SAP Business Transformation Summit 2012 - 360° – The Business ...

SAP Business Transformation Summit 2012
Value Partnership Community meets Business Transformation Academy
October 11 and 12, 2012
Budapest, Hungary
Hotel Corinthia

© 2012 SAP AG

WELCOME
Dear Sir/Madam,
We are pleased to invite you to the Global SAP Business Transformation Summit 2012 being held on October 11 and 12 in Budapest, Hungary.
This exclusive thought leadership event offers you, other key SAP customers, and community members the opportunity to share insights on Business
Transformation. We are excited to bring together a selected group of senior executives, leading academics, and seasoned business transformation
experts to exchange best practices on how to transform today’s businesses, create sustainable value, and master the challenges of the future.
The topic of business transformation has gained tremendous importance in a world teeming with rapid change and SAP is committed to guide our
customers successfully through their business transformation as a trusted advisor. The SAP Business Transformation Summit 2012 will highlight
transformation from three perspectives:
• Technology to transform
• Competence to transform
• Scorecard to transform
It is exciting for us to bring top executives together with thought leaders to share knowledge and to exchange ideas on how to create sustainable
value, and prepare for future challenges. These core issues cannot be addressed by individuals alone, and we are convinced that the alliance of the
Business Transformation Academy and the Value Partnership communities produce the ideal symbiosis to find holistic approaches and solutions for
effective actions.
As an event participant, you will learn about the most promising innovations and how they can impact your business. Find out how to maximize the value
of your business transformation and hear from outstanding leaders how important the leadership role is in the context of business transformation.
We look forward to seeing you in Budapest at the SAP Business Transformation Summit 2012.
Sincerely,
Lars Gollenia, Global Head of SAP Business Transformation Services
© 2012 SAP AG

AGENDA
Thursday October 11, 2012 – Part 1 of 4
Time Session Duration
© 2012 SAP AG
Breakfast (BRASSERIE Restaurant) starts at 6:30 am
9:00 am Why Business Transformation is Important (GRAND BALLROOM)
Lars Gollenia – Head of SAP Business Transformation Services
During this opening keynote you will learn why business transformations are of high importance for SAP and for our customers. You will hear how
the new communities, such as Business Transformation Academy (BTA), and new partnership models like SAP Value Partnership (VPS) support
your business transformation. SAP Business Transformation Services is here to help you accomplish your strategic long term business growth
objectives.
9:30 am Economies of Good and Evil (GRAND BALLROOM)
Tomas Sedlacek – Chief Macroeconomic Strategist at the Czechoslovak Trade Bank
In our highly competitive world it is important to distinguish between ‘good’ and ‘bad’ economies. During his presentation, Tomas Sedlacek will
bring up innovative ideas on this highly relevant topic, and help the audience understand the differences and the bottlenecks found in his studies
of this matter.
10:30 am Coffee Break 30 min
11:00 am Beautiful Simplicity – An Insider View on Apple‘s and Steve Job‘s Fascinating Secrets of Success
(GRAND BALLROOM)
Freddie Geier – Former Head of Apple Germany
Who can be more relevant in the sphere of innovation than a global company like Apple? Apple is continuously setting up trends with their business
and product strategies. Companies worldwide try to copy their revolutionary products. During this presentation, the former head of Apple
Germany is going to give some insights on how Apple drives customer oriented innovation and share innovative ideas helpful to your business
transformation.
11:30 am Digital Business Transformation – the Cisco Case (GRAND BALLROOM)
Michael von der Horst – Managing Director Internet Solutions Group, Cisco Systems GmbH
Michael von der Horst, managing director of Cisco Solutions Group, will talk about one of the most famous examples we have seen in the last
few years: how a global high-tech company was able to keep the pace in this ever-changing economy, and was able to accept the challenge and
transform their business to be even more efficient and competitive.
12:30 pm Lunch (BRASSERIE Restaurant) 90 min
30 min
60 min
30 min
60 min

