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Business Data Science: Combining Machine Learning and Economics
to Optimize, Automate, and Accelerate Business Decisions

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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher
for quality, authenticity, or access to any online entitlements included with the product.Use
machine learning to understand your customers, frame decisions, and drive valuepreadsheet
models and pivot tables were once the cutting-edge tools of business analysis. But the Big Data
revolution has changed everything. Tasks that once required armies of business analysts are
being automated and scaled with software, allowing decision makers to go deep into the data to
understand how their business is running and what their customers want. This has led to a new
superstar job class: the Business Data Scientist who is able to combine science and engineering
tools with business and economic context to build data analyses that drive better decisions.Matt
Taddy, developer of the Big Data curriculum at the University of Chicago Booth School of
Business, has made a career of training students to use economic principles to connect business
decisions to massive data. Business Data Science is an essential primer for those who want to
use cutting-edge machine learning to have a real impact on the direction of their business. With
Business Data Science, readers will learn:The key ingredients that make ML work, without getting
lost in the hype, and a playbook for how ML and AI can be used to solve business problemsA
wealth of real-world examples, including applications of text analysis, pricing and demand
estimation, A/B experiments, and customer behavior analysisHow to move from correlation to
causation and to use ML tools to make business decisionsAn example-driven education in
scripting in R, including a wealth of R-code examples, giving you a launch pad for your own
workScalable frameworks ideal for modern cloud computing environmentsWith Business Data
Science you have everything you need to connect business problems to data and drive decisions
with data analysis. You'll understand your customers better, make more informed business
decisions, achieve maximum value--and thrive in today's data-driven economy.