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www.compleatgolfer.co.za
Mission
statement
If
golf gear
the
shoe fits
In an average round of golf, you are likely to walk somewhere around eight
to 10 kilometres between swings, and that’s if you keep mostly to the fairways.
For the rest of us avid hackers, there are all manner of conditions to
deal with, from deep rough to watery filth – and all in the name of finding
that small white ball that never seems to listen.
he point we are making is that piece of buying advice that we skoens will likely fall apart at the
if we want to look after our will shout from the rooftops – and mere mention of the word ‘dew’,
Tfeet, it probably makes sense that is to not be afraid to spend although in a twisted sense
to have the best, most comfortable some cash. A good pair of golf of irony, they keep their
protection for them, right? And it shoes is expensive but, properly shape just long enough to
wouldn’t hurt to look good too. looked after, will last you a long induce a whole family
When it comes to buying new time. And the opposite tends to of blisters on your
golf shoes, there’s really only one hold true too – a cheap pair of poor feet.
three-strIpe versIon 4.0
aDiDas MEn’s tOUr 260 4.0 aDiDas WOMEn’s
tech speak: “The TOUR360 4.0 signatUrE nataliE
combines next generation innovations
with tour proven techlaboratively
with Natalie Gulbis,
tech speak: “Designed colnologies
that enhance stability and this tour-level shoe combines
push performance to the limits. The advanced technologies, sleek styling
and intricate detailing
new THinTech cleat brings the foot
closer to the ground and delivers for a distinctive look
exceptional grip in all conditions.” that delivers superior
Why we like it: The new soft heel performance.”
and tongue easily
make this adidas’
best shoe yet. It
feels comfortable,
stylish
and cool.
srP: R2 000
test
Why we
like it: Well,
we like Natalie
Gulbis, so that’s a
start, but the fact of
the matter is that these
shoes are funky, sporty and
will probably look good on
any feet.
srP: R1 300
66 Compleat Golfer March 2010 www.compleatgolfer.co.za
Is there an eCCo?
EccO MEn’s Ultra
PErfOrMancE
tech speak: ‘The triple density, lightweight,
multi-coloured TPU outsole
has stability islands for extreme traction
and grip, while the Stinger III cleat
with Q-Lok receptacle system provides
outstanding torsional stability.’
Why we like it: ECCO has an amazing
range of shoes to choose from
so you can be sure that the Ultra
Performance shoe not only does the
business on the course, but it will suit
your stylish look too.
srP: R2 300, available from The Pro Shop
and selected on-course pro shops.
EccO WOMEn’s
casUal cOOl
tech speak: ‘This shoe features distressed
leather uppers and feminine,
rubber detailing. It benefits from the
ECCO Comfort Fibre System, which
increases air circulation to create the
perfect inner climate.’
Why we like it: It’s a great mix of
casual elegance.
srP: R1 500, available from The Pro
Shop and selected on-course pro shops.
March 2010 Compleat Golfer 67
Our profile and purpose
Compleat Golfer is a South African specialist media platform spearheaded
by a magazine published by golfers for golfers, covering all aspects of
the game at home and abroad. Our purpose is to entertain, inform and
educate our audience and, at the same time, grow the game of golf.
Our Values
Compleat Golfer is founded on the principles of delivering outstanding
expert editorial content and delivering value to our audience, thereby
delivering value to our advertisers and sponsors. We focus on great
teamwork, effective communication and creating an environment that
is as enjoyable as it is influential.
Our goal
To produce dynamic, world-class golf content, covering all possible
platforms across print, digital, mobile and experiential media.
test
test
golf gear
not so ‘just plaIn’ Darren
stUbErt Dcc classic
tech speak: Premium full grain, hand crafted
leather upper designed in conjunction with
Darren Clarke. Polished wooden heel, suede inner
heel grip lining helps prevent heel slippage.
Champ stinger cleats.
Why we like it: It’s got such a classic
look and feel, with the wooden heel
really making this classy shoe stand
out from the rest.
srP: R3 400, available from various
on-course pro shops or call
David Ansett on 083 556 5795.
stUbErt hiDrO PrO
tech speak: Leather, lightweight, waterproof,
breathable and with Liquicell technology advanced
footbed, the Stuburt Hidro Pro Golf Shoes
really do have it all. Exclusive liquicell removable
footbed with forefoot liquicell pad which reduces
friction and heat whilst increasing blood flow
to promote ‘comfort over time’.
Why we like it: As entry level
shoes go, the Hidro Pros are pretty
good value, are comfortable and
have a contemporary look.
srP: R850 from on-course pro
shops. Call David Ansett: 083 556
According to our
online reader
survey
■ 82% of Compleat Golfer readers
belong to a real golf club!