AGENDA
Thursday October 11, 2012 – Part 2 of 4
Time Session Duration
2:00 pm
till
5:00 pm
© 2012 SAP AG
To survive the adverse conditions of economic downturns, industries must act proactively. This is key for recognizing promising market opportunities,
developing an effective strategy for responding to increased competition, maintaining stock exchange attractive profit margins and meeting
customers’ needs and expectations. Therefore, it is crucial to permanently track current industry drivers and future trends. Business Transformation
Academy has been conducting industry specific business research in various key industries. The findings of this ongoing and unique research
will be presented in separate break-out sessions and inspire the participants with new ideas.
2:00 pm Oil and Gas (Room ARANY):
Sustainable Transformation of Oil and Gas Producing Economies
Christian Berg – SAP, Chief Sustainability Architect within the SAP Services Sustainability Hub and Head of the
Sustainability Community within SAP Business Transformation Services
Regardless how long the oil reserves will last and whether ‘Peak Oil’ has already occurred or not - a great transition will take place into a post-oil
economy at some point. This transition will happen in a relatively short period of time. The related transformational processes will require considerable
changes in the way our energy businesses source, operate, produce, and ship, and in the way we live, we consume, and we work. What
does this imply for our economies? What does it imply, in particular, for the oil-and-gas industry itself?
Banking (Room PETÓFI):
Customer Centricity at Commonwealth Bank of Australia
Jan Recker – Queensland University of Technology
During this presentation we will review an ongoing case of a core banking modernization transformation at one of Australia’s largest banks. We
will examine events that impacted the transformation journey and how they responded to the challenges. Mr. Recker will share key learnings and
strategic decisions that were identified in their successful business transformation.
Cross-industry (Room DÉRY):
Next Generation IT Strategy - Approaching the Digital Enterpise
Axel Uhl – University of Applied Sciences and Arts Northwestern Switzerland
IT strategies regulate the long-term deployment of information and communications systems. It is very hard to define any general rules for formulating
IT strategies, and even experts often have only vague ideas about their content. In our vision of the company‘s future – we see IT playing
a dominant role in what we will refer to as a “digital enterprise“. We will share open minded ideas in the areas of IT strategy that support such
concept and initiate mind sharing conversation.
2:45 pm Break 15 min
45 min

AGENDA
Thursday October 11, 2012 – Part 3 of 4
Time Session Duration
3:00 pm Insurance (Room ARANY):
Innovating the Insurance Industry through Technology
Robert Haider – Donau Versicherung AG, Vienna Insurance Group
Robert Winter – Director of the Information Management Institute at University of St. Gallen
While a growing amount of methodology support is available for enterprise transformations in general, specific insights for the insurance sector
are rare. During this lecture, the results of a specific study in the insurance industry will be discussed. This particular study is based on a general
taxonomy of transformation programs, successful general and specific support techniques. It shows the result of an interview series with insurance
executives and explores insurance specifics and analyses of insurance transformation programs.
© 2012 SAP AG
Retail (Room PETÓFI):
Real-Time Analytics Transforming Processes, Services and Products
Jan vom Brocke – University of Liechtenstein
SAP HANA (in-memory computing technology) promises to enable new action possibilities in various industries and application areas. The recent
study among CIOs and technology experts from leading European retailers, jointly conducted by the SAP Business Transformation Academy
and the University of Liechtenstein, identified concrete business processes that may benefit most from leveraging SAP HANA. The study that
discovers some IT architecture challenges to be mastered before in-memory technology can unfold its full potential – will be presented in this
innovation focused lecture.
Consumer Products (Room DÉRY):
Business Transformation at Unilever
Brent Furneaux – University of Maastricht
Marc Béchet – Unilever N.V.
Unilever is one of the brightest examples of how people, using the right approach and following well designed guidelines and roadmaps, can
transform the business to run more and more efficiently. During this presentation, we will hear how Unilever managed their business transformation
and will understand the approach that was chosen to guide this decision.
3:45 pm Coffee Break 30 min
45 min

