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Shalom magazine - The Atlantic Jewish Council

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Editor’s note: Mark David was a<br />

valued addition to our office. We wish<br />

him the best in his future endeavors<br />

and look forward to him contributing<br />

to the AJC.<br />

This is my last dispatch from the<br />

UJA Administrator’s Desk, as I<br />

left the AJC at the end of June.<br />

I wish to thank all those who donated<br />

to the UJA Annual Campaign, and<br />

encourage them to continue to do so.<br />

If you are not a donor, then please<br />

consider making even a nominal<br />

donation on an annual basis – I<br />

believe it is important that everybody<br />

should contribute in some manner<br />

to the costs of running our <strong>Jewish</strong><br />

communities and supporting the State<br />

of Israel. I particularly want to thank<br />

all the people in all our communities<br />

who helped in the conduct of the<br />

Campaign – they are vital to its<br />

continued success, and I hope that<br />

they remain involved. Thanks also to<br />

Perry Romberg and to the UJA staff<br />

in Toronto – and best wishes to Dan<br />

Stern as Perry’s successor.<br />

<strong>The</strong> UJA Campaign will now be structured<br />

to be covered by both our Halifax and<br />

Toronto office. I have been involved in the<br />

transformation process, and believe that<br />

for various reasons, it will result in a more<br />

efficient campaign, if only in an internal<br />

sense. I will remain associated with the<br />

UJA Campaign in a volunteer capacity, and<br />

will also continue my work regarding Israel<br />

advocacy (you can check out my blog at<br />

http://supportisraelnow.blogspot.com).<br />

I enjoyed working with my colleagues at<br />

the AJC, and wish them the best. <strong>The</strong>y<br />

work very hard and always appreciate<br />

support from the community – especially<br />

expressed in terms of attending community<br />

events.<br />

In closing and in particular, I want to thank<br />

Jon Goldberg. We have been friends for<br />

decades and I worked for him from 1975-<br />

1982, when he was in the retail business. I<br />

From the Desk of<br />

Mark David, UJA Campaign Administrator<br />

can tell you that unless you have worked<br />

at the AJC on a day to day basis, you<br />

likely have little idea of the extremely<br />

limited resources that Jon, as Executive<br />

Page 6 Tishre 5771 - Vol 35 No. 2<br />

Rosh HaShanah 5771<br />

Director of the AJC, has to work with, the<br />

constant tug from all directions upon those<br />

resources, and the numerous issues that<br />

continually arise for which there is simply<br />

no answer in some “<strong>Jewish</strong> Executive<br />

Director” manual. I believe that Jon is<br />

the longest serving <strong>Jewish</strong> Federation<br />

Executive Director in Canada. His<br />

knowledge and experience reflect that and<br />

are irreplaceable. He works very hard for<br />

the interests of all the <strong>Jewish</strong> communities<br />

in <strong>Atlantic</strong> Canada (including the many<br />

university students on our campuses) and<br />

for the State of Israel. I enjoyed working for<br />

him again, and I want to thank him for his<br />

friendship and leadership.<br />

Throughout the tefillot/prayers during Rosh HaShanah and Yom Kippur, a<br />

short phrase is repeated many times – “Repentance, Prayer and Charity<br />

cancel the stern decree” ����� �� �� ������� ����� ������ ������<br />

<strong>The</strong> Rosh HaShanah-Yom Kippur period, called the Yamim Noraim<br />

(Days of Awe) stress three core principles of <strong>Jewish</strong> faith, practice and<br />

tradition. Repentance refers to introspection, personal evaluation of one’s<br />

relationship with G-d, one’s fellow man and with how one lives one’s life<br />

daily. Prayer refers to personal communication with G-d and with one’s<br />

perspective of the world and its source. Charity refers to man’s<br />

responsibility for and his behaviour with his fellow human beings and to<br />

the world at large. While reflection and prayer are highly personal and<br />

subjective, charitable acts, acts of kindness (chesed) and social<br />

responsibility are clear and simple – lend a hand, lend an ear, be caring,<br />

recognize that individual well-being is tied to communal/societal health –<br />

be charitable and act charitably by supporting those services that assist<br />

those in need (whether physical, emotional, spiritual, young and old). <strong>The</strong><br />

message is that we strengthen ourselves by strengthening others.<br />

With the coming New Year we at United Israel Appeal of Canada hope<br />

you will continue to support our community welfare programs, right here<br />

in Canada, in the FSU and in Israel.<br />

My very best wishes to you and your family<br />

for a Healthy, Sweet and Happy New Year 5771 – �"<br />

���<br />

Perry Romberg, Director, Financial Resource Development,<br />

United Israel Appeal of Canada

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