■ 72% have diplomas or degrees
(16% postgraduate degrees)
■ 33% have their own business
■ 29% occupy senior management
positions
■ 89% have two or more cars
(30% have three or more)
■ 59% own a luxury sedan/SUV
(+R300 000 vehicle)
■ 59% are ‘prime-timers’, ie ages
between 40 and 65
■ 40% spend more than R1 000
per month on golf, excluding golf
club membership
■ 62% take golfing holidays locally
■ 61% enjoy drinking socially
(31% mostly at golf clubs!)
■ 94% access the Internet more
than once a day
READER DEMOGRAPHICS
Readership
(AMPS2009 Main Branded BA July 08-September 09)............................107 319
Total Circulation
(ABC july - DECEMBER 2009) ........................................................................... 22 448
Subscriptions................................................................................................. 60%
Gender .......................................................................................................... Male 85%
.................................................................................................... Female 15%
Universal LSM 8-10................................................................................... 67%
Age Group Aged 16-24............................................................................... 11%
Aged 25-34............................................................................... 17%
Aged 35 +.................................................................................. 72%
Household Income (Reader Survey)
R5 000-R10 999 ...................................................................................................... 23%
R11 000-R19 999 ................................................................................................... 13%
R20 000 + ..................................................................................................................... 51%
Super A Income .......................................................................................................... 71%
A Income ......................................................................................................................... 74%
B Income ......................................................................................................................... 13%
Distribution
Western / Northern / Eastern Cape.............................................................. 27%
Gauteng Region............................................................................................................52%
KwaZulu-Natal.................................................................................................................. 8%
Free State............................................................................................................................ 5%
Other....................................................................................................................................... 8%

CaLLaWay promotion >
Norman for the Masters title using an Odyssey
Rossie II, the golf world took a long, hard
look at the revolutionary design behind the
putter. Between then and now, Odyssey has
released some of the most recognised and
trusted putters in golf, racking up an unbelievable
track record, including two rare rounds:
Annika Sorenstam and Phil Mickelson both
wielded Odysseys on their way to the magic
59. Part of the company’s success is due to an
ever-expanding smorgasbord of options to suit
every player’s likes and needs – the White Hot
XG line alone boasted more than 25 putters!
Over the past decade, as manufacturers 2-Ball. Alignment was the new catchphrase
have continued to push the boundaries of and nothing has ever been more successful
design, Odyssey has led the field when it than the simple two-ball alignment system.
comes to the most important club in the bag. As a by-product, the innovative design
The dawning of the new millennium brought encouraged even more weight to be distributed
further back and to the perimeter of
with it an adapted version of the Stronomic
insert: green, blue and black versions of varying
degrees of density, so the same putter putter in the world, but also one of the most
the head, making it not only the best-selling
effectively came in ‘three degrees of feel’. forgiving. As the two-ball continued to
By that time, there were few competitors who revolutionise golf, Odyssey didn’t stand still,
hadn’t followed Odyssey’s lead and embraced introducing new and improved inserts each
insert technology, but it was Odyssey that year. In 2006, the quest continued with the
continued to break new ground. To launch its SRT Tri-Ball – a groundbreaking design that
attack on the ‘00s, Odyssey unveiled its first combined not two, but three white alignment
White Hot putter line – a range that would dots with ‘Saturn Ring Technology’ to distribute
weight further to the perimeter than
dominate golf right up until the present.
What made White Hot unique was the
ever before. And by the time the White Hot
patented insert made from the same material XG hit the market in 2006, with its unique
used to cover golf balls. Softer and more multi-layer insert that offered unprecedented
responsive than Stronomic, it opened up a feedback, golfers were asking if it really could
whole new world of possibilities.
get any better. Odyssey answered that question
with the Black Series – the company’s
At the same time, Odyssey had been
refining the weighting of its entire first 100-percent milled putter incorporating
range, moving maximum weight a tungsten flange on the rear to shift massive
deeper and lower in the clubhead,
increasing the putter’s lofts for almost-perfect roll.
amounts of weight backwards and fine-tune
resistance to twisting and
Most recently, Odyssey has released exotic
continually improving the roll designs like the White Hot Sabertooth models,
incorporating all the features you’d expect
of the ball off the face.
from Odyssey in a truly eye-catching package.
