________________________________________________ 

6. Technisat 50%






7. Metz 47% 

______________________________________________________________ 

8. Loewe 47% 

______________________________________________________________ 

9. LG 46% 

______________________________________________________________ 


______________________________________________________________ 

11. Acer 44% 

______________________________________________________________ 

12. Pioneer 44%




Ø = 43,0% Ø = 43,0% 

Acer 

Apple 


Bose 

B+W* 

Canon 

Canton* 

Clatronic* 

Daewoo* 

Denon 

Dual* 

Grundig 

Harman/Kardon 

Hitachi* 

Humax* 

Hyundai* 

JBL* 

JVC 

Kathrein 

Kenwood 

LG 

Loewe 

Magnat* 

Marantz 

Metz 

Onkyo 

Panasonic 

Philips 

Pioneer 

Samsung 

Sanyo* 

Sharp 

Sony 

Technics 

Technisat 

Telefunken 

Toshiba 

Uher* 

Yamaha 

Zehnder* 









1. Metz 57% 

______________________________________________________________ 


______________________________________________________________ 

3. Loewe 38% 

______________________________________________________________ 


______________________________________________________________ 


______________________________________________________________ 

6. Grundig 31%






7. Apple 31% 

______________________________________________________________ 

8. Sharp 31% 

______________________________________________________________ 

9. Bose 31% 

______________________________________________________________ 


______________________________________________________________ 

11. Canon 29% 

______________________________________________________________ 

12. Pioneer 28%




Ø = 27,5% Ø = 27,5% 

Acer 

Apple 


Bose 

B+W* 

Canon 

Canton* 

Clatronic* 

Daewoo* 

Denon 

Dual* 

Grundig 

Harman/Kardon 

Hitachi* 

Humax* 

Hyundai* 

JBL* 

JVC 

Kathrein 

Kenwood 

LG 

Loewe 

Magnat* 

Marantz 

Metz 

Onkyo 

Panasonic 

Philips 

Pioneer 

Samsung 

Sanyo* 

Sharp 

Sony 

Technics 

Technisat 

Telefunken 

Toshiba 

Uher* 

Yamaha 

Zehnder* 









1. Apple 56% 

______________________________________________________________ 

2. Sony 38% 

______________________________________________________________ 

3. LG 36% 

______________________________________________________________ 


______________________________________________________________ 

5. Canon 33% 

______________________________________________________________ 

6. Philips 27%




7. Bose 27% 

______________________________________________________________ 


______________________________________________________________ 


______________________________________________________________ 

10. Sharp 21% 

______________________________________________________________ 

11. Acer 20% 

______________________________________________________________ 

12. JVC 17% 






Ø = 19,3% Ø = 19,3% 

Acer 

Apple 


Bose 

B+W* 

Canon 

Canton* 

Clatronic* 

Daewoo* 

Denon 

Dual* 

Grundig 

Harman/Kardon 

Hitachi* 

Humax* 

Hyundai* 

JBL* 

JVC 

Kathrein 

Kenwood 

LG 

Loewe 

Magnat* 

Marantz 

Metz 

Onkyo 

Panasonic 

Philips 

Pioneer 

Samsung 

Sanyo* 

Sharp 

Sony 

Technics 

Technisat 

Telefunken 

Toshiba 

Uher* 

Yamaha 

Zehnder* 









1. Apple 63% 

______________________________________________________________ 


______________________________________________________________ 

3. Bose 55% 

______________________________________________________________ 


______________________________________________________________ 

5. Metz 30% 

______________________________________________________________ 

6. Loewe 27%





______________________________________________________________ 


______________________________________________________________ 


______________________________________________________________ 


______________________________________________________________ 

11. Onkyo 19% 

______________________________________________________________ 

12. Yamaha 17% 






Ø = 20,8% Ø = 20,8% 

Acer 

Apple 


Bose 

B+W* 

Canon 

Canton* 

Clatronic* 

Daewoo* 

Denon 

Dual* 

Grundig 

Harman/Kardon 

Hitachi* 

Humax* 

Hyundai* 

JBL* 

JVC 

Kathrein 

Kenwood 

LG 

Loewe 

Magnat* 

Marantz 

Metz 

Onkyo 

Panasonic 

Philips 

Pioneer 

Samsung 

Sanyo* 

Sharp 

Sony 

Technics 

Technisat 

Telefunken 

Toshiba 

Uher* 

Yamaha 

Zehnder* 









1. Apple 56% 

______________________________________________________________ 

2. Canon 52% 

______________________________________________________________ 


______________________________________________________________ 

4. Sony 50% 

______________________________________________________________ 

5. JVC 49% 

______________________________________________________________ 

6. Technics 49%







______________________________________________________________ 


______________________________________________________________ 


______________________________________________________________ 


______________________________________________________________ 


______________________________________________________________ 

12. Bang & Olufsen 46%




Ø = 45,1% Ø = 45,1% 

Acer 

Apple 


Bose 

B+W* 

Canon 

Canton* 

Clatronic* 

Daewoo* 

Denon 

Dual* 

Grundig 

Harman/Kardon 

Hitachi* 

Humax* 

Hyundai* 

JBL* 

JVC 

Kathrein 

Kenwood 

LG 

Loewe 

Magnat* 

Marantz 

Metz 

Onkyo 

Panasonic 

Philips 

Pioneer 

Samsung 

Sanyo* 

Sharp 

Sony 

Technics 

Technisat 

Telefunken 

Toshiba 

Uher* 

Yamaha 

Zehnder* 







Biete eine hohe Qualität 

_________________________________________________________________________________________________________________________________ 


Apple Sony Canon 

_________________________________________________________________________________________________________________________________ 


Apple Bang & Olufsen Bose 

_________________________________________________________________________________________________________________________________ 


_________________________________________________________________________________________________________________________________ 


_________________________________________________________________________________________________________________________________ 


_________________________________________________________________________________________________________________________________ 


_________________________________________________________________________________________________________________________________ 


_________________________________________________________________________________________________________________________________ 


_________________________________________________________________________________________________________________________________ 






Bose Denon Metz 

LG Acer Toshiba 

Marantz Denon Metz 


Metz Technisat Loewe 

Apple Sony LG 


Apple Canon Marantz




Preis 

100 

90 

80 

70 

60 

50 

40 

30 

20 

10 

60 

LG 

Acer 

Samsung 

Grundig 

Philips 

Panasonic 

Canon 

Sony 

Apple 

65 70 75 80 85 90 95 100 

Qualität 

Bang & 

Olufsen 

Loewe 

Bose 



„hochwertig“




Preis 

100 

90 

80 

70 

60 

50 

40 

30 

20 

10 

20 

Acer 

Grundig 

Canon 

LG 

Panasonic 

Philips Samsung 

Sony 

Loewe 

30 40 50 60 70 80 90 100 

Produktdesign 

Bose 

Bang & 

Olufsen 

Apple 



„schönes 

Produktdesign“



Unterhaltungselektronik: 


hohe Qualität“ 

1. Platz: 

BOSE 





1. Platz: 

Apple 





1. Platz: 

LG 




(Service)“ 

1. Platz: 

Metz 



„Ist gut verarbeitet“ 

1. Platz: 

Marantz 




1. Platz: 

Apple

Leserbefragung 2010 - Gruppe Mein EigenHeim

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