Download PDF - Strategy
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THOUGHTSHIFT:<br />
KEYNOTE SPEAKER<br />
ALEX BOGUSKY<br />
CO-CHAIRMAN, CRISPIN PORTER + BOGUSKY<br />
Alex Bogusky in conversation with BCW chair Judy John, managing partner & CCO of Leo Burnett, Toronto.<br />
BRANDSHIFT:<br />
EDDY MORETTI<br />
CO-FOUNDER, VICE FILMS/ VBS.TV<br />
Eddy Moretti will relate how VICE marries creativity with its business model<br />
in order to steer the brand wherever the consumer wants it next.<br />
DESIGNSHIFT:<br />
JOHN BASSETT THEATRE<br />
TORONTO, CANADA<br />
APRIL 24, 2008, 12PM-5PM<br />
JAKOB TROLLBACK<br />
PRESIDENT & CREATIVE DIRECTOR, TROLLBACK & COMPANY<br />
Designer Jakob Trollbäck will discuss how amidst a fundamentally shifting industry,<br />
Trollbäck + Co is continually able to leverage design thinking to stay relevant.<br />
AGENCYSHIFT:<br />
LARS BASTHOLM<br />
EXECUTIVE CREATIVE DIRECTOR, AKQA, NEW YORK<br />
Lars Bastholm will share how AKQA, a 700-person strong virtual powerhouse, navigates into areas<br />
previously thought “off limits” for digital agencies, and its unique approach to the creative process.<br />
GOLD SPONSOR SILVER SPONSOR KICK-OFF DINNER<br />
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ONLY $269 FOR AN AFTERNOON WITH THE INDUSTRY’S LEADING CREATIVES<br />
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OPENING REEL<br />
SPONSOR<br />
MEDIA SPONSORS
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