Magazines now a touch screen away - RamsayMedia

nosyparker
ISSUE NO 147 JULY 2010
THE INSIDE INFORMATION ON RAMSAYMEDIA
Magazines now a touch screen away
In another first for the company, Ramsay-
Media is to make digital editions of its titles
available on iPad within weeks. Through an
agreement with Zinio, global leader in digital
publishing technology, the August issues of
CAR and Getaway will be available to readers
using Zinio’s iPad App platform.
The move – the latest development in
RamsayMedia’s drive to deliver content to
consumers using multiple touchpoints –
means it is the first to provide e-magazines
to South African consumers using iPad’s
innovative platform, in what managing
director Stuart Lowe described as “an exciting
new step for the company”.
Zinio is the foremost marketer of digital
magazines and books globally. With over
60 000 titles available in its e-store, it
is responsible for 90 per cent of digital
subscription sales in the United States and
more than half of those worldwide.
Raul Suarez, Zinio’s managing director:
international, said his company was delighted
to welcome RamsayMedia to the Zinio family.
“RamsayMedia is leading the way for South
African content by leveraging our global reach
and pay-once-read-anywhere Zinio Unity
platform. New customers from around the
world will soon be able to enjoy access to the
media house’s top magazines on an expanding
range of devices.”
The Zinio App for iPad (available free,
together with iPhone, through the iTunes
store) allows readers to move easily
between text, interactive graphics, animated
illustrations and videos – enlarging photos,
launching web pages and sharing articles with
friends – all with a simple touch of the screen.
The iPad’s touch-screen tablet computer is
marketed particularly for e-book, -magazine
one
and -newspaper
reading, with
graphics, music,
games and
production
applications being
high among its
attractions. It has
taken the world
by storm since
its release at the
beginning of April this year, selling more
than two million units in the first two months
of its launch.
RamsayMedia’s digital editions will be
cheaper than the print versions. They will
initially appeal primarily to overseas consumers
and to young, tech-savvy professionals,
according to web manager Feerhan Fredericks,
who brokered the deal with Zinnio.
Group roles mark integrated approach
The high profile that each of
RamsayMedia’s brands has in the
marketplace has meant they have
traditionally operated independently of one
another, but that is all about to change. The
promotion of Simon Turck and Brandon de
Kock to the strategically important executive
portfolios of manager: group sales and group
content director respectively signals a new
way of doing business.
“We have a legacy of shared services, but
not with respect to the brands,” explained
Brandon. “Breaking down the silos the
brands operate in, pooling our resources and
working collaboratively where appropriate,
is fundamental to our thinking. If there
is capacity, it needs to be shared and the
starting point is the creation of these crucial
support roles across the company.”
The new portfolios came about as a
result of the company’s rebranding as a
multi-media owner in 2008, which heralded
RamsayMedia’s 360-degree solution and
created the need to maximise the sales and
content opportunities across the brands.
The twin roles form another tier in the
reporting structure and free managing
director Stuart Lowe from the day-to-day
running of these areas.
Simon, who relinquished the role of
Compleat Golfer publisher at the beginning of
June, is tasked with formulating a group sales
strategy and driving tailor-made multi-brand
solutions for advertisers.
“While our brands have traditionally
worked independently, even competitively,
in the advertising arena, we have enormous
collective strengths to bring to market,” he
said. “The new media space is particularly
exciting. Increased broadband and our
content management system mean our
audiences – and our revenue – are set to
grow. We are in the business of monetising
our content across the platforms and my job
is to ensure the sales teams have the tools to
capitalise on the opportunities this presents.
If we can come up with the concepts, chances
are we can deliver them.”
Brandon, who hands over the baton of
Compleat Golfer editor at the end of July to
take up his new position, will fill the role of
guardian and protector of the company’s
creative content.
“There is lots of strategic leadership on
the business side, but there is no voice
championing content – which is, after all, the
core of what we do – at executive level,” he said.
“There is the need for a portfolio that
offers a broader understanding of content,
someone looking at sharing bright new ideas
and developing groundbreaking editorial
thoughts across the brands, including custom
publishing. There is no lack of talent, we have
a string of really creative people, but we need
to start the discussion on implementing their
good ideas as part of an overall strategy.”
