ANYTIME FITNESS FRANCHISE DISCLOSURE DOCUMENT

7. This amount includes gas, electric, water, cable, Internet and telephone.
S. This amount assumes you signed up each of your members in the current year. In reality,
your cost for proximity cards will be less after the first year, because you will not have to issue new
proximity cards to each member each year.
9. This amount is based on our current requirement that you contribute $150 per month to
our national advertising fund.
10. We expect you to spend at least $6,000 per year for advertising. However, we
recommend you spend more, and our projection assumes you spend at least $S,OOO, and that your
spending increases as you have more members. This amount includes any amount we may require you to
contribute to a local marketing fund.
11. Miscellaneous includes janitorial services, legal and accounting fees, cell phone, supplies,
licenses, bank charges, and other similar items. Many of these costs can vary significantly depending on
the location of your center and the time you spend looking for the best possible cost on these items. The
projections are consistent with the experience of our company owned centers.
Additional Assumptions:
A. The projections assume you act as manager of your center and do not receive a separate
salary. They assume you do not hire any other employees to help you. Because our centers are designed
to operate 24 hours a day, without the necessity of having staff on premises, you should not need any
other employees. However, some states will require you have an employee on premises whenever your
center is open. If you are an absentee-owner, or you operate in a location that requires the center to be
staffed at all times, your expenses will increase significantly because you will have to pay salaries and
benefits to employees. In our company-owned centers, we do have to pay a manager, or a management
fee, to somebody to oversee the centers for us. Thus, we would have had additional expenses for wages
or management fees.
B. We did not provide any allowance for corporate or personal income taxes.
C. While we did include expenses for a lease/purchase of your equipment, we did not
include any other expenses for depreciation, amortization, interest, or the repayment of debt. We
anticipate every franchisee will fund its initial investment differently, and we therefore cannot project
how you would account for these items.
D. The projections are based on economic conditions that existed in February 2009, with no
consideration in any category for inflation related adjustments or further weaknesses in general economic
conditions.
E. The projections assume you follow our guidelines in terms of the products and services
you offer and the way you operate your business. If you do not, your results will likely vary dramatically
from the results we have projected.
Of the 10 centers we used in compiling these projections, 9 of them were open during all of200S.
9 of the 10 centers had over 400 members, 70fthe 10 had over 600 members, and 4 of the 10 had over
SOO members, as of the end of200S. It does, however, take several months to build your membership,
and you should not expect to achieve these levels during your first year. 9 of the 10 centers exceeded the
revenue and income projections in the first (400 members) column, 5 exceeded the revenue and income
projections in the second (600 members) column, and 4 exceeded the revenues and income projections in
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