»ENGAGING AUDIENCES THROUGH EDITORIAL EXCELLENCE “You guys are amazing! We received tons of phone calls from friends and family fl ying who caught the article on the plane...” -Nick Benas and Jared Verrillo: Entrepreneurs, Co- Commissioners of Big League WIFFLE Ball - Wiffl e Tournaments “Thanks for running the Ural motorcycle story in the February issue of <strong>Hemispheres</strong>. The response from the Patrol T coverage has been exceptional, drawing a much bigger response than any other national media outlet including Wired and Maxim”. -Ryan Hayter, Hayter Communications EL AMOR PHOTOS BY OLIVER PILCHER TEXT BY JANE WRIGHT FASHION DIRECTOR NINO BAUTI Tradition hangs heavily on the Spanish PROPIO psyche, but it’s also worn comfortably, as an expression of a life lived with pride, spirit and style. For <strong>Hemispheres</strong>’ spring fashion shoot, we travel to Seville to bring you designs informed by the past and inspired by the future—and, while we’re there, take you along on an all-senses tour of this sublime town. MARCH 2012 • 78 • HEMISPHERESMAGAZINE.COM R1_p076-090_HEM0312_Fashion.indd 78 09/02/2012 09:25 TKTKT CAPTION HERE info on outfi t here info on outfi t here info on outfi t utfi t here info on outfi t here info. ON HER: on outfi t here info on outfi t here info on outfi t here info on outfi t here info on outfi t here ON HIM outfi t here info on outfi t here info on outfi t here info on outfi t here info on p076-090_HEM0312_Fashion.indd 79 02/02/2012 10:41 From creating cars that communicate with each other, to helping kids write their own books, to improvising medical devices worthy of MacGyver, these six innovators promise to change the way we live BY TOM SAMILJAN NEXT BIG THINGS PHOTOGRAPHS BY MATHEW SCOTT, GUIDO VITTI AND CJ BENNINGER 72 JANUARY 2012 HEMISPHERESMAGAZINE.COM REN NG / AVIAD MAIZELS / SHARON KAN / PAUL MASCARENAS / JENNIFER PAHLKA / JOSE GOMEZ-MARQUEZ MATHEW SCOTT SHUTTER TO THINK Lytro founder Ren Ng is taking the blur (and the fuss) out of photography If you’ve ever taken pictures all day on that fancy new digital SLR only to discover—when you fi nally take a look on your computer— that most of the shots are blurry, then Ren Ng is ready to help. As founder and CEO of Lytro, the 35-year-old Stanford Ph.D. is responsible for one of the most signifi cant photographic inventions since the Polaroid camera. In December, Ng’s company debuted the Lytro Camera ($399, lytro.com), a stylish, telescopelike device that allows you to focus the picture a� er you take it. Representing an entirely new kind of camera, the Lytro uses light fi eld imaging, a photographic process that typically requires 100 digicams and a supercomputer, to capture light more accurately and comprehensively than traditional cameras do. The result: highly editable pictures. Light fi eld technology has been around since the 1990s, but Ng’s breakthrough came when he compressed the work of the aforementioned digicams and supercomputer into one portable device small enough to fi t in a purse or briefcase. (As a bonus, the extra information on Lytrocaptured pictures means each one is also automatically available in 3-D, if you care about that sort of thing.) The Lytro is about as knob-free as an iPad, with most of its controls on a touchscreen. “With all their modes and dials and buttons, the majority of cameras today are too complicated for most people,” says Ng. “You can’t use powerful technology for technology’s sake. Our focus is always to make it simple.” To that end, apart from sparing you the need to focus—which allows you to take rapid-fi re shots—the Lytro also lets you instantly tag a photo as a favorite right in the camera, so you don’t have to sort through your Facebook shares a� er uploading. This year Lytro’s technology is in just one camera. However, since most of the company’s innovation lies in its so� ware and powerful miniaturized sensor, we can see where this is heading: into other cameras, and even into cellphones, which heretofore have been plagued by slow shu� er speeds. The Lytro can’t shoot video—but don’t expect the revolution to skip camcorders, since the technology is applicable to video, too. “It really is camera 3.0,” says Ng. REN NG / AGE 35 / FROM MALAYSIA AND AUSTRALIA / LIVES IN REDWOOD CITY, CALIF. / PREVIOUS GIG DOCTORAL STUDENT, STANFORD UNIVERSITY p072-079_HEM0112_techies.indd 72 05/12/2011 09:50 R1_p072-079_HEM0112_techies.indd 73 09/12/2011 09:36
»HEMISPHERES FEATURES THOUGHT-PROVOKING – INFORMATIVE – ENGAGING – WORLDLY THE HEMI Q&A: Our monthly interview with the best of the best <strong>Hemispheres</strong>’ feature-length monthly interview with superstars, trendsetters and thought leaders has featured, among others: Manolo Blahnik Bradley Cooper Anna Wintour Betty White Mark Cuban Evan Williams Judd Apatow Carol Bartz Brian Williams Andrew Lloyd Webber Alice Waters Louis C. K. Bear Grylls Katie Couric David Ortiz Donna Karan Martin Sheen Bill Cosby Amy Poehler Ewan McGregor Janet Evanovich Nick Jonas Justin Verlander Aziz Ansari Michelle Obama Tyson Chandler Kenny Chesney »COVERS WHERE PHOTOGRAPHY MEETS ART.
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