Case Map for Iacobucci, MM: MarketingManagement, 3rdEdition, (Cengage, 2013) This map was prepared by an editor at HBS Publishing, not by a teaching professor. Faculty at HarvardBusinessSchool were not involved in analyzing the textbook or selecting the cases and articles. Every case map provides only a partial list of relevant items from HBS Publishing. To search for alternatives, or to get more information on the cases listed below, visit our web site at www.hbsp.harvard.edu. PART I: MARKETING STRATEGY Chapter 1: Why is MarketingManagement Important Abstract
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