(GBTM) Master Certification - 360° – The Business Transformation ...
(GBTM) Master Certification - 360° – The Business Transformation ...
(GBTM) Master Certification - 360° – The Business Transformation ...
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Global <strong>Business</strong> <strong>Transformation</strong> Manager (<strong>GBTM</strong>)<br />
<strong>Master</strong> <strong>Certification</strong><br />
Oct. 29 <strong>–</strong> Nov. 09, 2012 in Potsdam (Germany)<br />
<strong>Business</strong> <strong>Transformation</strong> Academy
”Our heads are round so our thoughts can change direction.‟<br />
Francis Picabia
Dear Sir or Madam,<br />
It is our great pleasure to invite you to our outstanding training program, the Global <strong>Business</strong> <strong>Transformation</strong><br />
Manager (<strong>GBTM</strong>) <strong>–</strong> <strong>Master</strong> <strong>Certification</strong>, being held from October, 29 th to November, 9 th in the historic city of<br />
Potsdam, Germany.<br />
<strong>The</strong> topic of business transformation has gained tremendous importance in an increasingly changing world.<br />
In order to successfully cope with the challenges involved in leading a transformation the first <strong>GBTM</strong> <strong>–</strong><br />
<strong>Master</strong> <strong>Certification</strong> started as a pilot project in 2010. With the overwhelming feedback received, we are<br />
excited to offer the <strong>GBTM</strong> <strong>–</strong> <strong>Master</strong> <strong>Certification</strong> now also for SAP customers: This year, BTA gives 25<br />
management representatives of SAP customers worldwide the opportunity to join our training.<br />
We are pleased to bring you together with leading experts and academics, from top European <strong>Business</strong><br />
Schools, to share knowledge and insights on how to maximize the value of your business transformation.<br />
During the training program you will learn how to identify and resolve current and fundamental challenges,<br />
which every Global <strong>Business</strong> <strong>Transformation</strong> Manager inevitably faces.<br />
We look forward to having you join us in Potsdam at the <strong>GBTM</strong> <strong>–</strong> <strong>Master</strong> <strong>Certification</strong> in 2012.<br />
Sincerely,<br />
Prof. Dr. Axel Uhl<br />
Head of <strong>Business</strong> <strong>Transformation</strong> Academy (BTA)<br />
© 2012 SAP AG. All rights reserved. 3
Global <strong>Business</strong> <strong>Transformation</strong> Manager (<strong>GBTM</strong>)<br />
Qualifying your <strong>Business</strong> <strong>Transformation</strong> Managers<br />
Act as a DESIGNER<br />
<strong>The</strong> <strong>GBTM</strong> develops and shapes a transformation strategy tailor-made for organizations. Any manager<br />
interested in managing transformation, needs a vision that can excite and convert potential followers.<br />
Whether it is developed by the transformation manager individually, or emerges from top management,<br />
the <strong>GBTM</strong> must develop his ability to persuade others and convince them of the viability and necessity of<br />
his strategy. <strong>The</strong> <strong>GBTM</strong> should have the capability to balance between strategic risks and potential<br />
benefits for successful business transformation.<br />
Act as an ADVISOR<br />
Being a role model for successful leadership in transformation, the <strong>GBTM</strong> is a teacher as well as a<br />
learner. However, the transformational manager must be a visible leader, who can motivate and rally<br />
employees at all points in the process. Political skills come in handy here: <strong>The</strong> <strong>GBTM</strong> must inspire, listen,<br />
respond, and inform, all the while displaying unswerving commitment in the face of setbacks or doubt.<br />
True <strong>GBTM</strong>s are both people-oriented and able to inspire deep and sustained commitment to a goal.<br />
Act as a LEADER<br />
Managing transformation holistically and achieving expected benefits requires managers who nurture<br />
their initiative and provide constant guidance. <strong>The</strong> <strong>GBTM</strong> manages the change and achieves the desired<br />
results. Some <strong>GBTM</strong>s may inherently know the way forward for a particular project, while others must<br />
explore various options for achieving the final goal. Both approaches must be able to demonstrate<br />
progress along the path to the goal.<br />
© 2012 SAP AG. All rights reserved. 4
Global <strong>Business</strong> <strong>Transformation</strong> Manager<br />
<strong>The</strong> main subjects of the training program are:<br />
BTM 2<br />
LEADERSHIP IN BUSINESS TRANSFORMATION<br />
� What are the main drivers for business transformation?<br />
� Where do we have a core competence and where do we have to build up competences?<br />