A legend is born
In 2001, having already, quite liter-
And let’s not forget the awesome Black
Series i: when it claims ‘premium feel’, it’s not
ally, changed the face of golf, Odyssey a boast, just a simple statement of fact.
introduced the most successful and most
So the obvious question is: what’s coming
copied putter design in the history of golf: the next from Odyssey?
socks off. Firstly, there’s a new top-end Tour
Elite putter range and it’s just a matter of time
before it tastes victory. But for the average
player, it’s the next generation of ‘White’
Odyssey putters that will catch the eye: it’s
called the White Ice series and it’s a natural
evolution in response to the ever-changing
technology in golf. Word from the tech team
is that Callaway (who purchased Odyssey
in 1997) is about to release a
brand-new series of
In White Ice core models, Tour-tuned
weight ports in the sole optimise the
putterhead with the shaft length to create
the ideal balance that maximises feel,
control and accuracy. Specific to 2-Ball
models, adjustable weighting allows
optimisation with three weighting
options so you can dial in the feel based
on your personal preference.
Tour golf balls, specifically designed to be
softer than the existing Tour i and ix. It’s
the first word from any manufacturer in
response to the new groove regulations
that come in early next year – fewer
grooves mean that the ball has to be
softer in order to compensate and
perform the way pros want it to. So,
when the new equipment hits the
Contemporary visual design creates a
rich, premium look with reduced glare
for the utmost in confidence.
< CaLLaWay promotion >
tour, Callaway doesn’t want anyone to feel
the difference. A softer ball will obviously
have an effect on feel off the putterface –
and the rest of the clubs, so the very latest
White Ice insert has been specifically formulated
with this in mind. There’s also a distinct
new visual design – a move away from satin
finishes towards a less reflective, darker finish.
What won’t change is that when you pull out
your putter, you’ll know you’re wielding the
most technologically advanced weapon in
golf. Your chances of rolling it perfectly
into the cup can’t get any better.
to enhance
feel and 114%
stiffer for better
resiliency and consistent
distance control.
It’s not all about the inside
of the insert, however – the
face surface has also been roughened to
Ice insert has been fine-tuned to enhance enhance sound at impact with softer golf
sound, responsiveness, resiliency and balls and the rough texture also increases
consistency. The inner core is 28% firmer friction to promote forward roll.
odyssey Golf is represented in South Africa by
burton & Penick Sports (Pty) Ltd, Unit 5c Woodmead
commercial Park, Waterfall crescent, Woodmead.
Telephone: 011 804 9133 Fax: 011 804 9138
90 Compleat GOLFER december 2009
december 2009 Compleat GOLFER 91
magazine
Body of Journal sizes
Dimensions Depth x Width
Full page trim size 275mm x 210mm
Full page bleed 285mm x 215mm
Full page type area 250mm x 185mm
Double page spread trim size 275mm x 420mm
Double page spread type size 250mm x 400mm
Double page spread bleed 285mm x 430mm
1/2 page, horizontal trim size 135mm x 210mm
1/2 page, horizontal type area 125mm x 185mm
1/2 page, horizontal bleed 140mm x 215mm
1/2 page, vertical trim size 275mm x 100mm
1/2 page, vertical type area 250mm x 90mm
1/2 page, vertical bleed 285mm x 105mm
1/3 page, horizontal trim size 90mm x 210mm
1/3 page, horizontal type area 80mm x 185mm
1/3 page, horizontal bleed 95mm x 215mm
1/4 page, vertical trim size 275mm x 56mm
1/4 page, vertical type area 255mm x 42mm
1/4 page, vertical bleed 285mm x 66mm
Cover rates
Full colour RATE vAT Total
OUTSIDE BACK 34 000 4 760 38 760
INSIDE BACK 32 100 4 494 36 594
INSIDE FRONT dps 62 100 8 694 70 794
Body of Journal rates
Size RATE vAT Total
1-5 insertions
DPS/FC 57 450 8 056 65 506
fpfc 28 720 4 022 32 742
1/2 FC 18 360 2 570 20 930
1/2 dps/fc 36 520 5 155 41 975
1/3 and 1/4 fc 12 300 1 722 14 022
6-11 insertions
DPS/FC 48 470 6 786 55 256
fpfc 24 190 1 935 26 125
1/2 FC 15 280 2 140 17 420
1/2 dps/fc 31 320 4 385 35 705
1/3 and 1/4 fc 10 360 1 450 11 810
12+ insertions
DPS/FC 41 470 3 318 44 788
fpfc 21 540 3 016 24 556
1/2 FC 12 850 1 799 14 649
1/2 dps/fc 22 890 3 205 26 095
1/3 and 1/4 fc 9 050 1 267 10 317
creative material costs for Boj
To make up advertising
material from copy/text, photos
and logos which are supplied to us
by client: minimum of R3 000 per
page (excluding VAT).
advertorial production
R2 000 per page (excluding VAT and
photography costs if photographic
images are not supplied).
