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Orality and Literacy: The Technologizing of the Word - Monoskop

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186 BIBLIOGRAPHY<br />

trans. by Martin Lopez-Morillas <strong>and</strong> Lynn Solotar<strong>of</strong>f (Cambridge,<br />

Mass., <strong>and</strong> London: Harvard University Press).<br />

Lynn, Robert Wood (1973) ‘Civil catechetics in mid-Victorian America:<br />

some notes about American civil religion, past <strong>and</strong> present’, Religious<br />

Education, 68, 5–27.<br />

Macherey, Pierre (1978) A <strong>The</strong>ory <strong>of</strong> Literary Production, trans. by<br />

Ge<strong>of</strong>frey Wall (London <strong>and</strong> Boston: Routledge & Kegan Paul).<br />

Originally published as Pourune Théorie de la production littéraire<br />

(1966).<br />

Mackay, Ian (1978) Introducing Practical Phonetics (Boston: Little,<br />

Brown).<br />

McLuhan, Marshall (1962) <strong>The</strong> Gutenberg Galaxy: <strong>The</strong> Making <strong>of</strong><br />

Typographic Man (Toronto: University <strong>of</strong> Toronto Press).<br />

——(1964) Underst<strong>and</strong>ing Media: <strong>The</strong> Extensions <strong>of</strong> Man (New York:<br />

McGraw-Hill).<br />

McLuhan, Marshall <strong>and</strong> Fiore, Quentin (1967) <strong>The</strong> Medium Is <strong>the</strong><br />

Massage (New York: Bantam Books).<br />

Malinowski, Bronislaw (1923) ‘<strong>The</strong> problem <strong>of</strong> meaning in primitive<br />

languages’, in C.K.Ogden, <strong>and</strong> I.A.Richards (eds), <strong>The</strong> Meaning <strong>of</strong><br />

Meaning: A Study <strong>of</strong> <strong>the</strong> Influence <strong>of</strong> Language upon Thought <strong>and</strong> <strong>of</strong><br />

<strong>the</strong> Science <strong>of</strong> Symbolism, introduction by J.P.Postgate <strong>and</strong><br />

supplementary essays by B.Malinowski <strong>and</strong> F.G.Crookshank (New<br />

York: Harcourt, Brace; London: Kegan Paul, Trench, Trubner), 451–<br />

10.<br />

Mallery, Garrick (1972) Sign Language among North American Indians<br />

compared with That among O<strong>the</strong>r Peoples <strong>and</strong> Deaf-Mutes, with<br />

articles by A.L.Kroeber <strong>and</strong> C.F.Voegelin, Approaches to Semiotics,<br />

14(<strong>The</strong> Hague: Mouton). Reprint <strong>of</strong> a monograph published in 1881<br />

in <strong>the</strong> first Report <strong>of</strong> <strong>the</strong> Bureau <strong>of</strong> Ethnology.<br />

Mar<strong>and</strong>a, Pierre, <strong>and</strong> Mar<strong>and</strong>a, Elli Köngäs (eds) (1971) Structural<br />

Analysis <strong>of</strong> Oral Tradition (Philadelphia: University <strong>of</strong> Pennsylvania<br />

Press). Studies by Claude Lévi-Strauss, Edmund R.Leach, Dell<br />

Hymes, A. Julien Greimas, Victor Turner, James L.Peacock, Alan<br />

Dundes, Elli Köngäs Mar<strong>and</strong>a, Alan Lomax <strong>and</strong> Joan Halifax,<br />

Roberto de Matta, <strong>and</strong> David Maybury-Lewis.<br />

Markham, Gervase (1675) <strong>The</strong> English House-Wife, containing <strong>the</strong><br />

inward <strong>and</strong> outward Venues which ought to be in a Compleat<br />

Woman: As her Skill in Physick, Chirurgery, Cookery, Extraction <strong>of</strong><br />

Oyls, Banquetting stuff, Ordering <strong>of</strong> great Feasts, Preserving all sorts<br />

<strong>of</strong> Wines, conceited Secrets, Distillations, Perfumes, Ordering <strong>of</strong><br />

Wool, Hemp, Flax; Making Cloth <strong>and</strong> Dying; <strong>the</strong> knowledge<br />

<strong>of</strong>Dayries; Office <strong>of</strong> Malting; <strong>of</strong> Oats, <strong>the</strong>ir excellent uses in Families;<br />

<strong>of</strong> Brewing, Baking <strong>and</strong> all o<strong>the</strong>r things belonging to <strong>the</strong> Household.<br />

A Work generally approved, <strong>and</strong> now <strong>the</strong> Eighth Time much

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