� Which industries are most impacted by the drivers?<br />
LEADERSHIP IN BUSINESS TRANSFORMATION STRATEGIES<br />
� What lessons have we learned from successful transformation?<br />
� How well is the transformation capability of the organization developed?<br />
� What shape may future business models take?<br />
LEADERSHIP IN BUSINESS TRANSFORMATION METHODOLOGY<br />
� How do companies manage the transformation to realize their vision?<br />
� How do the different disciplines of the methodology complement each other?<br />
� Who are the key role players and their respective responsibilities in a transformation?<br />
LEADERSHIP IN CLIENT AND TEAM MANAGEMENT<br />
� What are the leadership styles that support successful realization of transformations?<br />
� How do I lead my team and my key stakeholders?<br />
� How do I engage with my customers as a trusted advisor?<br />
© 2012 SAP AG. All rights reserved. 5
Global <strong>Business</strong> <strong>Transformation</strong> Manager<br />
In a nutshell: Objective, Target Audience, Format and Duration<br />
<strong>Business</strong> need<br />
� <strong>Transformation</strong>s gain increasing importance: Companies conduct approx. 3-5 large transformation projects during a<br />
timeframe of 3-4 years<br />
� Examples of transformation projects: large SAP implementations, Lean Management, Mergers & Acquisition or<br />
Shared Service Center (SSC)<br />
Objective<br />
� <strong>The</strong> training aims to further develop the leadership and methodological skills of the participants, which will enable<br />
them to effectively response to business transformation challenges<br />
Target audience<br />
� Management representatives responsible for business transformations, and key contributors in large transformation<br />
initiatives<br />
Format and duration<br />
� Training<br />
<strong>–</strong> Self-study (up-front)<br />
<strong>–</strong> Classroom (5+3 days)<br />
o Use and reflect on the core principles of <strong>Business</strong> <strong>Transformation</strong> Management<br />
o Behavioral and social training to be able to do the right things at the right time (act & communicate)<br />
o Strategies and key approaches to manage key stakeholder and (project) teams<br />
� <strong>Certification</strong> (2 days)<br />
<strong>–</strong> Assessing the methodological competence and behavioral skills<br />
Timeline, venue, and training fee<br />
� Oct. 29 <strong>–</strong> Nov. 9, 2012 in Potsdam (Germany), 5.000 EUR (SAP-nominated participants) or 10.000 EUR (for others)<br />
© 2012 SAP AG. All rights reserved. 6
Provided by the <strong>Business</strong> <strong>Transformation</strong> Academy<br />
A Global Thought Leadership Network<br />
More than 100 contributors from over 20 countries and 10 industries<br />
BTA Hub North America<br />
Latin America<br />
Current contributors<br />
BTA planned roll-outs<br />
BTA EMEA Mature<br />
South Africa<br />
© 2012 SAP AG. All rights reserved. 7<br />
Dubai<br />
BTA Hub Singapore<br />
BTA Hub Australia
Global <strong>Business</strong> <strong>Transformation</strong> Manager <strong>–</strong> <strong>Master</strong> <strong>Certification</strong><br />
Feedback of participants<br />
“Best learning<br />
experience of<br />
my life.” *<br />
* class held in 2010<br />
** class held in 2011<br />
“This was an<br />
enlightening<br />
experience.” *<br />
“Very good<br />
training, I feel very<br />
committed to the<br />
team, Many<br />
thanks!” *<br />
“Excellent<br />
sessions and<br />
certification.” **<br />
“Fantastic,<br />
thanks! ” **<br />
“Very<br />
professionally<br />
organized and<br />
meticulously<br />
managed. ” **<br />
“I have received<br />
tools &<br />
competences to<br />
start the journey<br />
of transformation<br />
in the relevant<br />
areas.” **<br />
© 2012 SAP AG. All rights reserved. 8
AGENDA*<br />
1 st Day<br />
2 nd Day<br />
3 rd Day<br />
4 th Day<br />
5 th Day<br />
6 th Day<br />
7 th Day<br />
8 th Day<br />
9 th Day<br />
10 th Day<br />
Act as ADVISOR • Leadership in Change <strong>–</strong> World-Class Best Practice<br />
Prof. Andrew Kakabadse is one of the most experienced coaches of top management. He<br />
demonstrates the impact of team structure, character, and leadership style on the success of<br />
transformation.<br />
Prof. Dr. Andrew Kakabadse, Professor of International Management Development, Cranfield University<br />
Act as LEADER • Leadership through Self-Awareness<br />
Successful leadership requires a good understanding of one’s own behavior, strengths and<br />
weaknesses, and their impact on the social environment.<br />
Prof. Dr. Andrew Kakabadse, Professor of International Management Development, Cranfield University<br />
Act as DESIGNER • Lessons Learned from <strong>Transformation</strong> Cases<br />
Considering the complexity of business transformation, existing tools and methods have shown their<br />