AGENDA
Thursday October 11, 2012 – Part 4 of 4
Time Session Duration
4:15 pm Utilities (Room ARANY):
Energy and Technology Revolution
Sebastian Kaczynski – SAP, Business Consultant
Klaus Lohnert – SAP, Global Business Transformation Principal
Hans-Gerd Servatius – Management Systems Network
Based on the BTM 2 , this presentation shows how leading utilities companies manage their transformation process to become a smarter energy
company. We discuss the challenges that must be mastered and provide a framework for new IT-enabled business models as a core building
block for transformation.
© 2012 SAP AG
Logistics (Room PETÓFI):
Shifting the Business Models in Airlines to Become New Profitable E2E Experience Companies
Norizan Safrudin – Queensland University of Technology
Simon Lescarcelle-Evin – SAP Singapore, Transportation & Logistics Hub
Air transportation conglomerates, once very successful, are now suffering from Low Cost Carriers, and from other newcomers especially from the
Gulf. The question to be addressed is how to build a new sustainable business model to compete with the low-fare airlines. Adoption of innovative
technologies and business strategies will be key factors for their survival.
Cross-industry (Room DÉRY):
Shared Service Center 3.0
Axel Uhl – University of Applied Sciences and Arts Northwestern Switzerland
Marco Fischer – SAP Business Transformation Services Switzerland
Shared Service implementation is a perennial topic in terms of business transformation. Discussed for many years, praised in advance, the
topic offers yet again new potential for analysis and improvement. In this breakout session the general idea of Shared Services will be presented
as well as what types of shared services exist and what benefits are expected from them. Practical experience will be shared. Furthermore,
topics such as new technologies (e.g. Cloud, social networks, Big Data Management and Connectivity) will be addressed.
5:00 pm Break 120 min
7:00 pm Dinner (EXHIBITION CENTRE) welcome reception: Atrium II 240 min
45 min

AGENDA
Friday October 12, 2012
Time Session Duration
© 2012 SAP AG
Breakfast (BRASSERIE Restaurant) starts at 6:30 am
9:00 am How Human Resources Establish Leadership Key Competencies (GRAND BALLROOM)
Philip Stiles – Faculty member at Judge Business School, University of Cambridge
How does a company’s human resources department today and in the future establish leadership key competences to enable enterprises to
culturally and organizationally transform? In this session we examine the key levers for HR organisations to revitalise and renew themselves and
build leadership capability.
9:40 am Leadership Skills and Talent Needed to Succeed (GRAND BALLROOM)
Devin Fidler – Institute for the Future
As we move into a post-globalization environment, a number of emerging issues and technologies are poised to disrupt core aspects of organizational
and business models. This session will review the Institute for the Future’s recent research into new leadership skills for succeeding in this
changing operating environment.
10:20 am Coffee Break 30 min
10:50 am Innovation (GRAND BALLROOM)
Bernd Welz – SAP, Global Head of Solution & Knowledge Packaging
There is a revolution going on in Information Technology. Increasing main memory space, multicore computer systems with large integrated
caches and In-memory computing platforms, such as SAP HANA, enable real-time business insight and analysis for enormous data volume,
which was previously neither feasible nor cost-effective. The business impact goes far beyond performance improvements of analytical applications.
Combined with mobile technology, cloud and real world sensor data, it allows to re-design business processes or even re-invent existing
business models driving growth and profitability. Are we on the verge of a new business process re-engineering hype?
11:30 am Transforming Education Through Enterprise (GRAND BALLROOM)
Nik Kafka – Founder & Managing Director at Teach A Man To Fish
The education system in many developing countries is a historical legacy which often fails to provide young people the skills, knowledge, attitudes
and values they need to realize their potential. By focusing learning around school businesses we are building a model where students are
prepared to succeed in life, rather than in exams. Discover how a new model for education is turning into an international movement for change.
12:10 pm Summary of Thoughts – Summit Wrap-Up (GRAND BALLROOM) 20 min
12:30 pm Lunch (BRASSERIE Restaurant) 60 min
1:30 pm Official End
40 min
40 min
40 min
40 min