Green jackets and 59s
In 1996, when Nick Faldo defeated Greg
“... an ever-expanding smorgasbord
of options to suit every player’s
likes and needs...”
Feel the Ice in your veins!
For Odyssey fans, the answer will knock your
Headweight
optimisation
Dark
nickel finish
White Ice insert
The newly formulated multi-layer White
Special Reports
Multi-page special-report advertorial
concepts are available for golf-related
products and services.
Rate per special report:
R48 500 (ex Vat, including production)
Golf Shop & Travel
Rate: R1 000 (ex Vat) per month
(minimum contract of 3 months)
Includes: Ad in Compleat Golfer,
www.compleatgolfer.co.za listing
and web ad (468 pixels wide, no
larger that 300k)
Material to be sent to:
natalies@ramsaymedia.co.za

digital
Compleat Golfer’s digital world centres around a weblog-style, content-rich website at www.compleatgolfer.co.za that is the online companion to the
magazine. The site features an on-going stream of golf-related news, views, photographs and video from the global world of golf, with a strong South
African slant. The core of our online community is a large webletter subscriber base who are directed to a weekly posting through a simple, relevant,
eye-catching and intriguing weekly mail-flash.
www.compleatgolfer.co.za
tyPE RATE/ dimension size description
IMPRESSIOn (pixels)
Homepage banner 25c 468 x 60 12k Rectangular ads placed near the top of the homepage
Homepage double banner 25c 468 x 120 15k Large rectangular ads placed near the top of the homepage
Homepage island ad 30c 300 x 250 18k Square block ad at top of the homepage
Homepage masthead 30c 980 x 60 15k Large rectangular ad positioned at the very top of the page
Run of site double banner 25c 468 x 120 15k Large rectangular ads available near the top of all pages
Run of site island ad 25c 300 x 250 18k Square block ad at the top of the page
Run of site banner 25c 468 x 60 12k Rectangular ads placed at the top of all pages
Run of site masthead 30c 980 x 60 15k Large rectangular ad positioned at the very top of the page
Sponsorships POA - - A combination of banner, island and masterhead positions
available on selected sections
newsletter rates and info
type
rate/webletter
468x120 [12k] R3 500
220x220 [12k] R3 500
Compleat Golfer delivers a weekly newsletter to over 18 000
self-subscribed golfing enthusiasts who have chosen to receive
an exciting snapshot of the latest news, once a week, from
www.compleatgolfer.co.za. Sent in HTML format, opportunity
exists for a banner, double banner and island ad positions.
mobile rates and info www.mobile.compleatgolfer.co.za
With mobile market penetration in South Africa expected to exceed 100%
in 2010, in terms of both a hand-held Internet platform and stand-alone
medium, Compleat Golfer Mobile has the potential to reach a massive
audience. The possibilities are limitless! Speak to our sales executives
about how we can tailor make solutions to suit your brand or campaign.
win
sound clip video clip you can win facebook us any comments digg it

RETAIL
So you decided to become a golf professional!
You love the game, you play it well,
what could be a better career choice? And
then one day you were given a golf shop
and told to make a success out of it. But
did anyone ever tell you exactly how to
make a success out of it?
Over the next 12 issues of GCM, I plan
to assist you with that. I’ve been working
in the golf retail industry for over 10 years
and began this career path by overseeing
the golf shops at Blackwolf Run and
Whistling Straits in Kohler, Wisconsin, USA.
During my fi ve years there, my shops were
selected as Top 100 Golf Shops three times
and, in 2005, I was chosen by GolfWeek
magazine (USA) as one of the Top 25 Golf
Retail Merchandisers out of 16 000 courses
country-wide. In May 2005, I was employed
by Global Golf in South Africa and I relocated
with the exciting challenge of building
the retail sales of over 100 accounts around
the country. I continue to work for Global
Golf part-time, following the start of my own
consulting company, Retail Savvy.
My time in retail and merchandising has
clearly shown that every shop is different.
The layout, the fi xturing, the product selection,
the location, the customer profi le and
so on and so forth. It is therefore important
to understand the concepts and logic
28 March 2010 Golf Club Management
GCMPg_28_29_0310.indd 28-29
Serengeti, the upmarket estate that boasts
27 Jack Nicklaus-designed holes, is one
of more than 30 premier golf courses that
are clients of On Course Golfi ng Solutions.
