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ASSOCIATION<br />

The world has<br />

changed.<br />

Can someone<br />

please tell the<br />

educator sector?<br />

Every now and then there are things that happen that some<br />

how just don’t make sense from the perspective that you<br />

have of the world. A case in point for anyone involved in<br />

the creative industries and the entertainment sector are the<br />

changes being undertaken in the TAFE system around the<br />

country.<br />

Its not that the TAFE sector is restructuring but the effect<br />

that restructuring appears to be having on the creative<br />

industries that seems counter intuitive.<br />

For example, it was just a year ago that Simon Crean, Minister<br />

for the Arts and Regional Development was launching<br />

his Culture Policy discussion paper to quite some fanfare<br />

and, with considerable acknowledgement of the value of the<br />

creative industries here in this country. According to Crean,<br />

the creative sector is worth around $31 billion in annual<br />

revenues and employs something like 285,000 people.<br />

you only have to do a little research to understand that<br />

in addition to those two facts the creative industries sector<br />

is growing at a rate faster than that of the economy more<br />

generally and, in employment terms, the creative sector is<br />

growing at around twice that of the national average employment<br />

growth overall.<br />

Further afield, the United Nations report that in most<br />

developed countries the creative sector is driver of economic<br />

growth. In Europe and the UK for example creative<br />

industries output is said to equate to 4% of GDP making it a<br />

more significant contributor than the hospitality industry,<br />

utilities, forestry, or agriculture.<br />

Here in Australia much the same patterns can be found.<br />

At $31 billion in annual turnover the creative sector is<br />

significant and is placed somewhere between mining and<br />

agriculture in terms of its economic importance. Remember<br />

that it was not that long ago that ‘Australia rode on the<br />

sheep’s back’. How things have changed.<br />

The only down side that can we can find is that it takes<br />

creative sector graduates longer to secure a job than the<br />

average but, even that is only a temporary negative, because<br />

once employed creative industries workers earn around 6%<br />

more than the average Australian wage earner.<br />

Creans’s work and investment in the long overdue (and<br />

still unfunded) cultural policy is not the only investment<br />

in creativity that is taking place in Government. The much<br />

criticized National Broadband Network (NBN) is funded to<br />

the tune of $40 billion over the next few years. The NBN has<br />

the potential to be a major stimulus to the creative sector<br />

66 | www.juliusmedia.com CX77<br />

and should provide significant new employment opportunities.<br />

The NBN, if it is to fulfill its objectives, will require<br />

new content and lots, and lots of it. That means new artists,<br />

performers, multimedia creators, audio technicians, ICT<br />

technicians, writers and much more.<br />

And this is the contradiction. On one hand at least two<br />

arms of Government are spending significant amounts of<br />

money to create a competitive and culturally creative Australia<br />

for the 21st century but on the other hand its education<br />

authorities are withdrawing what are in real terms relatively<br />

small amounts of funding from some of the key institutions<br />

that will provide the skills to enable the use of the NBN and<br />

the creativity to drive the cultural policy.<br />

From what ACETA has learned to date, the impact of<br />

the revised TAFE funding model will be significant for the<br />

creative industries sector. It seems that the Departments<br />

of Education have failed to grasp the value of the creative<br />

industries and the need to train a 21st century workforce<br />

rather than continuing to offer a 19th century industrial<br />

revolution education and training model.<br />

The result appears to be a number of pending course<br />

closures around the country in areas of music, visual arts,<br />

production and multimedia. At this stage institutions in<br />

each of the east coast states and Western Australian are<br />

going to be impacted. The effect in regional Australia will be<br />

even greater.<br />

Where course closures are not taking place the student<br />

fees are rising markedly. Certificate level fees in some<br />

institutions are reported to be rising from $2000, a level<br />

where some students may have the capacity to pay as they<br />

learn, to $8,000 which they mostly will not. If these costs<br />

are indicative then Government’s are going to have to move<br />

on their plans to include Certificate IV level courses into the<br />

FEE-Help funding arrangement otherwise these courses will<br />

see reduced demand through that lack of suitable funding<br />

options.<br />

What concerns ACETA and the sector more generally are<br />

statements from authorities that reinforce the value of traditional<br />

skills - welding, fitting and turning and the like over<br />

new skills which are often categorized as ‘lifestyle’ courses.<br />

The experience of the ACETA membership is that is already<br />

hard to secure staff with the required skills it looks like<br />

finding an ‘industry ready’ workforce in the future is going<br />

to get harder not easier. And where our member businesses<br />

are willing to train staff it looks like the cost of that training<br />

is about to increase by a factor of 3, 4 or 5 in the short term.

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