FLOOR PLAN
© 2012 SAP AG

SPEAKER OVERVIEW
Thursday October 11, 2012 – Morning
© 2012 SAP AG
Tomas Sedlacek
Chief Macroeconomic Strategist
Mr. Sedlacek is a Czech economist and university lecturer. He is the Chief Macroeconomic Strategist at Czechoslovak Trade Bank, a former member of the
National Economic Council of the Czech Republic and an economic advisor to former President Václav Havel. In 2006, the Yale Economic Review mentioned
him in an article titled “Young Guns: 5 Hot Minds in Economics“. His book “Economics of Good and Evil“, a bestseller in the Czech Republic, was translated
into English and published by the Oxford University Press in June, 2011.
Freddie Geier
Former Head of Apple Germany
As a long time Apple employee, Mr. Geier has got the digital lifestyle in his blood. He was in the circle of the 100 employees with whom Steve Jobs would have
wanted to establish a new company. After his stint as chief executive for the software company Elgato, he became CEO of Apple Germany in 2005.
Michael von der Horst
Managing Director Internet Solutions Group, Cisco Systems GmbH
Mr. von der Horst is managing director and Europe lead for the Cisco Internet Business Solutions Group (IBSG). In this capacity, he leads the activities of IBSG
for all European geographies. Mr. von der Horst joined IBSG as one of the founding members of the team in Europe. In addition to his management responsibilities,
he works for customers in the financial services and manufacturing sectors. Customers covered include Allianz AG, Lufthansa, and BMW. Within Cisco,
Mr. von der Horst is member of the German Management team, as well as the European enterprise council.
Gregor Preidl
Head of Services Transformation for SAP Services APJ
Mr. Preidl is Head of Services Transformation for SAP Services APJ. He is responsible for driving and coordinating efforts across the region to transform SAP
Services bringing its transformation strategy to life and making it real and essential for the SAP ecosystem and customers. Mr. Preidl works closely with all lines
of Services (Consulting, Education, Custom Development, Maintenance) on a global, regional and local level.
Lars Gollenia
Head of Business Transformation Services, SAP Deutschland
Mr. Gollenia is the Head of SAP Business Transformation Services and a member of the SAP Services Delivery Executive team. He is the founder and sponsor
of the Business Transformation Academy. He has held a number of positions in the management consulting space. Mr. Gollenia is a Graduate in Business Administration
from the Friedrich-Schiller University of Jena, Germany and studied economics and international management at Harvard University in Boston, USA.

SPEAKER OVERVIEW
Thursday October 11, 2012 – Afternoon / Part 1 of 3
© 2012 SAP AG
Jan Recker
Professor and Chair of Retail Innovation
Queensland University of Technology
Mr. Recker is Full Professor and Woolworths Chair of Retail Innovation at Queensland University of Technology in Brisbane, Australia. Mr. Recker’s
research interests focus on the use of process design in organizational practice, business transformations and organizational innovations. Mr. Recker
has authored and edited several books on process design, green transformations and research methods.
Christian Berg
Chief Sustainability Architect within the SAP Services Sustainability Hub and Head of the Sustainability Community within SAP Business Transformation
Services
SAP Deutschland
Mr. Berg is Chief Sustainability Architect within the SAP Services Sustainability Hub and Head of the Sustainability Community within SAP Business
Transformation Services. Additionally, he teaches Sustainability and Global Change at the Clausthal University fo Technology and Corporate Sustainability
at the University of the Saarland. He has been leading the task force Sustainable Business & Growth in the expert dialogue of German Chancellor
Merkel in 2011 and 2012.
Axel Uhl
Head of Business Transformation Academy at SAP
University of Applied Sciences Northwestern Switzerland (FHNW)
Mr. Uhl is head of the Business Transformation Academy at SAP. He is a professor at the University of Applied Sciences and Arts Northwestern Switzerland
(FHNW). Mr. Uhl received his doctorate in economics and completed his master in business information systems. His main areas of research
are sustainability within IT, people leadership, and business transformation management.
Marco Fischer
SAP Business Transformation Services Switzerland
Mr. Fischer is a Business Transformation Consultant with a track record of more then 10 years of experience in the IT-Area. He has a graduate degree
in Business Information Systems from the University of Applied Sciences in Karlsruhe and the Royal Melbourne Institute of Technology in Melbourne.
His competence areas are: Business Transformation Management, IT-Architecture Management (Certified), Business Process Management (Certified).