limitations. Prof. John Ward will share the latest research results and discuss a new and holistic<br />
approach to realize expected results.<br />
Prof. Dr. John Ward, Emeritus Professor of Strategic Information Systems, Cranfield University<br />
Act as ADVISOR • Solution Coaching as a Key Leadership Skill<br />
Dr. Peter Szabó will stress the importance of changing from the more commonly-used problem-solving<br />
paradigm to an effective solutions-focused paradigm. This leads to more long-lasting results and a<br />
sustainable shift towards continuous client development.<br />
Dr. Peter Szabó, Founder of Solution Surfers, the largest coaching school in Switzerland<br />
* BTA reserves the right to modify the program at any time<br />
© 2012 SAP AG. All rights reserved. 9
AGENDA*<br />
1 st Day<br />
2 nd Day<br />
3 rd Day<br />
4 th Day<br />
5 th Day<br />
6 th Day<br />
7 th Day<br />
8 th Day<br />
9 th Day<br />
10 th Day<br />
Act as LEADER • Motivation through Goal Setting, Incentives and Leadership<br />
Prof. Manfred Winterheller presents his method and shares insights how to improve the quality of<br />
leadership, communication and personal development using his approach.<br />
Hon.-Prof. Dr. Manfred Winterheller, Founder of WINTERHELLER management GmbH, Austria<br />
Act as DESIGNER • Introduction to Design Thinking<br />
Prof. Ulrich Weinberg and his colleagues will explain how to leverage the creative potential of diverse<br />
project teams, to develop innovative approaches and solutions.<br />
Prof. Ulrich Weinberg, Professor for Design Thinking, Hasso Plattner Institut<br />
Act as DESIGNER • Implementing Design Thinking<br />
Applying Design Thinking in small projects you will experience how the new method can foster an<br />
innovative culture.<br />
Prof. Ulrich Weinberg, Professor for Design Thinking, Hasso Plattner Institut<br />
Act as ADVISOR • Developing your Key Competencies<br />
Together with Michael Wenk and Dr. Guido Wokurka you will participate in role plays that are designed<br />
to put you into difficult situations where you have to come up with a «key solution».<br />
Michael Wenk, Executive Director of Galli European Office, Galli <strong>The</strong>ater<br />
Dr. Guido Wokurka, Director <strong>Business</strong> <strong>Transformation</strong> Services, SAP<br />
* BTA reserves the right to modify the program at any time<br />
© 2012 SAP AG. All rights reserved. 10
AGENDA*<br />
1 st Day<br />
2 nd Day<br />
3 rd Day<br />
4 th Day<br />
5 th Day<br />
6 th Day<br />
7 th Day<br />
8 th Day<br />
9 th Day<br />
10 th Day<br />
Assessment Center<br />
� Group Discussion<br />
This is an exercise to assess the behavioral abilities, in particular when it comes to negotiations or<br />
discussions with business partners or team members. <strong>The</strong> assessors will evaluate the following<br />
abilities in particular: Leadership in discussion, argumentation and cooperative abilities.<br />
� Critical Incidents<br />
This exercise will assess the behavior in a given situation. <strong>The</strong> participants will receive a short<br />
description of a specific business issue. <strong>The</strong>ir task is to show how they would act or react when<br />
confronted with this kind of situation. <strong>The</strong> assessors will particularly evaluate the following abilities:<br />
Leadership and communication skills, as well as the participants' repertoire of strategies for coping<br />
with frustration.<br />
� Presentation<br />
This exercise will assess the ability to recognize, analyze and solve complex business situations. <strong>The</strong><br />
participants will receive a specific task in advance. After a preparation period they have to present<br />
their results and their approach to the solution. <strong>The</strong> assessors will evaluate the following abilities in<br />
particular: Presentation skills, analytical skills, and the motivation and engagement of the participant.<br />
Feedback Round and <strong>Certification</strong><br />
* BTA reserves the right to modify the program at any time<br />
<strong>The</strong> feedback round is the final stage of the assessment center. <strong>The</strong> assessors will sum up the<br />
results in a face-to-face conversation and will offer feedback on the performance and results. <strong>The</strong><br />
training will end with a certification ceremony.<br />
© 2012 SAP AG. All rights reserved. 11
Global <strong>Business</strong> <strong>Transformation</strong> Manager<br />
Trainers<br />
Andrew Kakabadse is Professor of International Management Development, Cranfield University, School of<br />
Management. His current areas of interest focus on improving the performance of top executives and top<br />
executive teams, excellence in consultancy practice, leadership, corporate governance, conflict resolution and<br />
international relations. Andrew is currently embarked on a major world study of boardroom effectiveness and<br />