“There is a good reason for this,” says Serengeti’s
CEO Bernard Mostert. “Dealing with
this company is an absolute pleasure – in
fact, in terms of the company’s commitment
to supplying great service, I would rate it as
the best in the industry.”
Director of golf at Serengeti, Ryan Reid,
is just as enthusiastic regarding his experience
of dealing with the company that
supplied his fl eet of golf carts with the
cutting-edge GPS systems. “There is no
question that On Course Golfi ng Solutions’
systems make my job easier, and the
service supplied by the company is truly
excellent,” he says. “I fi rst dealt with the
company when it supplied its GPS systems
to Leopard Creek, and nothing was ever
too much trouble; the systems work well
22 March 2010 Golf Club Management
GCMPg_22_23_0310.indd 22-23
behind merchandising and apply it sensibly
to your specifi c circumstances.
There are certain basic elements in retail
that have proven to be sales-enhancing. The
first step is having the correct shop layout.
According to the book Principles of Retailing
(2003), studies have consistently shown that
up to two-thirds of purchase decisions are
taken within the retail outlet. What does this
mean for you? If two-thirds of the purchases
made in a shop are impulsive buys that were
not pre-planned, your goal as a shop manager
is to expose your customers to as much
product as you can! Therefore, step number
one is to have your golf desk as far away from
your entrance as possible. This allows you to
expose your customers to more products as
they walk the length of the store through all
your selections, creating a greater potential
for impulse purchases.
Now that we have the golf desk and the
door at an acceptable distance, I often find
that the floor fixtures will be pushed off to the
sides in order to create a open walkway for
the customers. This leads us to step number
two: we don’t want nice, open walkways.
Please note, I’m not directing shops to clutter
the entire path or create a maze, but we
need to expose our customers to potential
impulse buys. In retail lingo, we actually
refer to creating a ‘speed bump’ in a shop
and are extremely accurate.”
Common sense suggests that at peak
times, being able to speed up play means
increased rounds and therefore increased
revenue. “There is no question that besides
enhancing the golfi ng experience by
supplying accurate distances to the fl ag,
this system does cut times of rounds, and
the ability to track every cart in real time,
knowing exactly where it is and knowing
which are behind and could be holding up
play, is an invaluable tool,” says Reid.
“We now have more than 1 000 screens
in operation throughout the country,”
says Andrew Nelson of On Course Golfi ng
Solutions. “Our national footprint covers
Gauteng, Western Cape, Southern Cape,
KwaZulu-Natal and the Free State, and
we also supply and service courses in
Mauritius. We have fi ve dedicated service
technicians that are on call 24/7, and we
are very proud of our record – on the rare
Killarney Golf Club Pearl Valley nesting table Serengeti shop layout
entrance. A well-placed nesting table or floor
display will cause customers to slow down
and look at the products before proceeding
to the counter. I personally prefer nesting
tables because they allow you to create an
eye-catching display that advertises the
variety of products you offer throughout your
store. For example: men’s golf shirts with
coordinating sweaters or jackets, pants and
shorts, a pair of golf shoes on display, matching
caps and accessories, and a few putters
leaning against the table. Ideally you want an
easy walk between the entrance and desk,
but with a little meandering as your product
catches the customer’s attention.
Step three is categorisation. Think of your
shop as a miniature department store. This
will help both your customers in searching
for a particular item and you in selling that
item. Take shoes for example. If I’m looking
to purchase a pair of golf shoes, I don’t want
to walk all around your store to try to search
for your various shoe styles. If you have all of
your shoes in one location, the customer feels
they have a wide variety of options to choose
from, which supports their decision to buy
because they can narrow down the selection
to the style that suits them best.
Think about it: if you go out to purchase
sunglasses, you don’t stop at the store
display that offers you three or four options,
ABOVE: Being able to track each cart in real time,
with those that are behind time being highlighted,
is one of the multiple functions of the system.
you go to a shop where you can select from
a wide range to fi nd the pair that suits you
best. This is part of the psychology behind
sales. As consumers, we want to feel that
we have made the best purchase choice for
ourselves. We do this by eliminating the options
that are less appropriate for our needs,
resulting in satisfaction in our fi nal choice.
The fourth and final step for this article
deals with having the correct items in the
correct locations in the store. Have you
noticed that any time you shop at one of the
better-known grocery chain-stores, at the end
you must walk through the displays of chocolates,
candies and magazines in order to get
to the cashiers? This shows the importance
of the impulse-buy concept. If these items
were in one of the grocery isles, you might
have enough self-control to skip that isle. But
now as you’re queuing for a cashier you flip
through a magazine or start drooling over
occasion when a client has experienced a
problem, we have rectifi ed this within 24,
or at the most, 48 hours.”