Brandon’s responsibilities range from
driving design and content excellence in
print and digital to managing change (in
consultation with the creative teams) and
developing lucrative new ideas.
His editorial expertise won’t be lost to
Compleat Golfer, however. He continues as
editor-at-large, contributing travel and golf
instruction features to the magazine.

Custom title in the zone
Toyota Zone, the latest addition to the
custom publishing stable, has been
delivered to consumers in a fun new
print package and on digital platforms – all
in its first month of publication under the
RamsayMedia banner.
The first Toyota Zone newsletter was
mailed to 14 000 Toyota owners and
dealers at the beginning of July.
The June/July issue has received overwhelmingly
positive feedback, while the
company has made good on its promise
to extend content into new arenas with a
media-rich digimag and a webletter
mailed at the beginning of July.
The print version of the bi-monthly
magazine, previously published by Future
Publishing, underwent an extensive redesign,
with new columns and a new approach to
content, prompting one enthusiastic reader
to comment: “I received my regular copy of
Toyota Zone in my pigeon hole this morning
and was supremely impressed with the fresh
vibe that you have managed to create. In
fact, I could not stop reading it and had to
force myself to fire up my PC and start doing
some work.”
The digital edition allows readers to listen
to music and travel with the journalists via
video uploads, to view additional photos
not included in print and to download the
latest hit single by SA rock group Evolver
One. More rich media will be added
progressively, according to editor Stuart
Williams, who says social media will be
his next focus; he plans to blog and
tweet about his experiences while away
on assignment.
The webletter, which alternates bi-monthly
with the magazine, is designed to be highly
interactive, with readers invited to judge an
online photographic competition, win loads
of prizes and download appealing wallpaper.
The division is looking to add further titles
to the stable this year – watch this space.
two
The Toyota Zone team
Neal Farrell,
publisher
Stuart Williams,
editor
Colin Garden,
account manager
Robyn Daly,
group editor
Christelle Botha,
senior designer
Anton Willemse,
adsales executive
Getaway launches trade conference
Getaway is to play host to the who’s
who of tourism and travel when
it holds the inaugural Getaway
Tourism Conference later this year.
Key industry stakeholders will explore
current trends and future opportunities
when they address the day-long trade
symposium, entitled “Uhambo lwako 2010!
Your Journey Beyond 2010”, at the Coca-
Cola Dome in Northgate on 10 September.
Discussions will focus on the economy
and its impact on tourism, current trends in
the marketplace, responsible tourism and
opportunities for growth post-World Cup.
The conference team – comprising
Getaway events manager Tracy-Lee Behr,
Getaway Show manager Debbie Tapson
and Sue Walker, operations manager:
show and events – has a strong line-up
of speakers. Among them are Hannelie
Slabber, global manager: product of SA
Tourism (SATSA); Robyn Christie, CEO of
the Association of SA Travel Agents
(ASATA); Jennifer Seif, executive director
of the Fair Trade in Tourism South Africa
(FTTSA); and Mariette du Toit-Hembold,
CEO of Cape Town Tourism.
Tourism Minister Marthinus van
Schalkwyk has indicated acceptance and
will confirm his availability as keynote
speaker later this month.
“Our aim is to make this pivotal
conference a benchmark event on the
tourism industry’s calendar; one that will
both position Getaway as central to the
discussion on travel and tourism and
serve to update the industry on the latest
challenges and trends, different viewpoints,
shared successes and developments within
the sector,” explained Getaway publisher
Jacqueline Lahoud.
The conference, scheduled to take
place on the first day of the Getaway
Show – traditionally a trade day – will
host up to 150 delegates representing
accommodation owners, travel agents,
tour operators, tourism boards, hotel
groups and the media.

Rallying to aid others
For many years RamsayMedia has
been involved in Rally to Read, a
literacy initiative that sees convoys
of interested people deliver books and
other learning materials to poor rural
schools across the country. This year was no
exception. Managing director Stuart Lowe
joined dozens of sponsors, journalists and
educators for a three-day trip in the Eastern
Cape in May – one of 10 rallies in eight
provinces during the month.
The annual event gives sponsors the
opportunity to see the conditions in
underprivileged schools and to experience
first hand the difference their contribution
makes in what most describe as a moving
and inspiring encounter.