governance practice. He was awarded a £2 million research grant to examine Governance and Leadership in the<br />
private sector and with governments.<br />
John Ward was Professor of Strategic Information Systems from 1992 to 2010 at Cranfield School of<br />
Management. His main areas of interest are the strategic uses of IS/IT, the integration of IS/IT strategies with<br />
business strategies, the development of organizational IS capabilities and the management of IS/IT investments.<br />
He has published many papers in leading journals, including California Management Review and is co-author of<br />
the books, Strategic Planning for Information Systems and Benefits Management: Delivering Value from IS & IT<br />
Investments. He acts as a consultant to a number of major international and public sector organizations.<br />
Peter Szabó is founder of SolutionSurfers International, the largest coaching school in Switzerland. He<br />
teaches post graduate courses in coaching at different universities and holds workshops on solution-focused<br />
coaching worldwide. In his private practice he specializes on short coaching processes with executives. He is an<br />
assessor in the ICF international credentialing team since 2002. He has published “Brief Coaching for Lasting<br />
Solutions”.<br />
Manfred Winterheller was awarded an honorary professor at the University of Klagenfurt and over the past<br />
years has been lecturing at many other universities. He founded and successfully sold WINTERHELLER<br />
software, which created the multiple award winning business planning and budgeting software Professional<br />
Planner. In 2003 he won the „Great Place to Work“ award in Austria and Europe. Dr. Manfred Winterheller is now<br />
fully focusing on his coaching and lecturing activities, and his method and lectures are sought after by companies<br />
and individuals world wide. He was given the „Speaker of the Year“ award by the IIR in Austria in 2005. He has<br />
written several bestsellers in the field of personal development, communication and business planning.<br />
© 2012 SAP AG. All rights reserved. 12
Global <strong>Business</strong> <strong>Transformation</strong> Manager<br />
Trainers<br />
Ulrich Weinberg is the head of the HPI-School of Design Thinking. <strong>The</strong> HPI offers a novel<br />
postgraduate program named “Design Thinking”, which is unique in Germany. Modeled on the<br />
renowned "d.school" at Stanford University (California), the one-year academic program provides<br />
students with an opportunity to develop particularly user-friendly IT-related products and services in<br />
multidisciplinary teams. Since 1994, Mr. Weinberg has been working as a professor for computer<br />
animation at the Film & Television Academy Babelsberg (HFF) and since 2004 he has been a Visiting<br />
Professor at CUC Communication University of China CUC, Beijing.<br />
Guido Wokurka is director at SAP and heading <strong>Business</strong> <strong>Transformation</strong> Services in Western<br />
Europe. His industry focus is on telecommunications and the energy sector, with customers in the<br />
United Kingdom, Scandinavia, the Netherlands, Switzerland, Spain, and Germany. Prior to joining SAP,<br />
he was senior manager at Alcatel (now Alcatel-Lucent). Guido holds an executive MBA degree and a<br />
PhD in natural sciences. He completed the Advanced Leadership Program at the University of<br />
Cambridge in 2010.<br />
Michael Wenk has been working as an actor, trainer, coach and director and project manager since<br />
1989 dedicated to help people achieve their full potential through the creative drama methods of the<br />
Galli Method. From 1999 to 2001 he was the Executive and Artistic Director of the Austin/Texas based<br />
Galli TrainingCenter - <strong>The</strong>ater for Personal Growth. Since 2002 he is the Executive Director of Galli<br />
European Office and in charge for the development of projects and events on a European level as well<br />
as the design and conduction of Coaching for leadership potentials and leaders of national and<br />
international companies.<br />
© 2012 SAP AG. All rights reserved. 13
Your Training Location<br />
Inselhotel Potsdam-Hermannswerder (Germany)<br />
Inselhotel Potsdam-Hermannswerder<br />
D-14473 Potsdam<br />
Phone: +49 331-2320-0<br />
www.inselhotel-potsdam.de<br />
Important Remarks:<br />
• Expenses for accommodation & transportation to be covered by yourself<br />
© 2012 SAP AG. All rights reserved. 14
We are looking forward to seeing you at the <strong>GBTM</strong> Training
Contact information:<br />
Prof. Dr. Axel Uhl<br />
Head of <strong>Business</strong> <strong>Transformation</strong> Academy<br />
Email: a.uhl@sap.com<br />
Dr. Michael von Kutzschenbach<br />
University of Applied Sciences and Arts Northwestern Switzerland<br />
Email: michael.vonkutzschenbach@fhnw.ch<br />
Phone: +41 6127 91770