NOBLE SAVAGE
An experimental allegorical novella and social satire about the lack of spirituality in modern society. Follow the Delos family as severe drought ravages the world. Henry Delos is a Madison Avenue advertising executive using an advanced marketing technique, fearsell, to sell New Clear Beer. His son, Michael, discovers spirituality. His daughter, Diana, a survivalist, tries to escape from the city to Nature. His wife spends her time medicated and in therapy. MAN RIDES HIS MACHINE THROUGH NATURE TOWARDS GOD
An experimental allegorical novella and social satire about the lack of spirituality in modern society.
Follow the Delos family as severe drought ravages the world.
Henry Delos is a Madison Avenue advertising executive using an advanced marketing technique, fearsell, to sell New Clear Beer.
His son, Michael, discovers spirituality.
His daughter, Diana, a survivalist, tries to escape from the city to Nature.
His wife spends her time medicated and in therapy.
MAN
RIDES
HIS
MACHINE
THROUGH
NATURE
TOWARDS
GOD
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forty-five year old Irish creative genius with graduate degrees,<br />
from Cambridge, in both psychology and mathematics. Branch was an<br />
Executive Vice President at DE&O, and still on his way up_<br />
"What do you have?" asked Delos.<br />
"Let me fill you in a little first ••• it concerns our<br />
Nu-Clear Beer- campaign."<br />
"I actualy like the pisswater."<br />
Don chuckled. "Well, we had a questionaire filled out in the<br />
Testing Room which revealed, by the usual multivariate regression<br />
analysis, that the viewers were responding positively ••• and this<br />
was sort of surprising ••• to the tatoo of a mushroom cloud on the<br />
arm of the beer-drinker featured in the spot. So, ah, we stuck in<br />
a close-up of the tatoo ••• this here mushroom cloud ••• and the<br />
response was again significantly positive ••• strongly positive •••<br />
enough so that I formed a little team to follow up on the matter.<br />
Well, to make .a long story shorter, we got hold of some films of<br />
nuclear explosions, and made up some new spots ••• and we ••• uh •••<br />
also, on my suggestipn,changed the name of the product by simply<br />
removing the hyphen and putting it all in caps. I think that you<br />
might be interested in seeing this stuff."<br />
"Have you run any tests on the new spots?" asked Henry, not<br />
quite sure why Don was making such a fuss.<br />
"Oh yeah!" said Don like a used-car salesman who was about<br />
to sell the lemon-of-the-year. "I wouldn't have bothered you,<br />
Henry, if we hadn't7 commercial recall was the highest that we've<br />
ever registered, and brand recognition was outstanding: ninety<br />
five slash seventy-five percent."<br />
6
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