The company’s involvement in Rally
to Read came about through its long
association with Brand Pretorius, chairman
A final farewell
June Golze
RamsayMedia lost another longstanding
friend and colleague with
the death of June Golze in May.
June joined the company in 1975 as
secretary with Technicar (a technical
motoring title that that was eventually
absorbed into CAR) and later became
PA to Harold Eedes, then publisher of
Hotel & Caterer (the forerunner of Hotel &
Restaurant). She began to sell ad space for
the magazine, a role that was expanded
over the years as she took on adsales for
other titles in the stable. In due course
she headed for Durban, where she was
manager of the company’s branch office
until her retirement in 2007.
June leaves a son, Olaf, a brother, Dan,
and sister-in-law, Jenny, who also worked
at the Durban office until its closure a few
years ago.
of the McCarthy Group, which organises
the event in conjunction with Financial Mail
and the READ Educational Trust. McCarthy’s
support includes providing the 4x4s that
transport the teams.
Funding for the company’s sponsorship
comes from the Norton Ramsay Foundation
(which RamsayMedia contributes to), a
charitable trust established in 1982 by the
former chairman of the company to support
ecclesiastical and educational organisations.
RamsayMedia also supports Rally to Read
editorially, with Getaway and Leisure Wheels
giving coverage to the event.
The Norton Ramsay Foundation’s generosity
benefits 16 NGOs, among which are
the Fikelela Aids Project, St Joseph’s Home
for Chronically ill Children, Boys’ Town, St
Stephens Church: U Turn Children, Cape Youth
Care and Woodside Special Care Centre.
Poll gauges
readers views
The company has taken the
temperature of its readers more
comprehensively than ever before
in a survey that will provide the broadest
feedback yet on consumer behaviour
and preferences.
The wide-ranging SA Lifestyle Survey,
which ran during June, polled respondents
on corporate as well as brand-specific
initiatives for the first time. Questions
ranged from readers’ views on magazine
content and adverts to preferred platform
usage, perception and consumption of
competitors’ titles, website and social media
use and response to ideas in the pipeline.
Bateleur Research Solutions, who
compiled the survey on behalf of
RamsayMedia, met with the respective
publishers as well as marketing services
manager Andrew Stodel to frame brand
and corporate questions. The resulting
insights, due out in mid-August, will form
the basis of the company’s presentation
to clients and advertisers at the second
annual industry roadshow, scheduled for
late September.
The reader survey was promoted in
the June issues of RamsayMedia’s titles.
Participants were encouraged to complete
an online questionnaire that elicited a
phenomenal 8 000 responses. The invaluable
feedback sets the scene for further research
and the potential for a RamsayMedia
research division.
three
Laduma!
RamsayMedia staff caught “da fevah”
before and during the World Cup,
sporting their soccer supporters’ gear,
displaying their diski dance moves and
vuvuzela-trumpeting skills and singing
the national anthem with renewed gees
and volume over the past few weeks.
James Ferrans, Andrew Good,
Jesse Henney, Andre Joubert,
Jeremy Dickson, Mike Parr and
Colin Garden (front)
Quinton Hendricks, Mark Rhode
Kelly Ryan, Ian Belknap, Ashwell
Prins, Elgee Strauss, Brandon
Petersen, Fatima Jakoet, Etienne
Buys, Mark Rhode
Beauty Boqo, Ntombi Duka, Sylvia
Mahamba, Rina Slinger

welcomeonboard
Attitude is everything, says WINE’s new adsales
and production assistant, Charlene King. Her
positive outlook and extrovert personality
mean she can find creativity in routine
tasks and enjoys a job that provides contact
with others. With broadcasting and design
courses under her belt, her working career
has been predominantly in production and
trafficking at Tomcat Advertising (which has
several wine clients), The Shooting Gallery,
(a film production company) and Brainstorm
Advertising. The jobs have been frenetic and
she is enjoying being able to breathe again
now she has joined RamsayMedia in Pinelands,
which has “the nicest people”, she says.
Strongly creative, Charlene paints and
is a singer in a blues band. She also enjoys
jogging, mountain walking and reading.
