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Case Map for Horngren, Foster & Datar: Cost Accounting - Harvard ...

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Management System: Robin<br />

Cooper<br />

Product #: 195064<br />

Length: 12p<br />

Teaching Note: 195065<br />

J Boats: Robert L. Simons<br />

Product #: 197015<br />

Length: 18p<br />

Teaching Note: 199042<br />

Chapter 23: Per<strong>for</strong>mance<br />

Measurement, Compensation,<br />

and Multinational<br />

Considerations<br />

Vyaderm Pharmaceuticals:<br />

Robert L. Simons, Indra A.<br />

Reinbergs<br />

Product #: 101019<br />

Length: 15p<br />

Teaching Note: 101043<br />

Guidant Corp.: Shaping Culture<br />

Through Systems: Robert L.<br />

Simons, Antonio Davila<br />

Product #: 198076<br />

Length: 17p<br />

Teaching Note: 199056<br />

basic units of operation are profit centers called "amoebas," which<br />

are sales or manufacturing units with full responsibility <strong>for</strong> their<br />

planning, decision making, and administration. Amoebas are<br />

expected to find ways to improve production and lower costs,<br />

reflecting the belief of Kyocera's founder that profits are generated<br />

during the manufacturing process.<br />

Subjects Covered: <strong>Cost</strong> accounting; Organizational design; Profit<br />

centers; Transfer pricing<br />

Traces the 20-year evolution of a family-owned, entrepreneurial<br />

sailboat company. Illustrates how two founders leveraged their design<br />

and marketing skills to build one of the most recognized brands in the<br />

recreational boating industry. Ends as the founder considers<br />

management succession and the need to improve financial planning<br />

and control systems to capitalize on brand value. Illustrates how<br />

entrepreneurs successfully utilize the levers of control by focusing on<br />

core values, risks to be avoided, critical per<strong>for</strong>mance variables, and<br />

strategic uncertainties in a small, family-run business.<br />

Learning Objective: To illustrate how entrepreneurs successfully<br />

manage a small, family-run business by focusing on core values,<br />

risks to be avoided, critical per<strong>for</strong>mance variables, and strategic<br />

uncertainties<br />

Abstract<br />

In 1999, the new CEO of Vyaderm Pharmaceuticals introduces an<br />

Economic Value Added (EVA) program to focus the company on<br />

long-term shareholder value. The EVA program consists of three<br />

elements: EVA centers (business units), EVA drivers (operational<br />

practices that improve EVA results), and an EVA-based incentive<br />

program <strong>for</strong> bonus-eligible managers. Over the next two years, the<br />

implementation of the program runs into several stumbling blocks,<br />

including resistance from regional managers, who push <strong>for</strong> "line of<br />

sight" EVA drivers; the difficulty of managing a large number of EVA<br />

centers; and unexpected bonus adjustments due to poor EVA<br />

per<strong>for</strong>mance. The decision point focuses on the competitive situation<br />

in a business unit where the sudden exit of a competitor produces an<br />

unexpected one-time "windfall" in earnings. Vyaderm's top managers<br />

struggle with the question of whether to adjust the EVA results to<br />

prevent demoralizing managers in future years when EVA results are<br />

likely to decline.<br />

Learning Objective: To allow students to calculate EVA bonus<br />

payouts using a pharmaceutical company example.<br />

Guidant is a successful IPO start-up selling pacemakers and<br />

defibrillators. The case describes how managers install systems to<br />

balance innovation and control. Three parts of a shareholder value<br />

strategy are described. Controls include incentive systems, beliefs<br />

systems, and risk-management systems.<br />

Subjects Covered: Control systems; Implementing strategy;<br />

Incentives; Planning systems; Risk management

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