Leadership Across Generations: - IAM

Hungary-based EuroMove (www.
euromove.hu) was founded in 1998
by Adrienne Deák, proprietor and managing
director, after she gained many years
of professional experience with other
international moving companies. A FIDIaccredited
international moving company,
EuroMove offers international relocation,
moving, and fine art services, as well as
long-term and short-term furniture storage,
vehicle transport, pet transportation, and
customs clearance.
Since its founding, Deák’s company
has been active in professional organizations,
through which it has built its reputation
and partnerships around the world.
Having launched its relocation activity in
2002, EuroMove joined Hungarian Moving
Association (MAKÖSZ), which was
founded in 2005, and Deák was elected
president. Two years later, the company
began to offer fine art shipping services
and started working with art galleries and
exhibition halls.
Adrienne Deák has drawn several relatives
into the company fold. Her daughter,
Andrea Müller, who lived in France
and England for several years, is the
company’s legal representative; she takes
an active role at EuroMove and represents
it at most international conferences.
Adrienne’s son, Gábor Kohalmi, who
is EuroMove’s marketing manager, is a
current M.A. student in IT, communication,
and management. Besides coordinating
the advertisements and marketing
EuroMove founder Adrienne Deák (right)
runs the company with her daughter, Adrienne
Müller, and her son, Gábor Kohalmi.
stream, he also fosters Euromove’s IT development.
His spouse, Dóra Földes, handles
the company’s public relations. Dóra,
an ambitious young woman who lived in
Paris for eight years, speaks fluent French
and English, and knows a great deal
about expat life. This year she launched a
completely new service: the Spouse Assistance
Program, which was created to help
clients’ spouses and partners adjust to their
new home and community.
As in virtually all family-owned businesses,
Deák and her team recognize the
inherent advantages and benefits, including
what she calls “a built-in trust factor
with established relationships, common
values, strong commitment, loyalty, and
stability.”
Gábor’s spouse,
Dóra Földes,
handles public
relations and a
new service, the
Spouse Assistance
Program.
The
EuroMove
team
To maximize the contribution of each
family member according to his or her
field of study and expertise, EuroMove
strives continually to develop and improve
its services. When selecting other staff
members, “In addition to business skills
we look at personality and reliability,
which we think both guarantee customers
satisfaction,” Deák adds. “We believe that
our family’s common values, our loyalty,
stability, and strong commitment give a
special extra competitive edge to our business.
The second generation’s work and
their active participation in EuroMove’s
evolution encourages the long-term thinking
indispensable for growth and success.”
Adrienne Deák’s daughter, Andrea Müller,
is the company’s legal representative.