With a passion for golf and a track record as a
professional cricketer – he played for Border
(Eastern Cape) and Boland – there is no
question that sport runs deep in Craig Wilson’s
veins. An academic qualification in marketing,
PR and sports administration was the preamble
to five years at Touchline Media, where he was
ad sales manager for Runner’s World before
leaving to join Uppercase Media. His positions
there included regional ad manager for FHM,
deputy national sales manager, acting national
sales manager and eventually business
manager for Heat and FHM. He brings that
wealth of experience to his new role as Capebased
publisher of Compleat Golfer, where his
approachable manner and consultative style
have already made their mark.
Craig spends much of his free time on the
golf course, where he faces stiff competition
from his wife, Monique. He also enjoys
watching F1 racing, cricket, tennis and rugby,
when Olivia (3) and Robert (20 months) aren’t
demanding his attention.
It was Caroline Jones’ many years’ experience
with the VIP Payroll system that secured her
the job of payroll and benefits administrator,
but her warmth and confidence undoubtedly
sealed the deal. Her career began at Old
Mutual, first in the claims department, then in
human resources. Stints at the International
Colleges Group, Afda (African Film and
Drama), Naspers (now Media24), Data Cash
and Picardi Rebel followed, each adding to
her experience, while she simultaneously
honed her knowledge by studying every VIP
Payroll course available.
Not one to let her mind be idle, Caroline is
studying psychology part-time, a subject she
finds fascinating. When time allows she also
enjoys reading, socialising with friends and
watching movies.
Work has come full circle for Jacqui
Macgregor, whose first job was as a junior
designer with Getaway. It was the ideal
start for someone who spent her childhood
outdoors and has a passion for the creative
(art was an extramural subject and she
studied graphic design at Ruth Prowse art
school). Six years after joining the company
she moved to sister title Compleat Golfer, later
heading to London to get some international
four
experience. Her return to Cape Town added
agency work to her repertoire before she
decided to go it alone as a freelancer while
she raised her three children. Now she
has rejoined the travel title as assistant art
director, describing her work environment as
“a calm space” and the magazine’s content as
the perfect subject matter.
Jacqui is never happier than when she
is in the bush, 4x4ing, camping or walking
in the forest. She still paints regularly, with
photography and reading being among her
other interests.
Neliswa Quse is a familiar face at head office
– she first began as a relief worker in 2006
and became a daily figure when she replaced
Chrishelda Joseph (who moved to office
services) three years ago. She is “so happy”
that she has now been made a permanent
member of staff, particularly since her
husband’s contract working on the Gautrain
has come to an end.
Neliswa’s creative talents have helped
support her and her family over the years.
She sews traditional dresses and makes raffia
sandals, something she hasn’t had much time
for since joining RamsayMedia, though she
says she still takes orders if anyone wants
her services. Her free time is otherwise spent
in church activities and with her husband,
Xolani, and their four children.
A career in design was always on the cards
for Quin Lawson – he studied art at school
and developed his DTP skills while studying

multimedia design at City Varsity. He followed
this with a BA degree focusing on film, media
and visual studies from the University of
Cape Town, where he also worked on the
varsity newspaper. Qualifications in hand, he
joined TopCo Media as assistant designer on
Golf Today, later moving on to some of the
company’s niche business-to-business titles
and eventually becoming head designer on
the international hair and fashion magazine,
ESTETICA. He also gained experience in motion
graphics while devising ads for TopCo’s in-store
plasma screen advertising. Now he brings
that range of expertise to WINE, where he has
signed on as senior designer in Pinelands.
Sylvia Mahamba’s early working career was
in the hospitality industry, with stints at a
nightclub, a coffee shop and a restaurant to
her credit, but she is thrilled to have joined
the Pinelands team as a cleaner full-time
after working on a casual basis for the past 18
months. The dependable income means she
can supplement her husband, Lindile’s, income
in providing for their three sons, she says.
Sylvia and Lindile are very active in their
community, providing soccer training
“and teaching the principle of fair play” to
hundreds of youths to keep them away
from drugs, crime and violence. She is also
involved with her church and tries to find
time for baking when she can.
Armed with diplomas in photography
and desktop publishing and computer
art, Christelle Botha was snatched up by
Top Billing magazine before she’d even
graduated. There she gained experience in
workflow management as well as design,
writing and photography. Having worked
on a single title for a few years, she was
attracted by the prospect of designing a few
magazines at a multi-title media house. The
position of senior designer with the custom
publishing division in Cape Town was just the
ticket, offering both print and digital growth
opportunities on Toyota Zone and Reality.
