CHAPTER 1 - University of Exeter

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Last but not least I want to thank my parents for the financial and emotional support over the past 31 years of my life. No-one has believed in me as much as the two of you. Mama und Papa, dafür ist das hier für euch! 10
CHAPTER 1 INTRODUCTION AND SETTING THE SCENE 11 Chapter 1 - Introduction Many ideas have struggled over the centuries to dominate the planet. Fascism. Communism. Democracy. Religion. But only one has achieved total supremacy. Its compulsive attractions rob its followers of reason and good sense. It has created unsustainable inequalities and threatened to tear apart the very fabric of society. More powerful than any religion, it has reached into every corner of the globe. It is consumerism. Jonathon Porritt, 2007, chairman of UK’s Sustainable Development Commission. (Smith, “Stop shopping ... or the planet will go pop”, 2007) The focus of this thesis is shopping; a topic everyone should be familiar with, seeing that as demonstrated by the quote above most humans in the developed world engage in this activity on an almost daily basis in one way or another (Bergadaá, Faure, & Perrien, 1994; Guiry & Lutz, 2001; McCracken, 1988). Belk, Wallendorf and Sherry Jr. (1989) for example identified consumption (and with that shopping) as the new religion, because religion has undermined its own sacredness, and therefore people need to turn elsewhere for the same extraordinary experiences that rise above every day life. Belk et al. (1989) also argue that consumption is not only an exchange of money for goods, but that it involves forms of ritualistic behaviour which is what makes it similar to religion. Additionally, Goss (1993) argued that: “shopping has become the dominant mode of contemporary life” (p. 18) Research into shopping from the perspective of consumer affairs and consumer behaviour has been conducted for several decades in a number of academic disciplines including marketing, sociology, retail anthropology, and psychology. Marketing as well as retail anthropology have concentrated more on finding out about why consumers purchase different products and how they use different retail outlets, as the research from this feeds directly into advertising and marketing theory. Sociology and psychology have focused more on consumers’
Page 1 and 2: Men hate it, Women love it? A Criti
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Page 9: ACKNOWLEDGEMENTS There are many peo
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61 Chapter 3 - The Shopping Experie
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CHAPTER 4 67 Chapter 4 - Involvemen
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69 Chapter 4 - Involvement with Sho
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83 Chapter 5 - The Concept of Shopp
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60 50 40 30 20 10 0 comparing price
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Method 97 Chapter 5 - The Concept o
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101 Chapter 5 - The Concept of Shop
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Figure 3. Two-dimensional INDSCAL s
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115 Chapter 6 - Perceptions of Shop
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Conclusions 137 Chapter 6 - Percept
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CHAPTER 7 GENERAL DISCUSSION AND CO
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143 Chapter 7 - Discussion a leisur
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The Concept of Shopping 145 Chapter
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147 Chapter 7 - Discussion Througho
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149 Chapter 7 - Discussion not eval
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151 Chapter 7 - Discussion future r
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153 Chapter 7 - Discussion In addit
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155 Chapter 7 - Discussion be set u
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157 Chapter 7 - Discussion they act
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REFERENCES 159 References Allen, C.
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161 References Campbell, C. (1997).
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163 References Fisher, R. J. (1993)
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165 References Conceptualizing and
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167 References Prus, R. (1993). Sho
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APPENDIXES APPENDIX A - ETHICAL APP
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171 Appendixes
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APPENDIX B - QUESTIONNAIRE STUDY 1
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APPENDIX C - QUESTIONNAIRE STUDY 2
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177 Appendixes
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179 Appendixes
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APPENDIX D - SELECTED OUTPUT FROM S
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Pair 1 Pair 2 Pair 3 - HIGHSTSHOP O
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EXTREE Common Features Study 4 For
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APPENDIX E - QUESTIONNAIRES STUDY 3
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189 Appendixes
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APPENDIX F - STUDY 4 PHASE 1 DEBRIE
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193 Appendixes Hello and thanks for
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APPENDIX I - FOCUS GROUP CONSENT FO
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APPENDIX J - FOCUS GROUP SCHEDULE 1
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199 Appendixes APPENDIX K - FOCUS G
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201 Appendixes Ryan: um I did a lit
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203 Appendixes Emma: if like you’
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long queue if I can’t drive into
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207 Appendixes laughing) well yeah
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209 Appendixes than call myself a s
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211 Appendixes Emma: well normally
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Ryan: no I didn’t mean women… I
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215 Appendixes Experimenter: so do
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217 Appendixes the luxury items tha
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219 Appendixes Michael: like for me
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221 Appendixes accident he is doing
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223 Appendixes much about it is tha
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225 Appendixes and look into shop w
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227 Appendixes Experimenter: ok um
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