SPEAKER OVERVIEW
Thursday October 11, 2012 – Afternoon / Part 2 of 3
© 2012 SAP AG
Robert Haider
Member of the Board
Donau Versicherung AG, Vienna Insurance Group
Mr. Haider started his career in 1989 as Executive Manager of a business unit at T-Systems. In 2001, he joined Donau Versicherung AG Vienna Insurance
Group as Member of the Board.
Robert Winter
Professor and Director of the Institute of Information Management
University of St. Gallen
Mr. Winter holds a Doctorate from Goethe University, Frankfurt. Since 1996 he is tenured chair of business and information systems engineering at
University of St. Gallen (HSG). His research areas include situational method engineering, information logistics, enterprise architecture, integration,
healthcare network management and corporate controlling systems.
Jan vom Brocke
Director, Institute of Information Systems, Hilti Chair of Business Process Management
University of Liechtenstein
Mr. vom Brocke is Hilti Chair of Business Process Management at the University of Liechtenstein, Director of the Institute of Information Systems and
President of the Liechtenstein Chapter of the Association for Information Systems (AIS). His work is worldwide acknowledged as the author and coeditor
of 16 books, including Springer‘s “International Handbook on Business Process Management“.
Brent Furneaux
Assistant Professor
Maastricht University
Mr. Furneaux is an Assistant Professor of Information Management in the department of Accounting and Information Management. His current research
interests include the processes surrounding individual and organizational decision making, the strategic management of organizational knowledge, and
questions related to end of life phenomena such as the end of the information system life.
Marc Béchet
Vice President
Unilever N.V.
Mr. Béchet is currently Vice President IT enterprise resource planning at Unilever. In this role he is responsible for ERP activities worldwide, focusing on
innovation with enterprise business solutions to support the Unilever core business model. Mr. Béchet‘s experience spans twenty five years in leadership
roles of increasing responsibility including 12 years as a member of global IT leadership teams at Unilever, Novartis and Colgate.

SPEAKER OVERVIEW
Thursday October 11, 2012 – Afternoon / Part 3 of 3
© 2012 SAP AG
Hans-Gerd Servatius
Managing Partner
Competivation Consulting/University of Stuttgart
Mr. Servatius had held leadership positions in international consulting organizations, before he founded his own professional service firm. He teaches
strategy and innovation at the University of Stuttgart and is author of several books, including “Smart Energy“, a publication on sustainable energy system.
Norizan Safrudin
Research Associate
Queensland University of Technology
Ms. Safrudin is a Research Associate within QUT’s Information Systems School. Her research focuses on Business Transformation Management and
is funded by SAP BTA. Her study on innovation in business process management won BPM Excellence Award.
Sebastian Kaczynski
Business Consultant
SAP Deutschland
Mr. Kaczynski is a business consultant for clients from the utilities industry and focuses on technology and innovation. Furthermore, in his role as a
project member of the E-Energy model region MeRegio since 2010 he has been concerned with the development of innovative business models for
smart grids and smart meters.
Klaus Lohnert
Global Business Transformation Principal
SAP Deutschland
Mr. Lohnert is an SAP Certified Business Transformation Master, project lead, and senior executive advisor to clients from the utilities industry with 15
years of international experience as management consultant. With deep knowledge of the business processes and different market roles, he has conducted
many transformations in the utilities industry.
Simon Lescarcelle-Evin
Transportation & Logistics Hub
SAP Singapore
Mr. Lescarcelle joined SAP Asia in Singapore from the Air France-KLM Group where he was the Finance Information Officer leading for 12 years several
major transformation programs. He has more than 16 years of system integration and T&L experience, having started his career leading multiple process
re-engineering and SAP implementation projects within 2 of the then Big-5 consulting firms. He has a master degree in Management and a master
degree in Aeronautics Engineering.

SPEAKER OVERVIEW
Friday October 12, 2012
© 2012 SAP AG
Philip Stiles
Faculty member
Judge Business School, University of Cambridge, UK
Mr. Stiles‘ research work focuses on people management, innovation and change. He works with a number of major companies worldwide and is currently
Co-Director of the Centre for International Human Resource Management at the University of Cambridge.
Devin Fidler
Research Director, Technology Horizons
Institute for the Future
Mr. Fidler‘s research at IFTF centers on the application of foresight to organizational strategy and strategic planning. In particular, he is interested in
organizations as systems designed to activate “know-how“ in the right places and at the right times.
Bernd Welz
Global Head of Solution & Knowledge Packaging
SAP Deutschland
Mr. Welz joined SAP in 1997 and is the global head of Solution & Knowledge Packaging. The mission of the unit is to ease the consumption of SAP
solutions by delivering ready-to-consume business best practices, fast and simple. Prior to his current role, Mr. Bernd Welz held several global management
positions at SAP. He founded the Installed Base Maintenance Support function.
Nik Kafka
Founder & Managing Director at Teach A Man To Fish
Mr. Kafka, a former banker, left the big city life to pursue a passion for social change. He became the founder of “Teach A Man To Fish”, and organization
that focuses on a learning model where students are prepared to succeed in life, rather than in exams. His work is empowering youth to become selfreliant
and escape poverty. Mr. Kafka is widely recognized as a Young Global Leader of the World Economic Forum, 2009.
Nils Labusch
Research Assistant at University of St.Gallen (HSG)
Nils Labusch is a research assistant and PhD student at the University of St.Gallen (HSG). After graduate studies and work in Münster and New Jersey
he joined the group of Prof. Winter at the Institute of Information Management in 2011. His current research topics are related to the support of business
transformations and enterprise architecture.