Christelle’s passion for pictures has her
saving for a “seriously good” camera –
she would like to produce photographic
documentaries. Working at Lerato’s Hope, an
NGO offering support to HIV/Aids sufferers,
also occupies some of her free time.
Hailing from the West Coast, she enjoys the
outdoors, beach walks in particular.
Despite experience in similar roles at The
Publishing Partnership and Touchline
Media, new Getaway art director Maryanne
Cruikshank says she has learnt a lot in the
short time she has been with the travel
magazine. She kick-started her career with
a diploma in graphic design from the Cape
Technikon and a stint learning the ropes at
Freelance Media. As the senior designer at TPP,
she was responsible for Edgars Club Magazine
before she moved on to tackle Men’s Health
and subsequently Shape as art director. Now
she’s enjoying being part of a new Cape team
filled with fresh ideas, working on a title that
mirrors her outdoor interests. She enjoys
photography, she and her husband, Andrew,
like to go away on weekends and she is a keen
hockey player and long-distance runner.
Several academic options were open to
Gert van Rooyen, but writing is in his blood
(his grandfather was a journalist), so a BA in
journalism and philosophy at the University
of Johannesburg (then RAU) was the obvious
choice. He went on to achieve philosophy
Honours cum laude – “the discipline of
questioning it imposes is good for journalism”
– before rounding off his education with
several courses in creative writing from
UNISA. Gert entered the workforce as a
corporate scriptwriter, then joined Charmont
Media as a journalist on their trade titles.
five
But it is his new job as a journo with Leisure
Wheels in Jo’burg that enables him to indulge
his twin passions of photography (particularly
outdoor) and “all things motor related”.
When not behind a wheel or a camera,
Gert enjoys spending time with friends,
listening to music and reading.
Erika Pienaar fell into adsales by accident
rather than design. She joined Media24 as a
relief clerk and branched out as opportunities
arose, leaving there a decade later having
worked in a variety of sales positions across
the titles in the stable, “doing something
different every couple of years”. That was
followed by a stint at custom publisher
Estates for Africa before she headed to
Canada for a working holiday, returning two
years later when efforts to get a working visa
proved fruitless. Now she’s joined Getaway in
Cape Town as Destinations adsales executive,
which she describes as her perfect job. She
is enjoying the smaller, family feel of the
company, while selling for online is a fun
challenge in an exciting new arena, she says.
Erika loves the outdoors, hiking and
boating in particular, and also enjoys
gardening and DIY maintenance at home.
She’s feels like she’s back with family, says
Cailine McCann, who has rejoined the
Automotive division in Cape Town after an
18-month break. Armed with PR and sales
and marketing diplomas, she initially signed
on with RamsayMedia as adsales executive
with the auto team in 2007, bringing with her
experience as product manager for Jordon
(importers of of Asics sports shoes) and sales
for bakery solutions company Rich Products.
She “swopped petrol for perfume” when she
moved on to Media24’s Women 360 division
as senior adsales exec selling across six brands,
but has returned to the stable in the more
senior role of senior sales executive: coastal.

Cailine also became a mother in the
interim. Connor (13 months) has changed
her life and her leisure time, with activities
geared around keeping him happy.
For someone who was reserved at school,
Priaane Padayachy has adopted a very
public position – junior receptionist at
Pinelands. She became more outgoing while
working in London and mixing with young
travellers, she says, while a series of customer
service jobs also played their part. These have
included stints at a transport company (where
she worked on a busy switchboard, in admin
and as an HR assistant), as a customer services
clerk with Hewlett Packard and as internal
marketer in Wesbank’s call centre. She also has
several qualifications under her belt, having
completed short courses in journalism at City
Varsity, labour law through UNISA and one on
operating a small business effectively.
One of a twin, Priaane enjoys spending
time with family and friends.
With almost three decades in the media filling
roles ranging from motoring journalist to
night news editor, sub-editor, photographer,
public relations officer and even layout
artist, Deon Sonnekus is a great asset to
WIEL, where he has signed on as copy- and
sub-editor in Pinelands. He found his way
into journalism through a Naspers bursary
that helped finance his law degree, while the
practical experience of the profession during
the heady days of political unrest persuaded
him to make a career of it. He sealed the
decision with a post-grad journalism degree
from Stellenbosch University.