It is proven that these systems represent
the third-biggest revenue generator on a
course after greenfees and cart-rental income.
The time taken for a round has been
shown to be reduced by up to 30 minutes,
the need for marshalling is also reduced,
and advertising and hole sponsorships can
make a substantial contribution to a club’s
revenue stream.
The system can generate a vast array of
management reports – pace of play information
by cart or by hole can be
calculated, cart usage, round summary,
those chocolate raisins and shortly thereafter
they’ve been added to your cart.
In your golf shop, the area between your
entrance and your golf desk is referred to
as ‘primary space’ as this is the part of the
shop in which every entering customer will
pass through. It is crucial that this area is
used for impulse-type products so that you
can trigger more of those two-thirds unplanned
purchase decisions. Your ‘secondary
space’ is everywhere else in the store.
In secondary locations, you want products
that will pull the customer who may already
have an interest in that product over to the
desired section.
Items such as hard goods, shoes,
outerwear, rain gear, sunglasses, belts and
socks are all ‘pull’ type items that need to
be clearly displayed, but not necessarily in
your primary space allocation. I generally
place men’s clothing, caps and impulsive
ABOVE AND RIGHT: Serengeti’s Ryan Reid points out
the many features of his GPS system, and because
of the reliable performance of On Course Solutions,
he says that he could confidently recommend the
services of the company to any club.
food and beverage usage, pace of play relative
to pin positions, as well as customcreated
reports, and the ability to print
reports direct from the management computer
results in more effi cient management
of the course. A comprehensive tournament
package is also available, which offers realtime
leaderboards, customised formats and
hole-by-hole results.
There is no doubt that GPS systems
have won over golfers, who effectively have
a professional caddie on hand, with the
added advantage of having photo-quality
graphics of each hole showing sand, water,
bunkers, trees and areas of rough, and
also see where they are in relation to the
cart in front of them. Golfers can also
communicate with the pro shop for emergency
assistance or to simply report a lost
club. This two-way communication can be
utilised by the club to promote upcoming
events or to issue storm warnings.
accessories in the primary space. Women’s
clothing is usually in secondary space locations
because women are more likely to look
for their clothing sections than men are. Of
course, the golf desk will have a number of
impulse items, but for the primary space
we’re referring to larger items beyond
pencils, gloves and sleeves of balls.
So, a successfully designed golf shop
will have the golf desk as far as logically
possible from the entrance, a nesting table
in front advertising your range of wares,
impulse items staggered within the primary
allocated space and pull items (also referred
to as non-impulsive) arranged in the
secondary allocated space of your shop, all
while displaying clearly defi ned categories
of goods. And those, my dear friends and
colleagues, are the fi rst important steps in
creating a store that will maximise
your returns.
■
Golf Club Management March 2010 29
“The viability of our systems
is unquestioned,” says Andrew Nelson.
“We fi nd that the average client increases
their cart rentals by R40, which covers
the cost of the lease, and there has been
no resistance to the increase of R20 per
player, or a little more than R1 per hole. It
has been gratifying to see that a large percentage
of clubs that have been awarded
Compleat Golfer’s 5-Star Golf Experience
Award use our systems – which speaks
volumes.”
“We can certainly recommend these
systems to everybody,” says Serengeti’s
Ryan Reid. “It does what is required
and more.”
■
For enquires contact:
Gauteng: andrew@oncoursegps.co.za or call 082 901 6184.
Cape/other regions: craig@oncoursegps.co.za or call 083 229 5820
Golf Club Management March 2010 23
1/28/10 11:17:57 AM
1/28/10 11:16:24 AM
GCM
gcm sizes
Dimensions Depth x Width
Full page trim size 275mm x 210mm
Full page bleed 285mm x 215mm
Full page type area 250mm x 185mm
GCM is the business media platform for the golf industry with content
focus on the latest news, developments, strategies, topical issues and
information that impact the industry as a whole.
As Compleat Golfer’s sister trade publication, the monthly magazine is
inserted into approximately 3 000 copies of the magazine that go to club
captains, golf directors, club managers, secretaries, course superintendents,
estate developers and golf professionals at golf clubs and related
suppliers in South Africa. It has grown into a primary communication medium
for all the key decision-makers in the South African golf industry and
the distribution model ensures minimum wastage for golf industry-related
marketers wishing to reach this extremely niche market. In addition to the
magazine, GCM has a weekly newsletter and regular apdates on
www.compleatgolfer.co.za/gcm
GOLF RETAIL
101
Kymi Bodenberger, in the first
article of a 12-month series,
shows how you can make the
most of your pro shop.
