16.08.2016 Views

Communities: From Insights to Intelligence

How are communities pushing the boundaries to catalyze consumer-centric growth? In this compendium, Gongos invites you to reestablish what a community of consumers means to you.

How are communities pushing the boundaries to catalyze consumer-centric growth? In this compendium, Gongos invites you to reestablish what a community of consumers means to you.

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Philosophically speaking…<br />

we believe in<br />

DATA CONVERGENCE<br />

we believe in<br />

SOCIALIZING INSIGHTS<br />

we believe in<br />

COLLABORATION<br />

In <strong>to</strong>day’s world of inbound data streams,<br />

Creating empathy among decision makers,<br />

Two heads are better than one. We strive <strong>to</strong><br />

a constant source of consumer input fills<br />

from the C-suite <strong>to</strong> the frontline, is as much<br />

collaborate with your teams <strong>to</strong> understand<br />

gaps of knowledge—both in appending<br />

an art as it is a science. Sometimes real-time<br />

your business challenges while developing<br />

behavioral data and distinguishing<br />

dashboards and report summaries do the<br />

a learning plan—leveraging the community<br />

between what consumers say and what<br />

trick—sometimes they don’t. So we have<br />

as a hub <strong>to</strong> achieve miles<strong>to</strong>nes. This plan<br />

they do. Our data scientists have taught us<br />

s<strong>to</strong>rytellers at the ready <strong>to</strong> help you share<br />

becomes a guide <strong>to</strong> compound learnings<br />

a lot about fusing primary, secondary and<br />

your learnings upwards and outwards. Our<br />

and make choices along the way, while<br />

enterprise data with consumer insights<br />

cura<strong>to</strong>rs and communication designers<br />

serving as a springboard <strong>to</strong> fuel an ongoing<br />

7<br />

<strong>to</strong> provide a more realistic understanding<br />

take a fresh and deliberate approach <strong>to</strong><br />

engine of activities that drive results.<br />

of your cus<strong>to</strong>mers. A community could<br />

influencing audiences through a multitude<br />

Collaboration also means breaking down<br />

be considered a vital component in this<br />

of mechanisms, such as infographics, video<br />

silos; and we’re comfortable doing that—<br />

ecosystem of knowledge.<br />

s<strong>to</strong>ries and dynamic reports.<br />

yes, even in your organization.<br />

...we believe in consumer-minded<br />

decision making<br />

gongos.com

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