Deon’s interests include running,
photography, technology, reading and
spending time with his wife, Heidi, and their
three children, as well as escaping to the
family farm near Sedgefield.
vintageselection
Keith Wheeder’s time with the company
has been neatly divided into five years as
storeroom stock controller and five as subs
marketing administrator, his role in the
latter being to update the communication
that goes to subscribers (renewal offers,
welcome letters, etc) and the magsathome
website sales portal each month. He finds
his work challenging and rewarding and says
he has “learnt a fortune” about computers
and software packages since joining the
subs department. The most obvious change
he has seen over the past decade is the
turnover in staff, particularly in recent years,
but says everyone must adapt to changing
circumstances and move with the times.
six
Her job as editorial assistant to the CAR
team offers the best of both worlds,
says Nadia Salie – working with young
colleagues on a solid, well-established
brand. She began five years ago as PA to the
then-editor, John Wright, but in her current
role her she is “everyone’s PA” and the
increased workload keeps her very busy. Her
job has also evolved with the magazine’s
ongoing adaptation and modification
and the brand’s diversification into new
platforms. The industry is changing so
rapidly that there is always something new
to learn, she says, while the highlight of her
time with CAR has been its 50th anniversary
celebrations.
CAR’s annual Virtual 24-Hour Le Mans Challenge saw seven teams
sparring at Tygervalley shopping centre on the weekend of 12 and 13
June. The three-man Box team took line honours, earned themselves a trip
to the Brazilian Grand Prix, while the CAR team of Kyle Kock, Keaton Kock
and Duwyne Aspeling were placed sixth. All seven spots in the challenge
were booked out within minutes of entries opening on Facebook.

The country’s youth have spoken, voting CAR the Coolest Male Magazine
in South Africa for the second successive year. More than 5 800 urban
youngsters aged 8 – 22 years gave it the thumbs up in the Sunday Times
Generation Next Survey Awards. On hand to receive the award from
Jason Levin, HDI Youth Marketeers managing director (second left) and
5fm DJ Anele Mdoda (far right) were Jenny Bezer, Neil Piper, Dean Dicks
and Jesse Henney.
RM gets creative
A day devoted to creativity put the
spotlight firmly on the importance of
content and design at the company’s
second annual content conference recently.
Brandon de Kock, in his capacity as
newly appointed group content director,
and designer Sharon Gunst reported
back on some of the inspiring ideas and
thinking to emerge from this year’s Design
Indaba, while high-profile guest speakers
informed and motivated staff with their
fresh perspectives on the subject. Among
them were editor and TV presenter Les
Aupiais, who talked about how to sell
yourself and your business; illustrator
Ronny du Plessis, who impressed
delegates with her photo retouching
and image manipulation skills; and newmedia
fundi Zeyad Davids, who discussed
global trends and the balance between
traditional and digital media.
The conference demonstrated the
company’s commitment to a creative
vision for the future at a time when the
focus had been on the financial bottom
line, commented Bandon. “Without great
ideas and great content, we don’t have
a business. It was important to get all
the creatives in the same room and to
dedicate a day investing in the team.”
Conference delegates were invited to give free rein to their own creativity using
a range of materials on each table. The resulting artwork was assembled into a
collage that now has pride of place in Dempsey’s.
seven
PM takes to
the catwalk
In an unusual mix of interests, Popular
Mechanics is to stage a high-tech
fashion event – dubbed Electric
Catwalk – a “distinctly offbeat showcase
of garments made from high-tech
materials and incorporating some of the
latest electronic wizardry”, publisher Alan
Duggan has announced.
Fashion houses, design schools,
universities and other interested parties
are to be invited to submit their concepts
for short-listing in several categories,
including one that will focus on
sustainable energy and/or environmental
awareness, and be rated by a panel of
judges drawn from several disciplines,
including the fashion industry. Successful
designers will make their techno-fashion
debut at the show in November.
What does advanced technology have
to do with cutting-edge fashion? “Quite a
lot, actually,” says Alan. In fact, he thinks
they make an excellent match.