RETAIL
Double page spread trim size 275mm x 420mm
Double page spread type size 250mm x 400mm
Double page spread bleed 285mm x 430mm
1/2 page, horizontal trim size 135mm x 210mm
1/2 page, horizontal type area 125mm x 185mm
1/2 page, horizontal bleed 140mm x 215mm
gcm rates
Size RATE vAT Total
1-5 insertions
fpfc 10 960 1 534 12 494
1/2 FC 5 770 808 6 578
6-11 insertions
fpfc 8 200 1 148 9 348
1/2 FC 4 100 574 4 674
ON COURSE GOLFING SOLUTIONS PROMOTION
Choosing
THE BEST
The latest generation of GPS
golf course management
systems has become a necessity
rather than a luxury
add-on, both for the golfer
and course manager.
ACUSHNET SOUTH AFRICA (PTY) LTD
TEL: 011 462 9165
ON COURSE GOLFING SOLUTIONS PROMOTION
12+ insertions
fpfc 6 860 960 7 820
1/2 FC 3 300 462 3 762
branding/sponsorship
Various branded editorial
opportunities exist from 4 000 560 4 560
GCM
Golf Club ManaGeMent
PRefeRReD
S u
P P
l I
e R
GCM
Golf Club ManaGeMent
Sa Golf
C o n f e r e n C e

supplements
Compleat Golfer publishes a number of supplements
during the year that are inserted with all copies of the
magazine. Our four flagship publications for 2010 are:
Live Life – Play Golf: A guide to the premier golf
estates and resorts of Southern Africa and Mauritius.
Publication date: January 2011
Size: 210mm x 210mm
golf estates and resorts rates
Size Rate VAT Total
2 pager 23 500 3 290 26 790
4 Pager 34 500 4 830 39 330
PGA Now 2010: The yearbook of the
PGA of South Africa.
Publication date: November 2010
Size: 210mm x 197mm
the pga now rates
Size Rate VAT Total
fpfc 20 000 2 800 22 800
spons0rships 25 000 3 500 28 500
The Compleat Guide to Rules and Etiquette:
A comprehensive pocket guide to the rules of the
game – both written and unwritten.
Publication date: September 2010
Size: A6
rules and etiquette rates
Size Rate VAT Total
dps 24 000 3 360 27 360
fpfc 12 500 1 750 14 250
The Compleat spectator Guide to the 2010
Nedbank Golf Challenge: Who to watch, where to
watch and what to do at Sun City and the NGC.
Publication date: December 2010
Size: A6
nedbank pocket guide rates
Size Rate VAT Total
dps 24 000 3 360 27 360
fpfc 12 500 1 750 14 250
events
Compleat Golfer promotes and organises a number
of high-profile events throughout the year including:
Compleat Golfer SA PGA national Championship
We have been the official magazine of the PGA of South Africa for the
past 18 years and play host to the organisation’s flagship tournament, the
annual SA PGA Championship (October 2010).
South African PGA Golf Show
We introduced the annual Golf Faire, and later the Festival of Golf, to the
SA market more than a decade ago. Rebranded as the SA PGA Golf Show
in 2009, this three-day showcase for the golf industry is the largest public
golf exhibition in the country and coincides with the annual Telkom PGA
Championship (February 2011).
Compleat Golfer Annual Awards Dinner
Since 1994 we have hosted the Compleat Golfer Annual Awards Dinner
– a gala-evening function that provides the entire SA golfing community,
both professional and amateur, with a platform on which to celebrate and
recognise its top performers of the year (February 2011).
Compleat Golfer Mid-Amateur championships
(april 2010 jhb and august 2010 kzn)
For more than a decade our flagship mid-amateur event, played over
three days, has attracted a sell-out field every year and, run according
to the standards of a professional tournament, it is the most prestigious
event in the country for highly skilled amateur golfers over the age of 35
(July 2010).
Compleat Golfer 5-star Golf Experience Awards
We were the first magazine to rank golf courses in South Africa and were
responsible for instituting the 5-Star Golf Experience Awards back in
2003, now recognised as the ultimate accolade for golf courses in this
country. The campaign includes branded plaques being presented to each
winner at a variety of functions. We publish regular features and listings in
the magazine and on our digital platforms.
GCM Regional Workshops
Now in their third year, the aim behind the GCM regional workshops is to
unite the players in the golf industry at a single conference-style event
where delegates are entertained and informed by expert speakers and
presenters with the hope of lifting the overall standards of the South
African golf industry.