ADDITIONAL INFORMATION
SAP VALUE PARTNERSHIP (VPS)
Value Partnership (VPS) enables business leaders to increase the value from their SAP investments, achieve the desired business
transformation outcomes, and to adopt SAP enabled innovation early. SAP Value Partnership enables customers to plan
and execute strategies that fully leverage their SAP investments. This strategic engagement provides access to unique value
management assets and applies a comprehensive business transformation management methodology in order to secure successful
execution. SAP Value Partnership establishes a continuous SAP innovation process and builds the foundation of our end
to end expertise on SAP solutions, embedded best practices, and innovation roadmap.
For further information see SAP Value Partnership at www.sap.com/services/bts/vps
SAP BUSINESS TRANSFORMATION ACADEMY (BTA)
The aim of the BTA is to generate knowledge about the triggers and strategies for major business transformation projects on the
one hand. On the other hand we develop methods, guidelines, and best practices to effectively manage transformation initiatives
while running the day-to-day business. For this purpose the Academy coordinates and manages an interdisciplinary Thought
Leadership Network. This international community of experts consists of senior management representatives from key SAP customers,
leading academics from recognized business schools, and also experienced SAP subject matter experts. The results of
BTA‘s ongoing research are being published quarterly in the „360° - The Business Transformation Journal“ and on the internet
blog.
For further information see www.bta-online.com and www.360-bt.com
© 2012 SAP AG

HOW TO GET TO THE HOTEL
From the airport:
Option 1:
Take an official airport taxi at taxi booth (ignore offers from non-official taxi drivers). This option is the most comfortable one and
will cost you around 20 Euro. A comprehensive guideline can be found on the web site of the airport (http://www.bud.hu/english/
passengers/access_and_parking/by_taxi).
Option 2:
Use the hotel pick up service (+ 36 1 479-4811 /-4812 /-4813). From airport to hotel, cost is 10000 HUF/person (~36 Euro).
© 2012 SAP AG

HOTEL DETAILS
© 2012 SAP AG
Corinthia Hotel Budapest
Erzsébet körút 43-49
Budapest H-1073
Hungary
Tel: +36 1 479 4000
Fax: +36 1 479 4333
E-mail: budapest@corinthia.com
Homepage: www.corinthia.com

FAQ
Where is Budapest?
• Budapest, the capital city of Hungary is in Central-Eastern Europe,
not far from Vienna or Bratislava. Budapest is centrally located in
Hungary, right on the river Danube, which cuts the city into two
parts: Buda and Pest, adding up to ‘Budapest’.
What is the currency in Hungary?
• It is the Hungarian Forint (HUF or Ft). Euro currency is accepted
at several places though, but your safest bet would be to find an
currency exchange office to change some of your currency into
Hungarian Forints. The conversion rate is 277HUF ~ 1 Euro.
What are the opening hours of shops & stores in Budapest?
• Most groceries, shops and stores are open from 6am to 8pm except
for plaza shops, which tend to be open until 10pm.
© 2012 SAP AG
What time zone is Budapest in?
• Summer GMT+2, i.e. CET (Central European Time)
What outlet type do you need in Budapest?
• In Hungary, electricity is supplied at 230 V, 50 Hz, using 2-pin
plugs with rounded metal rods (same as in Germany). These are
different from the ones used in the USA, the UK or Japan.
How to make a phone call?
• The country code is 36, and the city code of Budapest is 1
• From a foreign phone account to Budapest: 00-36-1-(7 digits)
• Useful phone numbers:
– Ambulance: 104 (in English: 00-36-1-311-1666)
– Police: 107
– Fire Department: 105
– Főtaxi cab-services: 00-36-1-222-2222

CONTACT INFORMATION
SAP event contact: Val Kucherenko +49 151 53819348
Email: valuepartnership@sap.com
© 2012 SAP AG
Verena Kipp +36 305 353920
CONFERENCE DRESS CODE
Dress code for the event and dinner is business attire.

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