“On the face of it, South Africa’s
leading science and technology brand
seems an unlikely match with the
fashion industry, but it’s not as weird as
it sounds. Technological developments
affect everything we do, from our work
habits to our leisure activities, from our
entertainment choices to our bodily
health... and the way we dress. We decided
it was time to take fashion in a completely
different direction and have some fun at
the same time.”
Does he see himself as a fashion guru?
“I’m not delusional, but I’m certainly able
to recognise cool technology when I see it.
I believe designers will have a ball with this
project, and I’m looking forward to seeing
their ideas.”
The event will take place in Cape Town,
with venue and date to be confirmed soon.
Quote of the month
Without books, the development
of civilization would have been
impossible. They are the engines
of change, windows on the world,
"Lighthouses", as the poet said,
"erected in the sea of time." They are
companions, teachers, magicians,
bankers of the treasures of the mind.
Books are humanity in print.
- Arthur Schopenhauer, philosopher

insiderinformation
� Congratulations to Anelia de
Klerk and Chris Nel, who tied the
knot in Milnerton in mid-May
before heading to Thailand on
honeymoon.
� Woolworths’ consumers were
offered great value in June with
a Father’s Day pack comprising
CAR, Getaway, WINE and Popular
Mechanics, all for only R64,95, a
saving of R114,80.
� The special deals continued
in July, with CAR, Leisure Wheels
and Popular Mechanics sold in
a R49,95 ̏Macho Mag” pack in
CNA stores.
� WINE set a new record
in website visitors in May,
recording more than 20 000
unique users for the first time.
� Congratulations to Lynette
Higgo, who completed her
first Comrades Marathon in an
impressive 10hrs 47mins.
� The excitement may be
subsiding, but the fun isn’t
over – at least not for Popular
Mechanics Facebook fans,
who’ve been invited to send in
photos of the mag in the midst
the World Cup action to stand
a chance of winning a Casio
G-Shock watch worth R1 400.
� Staff and suppliers have
opened their hearts wide in
support of Matla a Bana, the
NGO that will benefit from
the company’s Mandela
Day initiative. A total of
R10 093,80 was raised,
made up of R2 500 from the
company to kick-start the
fundraising, staff contributions
of R3 296,90 – an amount
matched by RamsayMedia –
and R1 000 from distributors
RNA. Well done to Sandy
Immelman for driving the
effort and achieving such
impressive involvement.
� Well done to Dorian van
Schalkwyk, who passed his
international exams for Microsoft
Certified Systems Administrator
and Comptia Security +.
� Congrats to Neal and
Katherine Farrell on the birth
of Clare Louise, who arrived on
12 May weighing 3,27 kg.
� RamsayMedia’s efforts to
contribute to the Mandela Day
67 minutes of service initiative
have brought the company in
contact with old-time friends.
Callie and Monique Strydom
eight
were among the 21 travellers
taken hostage by Filipino
rebels in 2000. Negotiators
sent them a copy of Getaway
as part of a relief package
to help them through their
ordeal. Their experience
resulted in Monique
establishing Matla a Bana – A
Voice against Child Abuse,
the NGO that will supply the
comfort packs staff will put
together for Mandela Day.
The “excellence and
innovation” of Ramsay-
Media’s titles saw them
bag a hat-trick of
accolades at the 2010
AdMag Awards. John
Bentley (left) and Neil
Piper display CAR’s
award for scooping top
honours in the Motoring
category, while both
Popular Mechanics and
Compleat Golfer earned
silver awards in the Male
Interest and Sport categories
respectively. There
was no gold awarded
under Male Interest.
The Old Mutual Trophy Wine Show continues to grow
in stature every year. The 1 023 entries received
this year kept Celia Gilloway and her team busy for
a week prior to the two-day judging at the awardwining
Grande Roche Hotel in Paarl in May. On hand
to receive, store and serve the wines were (left to
right) back: Tino Fredericks, Victor Felaar, Rodney
Snyman, Ashley Cupido, Jamie Roux, Alridge Lenee,
Ilka Jansen, middle: Brenda Kroutz, Christoline
Philander, Alana Francke, Darryl Forbes, and front:
WINE staffers Rina Slinger, Katie Clohessy, Celia
Gilloway and Muriel Dunbar.