Rates: A variety of sponsorship opportunities exist around the annual
schedule of Compleat Golfer events. For more information and to discuss
a tailor-made package for your brand or product, please contact one of
our advertising sales executives.

deadlines
compleat golfer deadline schedules 2010
issue final deadline final deadline final deadline on sale
material to be made up For space bookings For complete material Newstand date
and GST
2010 wednesday friday friday FRIDAy
June 14th April 23rd April 30th April 24th May
July 12th May 21st May 28th May 21st June
August 9th June 18th June 25th June 19th July
September 14th July 23rd July 30th July 23rd August
October 11th August 20th August 27th August 20th September
November 15th September 23rd September 1st October 25th October
December 13th October 22th October 29th October 22nd November
2011 wednesday friday friday FRIDAy
January 10th November 19th November 26th November 20th December
February 1st December 10th December 17th December 24th January
gcm deadline schedules 2010
issue
final deadline
material to be made up
and branded editorial
final deadline
For space bookings
and branded
editorial sign off
final deadline
For complete material
and branded editorial
booking deadline
subscribers
receive copies
2010 wednesday friday friday FRIDAy
June 7th April 16th April 23rd April 21st May
July 5th May 14th May 21st May 18th June
August 2nd June 11th June 18th June 16th July
September 7th July 16th July 23rd July 20th August
October 4th August 13th August 20th August 17th September
November 8th September 17th September 23rd September 22nd October
December 6th October 15th October 22nd October 19 November
2011 wednesday friday friday FRIDAy
January 3rd November 12th November 19th November 17 December
February 24th November 3rd December 10th December 21st January
Repro Specifications
■ Printed Web off-set (screen 133).
■ Digital Press-optimised PDF files which have been pre-flighted
and validated in order to comply with our print specifications.
In the interests of data integrity, we ask that transmission be
done via an accredited clearing house, ie:
* QUICKCUT (011) 729 4812 or
* WEBSEND (011) 712 5700
■ Please note that double-page-spread advertisements must be
sent as single-page PDF files.
■ Proofs A 100-percent hi-res colourproof generated from the
PDF file must be dispatched simultaneously to the publisher for
checking purposes.
■ Guaranteed positions Fixed positions and positions opposite
editorial can only be guaranteed at an extra charge of 20
percent.
■ Inserts Bound or loose inserts by negotiation.
■ Special supplements Special rates are quoted for
supplements – quotations will be furnished on application.
■ Cancellations The publishers reserve the right to surcharge
where contracts are not completed within the given period
of time.
* Note Cancellations will not be accepted after space
booking deadline.
Bleed: 280 x 215 mm
Trim: 275 x 210 mm
Type area: 255 x 190 mm
All image should be hi-res
at 300 dpi.
2010 South African
GolfShow
experience
5-star golf
2010
m i d - a m a t e u r C h a m p i o n s h i p
p r e s e n t e d b y

ADVERTISING contacts
publisher
Simon Turck E-mail simon@ramsaymedia.co.za
Tel (011) 301 4421 | cell 083 252 8387
National sales manager – Johannesburg
James Ferrans E-mail jamesf@ramsaymedia.co.za
Tel (011) 301 4422 | cell 084 252 6373
advertising co-ordinator
natalie shekleton E-mail natalies@ramsaymedia.co.za
Tel (011) 301 4448 | cell 082 663 6757
Advertising sales Executive – Johannesburg
sean sharp E-mail seans@ramsaymedia.co.za
Tel (011) 301 4458 | cell 082 821 0474
Advertising sales Executive – cape town
samantha peel E-mail sam@ramsaymedia.co.za
Tel (021) 530 3216 | cell 082 873 9620
gcm ad sales executive
nicky mears E-mail nickym@ramsaymedia.co.za
Tel (011) 301 4468 | cell 082 927 5408
Editorial contacts
Please send press releases or any
other editorial or product information to:
Editor
Brandon de Kock E-mail brandondk@ramsaymedia.co.za
Tel (021) 530 3100
sub-editor
meg de jong E-mail Megdj@ramsaymedia.co.za
Tel (021) 530 3211
assistant editor
brendan barratt E-mail brendanb@ramsaymedia.co.za
Tel (021) 530 3214
Ramsay Media (PTY) LTD
Founded 1933 Reg No. 1934/005460/07
Cape Town (Head office) Uitvlugt, Howard Drive, Pinelands 7405
PO Box 180, Howard Place 7450
Tel (021) 530 3100 | FAX (021) 531 1552
gauteng 17th Floor, Office Tower, Sandton City 2199
PO Box 78132, Sandton 2146
Tel (011) 783 7030 | FAX (011) 783 7041