29.11.2012 Aufrufe

JETZT KENNEN LERNEN! Mail: abo@e-health-com.eu - Fasmed

JETZT KENNEN LERNEN! Mail: abo@e-health-com.eu - Fasmed

JETZT KENNEN LERNEN! Mail: abo@e-health-com.eu - Fasmed

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Dr. Arne Björnberg<br />

Vice-President Health<br />

Consumer Powerhouse,<br />

Brüssel/Stockholm<br />

Opening Inspirations 1<br />

Dr. Arne Björnberg<br />

Vice-President Health Consumer Powerhouse,<br />

Brüssel/Stockholm<br />

23. September, 09:05 – 09:25<br />

28 eHealthCare.ch Konferenz<br />

Konferenz<br />

E-<strong>health</strong> and the consumer<br />

empowerment – how does Switzerland<br />

perform in a European context?<br />

Healthcare is not only the largest single industry on Earth – it is also the<br />

most information-intensive. Corporations such as Citibank or Allianz believe<br />

that they are processing vast quantities of information. That might be so,<br />

but the fact remains that one single 1000-bed university hospital generates<br />

more Gigabytes of clinical information than any large corporation in banking<br />

or fi nancial services – more than 2 Terabytes per year, not counting<br />

digitalized diagnostic images.<br />

Historic themes in European e-<strong>health</strong><br />

Under-investment<br />

Healthcare systems across the globe have historically<br />

under-invested in information technology<br />

over decades. Kevin Dean from Cisco Systems<br />

Internet Business Solutions observes: «In some<br />

ways the industry is 10-20 years behind. I repeatedly<br />

<strong>com</strong>e across <strong>health</strong>care systems and<br />

organisations spending less than 1% of their<br />

turnover on IT.»<br />

IT budgets often fi rst to be squeezed<br />

Historically IT budgets have always been squeezed<br />

fi rst to meet increases in areas like pay and<br />

drugs bills. Further diffi culties have been created<br />

by the fact that <strong>health</strong>care is usually delivered<br />

through fragmented delivery organisations<br />

and networks, making it very diffi cult to<br />

co-ordinate IT investments centrally.<br />

Healthcare a co-operative activity<br />

While other industries such as banking or retail<br />

can mandate single uniform solutions, <strong>health</strong>care<br />

tends to be a much more co-operative activity.<br />

Typically it is the antithesis of a supply<br />

chain controlled by a single big player, but instead<br />

a co-operative activity with many local<br />

decision makers taking policy and investment<br />

decisions on ICT. This means that ICT vendors<br />

often face high procurement costs and need to<br />

sell and respond to multiple customers.<br />

Why invest in e-Health?<br />

E-<strong>health</strong> is not primarily a strategy for saving<br />

marginal administrative costs. One very basic<br />

problem of <strong>health</strong>care delivery, when regarded<br />

as an industry, is that the key «production units»<br />

– patients – are mobile and appear as customers<br />

largely at their own discretion. More or less, the<br />

only feasible way to achieve a rationalized, streamlined<br />

production line in <strong>health</strong>care is to use<br />

e-Health solutions to create the «<strong>com</strong>plete vir-<br />

tual patient»; i.e. the <strong>com</strong>plete, updated record<br />

of a patient, accessible over the Internet to any<br />

<strong>health</strong>care professional who the patient feels<br />

inclined to aloow such access.<br />

Once that virtual patient has been created,<br />

<strong>health</strong>care delivery stands a chance to be<strong>com</strong>e<br />

as up to date as the delivery of other professional<br />

services: What today is only too frequently<br />

an uncoordinated chain of single events, can<br />

be<strong>com</strong>e a true clinical pathway, giving the patient<br />

greater security and the more benefi ts delivered<br />

over a shorter period of calendar time<br />

than in the present un-coordinated fashion.<br />

As other industries have been showing since the<br />

early 1980’s, cost savings in the order of 30 –<br />

50% can be achieved, while at the same time<br />

providing better quality services and greater<br />

cus tomer empowerment.<br />

Main strategies – Oracle or Google?<br />

For creating the <strong>com</strong>plete «virtual patient», there<br />

are two main types of strategies: One, where<br />

all clinical information about the patient is gathered<br />

in a large central database (the «Oracle»<br />

solution), and one where all the clinical information<br />

is retained in the system of the clinic<br />

originally producing it, and requested over a<br />

network (the Internet) by other care providers<br />

whenever required.<br />

The cost of any IT system is basically proportional<br />

to the transaction volumes. In <strong>health</strong>care,<br />

the portion of clinical information ever likely to<br />

be requested by a clinic other than that originally<br />

producing it, is in the order of 3 – 5% of<br />

the total information content. This means, that<br />

an «Oracle» solution will be generating 20 – 30<br />

times higher transaction volumes than a<br />

«Google» solution, where all clinical information<br />

is stored in the IT systems of clinics originally

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